Studies (Howard 2005) have indicated that it may be very difficult to position healthier foods against traditional fast foods, by virtue of the strength of the latter's long- standing successful history of advertising. Naturally, the fact that healthy fast food cannot hope to compete with traditional fast food in terms of taste and its purported addictive quality presents another challenge that must be met by creative advertising and marketing strategies to overcome those disadvantages from the advertising perspective. Incorporating Challenges into a Marketing Plan:
Incorporating those challenges into a marketing plan requires long-term vision to anticipate the likely pattern of consumer demand over time, specifically in response to advice about health, wellness, and the relationship of diet to overall human health.
Naturally, the healthy fast food industry should emulate some of the strategies that have traditionally proven successful, particularly in the case of fast food in terms of name recognition and availability.
One advantage available to the healthy fast food industry is that instead of downplaying or minimizing the connection between its product and the detrimental consequences of fast food continually expressed by health and wellness experts, the industry can exploit those concerns through promotions designed...
Furthermore, if any established company is bouncing back or recovering from a scandal or bad press, advertising can be the beacon by which one regains one's footing. "In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy" (moneymailer.com). Advertising can divert the attention of consumer's
Advertising is Essentially a Negative Influence on Society: Generally, advertising has been part of economies across the globe since the commencement of trade as merchants have primarily sorted out the benefits of their goods in the marketplace. Some of the most common advertising means that were present in ancient advertisement include shop signs and broadsides in posts, walls, or trees. Since then advertising has continued to grow and develop to an
Ethical treatment of prisoners is a complex question, involving the nature of the prison system in the U.S. And the nature of those incarcerated in it, as well as ethical obligations that individuals owe to society as well as those that society owes to those who are imprisoned. Deontological ethics might hold, for example, that those who have violated the law and the basic moral norms of society deserve to
Ethical-Legal Nursing Discussions - Part II Moral Distress and Moral Integrity Comment by Ileana: OverviewMoral Distress in Advanced Practice NursingThe meaning of moral distress has been changing in nursing. No definition fits all dilemmas. Moral distress includes cultural beliefs, religious beliefs, educational level, and outside forces that influence thinking. It is important to learn that moral distress is an emotion managed by coping and emotional intelligence. Analyze the difference between moral distress
Jesus learn from John the Baptist? How is the movement of Jesus different from John's? According to Rausch, John the Baptist is "clearly a historical figure" who was not necessarily preaching anything new or revelatory (p. 1). John the Baptist works within the prophetic tradition and his teachings were rooted in Jewish Old Testament philosophy, eschatology, and theology. When Jesus went to see and meet with John the Baptist, the event
Whistle Blowing Introduction and History of Whistle Blowing Whistle blowing is the revealing of immoral, illegal or illegitimate deeds to authorities. The authorities may be insiders or from outside the affected organization. Many cases of whistle blowing involve people revealing information to outsiders especially media organizations or pressure groups about an act they consider to be irresponsible, irregular or illegal (Robbins, 1993). Cases of whistle blowing have increased dramatically in the recent
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