Advertisements Comparison
Advertisements to Compare
Understanding the consumer behavior is the first and significant step in ensuring the product intended for sale gets the right placement in the sales chain. The communication of the desired message about a product to the target customer is of great importance since without getting information about a product then there is no way one can purchase the product. This is because the customers have to have adequate information for them to make an informed decision of whether or not they will purchase what is being sold.
The paper will look at two advertisements and make a comparison of the two. It will also identify the target group that is likely to purchase the product that is on the advertisement. There will also be a discussion on the channels of communicating the message that is on the advertisement to the target group and details on how the channels that have been selected would best serve the advertisement. Finally negative impacts that would occur for one of the channels that have been selected will be looked at.
Advertising is a central aspect in marketing and the means through which a companies or businesses encourage people to go for their product service or idea. Businesses often choose on public communication modes since a large number of potential customers are reached through such modes and the marketing personnel know that the same communication reaches many other people hence a large number of potential buyers feel their motives of buying are well understood by the advertiser. Below is a table that shows a comparison between two print advertisements derived from the website whose website links are attached in the references section below.
1. McDonald's
2. Shoes
Very attractive photos of McDonald's burgers
Attractive photos of the shoes one can get in the shops
There are not much wordings on the advertisement
The advertisement contains a lot of words giving details on what is on offer in the shop
There are no offers or anything extra...
Advertisements Comparison of advertising: The sublime and the offensive One of the most popular and most-forwarded advertisements in recent memory is the Volkswagen advertisement that features a young boy dressed in a Darth Vader costume apparently controlling the car. People watched the advertisement over and over again on YouTube, as if were a short film, in an era where 'skipping' past advertisements thanks to recorded technology has become increasingly common. This begs
Females are the target group for both the advertisements and the needs to achieve financial security, independence, or freedom from traditional gender roles are expressed in the DeVry and ITT Tech advertisements. Words like "You can become..." introduce the consumer to the idea that they can change who they are by enrolling in the private school. The need to achieve is powerful, because of our culture's emphasis on social
The ad can appeal to women who want to be women in an old world view sort of way -- and not have to be the leader in a relationship or in a family. This dual appeal may also be discernible in the John White shoe ad, which at first glance appeals mainly to men. The John White shoe ad features a nude woman holding a John White men's shoe
Advertisements for the Same Product Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company's products and/or services to probable customers. In most cases, medium and large companies use advertisements
Why would someone want to live in such a bacon-laden advertised world, one might ask? It has been observed that, to be effective, an advertisement must grab the viewer's attention. To do so, it must make a quick and arresting appeal. The most appealing strategies are usually appeals to emotions, fear, love, pleasure, or vanity. For alimentary pleasures like food, drink, and cigarettes, quite often the most effective strategy is
Chinese Festive Food Advertisements in Malaysia Today, Malaysia is a middle-income country that has succeeded in overcoming many of the developmental obstacles that remained following centuries of colonization and foreign occupation to become a rapidly growing economic powerhouse that is well situated to take advantage of the forces of globalization. Indeed, from a nation largely dependent on extraction industries and raw material exports just 40 years ago, Malaysia has developed a
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