Target Audience Disaster
Earthquakes that lead to giant tsunamis are rare but explosive occurrences. These natural disasters affect all countries that border the large oceans of planet earth. Domestically, within America, these threats are realized on all cities that live on or near ocean coastlines. Los Angeles, New York City, San Diego, Charlotte, ashington D.C. And hundreds of other smaller cities and communities are at risk. Emergency preparedness is valuable to anyone and everyone, however some people are in better position to positively effect the community safety standards if such an emergency was to arise.
The purpose of this essay is to establish and specify a target audience for my presentation on emergency response. In my presentation I would like to target all residents of those communities that feel they are threatened by such disasters. I will also present a basic outline of my presentation to be directed at these citizens.
The local…...
mlaWorks Cited
Hsu, S. (2005 Oct,12). Messages depict disarray in federal Katrina response. The Washington Post. Retrieved from dyn/content/article/2005/10/17/AR2005101701230.htmlhttp://www.washingtonpost.com/wp -
This assumes that the audience is familiar with these objects. In item no. 4, the author continues to appeal to this same audience by mentioning the convenience and flexibility that technology brings to the entrepreneurial world.
The next audience is those who are potential entrepreneurs, but who have made excuses as to why they should not start a business. This segment of the target audience is the most ready to start a business. The author saved the most likely audience for last. This audience is ready to make the changes suggested by the author, once they overcome a few obstacles in doing so. The remaining items address specific obstacles in starting one's own business and how they can be overcome. The largest part of the article is targeted towards those who are close to making the decision to start a business on their own.
In this article, Rosalind Resnick demonstrated how…...
mlaWorks Cited
Resnick, R. 10 Reasons to Start a Business This Year. 10 January 2011. Wall Street Journal
Online. <
http://online.wsj.com/article/SB10001424052748704739504576068210683828524.html ?
mod=WSJ_hpp_sections_smallbusiness >. Accessed January 11, 2011.
Target Audience and Competition
Introduction and Major Consumer Influences
It is very important to understand the psyche of a growing young woman who is taking her first steps into womanhood, and how this would help in explaining the target market of the 'Push Up Bra with a Punch'. In Judy Bloom's famous novel, 'Are you There God' the young woman Margaret is role playing about her future mature body. In this intensely personal scene, Margaret tries on her new bras without the limiting presence of her mother in the fitting room. She stuffs the bra with socks to see what she will look like when she develops breasts: "I took off my dress and put on the bra. I fastened it first around my waist, then wiggled it up to where it belonged. I threw my shoulders back and stood sideways. I didn't look any different. I took out a pair of…...
mlaReferences
Baba, Marietta. Discussant in 'Outside the academy walls: Placing anthropology in the world of business', invited session, 2001 American Anthropological Association, 100th Annual Meeting, Washington, DC. 2001.
Barthel, D. Putting on Appearances: Gender and Advertising, Philadelphia, PA: Temple University Press. 1988
Blume, Judy. Are You There God? It's Me, Margaret. New York: Dell Publishing, 1970.
DeCrow, Karen. The Young Woman's Guide to Liberation. New York: Pegasus, 2003.
Working within an educational field that has promised them the reward of a tenure position after years of employment has assured many educators that their jobs within the various ranks of education will be secured. Yet, recently, efforts to create post-tenure review have placed that solid security in great jeopardy. Thus, studies and research revolving around the current tenure system, its benefits, as well as the consequences of implementing tenure review will prove of great importance to educators currently employed within the field. Also, parents and students themselves will prove to be affected by the implementation of post tenure reviews and the abolishment of the tenure system all together. Students stand to loose good teachers, or benefit from allowing incompetent teachers being let go despite their employment length. For this same reason, parents also stand to be an important audience for such research. Their children will either directly benefit…...
Yelp: Target Audience
Yelp emerged on the scene as early as 2005 and 2006 and soon became a voice for patrons of restaurants, bars, clubs and cafes along with consumers of various shops and stores to voice their opinions, thoughts and feelings about their overall consumer experience. Yelp was very novel in the sense that it ultimately gave a stage and microphone online to a huge collection of the population which formerly never had a voice: the shopper, the buyer, the restaurant patron. Yelp was able to create a living record of the consumer's experience and ultimately created a dramatic shift in the balance of power: no longer were shoppers beholden to the whims of the shop assistants, bartenders and waiters. If people were treated badly or if the service was shoddy or slow, this became public record and the business had to address it head on. This was a dramatic…...
Communication Process
Describe the target audience for the product. Include customer demographics and purchase behavior. Explain the media habits of this audience. During what time slot would you try to reach this audience? What kind of radio station format (music, talk, other) would you recommend using to reach this audience?
In this particular case, there will be a focus on a dry cleaning service. The customer demographics and purchase behavior are based upon the fact that all of the different segments of the population will spend between: $500 to $1,500 annually. However, the average dry cleaning bill per family is around $150 per year. The media habits of this audience are based upon the underlying amounts of disposable income. The best time to reach out to this audience would be during the middle of the day and in the evening. The best kind of radio station format includes: talk, music and news…...
mlaReferences
Dry Cleaning and Laundry Facilities. (2005). Edsuite. Retrieved from: http://www.edsuite.com/proposals/proposals_169/85_3_intel-_dry_cleaner_and_laundry.pdf
Small, J. (2012). Top Ten Keys to Creating Great Radio Ads. Strategic Media Inc. Retrieved from: http://www.strategicmediainc.com/radio-advertising-articles/the_top_ten_keys_to_creating_great_radio_ads.html
New Business
MM's Sandwiches is a small upcoming sandwich shop that will offer delicious and uniquely prepared sandwiches. This paper provides a financial plan and a guerrilla marketing strategy for the business. The paper also discusses the most appropriate location for a second store and outlines a plan for securing sources of debt financing for the second store.
Financial Plan
Financial planning constitutes an important element of the business plan (Sahlman, 2008). It enables a business to understand its present and future financial position. This is important for establishing the viability of the business in the short and medium term. For example, a financial plan may show the extent to which the business may be profitable in the next or first one year, or three years. A solid financial plan is crucial for ensuring the stability of the business. Without meticulous identification of the costs involved in running the business and the expected…...
mlaReferences
Levinson, C. (2007). Guerrilla marketing. 4th ed. New York: Houghton Mifflin Company.
Sahlman, W. (2008). How to write a great business plan. Boston: Harvard Business Press.
Walter, R. (2004). Financing your small business. Hauppauge, NY: Barron's Educational Series.
Marketing in Action
MARKETING PLAN
Corporate Connection
Mission Statement
The Humber Room is a full-service restaurant that provides a gastropub as well as a casual dining experience. Located in Humber College's north campus in Toronto, the restaurant seeks to deliver high quality meals and drinks at affordable prices. This is vital for ensuring an unforgettable dining experience for the restaurant's target market, and achieving its overall goals and objectives.
Vision Statement
The Humber Room aspires to be the best full service restaurant in northwest Toronto. The restaurant strongly believes that a certain section of the population yearns for a casual and a fairly relaxed dining environment. The restaurant desires to be the number one choice for this segment.
Situational Analysis
Competitor Analysis
The Humber Room is not the only full service restaurant in northwest Toronto. There are several competitors, but the major ones include Linx Lounge (located on-campus), Desi Spice (located off-campus but within less than a kilometre), and…...
Target
Trends – External Environment
Target is subject to a number of different trends that affect its business. These include external factors in the economic, technological, political and social environments. The economic environment has the most direct impact on a company like Target that sells a broad range of consumer staples to a broad audience across the entire country. During the last major recession, Target struggled with sales that tracked GDP, flatlined margins and slugglish profit trends, all the result of consumers reeling in their spending during a time of substantial economic uncertainty (Marketwatch, 2010). For many consumers, Target is seen as slightly higher on the discount hierarchy, so when there is a recession, they trade down to Wal-Mart, dollar stores and warehouse stores to save even more money on staples (Marketwatch, 2010).
The political environment is less a factor in Target’s business, until of course it affects the economy. There have been…...
Since Facebook has a lage numbe of uses, eachability of taget maket can be ensued in a moe cost effective way. A fee Facebook page can be used fo a moe inteactive maketing with consumes.
Justification of Rationale
The buying bief is of immense impotance to the plan. The economic cisis has inceased maketing costs of businesses significantly. Most bands that exist in competitive makets look fo cost effective but pime media slots. The maket foces that detemine the advetising costs in vaious media ae vey active. Moeove, the allocated budget fo Geat Smell is limited and the sales have gone down by 2% in the past yea.
The impotance of the buying bief is that it addesses the two most citical aspects of the poduct that is the declining sales along with the competition that exists and the limited budget. Keeping the citical aspects in view, the buying bief helps devising…...
mlareferences/outdoor-advertising-03-11-08.php>.
Sheet1
Jan Feb March Apr May June July Aug Sept Oct Nov Dec Total
Network TV:
Prime Time 40/wk 40/wk 1250000
Theories
The real data from audience ratings comes from the "people meters" that record what the target sample watches, how long the shows are watched, and what is fast-forwarded. In the case of the Nielsen ratings data is sent daily (both live and DV data) and even which family members are watching it. Data is broken down in the demographic age groups and ratings represent what percentage of the nearly 116,000,000 viewers are watching a particular program (a 1.0 rating would mean that one percent or about 1,600,000 viewers were watching a program; Lotz 2007). This is a disadvantage in that samples like this are extremely difficult to make representative of larger target populations.
The reasoning behind audience ratings is that audience ratings are the most obvious indicator of the program's success. However, the actual numbers that networks use to decide if a particular program is a success are not the…...
mlaReferences
Baran, S.J. And Davis, D.K. 2000. Mass communication theory: Foundations, ferment, and future, 2nd Edition. Belmont CA: Wadsworth Publishing.
Barry D. 2008. Rating the ratings: A study of TV audience measurement [Online]. Available at: [Accessed 31 December 2012].http://nebuchadnezzarwoollyd.blogspot.com/2008/01/rating-ratings-study-of-tv-audience.html
Hall S. 1980. Encoding/decoding. In Hall S. et al. eds. Culture, media, language. London: Centre for Contemporary Culture Studies, pp. 128-138.
Kaul A. And Wittink D.R. 1995. Empirical generalizations about the impact of advertising on price sensitivity and price. Marketing Science, 14 (3), pp. 151-160.
Customer Targeted Marketing
Necessity of Change from Traditional to Customer Targeted Approach to Marketing
ationale for Need to Change to Customer Targeted marketing
Change from a traditional marketing approach to customer targeted marketing
In every business in the modern day, change has become dominant. And one of the most sought after management skills is the ability to adapt and master and reap benefits from the changes. This fact is particularly true in the case of marketing where changes are happening fast and thick.
The dilemma for today's business leaders is to adjust between adapting to change the costs of changing along with estimating the potential benefits from the change. And even while changing strategy, the marketing efforts of accompanying need to reflect an internal constancy for the purpose of the change and an external consistency of the image of the company (Kashani & Jeannet, 2005).
It is here that there is a rising debate about which…...
mlaReferences
Dutta, K. Social Media Marketing - A Paradigm Shift in the Marketing Practice. SSRN Electronic Journal. http://dx.doi.org/10.2139/ssrn.2492674
Esteves, R., & Resende, J. (2016). Competitive Targeted Advertising with Price Discrimination. Marketing Science. http://dx.doi.org/10.1287/mksc.2015.0967
Esteves, R., & Resende, J. (2016). Competitive Targeted Advertising with Price Discrimination. Marketing Science.
Rather, it is suggested that her exterior demeanor is an expression of her inner self. She is as comfortable with herself as a pair of Keds is to wear.
Aspirations communicated in the ad
The aspirations that are communicated in the advertisement are the desire to be true to one's self and comfortable with one's own identity. There is also a great deal of nostalgia conveyed by the advertisement. Many people, including teens, fondly remember wearing Keds when they were young. The girl is able to still hold onto her youth by wearing Keds, even while she is 'breaking out' of her old identity as a child. She does not have to act like an adolescent girl is supposed to, or like a child -- she can be mature and carefree, wear Keds and still be grown-up in her desire to express her unique sense of self.
Cultural values
Individualism is highly prized…...
Organization Behavior
Marketing on the Internet
Target Market and Audience
Factors affecting the Target Market and Internet Marketing Efforts
Internet Marketing Objectives
The Internet Marketing Process for Victoria University
How Victoria University can best utilize the Web 2.0 Marketing:
Other benefits of using Web 2.0 Marketing:
Marketing and promotional efforts are done to ensure a continuous growth of operations by creating awareness among the most potential customers and offering them the products or services in the most effective and efficient way (Millman & El-Gohary 2011). Like traditional electronic and print media, web 2.0 marketing has also emerged as a successful medium of promotion for the last few years. Web 2.0 marketing tools include all internet or inbound marketing mediums that are used by the general public for interaction and sharing information with their family members, friends, relatives, and other community members (Software and Information Industry Association 2011). This paper presents the internet marketing efforts of one of the…...
mlaREFERENCES
Beneke, J.H. 2011, Marketing the Institution to Prospective Students -- A Review of Brand (Reputation) Management in Higher Education, International Journal of Business and Management, 6 (1): 29-37.
Bulotaite, N. 2003, University heritage - an institutional tool for branding and marketing. Higher Education in Europe, 28 (4): 449-454.
Gallatin, C., 2009, Internet Marketing Techniques for Online Programs. Available from [Accessed September 28th, 2012]
Millman, C., & El-Gohary, H. 2011, New Digital Media Marketing and Micro Business: A UK Perspective. Available from
Manipulating the public into thinking that when they fuel up at Shell or British Petroleum that they are doing something good for the environment is not an ethical choice, it is a purely capitalist one.
Similarly, food companies like Kellogg's and Kraft have added "healthy" and "organic" foods to their portfolio. In one case, a fat-free product is advertised to be something that is part of a healthy lifestyle. Yet fat-free products are the ones that contain the highest percentage of additives and chemical ingredients. Those foods are less pure than their full-fat alternatives and therefore not as healthy as they are made out to be. Advertising products that can lead to long-term health problems or an unhealthy cycle of weight loss followed by weight gain is also unethical. Similarly, hippies in the woods do not always make "organic" products. Many rely on factory farming and are no different than…...
mlaReference
Pontifical Council for Social Communications (1997). Ethics in advertising. Retrieved Nov 12, 2009 from http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html
There have been many studies that have looked at the impact of popular media on children’s behavior. The general consensus is that children are significantly impacted by media exposure. Of course, this impact increases when the media in question is an advertisement; the whole purpose of advertising is to bring about a targeted change in the audience. The goal of advertising is to inspire the target audience to want to purchase the goods or supplies. Children’s advertising appears to successfully accomplish that goal; studies reveal that after being exposed to advertising children....
Creating a business plan for a podcast is a great step towards structuring and professionalizing your project. Here's a guide to help you draft an effective business plan:
As a behavioral health entrepreneur, it is crucial to utilize various methods of analysis to determine which strategies are the best for your business. These analysis methods can help you make informed decisions, understand your target audience, and drive effective outcomes. Here are some key methods to consider:
1. SWOT Analysis: Conduct a comprehensive assessment of your business's strengths, weaknesses, opportunities, and threats. This analysis will provide insights into your competitive advantage, internal challenges, market potential, and potential risks.
2. Market Research: Gather data and insights about your target audience, competitors, market trends, and customer preferences. This analysis will enable you to....
**Community Relations vs. Public Relations: An Exploration of the Synergies and Distinctions**
**Introduction:**
Community relations and public relations, often intertwined concepts, play crucial roles in shaping an organization's reputation and fostering its relationships with external stakeholders. However, these disciplines exhibit distinct approaches, motivations, and target audiences, warranting further exploration and comparison.
**Community Relations: Nurturing Local Connections**
Community relations focuses on building strong, mutually beneficial relationships between an organization and the communities in which it operates. It emphasizes local engagement, participation, and collaboration, aiming to address community concerns, support local initiatives, and foster a sense of belonging.
* **Key Goals:** Strengthen community engagement, foster local support,....
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