Macroenvironmental and microenvironmental analysis for business strategy

Australian Graduate School of Management (AGSM) has a graduate MBA program that has been ranked number 1 of its kind in the country consecutively every year since 2007. In order to remain competitive in an increasingly challenging environment, it is necessary to also take into account the microenvironment at the school. This information will then reveal how the internal structure at the school correlates with the challenges in terms of its position in the market and the internal factors that contribute to this position.

Microenvironmental Analysis

Tangible Resources

In addition to fees paid by students and other service users at the campus, the school is also supported by funding opportunities in which students, alumni, and supporters may participate. There are, for example, opportunities to donate funding to efforts such as scholarships, research efforts, and staff recruitment. Donors and supporters are presented in three capacities: Individual, community donors, and corporate supporters. Funding from these sources fortify the existing financial resources at the school.

The Australian Graduate School of Management is part of the parent structure known as the Australian School of Business, which houses several business directions for students to choose from. Reporting, planning, controlling and the coordination of systems occur within this structure.

The AGSM enjoys the support and resources of two leading universities in its region. With this support, it was able to create an environment that promotes flexibility and strength to accommodate students across both full-time and part-time MBA programs. It also includes extensive executive and corporate programs.

In terms of technological resources, the university boasts state of the art technological resources to accomplish its learning and teaching goals. It also offers technology and business courses to help students make the most of today's technological challenges.

Intangible Resources

As part of its effort to offer the best of education, the School uses a proportion of its funding to recruit the highest level of teaching expertise. As such, the staff at the School offers the highest level of knowledge and expertise to their students. As such, the Dean and faculty directors work together to offer students the best of service. Trust is enhanced by means of the school's reputation for excellence in products and services.

Innovative resources include continuous attention to research and development. A substantial amount of funding is allocated to this effort. Several structures are available to support research at the school, including grants, centers, and supervising staff to support both graduate, post graduate, and staff research.

The school's reputational resources are very strong, with a good reputation among customers and partners. The school is known as among the best in the country and in the world, with good interactions and relationships among staff and students.