3).
The original cable television analogy did not prove viable for Sirius XM, partially because cable TV became ubiquitous when there were fewer free entertainment options open to consumers. Furthermore, even television itself has become less popular, as more consumers are turning to streaming web-based content to get their visual 'fix.' Consumers have become more rather than less beholden to using the computer to get their news, entertainment, and downloadable music, and satellite radio came about at the wrong time, culturally and economically, to become a ubiquitous part of the American cultural firmament. Simply put, satellite television never developed a 'must listen' program like HBO did with The Sopranos and Sex in the City.
orks Cited
Ferency-Viars, Robert & Ralph Graves (2009, Feb 25). How HD radio works.
Retrieved June 1, 2009 at http://www.crutchfield.com/learn/learningcenter/car/hdradio.html
Friedman, Jon. (2009, February 11). Maybe satellite radio is a bad business model.
Marketwatch. Retrieved June 1, 2009 at http://www.marketwatch.com/story/sirius-woes-maybe-we-dont-need
Myers, Jack. (2008).…...
mlaWorks Cited
Ferency-Viars, Robert & Ralph Graves (2009, Feb 25). How HD radio works.
Retrieved June 1, 2009 at http://www.crutchfield.com/learn/learningcenter/car/hdradio.html
Friedman, Jon. (2009, February 11). Maybe satellite radio is a bad business model.
Marketwatch. Retrieved June 1, 2009 at http://www.marketwatch.com/story/sirius-woes-maybe-we-dont-need
23 Blue sheet
Info, Societal, Political, Legal -- w / # from Blue sheet]
Alt market + Nonmkt [6 + 7]
analysis Mkt reactions
Select strategic action [8]
Is it legal and ethical?
Selected? (Yes / No / Wait)
Implementation of strategic action for " each" strategy [9]
Provide details of what you will do to achieve your objective(s)
Id strategy by its # [Identify facts, figures, #s, outside sources}
Information:
1.Talk to FTC, BBB and get the information about the complaints
2. Research relevant laws and precedents
Societal Strategies:
1. Reach out to disgruntled consumers
2. Develop media relations strategy
Political Strategies:
1. Work with FTC to resolve this issue
2. Take proactive approach to government relations
Legal Strategies:
1. Prepare legal defense against FTC allegations
2. Have legal team outline the situation for management so they don't make the same mistakes in future
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
CEO, legal and marketing set up meeting with FTC and BBB
Legal team conducts research
Find specific consumers with problems; Marketing reaches out
Communications Dept devises MR strategy immediately…...
But implementing the subscription-based broadcast could only be realized if there are sufficient customers who would pay for a commercial free radio channel. And in these circumstances, success would only be possible after financial analyses too. These financial analyses would tell the company officials if the demand for advertisements-free radio channels, and consequently the revenues adherent to the subscriptions would be enough to sustain corporate growth, development and sufficient profits.
All in all, the future of the satellite radio, and implicitly XM adio, looks bright. The company could easily grow and expand to include all states of America and could even manage to offer their customers international coverage. The future could also bring other competitors to the market. But the revenues registered by XM and their long expertise in the field should ensure their leading position. Furthermore, their success will be backed by skilled and committed personnel, significant financial resources and…...
mlaReferences
Godes, D.B. Ofek, E., 2004, XM Satellite Radio, Harvard Business Review
2008, Marketing Mix (the 4 P's of Marketing), Net MBA, accessed on February 20, 2008http://www.netmba.com/marketing/mix/last
2008, Official Website of XM Radio, accessed on February 20, 2008http://www.xmradio.com/last
Sirius and XM Satellite Radio
Satellite radio has emerged in the past few years as the hot new trend in broadcasting. Operating similar to DirecTV, satellite radio companies bounce their signals off satellites to beam high-quality digital service coast-to-coast, offering exclusive ad-free programming. Satellite radio offers listeners the opportunity to hear any show anywhere in the United States, combining the benefits of premium quality sound and convenience when traveling on the road. Research indicates that similar to the way FM radio grew against dominant AM radio, satellite radio is becoming known for "edgier" alternative programming (McCarthy, at http://www.usatoday.com/money/media/2004-10-6-radio-compare_x.htm). The entire satellite radio industry is currently made up only two companies, XM Radio, which started broadcasting in 2001 and has 2.5 million customers, and Sirius, with 600,000 subscribers since going live in 2002. This paper will offer a comparative analysis of the two companies and a general overview of the satellite…...
mlaBibliography
Deitz, C. "A Step-by-step Comparison of XM and Sirius Satellite Radio Features." Radio.
2005. About. < >.http://radio.about.com/od/satelliteradio/ss/blsatstepbystep.htm
Gustafson, C.J. "Sirius Satellite Radio vs. XM Satellite Radio- Which Streams Should You
Choose?" Ezine Articles. 2005. Ezine Articles. 21 Mar. 2005
Satellite Radio: The New Technology
Everyone is familiar with cable TV. To get TV signals sent to your TV via cable, the cable company runs wires to your home. It's similar to traditional phone services. Depending on where you live, the wires may be strung above ground or hidden below ground, but the signal to your TV arrives through a physical channel - a wire.
Some people have dropped cable TV in favor of satellite TV. With satellite TV, the viewers have satellite dishes attached to their homes. These dishes receive signals sent from satellites in space. While this seems like new technology, is it simply a major improvement on the first way TV signals were sent, from transmitting towers to each home's antenna. One of satellite TV's advantages is that because the satellite sending the signal is in outer space, it can receive TV signals from a much wider geographic area…...
mlaBibliography
Newman, Heather. "Satellite radio is here, and it's looking for your business." Detroit Free Press: May 30, 2002. Accessed via the Internet July 8, 2002. http://www.freep.com/money/tech/newman30_20020530.htm
It is too early to gauge the results of this initiative, although early results of 1 million downloads in two weeks are positive (Kharif, 2009).
Another competitor is Internet radio. This industry is fragmented, with hundreds if not thousands of operators. It has many of the same content advantages of satellite radio, including the ability to offer a wide range of formats. It is at a content disadvantage, however, because few if any Internet radio stations can afford the high-end talent that satellite radio has established. However, their cost structures are much lower as well, meaning that they can offer their product for free. As of 2006, an estimated 30 million Americans listened to Internet radio each week (Prince, 2006). The industry is at a disadvantage, however, in terms of its ability to measure its listenership. This in turn makes it difficult for Internet radio providers to compete for advertising…...
mlaWorks Cited:
AFP. (2008). Sirius, XM Merger Completed, Creating U.S. Satellite Radio Giant. AFP. Retrieved August 6, 2009 from http://afp.google.com/article/ALeqM5gWpqqvwgW00Q9TWlFXCqFL7ccIxw
Holmes, Robert. (2008). Sirius XM Expects Slower Subscriber Growth. TheStreet.com. Retrieved August 6, 2009 from http://www.thestreet.com/story/10446392/sirius-xm-expects-slower-subscriber-growth.html
Moritz, Scott. (2008). Howard Stern may have a Sirius Dilemma. Fortune. Retrieved August 6, 2009 from http://money.cnn.com/2008/06/26/technology/moritz_sirius.fortune/index.htm
Guttenberg, Steve & Moskovciak, Matthew. (2005). Satellite Radio. CNet. Retrieved August 6, 2009 from http://reviews.cnet.com/4520-6466_7-5068442-1.html
He doesn't mention Apple's iPod, iPod Touch, and iPad, but those devices also pose a challenge for traditional radio broadcasting. People can "…select music that suits their individual tastes and many have wider repositories of music in their own libraries" -- thanks to the iTunes and similar services -- than are offered on the playlists of radio broadcasters (Picard, p. 1).
Moreover, Satellite and Internet radio are offering "hundreds of choices of highly focused music formats," Picard continues, making radio "…a less relevant platform" for music and entertainment than it was previously (p. 1). Besides using Satellite radio -- and being willing to pay for a service that specializes in exactly the music genre listeners prefer -- users are downloading podcasts on a number of topics that interest them, Picard explains. The problems for radio resulting from these alternative audio choices are "compounded" in the United States due to the…...
mlaWorks Cited
Clear Channel. "Corporate Fact Sheet." Retrieved November 10, 2011, from http://www.clearchannel.com .
Corporation for Public Broadcasting (CPB). "How do public broadcasters obtain programming?"
Retrieved November 9, 2011, from http://www.cpb.org/aboutpb/faq/programming.html .
Forbes. "CBS Radio Faces Pandora Threat." Retrieved November 10, 2011, from 2011.http://www.forbes.com .
XM has taken a more target product strategy, attempting to increase depth of programming services over the pervasive offering of devices. Industry analysts have commented that Sirius is now competing with Apple and their iPod series based on the breadth of their devices (Sirius Satellite adio Investor elations and SEC Filings 2008). Sirius' approach to personal satellite players has only been marginally successful and clearly given the operations expenses shown in Table 1's analysis of Income Statements. The breadth of the product line is forcing Sirius to also develop expertise in supply chain operations and fulfillment, two series of business processes that are significantly different than broadcasting and entertainment. Having to contend with a value-based business model with entertainment channels while also concentrating on a price-based model that must focus on continual price reductions forces Sirius into multiple and often confusing accounting systems and practices. It is highly recommended…...
mlaReferences
Andrew Edwards, Mike Barris. (2008, May 13). Earnings Digest -- Media: Losses Dog Sirius, XM. Wall Street Journal (Eastern Edition), p. B.7. Retrieved June 1, 2008, from ABI/INFORM Global database. (Document ID: 1477481521).
Apple Investor Relations. Investor Relations website for 2008-2008 filings with the Securities and Exchange Commission.,. Retrieved June 1, 2008, from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com/investor/
Goh Shu Fen (2008, January). Is there really true value in value-based pricing? Media, 21. Retrieved June 3, 2008, from ABI/INFORM Global database. (Document ID: 1468593981).
Catherine Holahan, Arik Hesseldahl. (2008, March). Sirius and XM Get the Justice Go-Ahead. Business Week (Online) Retrieved May 21, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1450933951).
, such as GE's entrance into the plastic fiber producing industry. Ante notes that "for big corporations that don't market directly to consumers, ethnography has a singular appeal" in letting them know how to work with other possible associates and subsidiaries (Ante 2006, pp. 73). GE had assumed the plastic fiber industry would work one way, but instead learned that things operated very differently, and there use of ethnographers allowed them to learn this difference quickly.
t is not an entirely rosy scenario that Ante paints in his article, however. Though many ethnographers are pleased to longer be relegated to academia, there have been negative results. The perceived "cheapening" of the science is one. Worse, "many ethnographers already complain about poseurs flooding the field," and others feel like mere rubber-stamps (Ante 2006, pp. 71).
n general, however, Ante makes it very clear that he is at least amused by, if not staunchly…...
mlaIt is not an entirely rosy scenario that Ante paints in his article, however. Though many ethnographers are pleased to longer be relegated to academia, there have been negative results. The perceived "cheapening" of the science is one. Worse, "many ethnographers already complain about poseurs flooding the field," and others feel like mere rubber-stamps (Ante 2006, pp. 71).
In general, however, Ante makes it very clear that he is at least amused by, if not staunchly in favor of, this growing trend of using science to design and market products. In a way, his optimism is easy to understand. Many of the executives he quotes or cites in this article are using ethnographers to design products for different cultures, some of which are incredibly disadvantaged. It is not merely an issue of selling more products to more people, but really about designing and building products that people truly need. The increased focus on filling consumer demand, and adjusting the idea of demand to include affordability, will certainly have its benefits, and these are the effects that Ante seems to focus on. There is also a definite tone of bemusement running throughout the entire piece, as though it is almost hard for Ante to believe -- as it is perhaps for many of his readers -- that so much scientific thought and effort could go into designing the next iPod. Yet overall his article seems to suggest that this is simply one more change brought by the information age, and we might as well reap the benefits.
In my opinion, it is more than a little funny that corporations go to such academic lengths in order to make a buck. The story of General Electric's attempts at entering a new industry were the most indicative of corporate blindness and even idiocy: "GE discovered it was approaching its bid to break into the fibers biz all wrong: instead of cheap commodities, customers wanted help developing advanced materials" (Ante 2006, pp. 73). This seems to me like Business 101 -- knowing what your customers want. This type of fact should not need to be uncovered by ethnographers. The same is true f public research -- yes, it is important to objectively study consumers, but when you're that out of touch it might be time to retire.
Technical Analysis in the Implication of Efficient Market Hypothesis on Silver Market
The thesis is for the study of simple commonly used technical trading rules, which are applied on silver market. It covers years 1989 to 2005. A famous study carried out by Lakonishok, Lebaon and in year, 1992 has clearly shown that technical analysis can lead to abnormal prices when compared with buy-and-hold strategy. Other studies have been carried out and found out that technical trading rules cannot over-rule passive investment management strategy. The study uses Brock et al.'s methodology. Several trading rules are discussed (Dawson & Steeley 2003).
LITEATUE IVIEW
In financial theory, efficiency of financial silver market is highly disputed. This has led to many attempts to explain efficiency of silver markets. Eugene.F. Fama formulated the most famous definition in 1970 referred to as the, Efficient Silver market Hypothesis (EHM). The basis of the hypothesis is that a security price…...
mlaReferences
Alexander, S.S. (1964) 'Price Movements in Speculative Markets: Trends or Random Walks'. Industrial management Review 5 (2), 25-46
Brock, W., Lakonishok, J., & LeBaron, B. (1992) 'Simple Technical Trading Rules and the Stochastic Properties of Stock Returns'. Journal of finance 4, (5), 1731-1764
Chang, P.H., & Osler, C.L. (1999) 'Methodical Madness: Technical Analysis and the Irrationality of Exchange Rate Forecasts'. Economic Journal 109 (458), 636-661
Dawson, E.R., & Steeley, J. (2003) 'On the Existence of Visual Technical Patterns in the Uk Stock Market'. Journal of Business Finance and Accounting 30 (1-2), 263-293
Flextronics International is the world's largest outsourcer of electronics manufacturing jobs. The company is based in Singapore and has established a devised sophisticated logistical, supply and design series of methods that allow the customers to reduce fixed assets and product development time. Although Flextronics is not just a company based on low-wages labor, it currently has 9,000 employees in 29 countries, with half of them being concentrated in China, while the others work in low-wage centers such as India, Poland and Mexico.
Flextronics' clients are a different story: they are all from the United States: Microsoft, Dell, Motorola, Palm, Hewlett-Packard and Xerox. There is a high chance that many Americans have used a Flextronics'-built product, thrown on the market under a more popular brand.
Michael Marks, the man who runs Flextronics International, is the one responsible for the increasing outsourcing trend in the hi-tech industry, as it has currently reached the value…...
mlaReferences:
1. Justin Doebele, "Flex Forward," Chief Executive. New York: Jul 2004., Iss. 200; pg. 34
2 David W. Tice. "Remember the Bottom Line: What's going to happen when investors again demand profits? " On Wall Street. New York: Dec 1, 2000. pg. 1
3. Shad Dowlatshahi "Bargaining power in buyer-supplier relationships"
. Production and Inventory Management Journal. Alexandria: First Quarter 1999.Vol.40, Iss. 1; pg. 27,
Arguably the deficiencies in processes and technologies throughout the distribution channel enable the unethical sharing of digital property by consumers in the first place. it's as if the incompetence of these channel partners' platforms, either from a website standpoint with the support of DM technologies or the reliance on faulty, often poorly designed DM systems, technologies and techniques create much opportunity to take digital and intellectual property and repurpose it illegally across P2P sites that seek to make all music egalitarian (Lysonski, Durvasula, 2008). it's as if the mid-tier of the distribution channel is leaving the door open wide enough from an intellectual property standpoint to allow for individuals to selectively choose which songs, digital products of all sort, and what platforms they want to repurpose them on (Levin, Dato-on, Manolis, 2007).
When the music distributors, both in the form of traditional forms including music stores selling CDs and non-traditional forms…...
mlaReferences
Altschuller, S., & Benbunan-fich, R.(2009). Is music downloading the new prohibition? What students reveal through an ethical dilemma. Ethics and Information Technology, 11(1), 49-56.
Banerjee, a., Faloutsos, M., & Bhuyan, L. (2008). The P2P war: Someone is monitoring your activities. Computer Networks, 52(6), 1272.
Norman E. Bowie. (2005). Digital Rights and Wrongs: Intellectual Property in the Information Age. Business and Society Review, 110(1), 77-96.
Ross Dannenberg. (2006). Copyright Protection for Digitally Delivered Music: A Global Affair. Intellectual Property & Technology Law Journal, 18(2), 12-16.
Artificial Intelligence / Robotics
Robot Outline Name: Complitar (aka the LoveBunny 3000).
Personal Statement: Greetings, human. I am the LoveBunny 3000, and I offer advice on relationships and also sex. You are here gazing at my glass containment because you are troubled in your relationship, or you seek advice for how to drive your lover wild, or perhaps you just need concrete advice for how to find a lover -- although in these days of social media and nonstop connectedness, if you can't find someone to sleep with you, you're doing it wrong. And that's where I come in. You can ask me any question pertaining to the relationship genre.
My form is that of a classic automaton -- a spooky sort of robotic doll that performs certain functions within a limited and circumscribed physical field. Some may recognize my appearance from a standard fairgrounds type fortune-teller or more specifically from the movie…...
Besides, the customer can get a single bill for his Verizon local and Verizon Wireless services by removing headaches and piles of bills. (Wireless)
We shall now discuss the organization function of management as it relates to knowledge. Verizon's presence in the knowledge domain is equally superior. As per a latest report, Southern Illinois University Carbondale will expand its endeavor to bring students, faculty and the community up to speed in the world of e-commerce. Verizon has been funding this venture. Executives representing Verizon and the University declared the $75,000 grant at the SIUC's student Centre. The SIUC's College of Business and Administration will utilize the money to grow the endeavor that started during 1999 with a $50,000 grant from GTE, Verizon's predecessor. The funding for the second phase has been given by the Verizon Foundation that is the philanthropic wing of the company. This fresh grant will back the…...
mlaReferences
Entertainment: TV With real power" Retrieved 8 March, 2007 at http://www22.verizon.com/Residential/Entertainment/
HDTV" Retrieved 8 March, 2007 at http://www22.verizon.com/content/fiostv/hdtv/hdtv.htm
Home Media DVR" Retrieved 8 March, 2007 at http://www22.verizon.com/content/fiostv/dvr/home+media+dvr.htm
On Demand & PPV" Retrieved 8 March, 2007 at http://www22.verizon.com/content/fiostv/on+demand+and+ppv/on+demand+and+ppv.htm
It would bring immediacy and focus to that specific part of the presentation. It would be inappropriate to use custom animation on each slide.
The same general rule applies to the use of transition effects in PowerPoint. It's best used as a pacing method to ensure the slides match the tempo and rhythm of the slides' content. The over-use of transition effects can actually make a slide presentation more difficult to read and understand. Transition effects in the context of the launch of a new car would best be used to bring in a sticker price icon to show the price competitiveness of the model, or the inclusion of new features like an XM Satellite Radio. The use of transition effects could also show how the dealer base for a given car manufacturer is growing quickly throughout countries of interest. The bottom line of each of these effects is that…...
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