Verified Document

1960S-Era Print Advertisement For The Case Study

Based on the image, one would believe that housework is nothing but a minor obligation that hardly even interferes with paying attention to children and pets. As Friedan argues, that entire image was a false one that was designed to convince women that they could easily enjoy all of the new social and political freedoms of the modern age while simultaneously fulfilling their traditional homemaking responsibilities harmoniously and without any difficulty. The reality was very different, and as Friedan points out, that discrepancy was also the source of much anxiety, self-doubt, and even clinical depression in women. In reality, housework is hardly a minor chore; it requires considerable effort and it is time consuming and often dirty.

Unfortunately,...

They were faced with the so-called "traditional" wifely obligation to fulfill their homemaking duties while at the same time being told constantly that those chores should not interfere at all with their ability to maintain their attractiveness and femininity. Women faced with the reality of having no time for luxuries like going get their hair done because they were busy mopping floors and changing diapers turned on the television and opened magazines to images depicting all those chores being accomplished somehow by women in very similar circumstances who looked ready for a social affair as soon as they just untied their dainty white housework…

Cite this Document:
Copy Bibliography Citation

Related Documents

Children's Cereal Advertisements: A Frosted
Words: 963 Length: 3 Document Type: Essay

There is always a question as to who is really the purchase-driver of children's foods. One school of thought suggests that children, through the 'nag factor.' drive the purchases of sugary cereals. On the other hand, some might say that it is always the parent who puts down the final dollars for the product. The contemporary Frosted Flakes advertisement shows Kellogg's savvy in understanding that it is both: Tony

Sales Promotion Techniques Used in
Words: 12044 Length: 44 Document Type: Term Paper

Since the 1970s, the global retail clothing industry has experienced intense international competition and major shifts in the pattern of consumer demand. These pressures have had far-reaching implications for the clothing industry in the areas of pricing, design, quality, manufacturing processes and employment (Rath, 2002). According to this author, "In the 1970s, traditional manufacturers, particularly High Street retailers with their own manufacturing capacity, found themselves unable to compete with low

Anheuser-Busch's Budweiser PR Campaign Love Beer. My
Words: 3699 Length: 13 Document Type: Term Paper

Anheuser-Busch's Budweiser PR Campaign LOVE BEER. My favorite brand is by far Anheuser-Busch's top selling brand -- Budweiser. Or do I love beer? I just saw two lizards on channel forty-two tell me that Budweiser is what I crave. Anheuser-Busch has to continuously expand sales so that the corporation meets both Wall Street's and the Anheuser-Busch shareholder's 'expectations' for continued corporate profits. Well, they are not actually expectations at all --

Representation of Women Through Media Has Changed
Words: 3860 Length: 12 Document Type: Thesis

Representation of Women Through Media Has Changed From 1960s How representation of women through media has changed from the 1960s Susan Douglas suggests that fifty years ago, mass media existed in the form of music, television, and magazines. However, she suggest that the journey has been tough owing to the manner in, which the media represents women. The media used a sexist imagery to represent women, especially women who took part

Menstruation: The Representation of Menstruation
Words: 1947 Length: 6 Document Type: Essay

Serena Williams, one of the most strong and prominent young female role models for athletic women today is shown as using her tennis prowess to 'slam' nature in the face in one recent advertisement. Williams' femininity and her athleticism are clearly interconnected: Williams wears eye-catching outfits and is one of the most accomplished tennis stars of her generation. But according to Kotex, this female athlete cannot work worth 'with'

Market Driven Management
Words: 25695 Length: 75 Document Type: Term Paper

Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now