" Concerning the type of complementary strategic alliance, it is a horizontal one, because it is formed "when partners who agree to combine their resources and skills to create value in the same stage of the value chain," it is focused "on long-term product development and distribution opportunities" and "the partners may become competitors which requires a great deal of trust between the partners."
The answer to the second question is "no," it's not a "competition response strategy" because the two companies are not really competitors, even if the profile for both company is pharmaceutical. Excel research can be consider in this case as an ally, a support for Century Pharmaceuticals, and even as a consultancy company that works for C.P.
The answer to the third question is "yes," it can be an" uncertainty reducing strategy" because if it functions as it is established, it can reduce the uncertainty about the period of time for the new products to get on the market and also to discover new unmet needs in dermatology and other therapeutic arenas, all of them at lower cost.
The answer to the fourth question is that it can be a...
Partnership or Alliance At a recent conference, Acxiom Corporation Company Leader Charles D. Morgan said that constantly changing technology and the growing global landscape means successful companies must select the right partners and alliances to help achieve a true customer-centric enterprise. In today's global marketplace, partnerships are becoming a major strategic move for many businesses. This paper discusses the elements of an effective partnership or business alliance in an effort to
Logistics Case Benchmarking methodology A benchmark is defined as an agreed upon or standard reference point that is utilized to measure quality or value. In the business environment, the benchmarking process is a process through which a company agrees upon standards to measure its progress. The benchmarking process can be used both externally and internally. There are two fundamental parts of a benchmarking process, namely: performance assessment and continuous improvement. There are
Discrimination Model Mental health practitioners' clinical supervision began similar to the practice of "apprenticeship" in other areas. Apprentices or pupils possessing basic skills and knowledge would become proficient in work through observation, assisting the accomplished professional in that field, and receiving his/her feedback. The belief was that, since the "master" excelled at the job, his/her supervisory and teaching skills would be just as good. However, this is not true always.
Vocabulary Acquisition in ESOL Students English as foreign/second language (EFL/ESL) classrooms widely neglected the area of vocabulary, until lately. Grammar lessons are founded on a collection of rules having coherent structure, expected to be remembered or followed by students. However, the same doesn't hold true when it comes to vocabulary (Jeff, 2010). In the past few years, this area of English learning has gained importance as a necessary component to be
President Nixon and his philosophy of sending weapons to countries fighting off communism without sending them troops. Vietnam War The second Indo-China War in 1954-1975, was the outcome of the long-standing conflict between Vietnam and France. Under the command of General Vo Nguyen Giap, nationalist forces trounced the allied French troops at the Dien Bien Phu remote mountain outpost located in the northwest part of Vietnam (Brigham). This defeat made the
While companies of all types and sizes stand to benefit from strategic alliances, the relevant literature indicates that companies competing in the hospitality industry are particularly well situated to gain a competitive advantage in this way. In this regard, Rahatullah and Raeside report that, "The strategic alliance literature reveals that resources alone can not bring competitive advantage, but complementary resources can contribute to the strategic fit of partners in the
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