Android Tablet
In the hands of a consumer, seeing a tablet computer was a rare experience, just a few years ago. A niche between personal computers and smartphones is filled by the tablet computers. In compare to typical smartphone, tablets tend to have faster processors. This paper will address a marketing plan for the Android tablet, with an appropriate positioning statement, its positioning in the market place, the image to be constructed in the minds of non-customers and customers, its target market, and its discreet comparison with its competitors.
The Android Tablet
From a tablet, one can launch application, play games, read electronic documents, surf the Web, listen to music and watch videos (Felker, 2011). Geared specifically for the tablet from factor, many companies are working hard to create content, services and application.When the latest high tech device is considered by the people, Android seems to be more than a word. Since the invention of the laptop, the Android tablets are the most appealing thing in the computer world (Griffey, 2012). In compare to a piece of letter paper, these tablets are usually very small and thin.
From many different manufacturers, on numerous devices one can find the Android operating system. It is difficult to sum up specifications of an android tablet due to its variety present in the market. A version of mobile operating system of Google is run by all android tablets. This paper will address a marketing plan for the Android tablet, with an appropriate positioning statement, its...
Android Tablet General Marketing The objective of this study is to describe the cultural, social, personal and psychological factors that influence consumers on purchasing an Android Tablet. This work will also discuss which aspects of consumer behavior the product or service should emphasize in their marketing plan and why. Personal Use The personal reason to purchase an Android Tablet may include the ability to read E-books using the Android Tablet or the ability to
Android Tablet The Ideos Android Tablet The Android tablet is one of the contemporary electronic products that enables interactivity and communication with ease and at an affordable price as compared to its competing brands offering the same product like the Apple tablets. The Android tablet is liked by many customers due to the versatility and the numerous applications that it gives. Many people who have positive evaluation of it also peg their
Consumer Market for the Android Tablet The objective of this study is to analyze the consumer market for the Android Tablet. In a March 2013 IDC Press Release it is reported that, there is prediction of a "surge of smaller, lower-priced devices in the tablet market." (2013, p.1) The Worldwide Quarterly Tablet Tracker is reported to have stated, "one in every two tablets shipped this quarter was below 8 inches
Andriod Tablet Android Tablet Promotion Android refers to a modern operating system designed specifically for touch screen smart mobile phones and tablet computers. Tablets are new designs of internet-enabled computers that work in a similar way to mobile smart phones. Integrated marketing communication (IMC) mix for Android tablet Advertising: It communicates the required message to a targeted audience via means including electronic (TV and radio) and internet. Advertising helps to describe the product features,
Google's Android Bigger than McDonald's, Disney and General Motors put together, Google, Inc. is modeling the way in the smartphone industry with its Android mobile devices. Founded in 1998, Google Inc. (hereinafter alternatively "the company") is headquartered in Mountain View, California (Corporate profile, 2013). According to the company's profile, "Google Inc., a technology company, builds products and provides services to organize the information and make it universally accessible and useful" (Corporate
Tablets Take Their Place in the PC Market The invention of the personal computer (PC) has an impact on the technological progress of the world. The technology that came into force in the early 1980s began as bulky machines and has since evolved into light machines. Engineers have been trying to reshape and design personal computers to meet the needs of today's world. One has to realize that personal computers are
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