Anti-Drug Campaign for Teens
The Campaign
At present, marijuana is the most used drug and most frequently available in United States of America. The American youth takes serious dosages of marijuana. At least 60% of the adult population in United States of America was prone to marijuana in 2002. The statistics were prepared in the supervision of The White House Office of National Drug Control Policy. The website address is www.whitehousedrugpolicy.gov .
Social marketing campaigns as well as social awareness programs are imperative to raise and propagate awareness pertaining to excessive drug abuse in United States of America. But in this case, the social campaigners as well as social marketers are armed with effective programs and messages, but remain hesitant to reach the teen audience. It's a tad bit complicated. Wordsen and Slater (2004) concluded that creating targeted ads regarding marijuana and its abuse through PSA's tended to be less than successful or even noticeable. The social scientists have portrayed varied messages on televisions but they bit dust in the end. They pointed out that messages which forcefully combined the advertising research and social science research were more prone to attaining success. Moreover, they pointed out that there should be a fine line between threat communication and fear appeals for devising the most seasoned anti-marijuana PSA's. In relation with the youth, there is a definitive link between ideas and campaigns which are targeted towards high octane addicts.
The war on drugs in spearheaded by the National Youth Anti-Drug Media Campaign which operates from the 1% budget designated from the Federal Drug Control Budget. This for Americans is the only serious effort on war against marijuana. The design of the campaign is simple yet worthwhile. The strategy of the campaign is to show repeatedly the anti-marijuana ads. The younger generation is exposed to these anti-marijuana...
Anti-Smoking Campaign Put Down that Smoke and No One Gets Hurt Australia has been the home to a number of powerful anti-smoking campaigns designed to reduce the harm that smoking causes on the individual level as well as on society as a whole. Smoking is an expensive habit in every way: Not only do cigarettes exact significant costs on an individual level (both financially and, far more importantly, in terms of health)
That is evidenced by the fact that prevention messages produced affirmative responses to questions about curtailment and curtailment messages produced affirmative responses to questions about prevention. (4) Perception of realism is likely a critical element of any anti-drug messaging campaign expected to appeal to a teenage audience. Exactly what do you recommend for the de-marketing communications campaign? There would seem to be little basis to presume that either a prevention strategy or
Drug use is on the rise among teens, and is an epidemic that must be stopped. In order to reduce the number of teenagers in the United States who use drugs, it is important to develop a comprehensive plan of intervention. The intervention must include efforts on the part of teachers, parents, and politicians. One of the most effective ways of changing the minds of teenagers is via the use
Rise of Illicit Drug Use Amongst Teenagers According to recent surveys, there has been a rise in the use of illicit drugs amongst teenagers. One particular drug that has seen a steady increase in use is Ecstasy, while in other studies researchers have seen drugs become more available in a variety of markets, like the Internet, in order to cover a wider area for distribution. Teenagers have been a prime source
One of those alarming physical changes is that the younger a person is when they begin drinking, even at low levels the more likely they are to become alcoholics. This change even overrides a known genetic predisposition for alcoholism. (Butler, July 4, 2006) Time forward ads regarding adult failure could be developed at a later time but again such images and concerns do not seem to sway teens. Funding
Teen Smoking Cause and Effects of Teen Smoking For more than a half-century, the deadly effects of cancer smoking in humans has been well-known and scientifically documented. Due to the strong addiction element of cigarettes, a nationwide anti-smoking campaign, meant for full efficiency, soon appeared to be doomed, as smokers continued smoking, despite knowing about the deadly effects of cigarettes. Slowly, the scientific community was able to effectively bring a halt to the
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