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Reverse Engineering Marketing Messages
MacBook Pro
MacBook Pro (Apple, 2012)
The Apple MacBook Pro-is a powerhouse of a laptop that features some of the greatest hardware available at this time. Although the computer's hardware is more than adequate to provide the processing power necessary to run the most sophisticated software packages, what Apple focuses on the most is the Retina display that represents the next generation of display technology. The Retina display offers a bright and crisp display that can be viewed from virtually any angle. Previous generations of displays, as well as inferior models, could only be viewed at a certain range of angles and under certain lighting conditions. For example, you cannot see the display on most monitors from the side or in direct sunlight.
The product is being promoted in a traditional Apple style. One the primary commercial video the laptop is at the center of the commercial and is pictured in use (Apple, 2012). The background is pitch-black so that the product serves as the center of attention. The screen shot on the laptop show the laptop using complex video editing software and is performing tasks at lightening speeds. The camera pans around and shows the computer processing the video application at every angle. The catch line for the product is innovation at "Every Dimension." The song playing in the background is not in the same trendy genre as in other commercials and features a soft piano-based melody.
The target market for this product is undoubtedly high-end Apple users. This is evident by everything from the choice of music to the simplistic style in which the computer is displayed in the promotion. While other Apple products are promoted with trendy new music this commercial features a slower, more classical song that is intended for a more mature audience than other product lines. Despite this, most of the feedback on YouTube is focused on the song in which is being played. Apple has compiled a loyal following with their music selections in their commercials and many individuals are eager...
Youtube On Valentine's Day in the year 2005, a group of already wealthy young computer geniuses began their brainstorming and introductory work on a videography platform for the Internet . Similarly to the origination point of the massively successful firm Facebook, the ideation for Youtube began as a system for rating and classifying video material, as opposed to a forum for video sharing. Not long after Youtube.com's registration on February 15th,
In addition to the implications earlier described, YouTube clips have succeeded in coining certain expressions, characters, behaviors that were copied by the audience. For example, the Hong Kong Bus uncle case in which a middle-aged man - Chan Yuet Tung reacted furiously to a young passenger's request to lower his voice while traveling by bus, had a tremendous effect. Hong Kong teenagers borrowed Chan's expressions, radio programs and commercials
An entire industry has emerged for companies that produce content for YouTube channels. YouTube's partnership program is popular, but it is not without its criticism. While the program does allow people to earn money from the ads, there are many who feel that they do not earn enough, and YouTube has been accused of lacking transparency with respect to how it pays out on its Partnership Program, according to Lazarus
New Media and Opportunities for Ordinary Citizens Content Bringing People Together This paper examines how YouTube is able to provide a strong lifeline for marginalized people. YouTube is the fundamental public forum and is one which is able to offer individuals a means of showcasing their story for the world. YouTube offers people who are minorities, repressed or otherwise pushed to the fringes of society a means of sharing their story and
Google Inc. is one of the top companies in the world. They have excelled in how they manage their digital and non-digital supply chain. This week Google, now re-named Alphabet, became the most valuable company on earth besting Apple for at a least one day. No matter what happens the rest of this week, Google is sending notice that its place in the world of business strategy is at the head
Copyright Laws, Should the Government Search for Copyright Violators? YouTube and other websites like Facebook, allow users to post videos of things that interest them. While this promotes creativity and sharing among people, it also proliferates copyright infringement and copyright violation. Although YouTube has cracked down on such violations, by taking down even videos that simply use copyrighted music and nothing more, it still does not stop people from posting copyrighted
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