2012 presidential campaigns, the use of television advertising was characterized by unprecedented advertising volumes. The political advertising in the 2012 presidential campaign contributed greatly to the win of Obama into office due to high consistency levels and coherence (Tedesco & Dunn, p. 80). The increase was attributed to outside groups like PACs who were able to raise and spend dollars in advertising for the current post-Citizens United regulatory regime.

Also, viewers may perceive the negative advertising as an infringement upon their right to decide for themselves. Such a perception may result in reactance, a boomerang effect in which the individual reacts in a manner opposite to the persuader's intention. What these studies show, then, is that a candidate is never going to know how for sure how a negative ad may impact the voters. In the long run,

Campaign Advertisements Ad Analysis for Presidential Candidates Lyndon Baines Johnson Link to chosen campaign ad: http://www.livingroomcandidate.org/commercials/1964 The main ad I viewed for LBJ was the one entitled "Our President." It was a black and white ad of still photographs. The pictures were of Johnson sitting with a look of concentration and his head resting on one hand. The message in the background talked about what the president is to be and what the presidents

presidential election of 1992 was a tight race, compared to others in history. The struggle between the Clinton camp, which focused on a platform involving the economy, the Bush camp, who focused on a platform whose basis was trust and taxes, and the Perot camp, who relied on a business-style economic platform, all combined to form one of the most interesting and changing races in recent years. This paper

Superiority of the Canadian Government over that of the United States Regarding Access to the Media by Political Parties The media, with its diverse modes of mass communication, plays a pivotal role in electoral campaigns both in Canada and the United States. Candidates for political office thoroughly understand the infinite potential in utilizing the media for their campaign platforms. With just one brief thirty-second advertisement during a commercial break either

Many young people voted for Reagan as he represented rebellion against the authority figures in society but was a rebellion characterized by valiance and effectuated through skillful communication. The approval rating of Reagan was approximately 42% when 1982 began but dropped to the record low 35% later that same year. The U.S. entered a recession. If one is to set their focus upon obtaining a chance at being the