Amazon
Facts Recap
The rivalry between Amazon and Barnes & Noble has taken another turn. Barnes & Noble announced that it would not sell books from Amazon's print publisher in its stores. Amazon has taken away significant business from brick-and-mortar book stores, something that Barnes & Noble has countered with a number of different approaches. The move into print publishing for Amazon represents that company's continued vertical integration efforts, which includes digital publishing and the Kindle. Amazon's move into the offline sphere represents a shift in the dynamics of the bookselling industry. Amazon has dominated, causing problems for bricks and mortar retailers. However, some like Barnes and Noble and a number of independent book stores are continuing to survive and even thrive in this competitive environment.
Assessment
It was a good idea for Amazon to extend into print publishing. The business is not dead, and Amazon still sells a lot of physical books in addition to its online business. Independent stores are also doing well, which means that there is still a market for print books. Amazon has utilized vertical integration as a strong growth strategy in the book industry, including its digital publishing and Kindle businesses. Print publishing is simply an extension of the digital publishing business, as well as an opportunity to grow its online retail business by offering more titles,...
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