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Android Tablet Marketing Plan

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¶ … Consumer Market for the Android Tablet The objective of this study is to analyze the consumer market for the Android Tablet. In a March 2013 IDC Press Release it is reported that, there is prediction of a "surge of smaller, lower-priced devices in the tablet market." (2013, p.1) The Worldwide Quarterly Tablet Tracker is reported to have stated, "one in every two tablets shipped this quarter was below 8 inches in screen size." (IDC Press Release, 2013) Expectations are stated that smaller tablets are expected to experience growth in 2013 and onward. (IDC Press Release, 2013, paraphrased) The market share of Android-based tablets expanded in 2012 significantly and it is expected that the trend in growth will continue with a forecast of the market share of Androids to "reach a peak of 48.8% in 2013 compared to 41.5% in IDC's previous forecast." (IDC Press Release, 2013)

Tablet Operating Systems, Forecast Market Share

The IDC Press Release cites the following statistics for the tablet operating systems, forecast market...

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Gartner News Release
In a recent Gartner News Release, it is reported, "the proliferation of lower-priced tablets and their growing capability is accelerating the shift from PCs to tablets." (2013, p.1) It is stated that some people will retain their PC and use an…

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References

Ankeny, J. (2013) Android Tablets to Overtake iPad Market Share This Year, IDC Forecasts. Retrieved from: http://www.fiercemobilecontent.com/

Gartner Says Worldwide PC, Tablet and Mobile Phone Combined Shipments to Reach 2.4 Billion Units in 2013 (2013) Garner News Release. Retrieved from: http://www.gartner.com/newsroom/id/2408515

Low Cost Products Drive Forecast Increases in the Tablet Market, According to IDC (2013) IDC Press Release, 12 Mar 2013. Retrieved from: http://www.idc.com/getdoc.jsp?containerId=prUS24002213
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