The ad can appeal to women who want to be women in an old world view sort of way -- and not have to be the leader in a relationship or in a family. This dual appeal may also be discernible in the John White shoe ad, which at first glance appeals mainly to men.
The John White shoe ad features a nude woman holding a John White men's shoe over her groin. The nudity of the female form is sure to lure a man's eye, but the bold sexuality of her nudity is sure to catch the woman's attention as well and tell her what she can do to lure a man's attention. The woman's body is thin and fit, with large breasts and trim waist. While it can arouse the desire of the man viewing it, a woman might find the ad appealing if she believes such a shoe will help boost her man's confidence or draw his attention to herself.
As Susan Bordo suggests, the act of buying shoes becomes "an erotic experience in itself," (19). Here the eroticism is stark: the ad uses two tones, basically, with the shoe standing out because it is in color. The John White shoe ad is just as bold as the Dockers ad but in a different way. If the Dockers ad appeals to old world gender norms, the John White ad appeals to modern sexuality and even fetishism. The ad simply portrays the torso of a large-breasted woman in black-and-white holding a John White shoe over her groin. The opening for the foot to enter the shoe is held right where the woman's pubic hair would naturally...
Why would someone want to live in such a bacon-laden advertised world, one might ask? It has been observed that, to be effective, an advertisement must grab the viewer's attention. To do so, it must make a quick and arresting appeal. The most appealing strategies are usually appeals to emotions, fear, love, pleasure, or vanity. For alimentary pleasures like food, drink, and cigarettes, quite often the most effective strategy is
Advertisement Analysis Selling Women on a King's Length In the January 2001 issue of Vanity Fair, Virginia Slims released a fold-out four page ad for their then-new prototype of longer cigarettes, the "Kings" version. This ad well deserves to be analyzed, because it seems to make a strange variety of false and even absurd claims for the cigarettes based purely on the non-related advertising imagery. This ad is obviously targeted at the modern
This was very pronounced in Sports Illustrated and not as present in Seventeen. The target market for these ads were young girls in the 17 to 25 age group, and with Architectural Digest and Prevention, older women in the 25 -- 50 ages demographic. What was most significant about the older advertisements was the wide differences in how women in careers vs. homemakers were portrayed. Women in careers are seen
The predominant color of the piece of advert is blue, which is a color that is often associated with sobriety and calmness. This indicates that the step of donation is voluntary and conscious. At the very bottom is the name of the collection center written in bold and bigger fonts than all the other writings. This shifts the attention of the viewer from only the donation request to the
Advertisements Comparison Advertisements to Compare Understanding the consumer behavior is the first and significant step in ensuring the product intended for sale gets the right placement in the sales chain. The communication of the desired message about a product to the target customer is of great importance since without getting information about a product then there is no way one can purchase the product. This is because the customers have to have
Advertisement in the Media: Assessing Company Motive and Public Perception Kassin, Fein and Markus (2011) note: "the strength of an attitude is indicated not only by the amount of information on which it is based but also by how that information was acquired" (p. 213). This notion applies perfectly to the art of successful advertisement. The public need not be bombarded by the same advertisement on a daily basis to have its
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