Finally, in this case, the Pathos approach is perfectly consistent with the Logos approach; in fact, it is arguable that it is only the logical implications and concepts that give rise to any reason the add could possibly appeal to Pathos.
Logos:
The advertisement also appeals to Logos (logic), but indirectly, as in the case of its appeal to Ethos. It would be almost impossible to argue that any piece of jewelry could possibly mean more than designation as the primary beneficiary of a life insurance policy. Therefore, in addition to presenting a logical argument through metaphor, that argument also happens to be factually accurate and absolutely true. For the same reason, the argument is devoid of any logical fallacies.
Analysis and Conclusion:
The advertisement is a clever use of all three Aristotelian appeals, to Ethos, Pathos, and Logos, although (arguably) with varying likely degrees of success. The appeal to Ethos relies on the perception that insurance...
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