Advertising is known to utilize various strategies in order to create an impact to the audience in selling a particular product, service, or even an idea or program. With the popularity and prevalence of quantitative research in the 20th century, it has become common among advertising agencies, whatever the medium, to utilize statistics in their ads in order to convince readers/consumers to patronize their product. However, this practice has been abused by advertisers who wanted to persuade and convince readers/consumers through the advertisement. Thus, statistics have been used to create the impression that the ad's claim is validated through research, which are not always the case and the truth. Misinterpretation or generalization through statistics has resulted to misleading claims and arguments that confuse, instead of informing, the audience. Take as an example the print ad released by the organization...
The ad aims to bring awareness of water conservation by stating, "In the last 30 years, the world's water supply has halved." Above this statement, the illustration "H1/2O" is shown with below another statement, "(treat water with respect)." This claim, if the informed reader knows it, is too general and in fact, does not speak true of the state of water supply in the world today. The ad claims that water supply has been halved, when in truth, according to a United Nations study, while water supply has alarmingly decreased in the last 30 years, it has not reached into half its amount, as what the organization wants to elucidate. The use of the rhetoric of fear, by threatening that water supply is increasingly depleting, makes the ad effective, yet misleading for the readers, illustrating how statistical figures are used…
Mark Solon, former President of the Board of Directors of the Discovery Center of Idaho, currently serves on the Idaho Business Coalition for Education Excellence. These four men, along with six others noted on their Web site, manage TopTenREVIEWS, Inc. ("Cell phone providers," 2008). The following four categories denote criteria TopTenREVIEW used to evaluate cell phone providers: Feature Set:...variety of options, including call waiting, call forwarding, Bluetooth (internet connectivity), text messaging
Advertising, Public Relations, 2008 Beijing Olympics Public relations are an image-shaping tool for an individual, a group, firm or country that wishes to penetrate a certain market. The need for public relations continues to grow and evolve, as the field becomes a stronger discipline. Notably, public relations are not marketing tools but rather they are essential for fostering successful marketing. In 2008, Beijing got the award to host the famous Olympics
Direct to Consumer Advertising HISTORY OF DRUG ADVERTISING THE DTC ADVERTISING PHENOMENON CREATING DEMAND DECEPTIVE ADVERTISING - A WOLF IN SHEEP'S CLOTHING CAUSE OF DEATH PROFIT UTILIZATION, PRICING, AND DEMOGRAPHICS LEGISLATION, POLITICS AND PATENTS LEGISLATIVE INITIATIVES REGARDING DTC RECALLED and/or DEADLY DRUGS In order to provide the most efficient method of evaluation, the study will utilize existing stores of qualitative and quantitative data from reliable sources, such as U.S. Government statistical references, University studies, and the studies and publications of non-profit
Relationship Marketing Effective Strategies for Customer Retention in the Digital Age: A Comparison of Relationship Marketing Models Few aspects of modern society have been left untouched by the Digital Revolution and the advances that have been made in mobile technologies. Phone books, which were still incredibly useful resources for many just a decade ago, are now almost laughably archaic wastes of paper; our phones themselves can make restaurant recommendations, find a doctor's
E-Commerce on Business Strategy The purpose of this literary review is to determine the effects and impacts of e-commerce on business strategies and internal processes with particular emphasis on the travel industry. Our review will include material from several different sources including the Sloan Management Review, Travel Weekly and white papers from Ernest & Young. We will begin by defining E-commerce and the impact of it in the new economy. Subsequently we
Internet and Global Finance Strategies Within the present competitive business environment, firms are continuously looking for various strategies to be ahead of their competitors and achieve competitive market advantages. Many firms have identified that internet technology is a powerful tool to enhance competitive market advantages. The traditional organizations have identified that internet is a powerful tool to deliver value to customer and presently, the internet technology has enabled firms to coordinate
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