Johnson & Johnson Pharmaceutical Division: Value Proposition
Quality Metrics
The quality metrics of Johnson and Johnson's Pharmaceutical division indicate the company is moving forward in an innovative direction that is in line with the industry's future-looking direction. As David Norton, chairman of Johnson and Johnson's Global Pharmaceutical division stated, "We're currently a consumer, diagnostic and medical device and a pharmaceutical business" -- and in the future the business will be "about managing schizophrenic patients, ensuring that they have appropriate access to care, to provide them with access to medications, not only ours but in general..." (Smith, 2016, p. 110). In short, in terms of quality, Johnson and Johnson looks to advance the pharmaceutical division towards "something more akin to a disease management program" (Smith, 2016, p. 110). Thus, by a quality metric, Johnson and Johnson is leading the industry towards a new concept of consumer demand and need-meeting, taking the pharmaceutical industry to a new level of comprehensive care that is about more than just providing a drug: it is about helping patients through an entire system of therapy as they battle specific diseases.
Financial Metrics
Financially,...
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