eBay
Why has eBay succeeded as an online auction marketplace while so many others have failed?
It is noteworthy that eBay has been the pioneering online shopping place on the Internet. In particular, it is a platform that offers convenience for sellers to retail their products to people across the globe. In addition, it facilitates buyers to get a hold of sellers worldwide for products that they might not have the capacity to obtain or gain access to in their prevailing marketplace or position. The success of eBay emanated through undertaking a pricing revolution, which enabled the consumers to instigate the price they were ready to part with to buy an item. In the same manner, the sellers were able to make proper margins, owing to the efficiency and comprehensive reach of the site. This is what is regarded as perceived value pricing (Kotler and Keller, 2012). In addition, another key reason that enabled eBay to succeed as an online auction marketplace when other entities failed is for the reason that others were incapable of producing a special business model which generated satisfaction for both the consumers and merchants. Therefore, most of them ended up having to shut down or merged with others (Raj, 2015).
The services provided by eBay include eBay Express, eBay Blogs, and eBay Mobile. eBay Express is a website launched in 2006 with the intention of becoming an online shopping site for users with United States Addresses. In 2006 eBay Blogs was also launched, and it includes Discussion Boards, Groups, Answer Center, Chat Rooms, and Reviews & Guides. Another service provided by the company is eBay Mobile that provides SMS alerts,
Human resources The first person employed by the company was Chris Agarpao and the first president hired was Jeff Skoll, in 1996. Ebay employs individuals with a large variety of skills, from technical to customer service. The number is increasing fast reaching 5 digits in 2005 and having a double digit growth. Considering that it is desirable to work for such a successful company, the personnel inflows are likely to be high and
Further, eBay's gross merchandise volume - the amount of goods passing through eBay's various marketplace platforms -shrunk by 22% in the last quarter (Buley, 2009). The company had misjudged the potential compatibility between Skype and the Marketplace business (Burrows, 2009). EBay sellers were uninterested in phone chats with customers (Barret, 2009). Although the company has announced that it will spin off Skype via an IPO, next year, the economic environment
auction web sites has increased rapidly since the technology of the Internet was introduced. Many business-oriented people have diverged from the traditional way of doing business into the process of using the advanced technology of buying and selling online. One of the Internet-based company that is continuously proving the importance and usability of computers and state-of-the-art method of Internet communication is Ebay. Ebay is among the Internet-based auction sites that
Role in Alibaba Value Chain IT role in Value Chain With mounting pressures from market competitors driving ever-evolving business needs, firms are seen to increasingly count on information technology/systems for competitive advantage and attaining business agility. Differentiation can help achieve value creation throughout a business's value chain, via activities that create services and products that increase performance or reduce costs. Business information systems are pervasive and impact all points on a
Comparing Amazon and eBay is really like comparing apples and oranges. The two, while appearing to be the same on the surface, are really nothing alike once the superficial labels are peeled off. eBay began as a C2C ecommerce site -- consumers selling to consumers. That gradually morphed into B2C as businesses (from big time car lots to small business owners) saw the advantage of posting items on eBay in
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