The result is appositive impact on its revenues. A slight slump in the demand for the telecommunication equipment creates a real threat to Samsung's profitability. It therefore has to engage its competitors through innovations. The company must therefore strive to invest as well as improve its businesses so as to protect its market share and financial stability.
Poor profitability of Samsung securities

Sony Corporation's Opportunities

Growing industrial electronic as well as consumer market

The global consumer as well as industrial electronics market is experiencing a considerably high level of growth.By 2008, the global consumer as well as industrial electronics had reached a staggering $92,000M. The market is also expected to expand at a rate of 7.2% annually in order to attain a value of 137,000 Million by 2014. Sony is one of the largest industrial electronic product manufacturers worldwide. The company provides a diversified range of products which ranges from audiovisual devices to…...

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References

Meyer, M. (2003). Performance compensation and the balanced scorecard. Working paper, The Wharton School, University of Pennsylvania.

Mintzberg, H. (1994). The rise and fall of strategic planning. New York: Free Press

Datamonitor (2010).Sony Corporation

 http://wenku.baidu.com/view/0c994720dd36a32d7375812d.html

SONY
Sustainability

Sony: Sustainability and corporate social responsibility

Virtually all companies today have publically-articulated commitments to sustainability and the Japanese company Sony is no exception. Broadly speaking, corporate sustainability entails "acting with long-term consequences in mind and managing a business such that its processes or overall state can be maintained indefinitely" (Phillips 2012). Using renewable resources is a key component of sustainability, as is creating products and services that do not tax the environment and ideally help consumers to lessen their ecological footprint. The ecological footprint determines how much an entity consumes of the world's resources -- how much it takes away from the environment, and also how much it gives back (Footprint basics, 2012, Footprint Network)

Sony defines its sustainability initiative as follows: "Sony Group recognizes that its business activities have direct and indirect impact on the societies in which it operates, and therefore sound business practice requires that business decisions give due…...

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References

About CSR report. (2012). Sony. Retrieved:

 http://www.sony.net/SonyInfo/csr_report/report/index.html 

Apple and Sony lead green electronics charge. (2012). Sustainable Brands. Retrieved:

 http://www.sustainablebrands.com/news_and_views/articles/apple-and-sony-lead-green-electronics-charge

Sony eels From Multiple Hacker Attacks
In the past, many organizations - from Sony to NASA to the New York Times - have fallen victim to hacking incidents. In addition to costing organizations money, data breaches have also taken a significant toll on the trust customers have on affected businesses. It is therefore important to note that as entities continue to accumulate more PII of clients, the relevance of having in place adequate security measures cannot be overstated. This text reviews the 2011 Sony PSN hacking debacle. In so doing, it amongst other things discusses some of the measures that organizations ought to take to protect the private information of users. The text also speculates on why organizations are slow to report or acknowledge instances of data breach.

Sony eels from Multiple Hacker Attacks

Overview

In the month of April, 2011, Sony experienced a massive external intrusion on its PlayStation Network. During the said…...

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References

Brooks, C. (2012, Nov 12). Personally Identifiable Information: What it is and How to Protect it. Tech News Daily. Retrieved from http://www.technewsdaily.com/15421-personally-identifiable-information-definition.html

Dutton, F. (2012, April 30). The PSN Hack: One Year On. Eurogamer. Retrieved from:  http://www.eurogamer.net/articles/2012-04-27-the-psn-hack-one-year-on 

Halliday, J. (2013, January 24). Data Watchdog Fines Sony £250,000 Over PlayStation ID Hack. The Guardian. Retrieved from  http://www.theguardian.com/technology/2013/jan/24/sony-fined-over-playstation-hack 

Hosaka, T.A. (2011, October 12). Sony Hack October 2011: Thousands of PlayStation Network Accounts Targeted by Massive Attack. Huffington Post. Retrieved from  http://www.huffingtonpost.com/2011/10/12/sony-hack-october-2011-playstation-network_n_1006661.html ?

Kutagari's fervor did not impede him from researching potential of market for his idea -- another mark of the succesful entrepeneur. His persistence, belief in his work, tenacity, and originality led to the hugely popular Playstation that launched in December 1994 (Edge taff, 2009).

Kutagari, in other words, epitomized all that innovation requires. Firstly he chose an article that possessed the four qualities of 'opportunity':

(2) Opportunity is attractive -- Playstation is attractive to users in that it offers entertainment and laughs -- always an attractive commodity (2) Opportunity is durable -- Playstation is here to stay as evidenced by its string of successors and continuing stream of success (3) Opportunity is timely -- Kutagari realized that Internet and computer was coming into its own and that video games may well be the fad of the future. He was correct. (4) Opportunity is anchored in a product, service, or business that creates…...

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Sources

Barney, J (1997) Gaining and Sustaining Competitive Advantage. Reading,

MA: Addison-Wesley.

Bensen, S. & Farrell, J. (1994) Choosing how to compete: Strategies and tactics in standardization, J. Econ. Perspectives, vol. 8, no. 2, pp. 117 -- 131,

Chakravoti, B. (2003) The new rules for bringing innovations to market Harvard Business Review

Sony and Supply Chain Management
Sony Corporation is one of the world's leaders in supply chain management initiatives. The electronics giant has taken considerable steps to modernize its supply chain management, with generally excellent results. However, recent problems with business forecasting, and a continually challenging marketplace suggest that Sony must continue and even step up efforts to improve its supply chain management process. At the same time, the company is faced with a number of ethical considerations that impact this process. Overall, maintaining and improving an efficient supply chain management system will likely remain an important challenge for Sony Corporation.

The flow of materials within and to the Sony Corporation is related closely to the organization's function and the customers Sony serves. The Sony Corporation of America is a subsidiary of Sony Corporation of Tokyo. Sony Corporation had $20 billion in sales in the United States, and an impressive $62.3 billion of…...

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Works Cited

Chase, R, Jacobs, F. Robert and Aquilano, Nicholas J. 2003. Operations Management for Competitive Advantage. McGraw-Hill/Irwin.

Chudykowski, P., Geier, E., Laufenberg, B., Peric, V., and Sternig, M. Supply Chain Management. Production and Operations Management, 2000. 03 March 2004.  http://www.snc.edu/socsci/chair/333/shells/scm.htm 

CNN.com. Slow sales slash Sony profit. Wednesday, January 28, 2004. Posted: 2252 GMT. 06 March 2004. http://edition.cnn.com/2004/Business/01/28/song.result.reut/

Deloitte & Touche LLP - Canada. Sony Canada launches new high velocity supply chain. 06 March 2004. http://www.deloitte.com/dtt/case_study/0,2300,sid%253D3557%2526cid%253D32458,00.html

Sony's Supply Chain Management Strategies:
Best Practices in High Tech Supply Chains

The strategic series of systems, processes and programs that enable any company to exceed customer expectations on a consistent basis and be profitable is the performance of their supply chains. The synchronization of supply chains ensures that customers will have a consistent positive experience when purchasing from a company, and this holds true for both Business-to-Business (B2B) and Business-to-Consumer (B2C) companies (Cirtita, Glaser-Segura, 2012) . For those companies that compete in industries that have very rapid product lifecycles and supply chains that must support very rapid shifts in product and service strategy, the challenges are multiplied (Li, Lin, 2006). Sony Corporation is one of the most-recognized brands globally in consumer and industrial electronics. The many supply chain best practices that Sony has developed over decades of intensive effort and study have given them the ability to compete in five core…...

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References

Blanchard, D. 2007, "The Perfect Order," Industry Week, vol. 256, no. 1, pp. 24A-24A.

Briscoe, A.P., Pancerella, M.B. & Pleskunas, G. 1997, "The perfect order initiative," Pharmaceutical Executive, vol. 17, no. 7, pp. 82-88.

Cirtita, H. & Glaser-Segura, D. 2012, "Measuring downstream supply chain performance," Journal of Manufacturing Technology Management, vol. 23, no. 3, pp. 299-314.

Columbus, L. 2008, The Perfect Order Meets Customer Expectations, Fort Atkinson, United States, Fort Atkinson.

Sony Playstation 2
Sony is introducing the Playstation 2 into a general environment that is very good for those that create and work with video game systems. The reason for this is that the market is not yet saturated, and video game sales are on the rise. Sony is also fortunate that their Playstation sold so well, and so those that already own this game system or have been exposed to it can look forward to the Playstation 2. The graphics and other capabilities are significant for many that enjoy gaming, and since the Playstation 2 also plays the older Playstation games as well as CDs and DVDs, the Playstation 2 console is more valuable and more marketable to those that want a multipurpose system. Playstation gamers that purchase a Playstation 2 will not have to give up playing their old Playstation games or switch between systems, and this makes it…...

it's difficult to imagine how the disparate business units would come together to create synergies and drive innovation if one considers a quote by the CEO of Sony Pictures Entertainment, Michael Lynton,
"I'm a guy who doesn't see anything good having come from the Internet...(the Internet) created this notion that anyone can have whatever they want at any given time. it's as if the stores on Madison Avenue were open 24 hours a day. They feel entitled. They say, 'Give it to me now,' and if you don't give it to them for free, they'll steal it." (cited in Rosenberg, 2009).

After posting a loss of $1 billion dollars for the year ended March 31, 2009, Sony has not put the bad news behind the company (Kelly, 2009). In fact, the company expects to lose another $1.2 billion for its current fiscal year (Kelly, 2009). The company's primary response has been…...

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Bibliography

Documents submitted to the SEC (EDGAR) Form 20F and others.  http://www.sony.net/SonyInfo/IR/ library/sec.html

Harris, R. (2008, October 28). Blu-ray is dead -- heckuva job, Sony!  http://blogs.zdnet.com/storage/?p=365 

Kelly, T. (2009, May 14). Stringer sticks knife deeper into Sony. Forbes.  http://www.forbes.com/2009/05/14/sony-stringer-nintendo-markets-equities-loss.html 

King, D. (2008, June 26). Sony shoots for $10 billion in Blu-ray sales by 2011. Video Business.  http://www.videobusiness.com/article/CA6573434.html

Sony IMC
Sony: IMC Plan

In every component of its IMC marketing plan, Sony takes a customer-focused attitude. Each product is marketed in a carefully segmented fashion and designed to meet highly specific customer needs. Although one weakness of this approach is that the image of Sony is not 'integrated' as some of its competitors, in contrast to the minimalist design of Apple which is consistent throughout Apple's entire product line, Sony's marketing has the advantage of segmentation and flexibility in a diverse marketplace.

Advertising

Sony invests heavily in a variety of advertising platforms to reach a wide audience. For example, to launch its PlayStation Vita, Sony has spent unprecedented sums of money on TV advertisements based on the theme "you can never stop playing" (Takahashi 2012). According to Sony "we're focusing the attention on the strengths of the Vita platform: the hardware, the great lineup of games, and access to all of your…...

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References

Beal, Barney. (2006). Tutorials: Sony's new Internet marketing secret. Tech Target. Retrieved:

 http://searchcrm.techtarget.com/news/1190460/Tutorials-Sony-s-new-Internet-marketing-secret 

Sony. (2012). Official Website. Retrieved:

http://store.sony.com/webapp/wcs/stores/servlet/StoreCatalogDisplay?storeId=10151&catalogId=10551&langId=-1&XID=O:sony%20electronics:dg_brand_gglsrch:p&k_id=3d8779fe-ca4e-b289-6a76-000016c4c60d

3.1.1. Strengths
-- Strong brand equity (Kiley and Helm, 2009)

-- Commitment to research and development (Sony Group Corporate Strategy Update FY2008 - FY2010)

-- Diversification

-- Hardware and content synergies

-- Market leadership in consumer electronics (Sony Corporation - SWOT Analysis)

5.3.1.2. Weaknesses

-- Difficult to change culture which impedes synergies and innovation (Game on, 2009)

-- Unprofitable across most product lines, with a loss of nearly $3 billion in 2008 (Game on, 2009)

-- Manufacturing in high-cost Japan (Game on, 2009)

-- Declining brand equity (Kiley and Helm, 2009)

5.3.1.3. Opportunities

-- Cheaper labor markets

-- Innovation in components and semiconductors

-- Consumer electronics leadership offers room for new product introduction as well as the ability to bundle content with the heardware

5.3.1.5. Threats

-- Lower-cost competitors

-- Continued recession with negative implications for consumer electronics in particular

-- Yen's further appreciation

-- Accelerated price wars

5.3.2. Sony needs to take steps to make sure that there are no further declines in its coveted brand. It needs to…...

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Bibliography

Form 20F. Year Ended Mar. 31, 2009.  http://www.sony.net/SonyInfo/IR/ library/8ido18000001xz5p-att/FY08_20F_PDF.pdf

Game on. (2009, March 5). The Economist.  http://www.economist.com/people/displayStory.cfm?story_id=13234173 

Kiley, D. And Helm B. (2009, September 17). The great trust offensive. BusinessWeek.  http://www.businessweek.com/magazine/content/09_39/b4148038492933.htm?chan=magazine+channel_in+depth 

Sony Corporation - SWOT Analysis. Datamonitor.  http://www.amazon.com/Sony-Corporation-SWOT-Analysis-Datamonitor/dp/B002AMJQNI

Sony External Analysis
Dynamics of the Industry Using the 5-Forces Model
Sony is a company with wide-ranging businesses in video gaming, film making, electronics and financial services. The dynamics of the industry include the following five forces: 1) competition, 2) bargaining power of buyers and customers, 3) bargaining power of suppliers, 4) threat of substitution, and 5) threat of new entrants. The first two forces are the strongest in the industry in which Sony is part of. Competition is fierce in the gaming and filmmaking industries as well as in the electronics and financing industries. The bargaining power of consumers is also strong. With so many competitors in the industry offering a variety of quality products to choose from, and with customers determining which companies will get what market share, Sony’s top focus is on offering competitive products, such as the Xperia phones to the PlayStation at competitive prices, while offering top-notch franchise…...

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References

Bhutta, M., Omar, A. & Yang, X. (2011). Electronic Waste: A Growing Concern in Today’s Environment. Economics Research International, 2011, 1-8.

Culpan, T. (2016). Moody’s says ‘game on’ to Sony. Retrieved from

Fritz, B. (2015). Amy Pascal Steps Down as Head of Sony’s Film Business. Retrieved from http://www.wsj.com/articles/amy-pascal-steps-down-as-head-of-sony-pictures-film-business-1423157351

Kharpal, A. (2017). Sony profits rise. Retrieved from https://www.cnbc.com/2017/10/31/sony-earnings-q2-2017.html

Kim, N. (2018). S&P warns high corporate debt could trigger next default cycle. Retrieved from https://www.bloomberg.com/news/articles/2018-02-05/s-p-warns-high-corporate-debt-could-trigger-next-default-cycle

Pressman, A. (2017). Apple’s next iPhone is already facing a stronger field. Retrieved from http://fortune.com/2017/09/05/apple-iphone-8-samsung-lg-sony/

Sakoui, A. & Pickert, R. (2017). Spider-Man comes to Sony’s rescue. Retreived from https://www.bloomberg.com/news/articles/2017-07-07/spider-man-comes-to-sony-s-rescue-looks-to-shake-sequel-fatigue

Sony CSR. (2018). Green management 2020. Retrieved from https://www.sony.net/SonyInfo/csr/SonyEnvironment/ourvision/GM2020/https://www.bloomberg.com/gadfly/articles/2016-12-14/sony-debt-upgrade-shows-hirai-s-playing-to-his-strengths

Sony10-3. Why do you think it is important for Sony to manufacture more products in the United States and Europe and to also buy more from suppliers in other countries in Asia?While it is cheaper for Sony to manufacture its products in Asia, there are several reasons why the company should spread its production base to the United States and Europe. First, by manufacturing closer to its major markets, Sony can reduce shipping costs and be more responsive to consumer demands. This would allow the company to improve its business efficiency. There are a number of other benefits of local manufacturing, including the fact that it can create jobs in the local community and boost the local economy (Daniels et al., 2018). However, there are also some challenges that need to be considered, such as the increased risks of transportation disruptions and the need for skilled workers. Still, overall, manufacturing…...

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References

Daniels, J. D., Radebaugh, L. H., Sullivan, D. P. & Click, R. W. (2018). International

business: Environments and operations. Pearson.

Kwan, C. H. (2004). Yen bloc: toward economic integration in Asia. Brookings

Also, on April 1, 2004, Sony recognized a charge of 4,713 million yen (net of income taxes of 2,675 million yen) as a cumulative effect of an accounting change. (Form 20F Year Ended Mar. 31, 2008)
2.1.2.4 During the quarter ended December 31, 2004 Sony adopted EITF Issue No. 04-8 which requires that the maximum number of common stock that could be issued upon the conversion of contingently convertible debt instruments be included in diluted EPS computations from the date of issuance regardless of whether the conditions to exercise the stock acquisition rights have been met. As a result of the adoption of EITF Issue No. 04-8, Sony's diluted, Sony's diluted EPS of income before cumulative effect of an accounting change and net income for the fiscal year ended March 31, 2005 decreased by 7.26 yen and 7.06 yen, respectively, as a result of adopting EITF Issue No. 04-8. (Form…...

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Bibliography

Documents submitted to the SEC (EDGAR) Form 20F and others.  http://www.sony.net/SonyInfo/IR/ library/sec.html

These stages could be assimilated with the product life cycles and they are relevant as they signal the strategies to be implemented at each stage. In this line of thoughts, star products generate increased amounts of money (due to a strong market share), but also consume high budgetary levels (due to rapid growth rates). Cash cows consume reduced amounts of money and generate less that stars, but are more stable (they are leaders in a mature market). Dogs are products that consume little money, but also generate low levels of profitability - they are often in the stages of decline. Finally, question marks consume large amounts of money and generate little profits; they could either become stars (and then cash cows) or dogs (Net MBA, 2007).
Sony currently manufactures and produces items belonging to all four categories previously mentioned. The Sony Cyber Shot-DSC-W300 BLACK could be considered a cash cow…...

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References

Kim, K.A., 2002, Global Corporate Finance: Text and Cases, Wiley-Blackwell, ISBN 0631229515

Nellis, D., Parker, D., 2006, Principles of Business Economics, 2nd Edition, Pearson Education, ISBN 0273693069

Wilson, R.M.S., Gilligan, C., 2005, Strategic Marketing Management: Planning, Implementation and Control, 3rd Edition, Butterworth-Heinemann, ISBN 0750659386

2007, the BCG Growth-Share Matrix, Net MBA, on March 19, 2009http://www.netmba.com/strategy/matrix/bcg/lastaccessed

Movie mode is accessible from the camera's main mode dial. The function of movie mode allows users to take short digital videos.
Other functional modes accessible on the Sony Cybershot dial include snow, beach, landscape, twilight, twilight portrait, soft snap, and high sensitivity modes. Snow, beach, landscape, twilight, twilight portrait, and soft snap are each pre-programmed settings. The settings are programmed into the camera software to simplify picture taking; their primary function is to allow novice camera users or those who want simplicity to take the best possible shot without having to enter into the camera's main menu. On a traditional single lens-reflex (SL) camera or on manual digital cameras, these functions must be performed manually: such as by adjusting the lens aperture to let in more or less light or by altering shutter speed to adjust the length of exposure. Basic photographic functions like changes to ISO sensitivity are…...

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References

Keller, Jeff. "DCRP Review: Sony Cybershot DSC-W80." Jan 17, 2008. Retrieved April 6, 2008 at  http://www.dcresource.com/reviews/sony/dsc_w80-review

CSR, or corporate social responsibility, refers to the idea that companies should hold themselves accountable for how their policies and procedures impact the greater world at large.  CSR does not have a single definition, because it is tailored to each individual company and that company’s view of how they act in a responsible position.  CSR is self-regulating, insofar as it is not imposed by outside forces, at least in terms of being regulated; outside forces, such as client decisions to purchase products or services, competitor responses to corporate policies, or business partner....

1. Analyzing the Effect of a Global Economic Downturn on Sony Corporation's Key Metrics

2. Exploring the Impact of Technological Advances on Sony Corporation's Performance Metrics

3. Assessing the Consequences of Increased Competition in the Electronics Industry on Sony Corporation

4. Investigating the Influence of Currency Fluctuations on Sony Corporation's Financial Metrics

5. Examining the Effects of Supply Chain Disruptions on Sony Corporation's Key Performance Indicators

6. Evaluating the Impact of Changes in Consumer Preferences on Sony Corporation's Sales and Revenue

7. Simulation of Different Marketing Strategies and their Impact on Sony Corporation's Market Share

8. Analyzing the Effects of Government Regulations on Sony Corporation's Profitability

9. Exploring....

1. Evaluating the Impact of Simulated Scenarios on Sony Corporation's Key Metrics

This title clearly conveys the purpose of the essay, which is to assess the impact of simulated scenarios on Sony Corporation's key metrics. It is concise, specific, and informative.

2. The Role of Simulation in Assessing Sony Corporation's Business Performance

This title highlights the importance of simulation as a tool for evaluating business performance. It suggests that the essay will explore how Sony Corporation can use simulation to identify and address challenges and opportunities.

3. Simulating Different Scenarios to Optimize Sony Corporation's Performance

This title emphasizes the goal of the essay, which is....

The Enduring Relevance of "No Clear and Present Danger" in the Age of Cyberwarfare

In his seminal work, "No Clear and Present Danger: A Skeptical View of the U.S. Exercise of Military Power in the Post-Cold War World," Bruce M. Russett argues that the United States is misusing its military power to advance its geopolitical interests. He contends that the supposed threats to its national security are often exaggerated or illusory, leading to unnecessary military interventions that undermine international stability.

Russett's analysis, published in 1999, remains highly relevant in the contemporary era, particularly in light of the increasing sophistication and prevalence of....