¶ … Mass Communication
Bryant, J. (2008). Media Effects. New York: Routledge Press.
This book is able to aptly examine some of the more pervasive impacts of mass media, while discussing the bulk of the effects arena, offering up more focused commentary on mobile media and other technologies. This means that it is able to present both theory and research in a compelling and meaningful manner, while presenting even the most complex concepts of media theory in an accessible way. One of the strengths of the book is that it offers up a social cognitive theory of mass communication along with a description of the mass media consumption and perceptions of social reality. The author is able to take into account the intensive influence that social media has had on traditional media and is able to offer up lucid predictions as to how this is likely to continue.
Campbell, R. (2011). Media and Culture. New York: MacMillan.
This book very succinctly discusses mass media in terms of the cultural landscape along with the conjunction of sounds and images that make up mass media. One of the strongest pillars of the book is that it understands the importance of how mass media is essentially a big business along with a form of democratic expression. This author is able to take a long look at the big business of media, and how newspapers, news programs and comparable sources are still selling a product to the public, just like traditional forms of merchant to consumer models. Presenting this construct to the reader is actually incredibly beneficial in shedding light on the overall form of how the media is not always a paragon of accuracy and why it's not always beneficial for the media to be this way. It demonstrates to many how the media machine really works and the objectives that it has. Ultimately,...
Obesity Annotated Bibliography for Obesity in Today's Australian Culture and Society While there are many challenges faced by societies today, one of the major health challenges that every society is facing is that of Obesity. People fail to realize that obesity is a serious problem. To understand what makes obesity a serious problem, it is important to the actual meaning of obesity. While some people refer to obesity as being fat,
"The Revolution Will Be Shared: Social Media and Innovation." Research Technology Management, Vol. 54, No. 1; (2011): 64- 66. Research Technology Management is a professional journal intended for consumption by managers of research, development, and technology implementation. This article details the manner in which social media portals such as Twitter, FaceBook, and LinkedIn have emerged as much more than purely "social" media. Today, those communications media have become widely used by professionals in
Zaslavsky is the leader of the Semantic Data Management Science Area (SMSA). He has published more than 300 publications on science and technology. Perera has vast experience in computing and technology as he is a member of the Commonwealth Scientific and Industrial Research Organization alongside publishing numerous journals. Georgakopoulos is the Director of Information Engineering Laboratory. He has published over 100 journals on issues related to science and technology
2. Freedman, Jonathan. (2007). "No real evidence for TV violence causing real violence." Retrieved July 7, 2010 from: http://www.firstamendmentcenter.org/commentary.aspx?id=18490 This source is an Internet editorial article published online on April 27, 2007 by Jonathan Freedman, a Psychology professor and former department chairperson at the University of Toronto. Professor Freedman has taught previously at Stanford University and Columbia University and has chaired the department at the University of Toronto. Professor Freedman's central thesis is his fundamental opposition
Library- Health Literacy and Communication Skills Wurz, A., Nurm, U. K., & Ekdahl, K. (2013).Enhancing the Role of Health Communication in the Prevention of Infectious Diseases. Journal of Health Communication: International Perspectives, 1566-1571. In spite of awareness of health communication's significance in preventing disease, there was a clear knowledge gap in terms of nature and extent of its utilization in Europe for supporting infectious disease control and prevention. The ECDC (European
media equation theory and its applications. The author of this paper uses the movie The Truman Show to develop an understanding for the reader of what the Media Equation Theory is and how it can be applied to media examples such as the movie. There were six sources used to complete this paper. The paper is in MLA format. MEDIA THEORY IN PRACTICE The technological explosion of the last three decades
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