What substantiation should the advertiser have to support these claims?
The advertiser should have to show that the product worked in a clinical trial over a long-term period, and individuals with the same diet and exercise habits and similar body composition who used the belt while exercising lost more weight over the long-term than those who did not wear the belt.
Are any of the representations made in the ad puffery?
Almost all of the language used in the ad constitutes 'puffery' but the most florid claims are these:
"The sauna pro-deluxe advance heat systems sweats away...
Establishment owners who have been interviewed say that most of these men are highly educated family men, who frequent the establishment by day and then return home to their families at night. Women who try to maintain legitimate relationships with men find more and more that their partners are visiting these brothels and sex establishments (Raymond, 2003). Legalization Does Not Protect Women's Health The legalization of prostitution mandates that the women
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