It is important Aetna remain one step ahead of the game by employing staff to maintain and update the site. This can be costly over time. Still the type of dedicated 24/7 services that is expected is also typical of the insurance industry with respect to size, position and customer base. Aetna has done a good job in utilizing e-commerce to its advantage. On the other hand, while not being too flashy, it is also possible that Aetna could slowly introduce other services to the web site. In this way, they remain on the cutting edge of the technology and set the Internet presence for another companies within the industry. Aetna has many traditional offices throughout the United States to better serve the public. These offices encompass a wide range of corporate operations and training facilities but as it is typical of most insurance companies, much of the traditional store is found within the communities Aetna wants to serve. Meaning that rather than establish a retail headquarters in every city in the nation, like most insurance companies, its product becomes a tool for many insurance brokers that work within their own office. These offices many provide a gamete of services from multiple insurance companies as a means to offer the most product to almost over serve the public. In many ways, this tactic is a strong one because by licensing brokers throughout the country to sell their product, the company is getting maximum exposure without the overhead...
On the flipside, Aetna's product must remain unique among other insurance company products. This creates stiff competition for the industry. Therefore, this makes the Internet presence all the more important as it has the means to create customer relationships through seamless services. This in turn, creates opportunities for not only profit but also growth within different demographics. The company will track how sales are made to find out how effective the Internet presence is for them and make changes to the strategy as feedback is provided. At this time, the e-commerce strategy remains separate from the traditional business of brick and mortar but as customers become more Internet educated that will be instances of greater overlap. This allows a company like Aetna to have multiple channels of communication with the customer that continues to build on the relationship regardless of how the initial connection was made. Still with these technologies come concerns of identity theft, information corruption and brand integrity. It is important that Aetna continue to protect itself from e-commerce pirates but to also apply the same principles to protecting their customer base.
Apart from that, Chennai has become the eye specialist city and Kerala has become the ayurvedic center for healing. These facilities are being made use of by the non-Indian nations (Connell, 2011). Huge market at hand The population is surging, the patterns of diseases are altering, salary levels are rising, clinical needs aren't attended, health issues aren't being attended, demand for quality care is needed at moderate prices and medical tourism
They are striving to be the best of both worlds. In their heavily regulated industry, there is a relatively high degree of commoditization between different health care plan offerings. There is high intensity of rivalry in the industry as well. This intensity of rivalry pushes down costs, but the cost structure of the industry is fairly rigid, such that it is difficult for a health care plan provider to
Marketing Plan Mission and Business Objective Products and Services Keys to Success Macro Environment Economic Value Added Cash Value Added Cash Flow Return on Investment This report is a detailed marketing plan for a new financial service company called Online Analyst, Inc. The company is a combination database management company that also specializes in the financial services markets. The company will offer a plethora of information, data and financial-based market services such as online real time market segment
Self-Marketing PlanExecutive SummaryThis self-marketing plan is a demonstration of marketing concepts as applied to creating employment opportunities for myself in the field of MIS. It begins with an environmental scan and SWOT analysis, with a self-analysis (talents and goals) offered in place of a traditional product analysis. Included in this section are a career market analysis and competitive analysis, which identifies the nature of the career that I will be
Aflac, Inc. Case StudyThe purpose of this paper is to provide a review of a case study concerning the total rewards strategy at the American Family Life Assurance Company, Inc. (Aflac) and how it aligns with the company�s guiding values and principles. To this end, a discussion concerning the company�s internal strengths and weaknesses and the external opportunities and threats of the company as well as how it responded from
Blue Cross Blue Shield of Missouri Marketing Blue Cross Blue Shield of Missouri is an insurance company that serves the state of Missouri. The company serves residents in approximately 75% of the state's area, with services concentrate in the southeastern portion (Blue Cross Blue Shield of Missouri). RightCHOICE Managed Care Inc. (RIT) operates as Blue Cross Blue Shield of Missouri in Missouri, and is a licensee of the Blue Cross and
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now