Advertising bCreative is an online creative boutique that offers manufacturers and advertisers original designs and concepts, which can be licensed onto virtually any type of consumer product, merchandise or promotional medium (bCreative, Inc.). Since bCreative's concepts and designs are used to appeal to the consumer of the products and services of various manufacturers and advertisers, it can be said that the focus of the company's work is the end consumer. Indeed, this is evident by the fact that the firm's top selling licensed concepts and designs have been used in stationery products such as posters, calendars, and greeting cards; apparel items that include T-shirts and caps; gift products such as mugs, books, and puzzles; and novelty items ranging from key rings to magnets and bumper stickers. The scope and size of BCreative's business is potentially huge for several reasons. One, the firm has chosen to specialize in the creation of concepts and designs in an area that is known to have high churn...
Thus, manufacturers and advertisers are constantly on the look out for good creative ideas with mass appeal. Two, typically the large, full-service advertising agency prefers to utilize its resources in the creation of advertising messages for mainline media such as television and print since it leads to higher visibility and revenues. Therefore, the only competition that bCreative is likely to face is from individual freelancers or other creative boutiques, which may be targeting the same market segment. Three, bCreative's business model, which uses a large online community of creative people on a royalty-sharing agreement, is likely to give the agency an advantage over its existing competitors. Four, judging from bCreative's success stories so far, which have been showcased on its Web site, chances are good that the agency will be able to succeed in building a good reputation, clientele and business base.
Furthermore, if any established company is bouncing back or recovering from a scandal or bad press, advertising can be the beacon by which one regains one's footing. "In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy" (moneymailer.com). Advertising can divert the attention of consumer's
Advertising is Essentially a Negative Influence on Society: Generally, advertising has been part of economies across the globe since the commencement of trade as merchants have primarily sorted out the benefits of their goods in the marketplace. Some of the most common advertising means that were present in ancient advertisement include shop signs and broadsides in posts, walls, or trees. Since then advertising has continued to grow and develop to an
Advertising Children ADVERTISING TO CHILDREN A Brief Review of the Influences that Advertising can have with Children Advertising plays a substantial role in modern society. Marketing messages have become ubiquitous and can be found in new places all the time. Some of the common sources are TV, radio, billboards, and online ads; however marketing professionals are constantly reinventing the media in can display their messages. For example, new technics such as product placement
Advertising Stew Case Study Chapter 5 Case The external advertising agency will provide an outside view of the Dinty Moore line of products. Their view will be more independent, and this will allow for a better picture of how the product line is viewed from outside. The advertising agency will be able to give Luis information regarding how the product situation is, how the customers respond to the products, and will help
Advertising Theories How the Main Theories of Advertising Work There are many different methods that an advertiser can use to communicate their product to the public. These methods are meant to grab someone's attention, hold it for a short amount of time and then make the person want to perform an action. Any advertisement is meant to be a communication tool that can lead a customer to a foregone conclusion. The purpose
The development of customer insights and a focus on what the customer wants and needs is very important to create a good IMC, but even once customer needs are completely understood an ad agency will still be charged with the duty of coming up with the right ways to reach out to those customers (Eskilson, 2007). It is only then that a company can begin to grow and expand
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