CONS:
The one major setback that Alusaf can face is short-term profits decline. We understand that with the presence of cheaper aluminum in the market, it is more than possible than Alusaf's aluminum would not find the same reception it did before. This means lower profits as demand for expensive aluminum declines.
The short-term decline in profits would be aggravated due to the fact that Alusaf had already invested a huge sum of money in the development of this smelter. In other words, the operating costs would initially be much higher than what Alusaf would ideally aim for. For this reason, initially at least for the first few years, Alusaf will either make no profits or its profit margins would shrink significantly.
The drastically low prices of aluminum i.e. $1,100 per ton has significantly shrunk the profit margin as previously the prices had been $2,500 per ton. The consistently declining prices due to the presence of cheap aluminum gives Alusaf even lesser dominance in an otherwise perfectly competitive market.
The fact that aluminum industry is perfectly competitively in SA means there are many competing firms and thus even the leader has only 4.1% share of the total demand. This doesn't work in Alusaf's favor now that cheaper aluminum has taken over the market.
ANALYSIS
The analysis of situation suggests that Alusaf will definitely face serious shrinkage in profits in the short-term. However it still must continue with...
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