• Home
  • /
  • Topic
  • /
  • Business
  • /
  • Case Studies
  • /
  • Access Case Study Audio File Http //Mym.cdn.laureate-media./2dett4d/Uofliverpool/Mspm/0015/03/Mm/Scottpaper/Index.html Questions  Case Study
Verified Document

Access Case Study "Audio File": Http://Mym.cdn.laureate-media./2dett4d/Uofliverpool/Mspm/0015/03/Mm/Scottpaper/Index.html Questions: Case Study

¶ … access case study "Audio file": http://mym.cdn.laureate-media./2dett4d/UofLiverpool/MSPM/0015/03/mm/ScottPaper/index.html Questions: What elements project portfolio management place Project portfolio management

What elements of project portfolio management are currently in place in the process to develop new products for Scott Paper?

According to Rajegopal et al. (2007)

the controlled and coordinated management of a company's portfolio of projects so as to achieve some set business objectives is referred to as project portfolio management. It can also be defined as the centralized management of methods, technologies, and processes that are used by project managers for collectively managing and analyzing a group of proposed projects. Some of the key elements of project portfolio management that Scott is currently using for its development of new products are clarity on the strategy's intent, flow of good proposals and aligned decision making.

Having clarity on the innovation strategy of the company, will ensure that every employee knows and understands which way the company is headed and which proposal would be welcomed. For Scott paper, its main strategic goal is to extend some of its existing international consumer products into new markets internationally. By extending an already existing product line, Scott will ensure that it does not lose its market share as would be the case if the company was to develop a new product. Scott paper has already established channels through which employees and customers can contribute ideas for new products. This has allowed Scott paper to have a good flow of potential proposals. Having regular reviews has also ensured that the company...

The CEO of Scott paper, also contributes his ideas, and this allows the company to have different views and options that it can use for developing new products or extending its current product range.
Choosing the best portfolio that would suit the company's strategy is the most important bit of project portfolio management Sanwal, 2007.

Scott paper has recently been involved in the development of new products that are suited for specialty areas. The decision to pursue this specialty market must have been based on the company's overall strategy, and it involved the executives responsible for the various resources.

How does Scott Paper's new product development approach reflect the overall business strategy?

Scott paper wants to incrementally grow in new regions and markets. The company has a Research and Development department that it would like for it to be more efficient both internally and externally. With the new product development approach that the company has undertaken, the company is positioning itself to venture into new markets while still maintaining its existing product line. The specialty paper market may not be the company's key business, but since the company has to keep innovating, it had to venture into this market. Having products that cater for a specific need in the market will allow Scott paper to differentiate itself in the market and allow it to venture into new markets internationally, which is its overall goal.

The company also has strategies that would allow it to reduce developmental risks for new products. Scott paper tests its product concepts online by use of virtual…

Sources used in this document:
References

RAJEGOPAL, S., MCGUIN, P. & WALLER, J. 2007. Project Portfolio Management: Earning An Execution Premium, Basingstoke, Palgrave Macmillan.

SANWAL, A. 2007. Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy, Hoboken, Wiley.
Cite this Document:
Copy Bibliography Citation

Related Documents

Case Study 8-Year-Old With Dyslexia
Words: 3291 Length: 7 Document Type: Case Study

For this reason, it is critical to ascertain the causes of word reading difficulties in order to identify these problems and provide appropriate instruction as early as possible. (Allor, 2002, p. 47) Spear-Swerling & Sternberg note that the fundamental reason that children need to be screened for difficulties in pre-reading skills is that once the child is supposed to, by grade level be able to perform certain tasks it may

Case Study From Harvard Business
Words: 902 Length: 3 Document Type: Case Study

Opportunities . Indian elevator market growth is very promising in the 1995 timeframe, which is when this case study takes place. The low-end of the Indian elevator market is experiencing 27% increases in unit shipments, and 17% unit increases overall. . The market itself is highly fragmented for elevators in India. 70% of the demand for elevators is at the low-end of the market; 20% at the middle-end, and 10% at the top-end. . High levels of recurring

Case Study: Risk Assessment for
Words: 1660 Length: 5 Document Type: Research Proposal

Treatment Plan: The treatment plan should include medication for high blood pressure and diabetes. Indeed, according to some evidence, the long term usage of diuretic antihypertensives to reduce the presence of excess salts in the body can help to lower blood pressure. (Klatt, 1) Given that the subject of this discussion also suffers from an elevated risk of myocardial infarction, the danger of cardiac arrest or general heart failure is of greater concern than the presence of

Case Study Josie
Words: 1207 Length: 3 Document Type: Case Study

Josie Case Study The author of this report is asked to look at a case study relating to a young girl named Josie. The author is asked to answer to four particular high level questions and provide clear and concrete advice and solution to each of the four. Those four questions, in order, asked for risk factors, what should be done, what roadblocks will occur and the key legal/ethical considerations that

Case Study: Philmore College
Words: 1342 Length: 5 Document Type: Case Study

curriculum committee proceed with the work yet to be done? The curriculum committee should solicit information from all stakeholders, including part-time faculty, current students, and also the five acute care hospitals which are a part of the university network. It should create a map for future curriculum development, complete with specific deadlines for a timeline of activities. Unless goals are specifically set with a deadline-driven focus, it is far too

Case Study of Facebook
Words: 1672 Length: 6 Document Type: Case Study

Innovation and Creativity: Case Study of Facebook "FACEMASH TO FACEBOOK: AN INNOVATIVE JOURNEY FROM UNIVERSITY SOCIAL NETWORKING WEBSITE TO BILLION DOLLAR Business" On 28th October, 2003, Mark Zukerberg wrote Facemash in order to create a social networking website for the students of Harvard. At that time he was not aware that he was starting a whole new era of social networking innovation and creativity. What was started as a tool of social

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now