Paper Example Doctorate 1,220 words

Agreement the Last Time You

Last reviewed: March 15, 2013 ~7 min read
Abstract

In this paper, we are going to be examining the evaluation agreement that customers use when selecting different products and services. This is accomplished by comparing Best Buy with Radio Shack when purchasing a Google Android smart phone. Together, these elements will highlight those factors that cause cliental to visit one location over the other in the future.

¶ … Agreement

The last time you dined out with your family, cite the example of the situation and the approach your family used to make a decision about 'where' you would all go to eat. You were all making an Evaluation argument. You were evaluating your dining options. What approach did you take?

There are a number of ways in which an evaluation is conducted. In the Power Point presentation three ideas were presented which are highlighting this to include: practicality, aesthetics and ethics. The combination of these factors is designed to influence the views of customers and stakeholders about a particular dinning establishment. ("Evaluation Arguments")

Practicality is when the individual will have favorable perceptions of a restaurant based upon their opinions and tastes. Aesthetics is concentrating on describing a location in positive light. However, more generalities are utilized to support these views. Whereas, ethical ideas are examining the opinions and attitudes based upon a firm's practices and how they are treating different stakeholders. ("Evaluation Arguments")

The last time that we dined out is one week ago when everyone went to Taco Bell. The decision was based upon practicality. In this particular case, everybody wanted Mexican food that was not considered to be too expensive. Taco Bell is the best location based upon out past experiences and the fast service that is provided. As a result, the decision was determined by evaluating dining options, personal tastes and using the practicality approach. This meant that the favorable perceptions from the past influenced what everyone wanted to eat and when. ("Evaluation Arguments")

Part 2

The area that will be evaluated is customer service at electronics retailers. This was chosen based upon an experience that occurred at a particular location for a Best Buy. What happened is we went to the store to inquire about purchasing a Google Android smart phone. The problems that were encountered are that representatives for the company did not know the product. (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

Moreover, they did not provide any kind of services or offer assistance to us when we first arrived. Instead, we had to wait for ten minutes and then ask for help. It at this point when they came to see us. At the same time, their knowledge was limited and they refused to set up the service or provide any additional assistance. What happened is they sold us the phone and let us leave the location. A while later, is when we encountered tremendous challenges from not understanding how to customize it or the best way to utilize the various applications. This set the stage for a bad experience that we are continuing to deal with. (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

As a result, the criteria that is used to determine if the service is good or bad was to distinguish Best Buy from Radio Shack. This was achieved by visiting a Radio Shack store and seeing how they deal with customers in contrast with their main competitor. The claims that will be made are to focus on using practicality and ethics to determine the best location for making these kinds of purchases in the future. (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

When we visited Radio Shack the sales staff was more supportive. This was obvious from the moment a customer walks in the location with someone greeting us and then asking if they need help. Once a smart phone was selected, is the point that the staff began discussing the features and answering our questions. In this particular situation, we wanted to know how to customize the phone and make it work more effectively. The salesperson had a detailed knowledge of the different applications and they used their phone to demonstrate the various features. (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

This helped us to understand how everything works and it allowed us to see the benefits of the Android over competitors. For instance, the Radio Shack salesperson helped us to transfer the settings from our old phone over to the new one. This made it easier to customize the device and select applications that were the most beneficial to us. (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

The criterion that was used to prove if one location was better than the other was based upon a number of factors. To include: the response time, product knowledge and ability to meet our needs. In the case of response time, Radio Shack was quicker in welcoming us to the location and helping to select the best phone. Moreover, they had superior product knowledge and the ability to meet our needs when it comes to service. (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

This is superior service and support in contrast with Best Buy. As the salesperson, did not welcome us or have the ability to help customize the phone. Once we left the location is when there were challenges after the purchase. When we returned, they did not help in addressing these issues. Instead, we were left to deal with these problems on our own. This is showing how there are differences between the two electronics retailers (as far services, support and the friendliness of staff members). (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

The criterion that we were using to understand the challenges impacting retailers requires focusing on: using practicality and ethics. As far as practicality is concerned, there were no preconceived notions about either retailer. Instead, we objectively evaluated which company offered the best experience and the ability to understand the needs of customer. ("Evaluation Arguments") (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

Practicality was used in this process to see how these services matched up with our levels of satisfaction. We determined that Radio Shack had the best service based upon their ability to meet our needs, product knowledge and help us more. When we left the store, everyone had a better understanding of the device and its uses. Whereas, Best Buy created confusion and caused us to feel as if they only cared about making a sale (versus meeting our needs). ("Evaluation Arguments") (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")

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References
4 sources cited in this paper
  • Evaluation Arguments, n.d.
  • “Radio Shack.” Radio Shack, 2013. Web. 15 Mar. 2013.
  • “Radio Shack Profits from Mobiles.” CBS News, 2010. Web. 15 Mar. 2013.
  • Pendola, Rocco. “3 Reason for the Radio Shack.” Seeking Alpha, 2012. Web. 15 Mar. 2013.
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PaperDue. (2013). Agreement the Last Time You. PaperDue. https://paperdue.com/essay/agreement-the-last-time-you-86734

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