There is little information with respect to adherence to copyright protections. Overall, Borders offers the most formal set of information to its customers, which seems to cause them to leave out important ethical and security information that the other sites provide. Amazon uses a wide range of communication tools. The busy-looking website combines text and ample images. The core of Amazon communication, however, is interaction. Cookies and other tools are used to help target ads based on location and past purchase information. These recommendations are supplemented with an interactive component built around user reviews, resulting in a communications program where information comes from Amazon, third parties and fellow customers. Barnes & Noble's communication style is less friendly, but has some nice touches. One is the "most popular search terms" on the bottom of the home page, where the most popular search terms are largest. The communication style is in general more professional and less casual than Amazon's. Although user...
Borders offers a brighter, very casual communications style. They do not make as extensive use of tools such as cookies as do the other two sites and as a result the site has a less personal feel. All three companies make use of subscription emails to communicate with their customers. Borders has a different take on user reviews, providing more information about the reviewers to improve review integrity. The tools used for the reviews lend them the appearance of greater reliability. Overall, Amazon uses more tools to push products than the other two companies. Those firms have a more formal, less interactive style at the expense of a direct relationship with the customer.
Amazon v. Borders Borders Group filed for bankruptcy protection in early 2011 (Wahba, 2011) and began liquidating its assets in July of the same year (Khouri, 2011). The company was founded in 1971 and operated an expanding network of stores until 1992 when the group was bought by Kmart and later merged with Waldenbooks. The combined entity was spun off with an IPO in 1995. Flush with capital, by 1997 the
Amazon is the world's largest e-tailer, and a technological leader in the field. This paper will outline the ways in which Amazon has built out its technological leadership, and how its different technology strategies help to support its overall business strategy. Ultimately, Amazon excels on the basis of the strong customer focus in its use of IT, as it recognizes that meeting customer needs is a critical component to growing
Amazon is the largest internet-based company in America with headquarters located in Washington and Seattle in the United States. The company was founded in 1995 by Jeffrey Bezos and it started as online bookstores then diversified to selling videos, CDs, MP3 and DVDs. Today, Amazon offers about 4.7 million books, computer games, DVD and a wide variety of items of all kids. Ever since Bezos opened the doors of Amazon,
Amazon Facts Recap The rivalry between Amazon and Barnes & Noble has taken another turn. Barnes & Noble announced that it would not sell books from Amazon's print publisher in its stores. Amazon has taken away significant business from brick-and-mortar book stores, something that Barnes & Noble has countered with a number of different approaches. The move into print publishing for Amazon represents that company's continued vertical integration efforts, which includes digital
The site has also been designed to allow for browsing through a content-based taxonomy that makes the task of finding book areas of interest easily accomplished. This site also works to create a multichannel selling strategy by listing local bookstores retrieved when a visitor types in their postal code, and lists book signing in their area as well. What differentiates this site from many other book-selling sites throughout Australia
Integrity: Privacy Protection in e-Commerce Websites Privacy Protection in e-Commerce Websites Back in the 90s, websites were more or less digital brochures that did little more than serve their registered users with monthly electronic newsletters. Today, however, websites are powerful and complex information platforms that not only store and process data, but also allow for the sharing of information across a wide range of online platforms. We share personal data on
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