Verified Document

Airplane Tickets Are A Common Term Paper

There are simply fewer paying fares per square meter in those classes as a result of the larger seats. So to some extent, the price discrimination reflects both service and opportunity cost. However, the additional cost of serving these passengers is not as great as the differential in the ticket prices. In addition, there is price discrimination in terms of when the ticket is purchased. Economy class and business class tickets cost more when purchased closer to the flight date. This reflects that buyers purchasing at the last minute are less likely to be price sensitive than buyers purchasing well in advance. Advance purchasers tend to be vacationers, who have a higher price elasticity of demand. Last minute purchasers tend to have low price elasticity of demand, as they need the ticket urgently. The additional cost of serving last minute passengers is unlikely to be significant, if there is any at all. As a result, this change in prices reflects price discrimination.

There is no opportunity for arbitrage in this system. Airline security is tight, and as a result there is no secondary market for airplane tickets. Tickets are non-transferable, and a third party would be barred from boarding the flight. The formal arbitrage market lies with ticket consolidators such as Expedia and Travelocity that purchase blocks of tickets early on discount, then resell them later to consumers.

The customers are not discriminated on the basis of any particular demographic characteristic. Rather, the discrimination is based on performance (first class vs. business class vs. coach) or on the timing of the purchase. This fits with the definition of indirect price discrimination, which attempts to influence buyer behavior. The attempt by the company is to entice buyers to purchase early, which allows the flight to have cost certainty. Dramatically undersold flights may be subject to cancellation, although with such a lucrative route it is unlikely that the sole carrier would risk losing that status.
The impact of the monopoly means that Cathay Pacific has a strong flexibility to use prices as a means of maximizing profit by maximizing revenues. Consumers who are more price sensitive can purchase early for a discount, and that discount is expected to be roughly equivalent of purchasing a less convenient flight (with a change) on a competing airline. For last minute purchasers, no discount is needed because the alternatives are relatively unpalatable to most consumers in a hurry to get to Hong Kong.

Works Cited:

McAfee, R. (2008). Price discrimination. Issues of Competition Law and Policy. Retrieved November 16, 2010 from http://www.mcafee.cc/Papers/PDF/ABAPriceDiscrimination.pdf

Sources used in this document:
Works Cited:

McAfee, R. (2008). Price discrimination. Issues of Competition Law and Policy. Retrieved November 16, 2010 from http://www.mcafee.cc/Papers/PDF/ABAPriceDiscrimination.pdf
Cite this Document:
Copy Bibliography Citation

Related Documents

Southwest Airline Is One of
Words: 6479 Length: 20 Document Type: Term Paper

And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances. In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have

Air Traffic
Words: 28110 Length: 102 Document Type: Thesis

Air traffic has continued to increase and it now constitutes a considerable proportion of the travelling public. The amount of long-hour flights has increased significantly. Based on the International Civil Aviation authority, air traffic can be anticipated to double amid till 2020. Airline travel, especially over longer distances, makes air travelers vulnerable to numerous facets that will impact their health and well-being. Particularly, the speed with which influenza spreads and

Book Why Can't We Make Money in Aviation
Words: 1495 Length: 5 Document Type: Term Paper

Money in Aviation: An Examination of Support The history of American flight is generally one of pride and wonder. Historical figures associated with the first airplanes are generally revered by history books and society as a whole. These are figures like the Wright brothers, Amelia Earhart, Charles Lindbergh and others who most agree made a positive impact on human life and symbolize a leap of mankind towards advanced technology and

Beyond Clienthood
Words: 4449 Length: 10 Document Type: Term Paper

Chassidic fundamentalist environment in a part of Williamsburg in Brooklyn NY. She lives with her parents but has often been thrown out of the house and has other times tried to run away. She is 19 years old, and works fulltime as a nursery teacher, a job that she detests and that her mother forced her into. She has minimal independence skills, little social maturity, i.e. developmentally behind her

Southwest Airlines
Words: 5173 Length: 19 Document Type: Term Paper

Southwest Airlines Before 1978, the federal government regulated the U.S. airline industry. Airlines were given profitable routes but were also obligated to serve unprofitable routes in the public's interest. Increases in airline costs were routinely passed along to customers due to the lack of price competition. In 1978, the airline deregulation act enabled airlines to set their own fares and enter or exit routes without government approval (Lam, 2003). The major airlines

Diane Roberts the Book Made
Words: 708 Length: 2 Document Type: Term Paper

" Jason's father told him that everyone in the family will get a chance to pick their favorite places to go in California, and the place where "Masquerade Mania" is shot is at the top of Jason's list. Jason is certain that because he has watched the show so many times, he can win, and win big, and this will make him popular next year in school. As they drive,

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now