Absorption Costing
The financial results for Starbucks and McDonalds over the past couple of years are as follows:
Starbucks
McDonalds
% Change
% Change
Revenue
COGS
AR
Inventory
This analysis shows that Starbucks has seen its revenues grow faster than its cost of goods sold, which is normally taken as an encouraging sign. When firms are able to grow their margins, they are able to have better bottom line profitability, and it also shows that the company's market power is improving. For McDonalds, the COGS grew at a slightly faster rate than the revenues. This means that to a minor extent, McDonalds was less able than Starbucks to pass along cost increases in factor inputs than Starbucks was last year.
An interesting point of...
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