Amazon's eBusiness Model
Assessing the Potential of Amazon.com's E-Business Model
Amazon.com continues to expand well beyond the boundaries of its initial business model that focused only on books to today including merchandise, suppliers for businesses, and consumables. The common thread that unifies all of these elements together however is the unique customer experience that Amazon.com strives to deliver, all in the context of responsive service (Pine, Gilmore, 2008, et.al.). For Amazon.com to successfully expand into entirely new markets it must stay focused on and continually committed to its customer-driven innovation, which over time has become part of its brand (Crosby, Masland, 2009, et.al.). The intent of this analysis is to evaluate whether or not Amazon lost part of its identity by expanding into markets beyond books, and recommend how Amazon can continue to protect its brand as well. Recommendations for Barnes & Nobile and Borders are also included based on the analysis completed in Appendix A which includes a Website Comparison Table. Finally, the multichannel strategies of Dell are used as the basis for evaluating if Amazon should move into a distribution-centric business model with retail locations as well.
Assessing if Amazon's Product Strategies are an Asset or Liability
After reading the latest Amazon.com annual report and analyzing their series of filings with the Securities & Exchange (SEC) Commission, the breadth and depth of options available to Amazon.com are daunting. It is evident after reading over these material that the company sees itself as an enabler of commerce and computing platforms first, an online retailer second. Amazon's strategic focus is not on products, but on processes, and how to monetize those processes into profitable online services and programs including Amazon Web Services (Feigenbaum, Parkes, Pennock, 2009, pp. 70-71). From...
Consumers' high level of interest in all these products and their build-to-order configurations also point to significant bargaining power of suppliers. Suppliers of MP3 players, cell phones and convergence products also have a significant bargaining power relative to Best Buy and other retailers, and this is especially true of Apple with their series of iPods. MP3 as the market standard for music formats has correspondingly lead to significant bargaining power
Nike television advertisements, as an ordinary girl is transformed into an Olympic runner. Bombarding the airwaves during the 2004 Athens Olympic Games, the "You're faster than you think" campaign is an example of Nike's ability to produce engaging, effective television commercials. While the ultimate success of these advertising campaigns can only be seen in the quarterly reports of the corporations, from a design and marketing standpoint, the Nike ad
Com. In case of several companies, enhancing customer relationships is among the most capable features of e-commerce. However, whereas the Internet has presented the consent of a novel method to draw and communicate with the customer, hardly few enterprises have discovered a method to efficiently manage interactions with their customers on the Internet. (David, 2000) The real skill is involved in making the device suitable to accomplishment of the business strategy
This researcher rejects the existence of online communities because computer mediated group discussions cannot possibly meet this definition. Weinreich's view is that anyone with even a basic knowledge of sociology understands that information exchange in no way constitutes a community. For a cyber-place with an associated computer mediated group to be labeled as a virtual settlement it is necessary for it to meet a minimum set of conditions. These are:
As these preferences are determined, the algorithm then determines the best invitations to treat to present to the consumers. Today, these processes are powerful and can drive business at these websites, but they do not yet constitute bona fide interaction between the travel provider, the agent (website) and the consumer. Rather, the algorithms merely produce smarter sales pitches. At such a point when algorithms can literally cater to consumers'
Transformative Artificial Intelligence and Digital Government Innovation for Public Sector Performance Management1.1 Background of the Research1.1.1 Overview of the ProblemTransformative artificial intelligence (AI) and digital government innovations are increasingly becoming central to enhancing public sector performance management across the globe (Newman et al., 2022). This shift towards digitalization relies on the potential of AI to streamline processes, act with transparency, and increase engagement between citizens and government institutions (Latupeirissa et
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