com was able to scale and grow its e-commerce strategies as a result of the strength of its e-business platform. The use of real-time pricing updates and the targeting of BarnesandNoble.com continue to be one of the key strategies Amazon.com uses, to the benefit of B2C customers (Chevalier, Goolsbee, 2003). As the number of Amazon.com sites has grown, including those in place globally, so has the need for scalability across millions of users. This aspect of e-commerce has benefited the company in its Amazon Web Services Strategy and makes its B2B services more reliable as a result (Feigenbaum, Parkes, Pennock, 2009). E-commerce as the basis of the company's B2C strategy has transcended the website and online stores to now also include distributed order management systems sold to other companies, along with Amazon Web Services and consulting services (Cenfetelli, Benbasat, Al-Natour, 2008). From these examples it's clear that Amazon.com has been able to successfully use e-business and e-commerce strategies to increase the firms' valuation (Filson, 2004).
Summary
Amazon.com is unique as a .com...
Amazon.com A Strategic Assessment of Amazons' e-Strategies Amazon's remarkable ascent as one of the top online global retailers can be attributed to the foresight they had in creating a comprehensive distributed order management, Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and e-commerce series of systems. The many other e-commerce sites that rose quickly with massive infusions of venture capital just as quick exited the market, flaming out due to a lack
Within four years it is anticipated at Amazon.com will, by capitalizing on their extensive it infrastructure, be able to manage the development of entirely new DRM approaches to profitably selling many forms of digital content from their many sites. Finally, with the extensive it infrastructure the company has today, the natural extension of their business model is into the area of Web Services. This projection of the Amazon.com business
Amazon.com: Technology and Market Share Much of what drives Amazon is technology. As it states in its mission statement, Amazon sees that their "vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online (Amazon.com 2011)." This tradition is taking another step into the future with the advent and development of Kindle. This new
The other benefit is being able to search and find out-of-print and used books at either new or used prices from a number of different vendors. It was an easy e-bay. One of the drawbacks from Amazon, which is indicative of many e-commerce, is not having a telephone number to call for customer service. The number is so buried, that the buyer can be old and gray before finding it
New-found competitiveness for Small- to Medium-Sized Companies The outlook for smaller companies is much stronger today than it was at Amazon's founding. That's because several of the advantages enjoyed at the time by Amazon have been commoditized or made easier and less expensive to implement. As the number of users has climbed since 1995, smaller businesses can now take a market-maturing step and segment their customers in an ever-finer fashion (Rangan 1992).
Amazon.com Identification/Description -- Amazon.com, as of 2009, was the world's largest book retailer in the world. However, the company is far more than a bookstore in 2012 -- it is a retail giant, handling almost $50 billion in multinational electronic commerce, making it the world's largest online retailer. The company was created in 1994 as a bookstore, but soon diversified so that today it sells music, books, software, apparel, furniture, food,
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