SWOT Analysis: Southwest Airlines Southwest Airlines, having a well-established business incarnation throughout the United States is among the most competitive passenger airlines in terms of pricing strategies and customer services. The company has always been pursuing a growth strategy for its business operations in the local market. Currently, it has customers from all over the United States that consider it a low cost quality airline service provider. The company operates with

SWOT analysis is a strategy development tool used by a majority of organizations. Proper use of the tool will yield the position of an organization in terms of strengths, weakness, opportunity and threats. It is very essential that one consider honesty when analyzing the organization using this tool. The analysis should truthfully reflect the current situation of an organization. In addition, SWOT analysis is a base for developing strategy of

Customers complain of smaller cramped seats and hence an uncomfortable flight experience. This is because Southwest wants to accommodate as many passengers as it can in one flight and its seats are thus smaller than those found in other airlines. This is especially uncomfortable for those who need extra space due to physical challenges. The other weakness of Southwest is its customer on-plane experience. Owing to the cost concern, Southwest

The market is assumed to have perfect information to the price is assumed to reflect all publicly available information. As such, credit ratings or bond yields provide insight into how the market views this company, based on all publicly available information. There is no guarantee that any source is going to have the information you seek. Indeed, once could waste a lot of time, especially if one is determined to

Introduction A strategy is defined as a plan of action intended to accomplish a specific goal. Strategy encompasses attaining or at least attempting to attain to gain, a competitive advantage over rivals. According to Porter (1996), differentiation takes into account being different in the choice of a dissimilar mix of activities to provide a product or service. Furthermore, a strategy is a decision which will make a significant difference to the

S. are seeing modest improvements in economic indicators. The social environment is favorable for air travel. The mode still holds tremendous cachet with consumers and is favored when consumers can afford it. There is some consideration that the airline business is a major contributor to greenhouse gases and therefore global warming, but as of yet the industry has not come under serious public pressure as it is generally viewed by the