Thus, the best conclusion that can be drawn is that it is not the length of the questionnaire that affects the rate of response but the salience of the questionnaire. In other words, if the topic of the questionnaire is important to the responding party, it is more likely that they will take the time to respond to it - regardless of length. (Adams & Darwin: 2005) To me, these findings make sense. It seems natural that the controlling factor in determining the rate of response to a questionnaire would be the subject matter more than the length. If the subject is important to the responder, then they will naturally be more likely to respond. However, I do not think that this correspondingly means that questionnaire length is not a factor in determining rate of response....
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