Advertising and Media Influence on Children
It shouldn't come as a shock that commercials during children's programming include ads for toys, junk food, snacks and confectionary, after all, most advertisers are fully aware that most of their target market consists of young children, and "young children are cognitively and psychologically defenseless against television advertising" (Strasburger, 2001).
Children, especially pre-schoolers and pre-adolescents are the highest susceptible to the influences of advertising. Toy merchandise is thrown in between programs and during hours that children are most likely to be watching television, but parents have a reasonable amount of sway when it comes to the selection of toys.
There are birthdays, seasonal holidays like Hannukah and Christmas, and most parents can rely on the fact that after a few months, there will be something better, and more exciting that will capture their child's interest and start the onslaught of nagging all over again.
Nevertheless, children-targeted advertising has grown over the years mainly because, "children influence $500 billion in spending per year, and corporations spend more than $12 billion a year marketing to children" (Mothering, 2000) which is a rise by 20% compared to a decade ago.
While toys may be easy to control, the snack food, junk food, confectionary industries are a little harder, and evidence shows that children...
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