1000 results for “Social Media”.
Social Media and Emergency Communications
Social Media Emergency Communications Social media popular crucial crisis emergency communications. esponders communicating public social media outlets, public communicating, responders. Individuals provide important information disaster
The pros and cons
Social media has allowed people to communicate with a large group of people in real time. The integration of social media in mobile devices has also spread its reach, which has allowed for ease of communication between individuals. In an emergency situation, people will use social media to share information with others and relevant authorities. This would allow emergency worker to better understand the emergency situation, which would allow them to make the necessary preparations White, 2011.
People are finding it easier to report emergencies using social media. Government agencies have discovered that people will first share any emergency situation on social media, and they are monitoring social sites in order to respond promptly to any disaster. Social media provides…
Baule, S.M., & Lewis, J.E. (2012). Social Networking for Schools. Santa Barbara, CA: ABC-CLIO.
Crowe, A. (2012). Disasters 2. 0: The Application of Social Media Systems for Modern Emergency Management. Abingdon, Oxon OX14 4SB: Taylor & Francis Group.
White, C. (2011). Social Media, Crisis Communication and Emergency Management: Leveraging Web 2.0 Technologies. Danvers, MA: CRC PressINC.
Social Media's Massive Influence On Society
Does Media-ased Relationship and Communities Have a Damaging Effect on Society
Social Media's Massive Influence on Society
Current mass media enduringly influence people. People undergo exposure to this impact, which they are unable to shun since mass and social media exists in all dispensations. Modern media are a crucial element of the contemporary culture, and they fashion cultural characteristics and viewpoints of people. In this situation and context, the mass media may elicit a negative implication on the community because of the extreme violence, which comes through in movies, news matters and other shows and social media, inclusive of not only graphic but also in print media and radio programs (Conrad, 2002, p. 4). The negative implication of hostility in media augmented considerably in the effect of the immense spread and long-term implication of social media on individuals. It confirms beyond uncertainty that violence constantly renders the…
Biagi, S. 2011. Media Impact: An Introduction to Mass Media: An Introduction to Mass Media, Toebben: Cengage Learning.
Conrad, R. 2002. How, if at all, have the mass media reinforced social inequalities? Munich: GRIN Verlag.
Dill, K. 2009. How Fantasy Becomes Reality: Seeing Through Media Influence, New York: Oxford University Press.
Mutz, D 2001. Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes, Cambridge: Cambridge University Press.
Social Media - a New Kind of Security Problem in Business
The Newest Threat to any Business: Social Media
Social media is one of the most significant changes that has come about in communication today. However, it can also have serious implications for business and for the privacy and protection of businesses and employees. Overall, social media is not something that can be ignored by businesses today, because it can offer worries and issues that were not thought of before it became so popular. Addressed here is the overall idea of social media, how it is used (and misused) by businesses, and what kinds of problems are appearing now that social media has become much more common for employees. Many of them use social media during their working hours, whether they are supposed to or they have just chosen to in order to pass the time. The conclusions drawn here indicate that…
Benkler, Y. (2006). The wealth of networks. New Haven: Yale University Press.
Gentle, A. (2009). Conversation and community: The social web for documentation. Fort Collins, CO: XML Press.
Golder, S. & Huberman, B.A. (2006). Usage patterns of collaborative tagging systems. Journal of Information Science, 32(2): 198 -- 208.
Johnson, S.B. (2005). Everything bad is good for you. New York: Riverhead Books.
The "United Breaks Guitars" phenomenon spawned a new era in consumer empowerment. As Kaufman (2012) states, "until very recently, there seemed to be fewer and fewer ways for ordinary people to fight back against powerful corporations." Now, consumers have a range of possible ways to get other consumers to change their purchasing behaviors -- hitting companies where it hurts the most. A friend recently posted on Facebook about a bad experience he had flying with Delta. Never mind the fact that his initial post led to half a dozen other responses relaying their bad experiences with Delta; within two hours, an acquaintance in his friend who happened to work for Delta list emailed him a $50 voucher for his next flight.
The use of social media as a tool for consumer empowerment is actually taken for granted in 2012. Consumers already know that complaining about something on Facebook, YouTube, or…
Carroll, D. (2009). "United Breaks Guitars." [music video]. Retrieved online: http://www.youtube.com/watch?v=5YGc4zOqozo&feature=channel
Carroll, D. (2012). United Breaks Guitars. Hay House.
Hanna, J. (2010). United Breaks Guitars. Harvard Business School. Retrieved online: http://hbswk.hbs.edu/item/6492.html?wknews=112910
Kaufman, T. (2012). Consumers empowered by social media. Huffington Post. Retrieved online: http://www.huffingtonpost.com/sen-ted-kaufman/consumers-empowered-by-so_b_1194980.html
Social Media Marketing
isk in Social Media Marketing
ole of Federal Government in Managing Cross Country Transactions
egulation of Customer Transactions through Government Branches
Agency elationship in Social Media Sites
Social Media marketing is increasing at fast pace and giving business organizations an opportunity to offer their products to diverse market located all over the world. Likewise, customers are getting unlimited product varieties to choose from according to their need and preference. There are certain risks associated with this business model and authorities should pay serious attention to address them.
Social Media Marketing
The dawn of 21st century has introduced many inventions in business organizations. These inventions have considerably changed the methods of conducting business activities and means of communicating with customers. As globalization is removing barriers and giant business organizations are emerging at regional levels, consumers are showing interest in the products offered by multinational and international organizations. How these products are marketed across the borders…
Goodman, J. (2009). Strategic Customer Service. USA: AMACOM.
Kerley, P. et al. (2011). Civil Litigation. USA: Cengage Learning
Qin, Z. (2009). Introduction to E-Commerce. USA: Springer
Media is an important tool of communication or instrument of passing round significant information. Some examples of media that comes to mind anytime one mentions the word are radio and newspaper, however there are other mediums of communication that pass for media such as the magazines, supplementary, guides, flyers, banners and catalogues among others. Of late there has emerged a rampant use of social media as a tool of communication.
Social media can be viewed as a social or shared instrument which enables communication from one person to another, exchange between individuals or groups and most significantly interactivity between/among the concerned groups or persons (about.com, 2011). Today, we have a good number of people running into millions of them who are registered as members of several social media communities and they rely on them heavily for communication since they have e very well established online social network with which they…
About.com, (2011). What is Social Media. Retrieved April 7, 2012 from http://webtrends.about.com/od/web20/a/social-media.htm
Helium, (2011). Managerial challenges in change management. Retrieved April 7, 2012 from http://www.helium.com/items/1592913-change-management
Kate Hornsby, (2012). Why Do People Join Facebook? Retrieved April 7, 2012 from http://smallbusiness.chron.com/people-join-facebook-26657.html
McDonald's Singapore, (2008). Profile: Philosophy. Retrieved April 7, 2012 from http://www.mcdonalds.com.sg/companyinfo_profile.html
The objective of this study is to identify one of the major social media outlets and discuss the four components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. This work in writing will additionally list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. This study will additionally make a determination of how the federal government can best control these transactions since consumer transactions on social media can occur across state lines. This work will go on to examine the three branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Finally,…
Bagley, CE (2008) Winning Legally: The Value of Legal Astuteness. Academy of Management Review. 2008. Vo. 33, No. 3. Retrieved from: http://cbagleyhbs.edu.tripod.com/cases/winninglegallyamr.pdf
Ethical Use of Social Media in Alternative Dispute Resolution (nd) The American Bar Association. Retrieved from: http://www.americanbar.org/content/dam/aba/events/labor_law/2013/02/adr_in_labor_employmentlawcommitteemidwintermeeting/g.authcheckdam.pdf
Navetta, D. (2011) The Legal Implications of Social Networking: The Basics. 11 Jun 2011. Retrieved from: http://www.infolawgroup.com/2011/06/articles/social-networking/the-legal-implications-of-social-networking-the-basics-part-one/
Read the Framework (nd) The White House. Retrieved from: http://clinton4.nara.gov/WH/New/Commerce/read.html
Recently, the National Labor Relations Board (NLRB) made its first social media-related ruling. The board adjudicated a case against Costco, and in this case the NLRB struck down Costco's social media policy as standing in violation of the workers' right to free speech (Little, 2012). The Board found that Costco's policy on social media usage was overly broad. The policy held that employees were prohibited from posting statements that "damage" the company and the policy was incorporated into the Costco Employment Agreement. The NLRB held that this policy was too broad. Specifically, some forms of speech by workers are considered to be protected speech. Protected speech includes work-related complaints, which are given this protection so that they can communicate their grievances both to other employees and to the company. This protection is related to the workers' legal right to organize.
The NLRB applies the same standards to protected labor speech…
Little, L. (2012). Fired for FB, tweets? NLRB ruling draws lines. ABC News. Retrieved November 11, 2012 from http://abcnews.go.com/blogs/business/2012/10/fired-for-fb-tweets-nlrb-rulings-draw-lines/
Godard, L. (2012). Does your social media policy pass muster with the NLRB? Social Media Today. Retrieved November 11, 2012 from http://socialmediatoday.com/lggodard/866571/does-your-social-media-policy-pass-muster-nlrb-take-test
Social media is an extremely hot buzzword in the business world today. However, it is not just a buzzword. According to Andreas Kaplan and Michael Haenlein, social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." (Kaplan, 2010, p. 53) As this paper will demonstrate, social media has had a tremendous impact on the business world particularly in the areas of marketing and public relations.
Social media is revolutionary is that it relies on consumer-to-consumer communications, whereas most marketing operations rely on business-to-consumer communications. (Mangold, 2009, p. 358) Consumer-to-consumer communications are much more natural and comfortable for the average person than listening to a sales pitch or an infomercial. With social media, consumers can learn about a company's product in an informal, interactive, and pressure-free environment.
Another key element that distinguishes social media…
Andreas M. Kaplan, Michael Haenlein (2010) Business Horizons, Volume 53, Issue 1, January-February 2010, Pages 59-68
Deb Ward (2010) Social Media Marketing An Introduction, IMEDIABUZZ Presentation
Erik Qualman, 2010 Socialnomics: How Social Media Transforms the Way We Live and Do Business
W. Glynn Mangold, David J. Faulds Business Horizons, Volume 52, Issue 4, July-August 2009, Pages 357-365 Social media: The new hybrid element of the promotion mix
This is not to imply that social media is responsible for our current issues. However it does not take a great leap of the imagination to see that society is becoming reconnected in a different, electronic way, and personal connections and interactions are suffering. Fr. Nicolas asserts that because of a lack of imagination empathy is lost. One can also see this as a manifestation of greed and situational ethics as in the Bart Simpson school of morality, "I didn't do it; you didn't see me; you can't prove it anyway!" Or in the philosophy "It's not cheating if you don't get caught" which evolves into "If you're not cheating you're not really trying."
Unfortunately, these attitudes are becoming more prevalent in our world. The irony of social media is that it fosters less sociability. We become technologically insulated from each other. As Fr. Nicolas pointed out, "When one can become…
Domhoff, G.W. (2012, October). Wealth, income, and power. Who Rules America? University of Santa Cruz. Retrieved January 8, 2013, from http://www2.ucsc.edu/whorulesamerica/power/wealth.html
Nicolas, N. (2010, April 23). Depth, universality, and learned ministry: Challenges to Jesuit higher education today. From "Networking Jesuit Higher Education: Shaping the Future for a Humane Just, Sustainable Globe." Retrieved January 8, 2013, from http://www.sjweb.info/documents/ansj/100423_Mexico%20City_Higher%20Education%20Today_ENG.pdf
Rawls, J. (1971). An egalitarian theory of justice. A Theory of Justice. Cambridge MA: Harvard University Press.
Social Networking Does Not Require Social Media However Social Networking Is Increasingly Utilizing Social Media
The objective of this study is to examine social networking and how it does not require social media however, social networking is increasingly utilizing social media. This work will discuss how one's social networks in real life may or may not connect with their social networks online.
Defining Social Networking and Social Media
The work of Matt Goddard entitled "Social Networking Vs. Social Media" states that social networking and social media "both have the word 'social' in them, but they should not be confused as the same thing." (nd, p.1) Social networking is stated by Goddard to be "the what" and social media is stated to be "the how." (nd, p.1) Social networks are comprised by peers "seeking and giving advice to make better decisions. Advanced social networking science can even tell us which people give out the…
Gal, S. (2002). A semiotics of the public/private distinction. Differences: A Journal of Feminist Cultural Studies, 13(1), 77 -- 95.
Lange, PG (2007) Publicly Private and Privately Public: Social Networking on YouTube. Journal of Computer-Mediated Communication. Retrieved from: http://people.wku.edu/steve.groce/SocialNetworkingonYouTube.pdf
Park, N; Kee, KF; and Valenzuela, S (2009) Being Immersed in Social Networking Environment: Facebook Groups, Uses and Grati-cations, and Social Outcomes. Cyberpsychology & Behavior. Vol. 12 No. 6, 2009. Retrieved from: https://www1.chapman.edu/~kee/PDF/P04.pdf
Pempek, TA; Yevdokiya, A.; Yermolayeva, and Calvert (2009) College students' social networking experiences on Facebook Journal of Applied Developmental Psychology. 30 (2009) 227 -- 238. Retrieved from: http://elkhealth.pbworks.com/f/College+Students'+Social+Networking+on+Facebook.pdf
Social Media your purchase.
With the advent of social media websites, many business administrators struggle to implement a workable and feasible approach of implementing social networking sites into their business models. Managers and consultants must work collaboratively to identify sound means of incorporating computerized technologies that support and foster profitable utilization of social networking sites such as Facebook, Twitter, and YouTube. Yet, despite the widespread and pervasive consumption of social media, many business owners simply fail to understand what social media involves, and, more importantly, how to successfully involve social media resources into their businesses.
This paper will first define and describe social media, explain how social media differs from similar concepts, such as User Generated Content and Web 2.0, explain the importance of social media inclusion in today's business models, and provide a viable approach to implementing the requisite and necessary tools to maximize customer satisfaction with social media outlets at…
Barnes, S.B. (2003). Computer-mediated communication: Human-to-human communication across the Internet. Boston: Pearson Education.
Facebook Press Release. Retrieved Nov 21, 2010 from: http://www.facebook.com/ press/info.php?statistics
Frischling, S., Schonland, A. (2009). The Airline Industry & Social Media: A must-have strategic guide for airline marketing and sales. Retrieved on November 20, 2010 from: http://www.iag-inc.com/store1/sample/extract.pdf
Hybels, S. & and Weaver, R.L., (2007). Communicating Effectively (8th ed.). New York: McGraw-Hill.
Social Media & Networking Technologies
The importance of online identities among young university students can hardly be ignored. Part of an essential component of how young adults identify is through their online persona and presence. Since we seek to facilitate extensive student collaboration by building and fostering a sense of community we must find ways to harness the virtual communities, relationships, and online identities which already exist. To this end, I propose the creation of an internal site modeled on the Craigslist format, and the creation of a virtual study center. Where campus tutors could provide assistance and appointments late into the evening via webcams and technologies which allow them to write on the screens of the student requesting assistance.
In recent years there has been an an explosion of online tutoring sites aimed at tutoring students and providing homework assistance. Companies all over the place, including startups such as Virtual…
Online University Virtual Marketplace: Craigslist Model
Craigslist is a virtual community that has been around since 1995 (Torres, 2002) It is fairly low tech and has remained that way through the years. It is primarily a list service with many community portals, where anonymous local citizens list ads to provide or procure everything from jobs and furniture. The popularity of the website has only skyrocketed and with the human connection and sense community which is fostered because individuals are interacting with locals. The posts organized by categories include spaces where members can debate politics, philosophy, and even rant or rave about terrible and often humorous situations. The sections for artists to promote events would translate very well onto campus. It is likely that in the university setting the most popular areas would be the sale and purchase of textbooks, dorm and apartment furniture, carpooling, and dating services. The ability to get a deal on books or furniture or catch a ride across the country for thanksgiving would likely cement the virtual space as an integral part of student life.
Many of the drawbacks of implementing a Craigslist model all come down to a lack of administrative control of the virtual space once it is created. There is going to be difficulty moderating the posts without backlash from students who feel stringently regulated. Not to mention that under this model it would be cost prohibitive to monitor the services students listed or requested. Aside from key word security features which blocked
New Trends in Technology- Social Media Shaping Modern Society
The social media has certainly changed throughout history. Early on in history, social news was spread via word of mouth and through telling stories (Qualman, 2009). At one time, the radio and the newspaper were popular formats for social media. People would listen to the radio and read the newspaper to get insight to what was happening throughout society. Over the years radio has remained, but television became the main source for social media. The television had created the visual newscasts in which information and pictures were passed to hundreds of thousands at a much faster rate than previously. Today, people still listen to the radio, read the paper, and watch television but the advent on the Internet and the World Wide Web has changed the shape of social media.
The new social media has created websites and applications for networking with…
Facebook. (2011, May 29). Retrieved from http://www.facebook.com/
Holmes, M. (2011, May). How to maximize social media for business success. Retrieved from http://michaelgholmes.com/2010/09/14/how-to-maximize-social-media-for-business-success/
Linkedin- world's largest professional network. (2011, May). Retrieved from http://www.linkedin.com/
Ohio University. (2010). Lifelong Learning. Retrieved from http://www.lifelong.ohio.edu/
She argues that small business owners need to become better-educated about what social media is, how it works, and why it is so appealing to consumers. By understanding the nature of social media's success, perhaps through the Kietzmann honeycomb framework, the problem of small company marketing disadvantage can be overcome by using social media.
Smith and Zook (2011) argue that companies must make social media a centerpiece of their marketing communications strategies. Because social media is so revolutionary with respect to its impact on communication, companies need not only to participate is social media but they have to. Large competitors will also be using social media, so there may not be much source of competitive advantage from having a social media presence, but small business owners can gain advantage from superior use of social media. As Jack elch once pointed out, the ability to get things done faster than the…
Jonscher, C. (2012). Social media -- potential, perception, and usage as a marketing tool: The case of small and medium-sized accommodation providers in Auckland. Whare Matauranga Library. Retrieved November 12, 2012 from http://aut.researchgateway.ac.nz/handle/10292/4397
Kietzmann, J., Kermkens, K., McCarthy, I. & Silvestre, B. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons. Vol. 54 (2011) 241-251.
Smith, P, & Zook, Z. (2011). Marketing Communications. Kogan Page.
Social Media Marketing
Companies aim to increase their sales by retaining and acquiring customers or improve brand publicity using different marketing strategies. Today, marketing is considered as the most important section of any business. Therefore, companies are focusing more on this area and putting efforts to make marketing as much efficient as they can. Various marketing strategies have been introduced that doesn't require businesses to spend large amounts on marketing.
Objectives for a Social Media Program
Social Media Programs have helped much in increasing the effectiveness of marketing. There are number of campaigns also operating who help companies in organizing and administering their social media strategies. However, it is important to first brainstorm and identify the essential business goals then develop strategies accordingly.
Companies must set objectives that how they can streamline customer service and improve customer satisfaction scores. Increasing sales by improving ranking is the basic yet long-term goal of social media program.…
Heidi Cohen . (2011, November 26). Social Media Metrics Monitoring - The Secret Sauce. Retrieved August 19, 2012, from heidicohen.com: http://heidicohen.com/social-media-metrics-monitoring-the-secret-sauce/
Walsh, D. (2012, June 7). 10 Objectives for a Social Media Strategy. Retrieved August 19, 2012, from Thinking Home Business: http://www.thinkinghomebusiness.com/2012/06/07/10-objectives-for-a-social-media-strategy/
Zeckman, A. (n.d.). Tips and Tools for Organizing, Implementing & Monitoring Social Content Marketing . Retrieved from TopRankBlog.com: http://www.toprankblog.com/2012/03/tips-tools-social-content-marketing/
Social Media as a Potential Tool in Conflict esolution: A Facebook Perspective
Humans are social animals, and will usually dwell together in communities, based on their beliefs, resources, preferences, needs, risks, and a number of other conditions which may be present and common, affecting the identity of the participants and their degree of cohesiveness.
In sociology the word community is often used to refer to a group that is organized around common values and is attributed with social cohesion within a shared geographical location, generally in social units larger than a household. The word can also refer to the national community or global community. Since the advent of the Internet, however, the concept of community no longer has geographical limitations, as people can now virtually gather in an online community and share common interests regardless of physical location
In other words, community indicates a group of people with a common identity other than…
Aamodt, A., Plaza, E. (1994). Case-based reasoning: Foundational issues, methodological variations, and system approaches. AI Communications 7(1), 39 -- 59.
Abrahams, B., Zeleznikow, J. (2008) A multi-agent architecture for online dispute resolution services. Expanding the horizons of ODR. In: Proceedings of the 5th International Workshop on Online Dispute Resolution (ODR Workshop 2008), Firenze, Italy, pp. 51 -- 61
Andrade, F., Novais, P., Carneiro, D., Zeleznikow, J. And Neves, J. (2010). Using BATNAs and WATNAs in Online Dispute Resolution. JSAI-isAI, LNAI 6284, pp. 5-18.
Bellucci, E., Lodder, A., Zeleznikow, J. (2004) Integrating artificial intelligence, argumentation and game theory to develop an online dispute resolution environment. In: ICTAI 2004-16th IEEE International Conference on Tools with Artificial Intelligence, pp. 749 -- 754
Another common assumption is that the development of virtual social interactions based on the ideal self, is not reflective of how real people will interact with you in the real world and therefore could potentially give the individual a false sense of confidence, regarding their ability to appropriately interact in the real world. Yet, many would also argue that confidence is the most attractive social attribute, almost regardless of other appearance factors. Lastly, many assume that the development of social skills online, where it is relatively easy, will create a whole body of social isolates that do not interact in the real world because it is too difficult in comparison. So, as you can see the debate regarding social skills development and SMS is still highly fractured and remains to have a clear direction for either research or reality.
Like any other aspect of human functioning there are both positives…
Bataineh, A.A., Brooks, S.L., & Bassoppo-Moyo, T.C. (2005). Implications of Online Teaching and Learning. International Journal of Instructional Media, 32(3), 285.
Buskirk, E.V. (December 2009) Thousands of NY Sex Offenders Booted From Facebook, MySpace Epicenter Retrieved December 10, 2009 from: http://www.wired.com/epicenter/2009/12/thousands-of-sex-offenders-booted-from-facebook-myspace/
Chen, C.Y. (2007, January/February). Virtual Vows. Foreign Policy 101.
Danet, B. (2001). Cyberpl@Y: Communicating Online. Oxford: Berg.
M. The attempts to wake up the child by his mother the next morning were unsuccessful resulting in a visit by paramedics who brought the child to the hospital at 6:46 A.M. esuscitative efforts by the nurse at the hospital were terminated approximately 20 minutes later since the patient had died. It was later established that the patient died because of dehydration from vomiting and diarrhea from C. difficile.
Following this discovery, the child's parents filed a lawsuit against the hospital for breach of the U.S. Emergency Medical Treatment and Active Labor Act (EMTALA) in the Indiana District Court. Based on this legislation, one of the basic requirements for hospitals is a suitable medical screening examination for patients who need evaluation or treatment at the emergency department. While the legislation does not establish the details of a suitable medical screening evaluation, it focuses on the standardization of the way emergency patients…
"EMTALA: Dehydrated Pediatric Patient Dies, Nurse Neglected Screening Procedure in the
E.R." (2009, March 23). Legal Information for Nurses -- Legal Eagle Eye Newsletter. Retrieved January 20, 2012, from http://www.nursinglaw.com/dehydrated.pdf
Riske, P. (2010, July 9). When Social Media Are Unsociable. Retrieved January 20, 2012, from http://www.roselawgroup.com/blog/wordpress/?p=9592
ocial Media -- Best Practices
Elefant, C. (2011). The "Power of ocial Media: Legal Issues & Best Practices for Utilities
Engaging in ocial Media. Energy Law Journal, 32(1), 1-20.
This peer-reviewed article in the Energy Law Journal points out that while utilities are beginning to use social media, there are several "daunting" concerns within the industry that should be heeded and understood (11). First of all management must be assured that workers are not abusing social media while on the job; secondly utilities must be certain that they do not "run afoul of affiliate codes of conduct, EC regulation," and other issues (Elefant, 2011). This is a very thorough and updated review of what utilities must understand about social media. On page 6 the author points out that for years critics of utilities (including customers) used social media to "vent frustration" over slow response time or other issues. But now, utilities are using…
Settings. Journal of Marketing, 76(6), 105-120.
This scholarly article points out that while 83% of Fortune 500 companies have been using some form of social media, and while consumers are relying on social media more each year, best practices regarding the use of social media to "bolster brand evaluations" remains "undefined" (Naylor, 2012). The article actually presents four studies that focus on whether or not a company should "hide or reveal" the demographic characteristics of a brand's online supporters" (Naylor). The article goes into the issue of "mere virtual presence" (MVP); for example, people do tend to identify with others to whom they share similar ideas and values, so if the supporters of a given brand on Facebook have similar lifestyles and attitudes as a Facebook user, he or she is more likely to be "persuaded" by the MVP of those existing advocates for that brand (Lamberton, et al., 2012).
The article suggests that to be smart, a company could use "ambiguity" in presenting those in support of the product (i.e., not identify the demographic that typically likes the product). The brand could show only those supporters that have not provided a photo, so a new Facebook user doesn't see that those in support of the product have dreadlocks, for example, or tattoos. However, some social media users are not persuaded by "ambiguity" and others may infer "commonality" because the identity of the previous users is not presented. It sounds like, from this article, that researchers are still trying to understand the best practice dynamics of social media. But the ideas and the surveys within the article are very informative and interesting, in particular to anyone who plans to market products on social media.
Social media definitely changes the way that we interact with each other. Much of our communication today is digital, rather than face-to-face. There are positives in that we are able to keep in touch with people all over the world, but there are negatives as well when people become withdrawn from society and focused on their digital devices. Marketers have studied this issue a lot, trying to understand whether social media ties are weaker or stronger than real world ones, for example (Gilbert & Karahalios, 2010).
One of the key sociocultural aspects is with respect to how social media changes our circles of friends. Jones (2013) notes that face-to-face communications may diminish, but total human interactions might not. Having added social interactions can ultimately be a positive impact of social media, despite the risk posed to face-to-face interactions, which may diminish.
There are two forms of evidence that can be used to…
Debate.org. (2014). Does social networking have a negative effect on face-to-face relationships? Debate.org. Retrieved March 22, 2014 from http://www.debate.org/opinions/social-networking-has-a-negative-effect-to-face-to-face-relationships
Gilbert, E. & Karahalios, K. (2010). Predicting tie strength with social media. Purdue University. Retrieved March 22, 2014 from https://www.cs.purdue.edu/homes/aliaga/cs197-10/papers/predicting-tie-strength.pdf
Jones, H. (2013). Social media's effect on human interaction. HASTAC. Retrieved March 22, 2014 from https://www.hastac.org/blogs/haley117/2013/06/07/social-medias-affect-human-interaction
Facebook is used by over a billion people, making it have the largest reach of any other social media network ("The Top 20 Valuable Facebook Statistics," 2014). User numbers increase rapidly, too. For individuals, this may not mean much but for companies, Facebook can offer unparalleled access to potential consumers. It is also easy to tailor ads to specific target demographics, and track user data including times of day users are more likely to be online ("The Top 20 Valuable Facebook Statistics," 2014). Because Facebook has a robust platform, marketers can also target ads to users based on their likes and interests, and their associations with related products or services. Gender, age, and other demographics are also easy to locate because most Facebook users connect with their friends and do not use pseudonyms or avatars. In other words, the people on Facebook tend to represent themselves accurately, which is…
"The Pros and Cons of Using Twitter in Your Social Marketing," (2014). Retrieved online: http://www.grosocial.com/blog/pros-and-cons-of-twitter/
"The Top 20 Valuable Facebook Statistics," (2014). Zephoria. Retrieved online: https://zephoria.com/social-media/top-15-valuable-facebook-statistics/
Razak, (2012) point out that internet has assisted SMEs to integrate social media in SMEs marketing strategies globally. Typically, internet has become accessible to billion of people globally, and the phenomenon has revolutionized the use of social media for business advantages. Razak, (2012) point out that 75% of internet users use social media to carry out various activities such as linking to shopping site, and since 2007, social network has increased tremendously. Essentially, Facebook proves very useful in term of business communication and socialization created by Facebook continues to expand with over 800 million users subscribes to Facebook. The study reviews the literatures on the GCC states to enhance a greater understanding on the extent the GCC states have taken the advantages of the social media.
GCC ( Gulf Cooperation Council)
GCC (Gulf Cooperation Council) states comprise of United Arab Emirate, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, In the GCC states;…
Many startup companies today feel that having a strong social media presence is essential to their business success. They have a Facebook page, a Twitter account and probably more. They might integrate their social media in order to strengthen their reach to potential customers. The low cost and high visibility of social media makes it attractive to many small businesses, who can reach many more customers for very little money via social media than they could ever hope to using traditional media promotions. One industry in particular that has enjoyed success with social media is the food truck business. A hypothetical food truck might only employ social media as a means to reach customers. This paper will analyze a hypothetical Korean taco truck in order to illustrate how social media can be used to help small companies not only become established, but to grow as well.
There are several…
Kuna, T. (2014). What can food trucks teach us all about social media marketing? Chemunity. Retrieved March 18, 2014 from http://chempetitive.com/chemunity/what-can-food-trucks-teach-us-all-about-social-media-marketing
Olenski, S. (2014). Social media and branding: A one on one with a Harvard business professor. Forbes. Retrieved March 18, 2014 from http://www.forbes.com/sites/steveolenski/2014/03/17/social-media-and-branding-a-one-on-one-with-a-harvard-business-professor/
Introduction Nowadays, almost everyone who has regular access to the internet has a social media account. Social media sites like Instagram, Snapchat, Facebook, and Instagram are very popular around the world. The sites allow people to sign up for accounts that they can use to socialize with friends and acquaintances online. When the social media sites first emerged, many people hailed them for connecting long lost friends and for enabling individuals to share about their lives. However, despite these known benefits of social media, it is now emerging that frequent social media use can affect a user’s mental health and their wellbeing. For instance, a number of studies have already shown that there is a direct relationship between frequent use of social media and depression and low mood (Berry et al., 559). This work is an investigation of the possible negative effects of frequent social media use. It explores different works…
1. Each social media site has unique features and a unique graphical user interface. I have at one time or another been members on MySpace, Facebook, Google+ and Twitter, but found that most of these do not suit my social media needs 100%. For this reason, I believe that it is important to be a member of more than one social media site. The main differences between the different social media site is regarding their function. Facebook functions most as a means of keeping family and friends connected. Therefore, it is the most personal of all the social media sites. MySpace is more media and content focused, which is why it was originally used by musicians and artists; it still has that look and feel. Twitter is best for marketing and news media, as it allows companies to keep customers aware of their brands and allows information consumers to learn…
Social media remains an integral aspect of business in the constant busy world of the 21st century. It has expanded its use to suit the needs of businesses and allowed companies to increase their profits through effective marketing and use of social media influencers. As customers use social media to comment, view, and judge things, companies can tailor-make their brand image in a way that is attractive and appealing to their target market. This is why businesses have cultivated new strategies to allow for redirection and growth towards social media and social media influencers. This paper will discuss the benefits of social media in business, what used to be done with social media in the business world, and what are the latest techniques/findings regarding social media and business.
Social media in the last ten years has exploded and expanded to include a host of websites and apps. What seemed like…
In the article by Jenni Gritters entitled “How Instagram takes a toll on influencers’ brains” the author argues that social media can have a negative impact on the way people think about themselves. Gritters states that Influencers using social media are constantly comparing themselves to others and as a result their self-esteem can seriously decline and they can suffer from high anxiety. Or, to put it in the words of Churchill, comparison is a thief of joy, as the constant use of Instagram can foster negative perceptions about oneself the more that one compares what one is doing in one’s one profile to what others are doing. However, in the article by Cheryl Wischhover notes, social media influencers have created an industry all their own and have become celebrities in their own right, which big contracts from big corporations routinely coming their way. Far from developing anxiety, these social media…
Marketing in the Age of Digital Media: The Advantages and Disadvantages of Social Media as a Marketing Tool
Digital media has revolutionized the way in which marketing is conducted. New media has transformed the landscape of advertising and displaced old media as the means of reaching an increasingly fragmented culture (Webster & Ksiazek, 2012) and targeting specific audiences and individuals. One aspect of digital media that has come under increasing focus in this new age of media is social media. Social media platforms like Facebook, Twitter, Instagram and Snapchat have allowed individuals and companies to brand themselves in new and unique ways, reach out to consumers with the click of a button, and spread messages further and faster than ever before (Kwok & Yu, 2013). Celebrities, hospitality companies, beverage businesses, and auto manufacturers have all turned to social media to enhance their image, build their brand, develop relationships with consumers, and…
Introduction As the world has become more and more digitized, more and more young people are turning to the Internet for information, fun and socialization. Social media now serves as the most popular source or platform for young people when it comes to getting news information, sharing ideas, and communicating with others (Doster; Wood, Bukowski and Lis). They create their profiles, their followings, their list of people to follow. They cultivate a public image of themselves and even develop their own personal brands. They view social media as a virtual world to inhabit and develop while meanwhile neglecting their own personal development in the real world. As Sampasa-Kanyinga and Lewis show, teens who use social networking sites lack proper and appropriate psychological functioning: they cannot communicate well in face-to-face communications; they do not understand real world socialization; they become addicted to their mobile devices; and they feel inferior and lack confidence…
What is Social Media?Technically speaking, social media is a platform on which users can create and post content and interact with other users through means such as text, audio, video, and images. It can be seen as an online version of community lifeor as a town hall (as Twitter is often called)where people can share, interact, debate, or collaborate. Yet socially speaking, social media is very often a kind of digital shrine to the Self. Each user creates a profile and gathers followers, posts personal thoughts or beliefs, and tries to get others to respond or pay attention, give approval or spark a reaction. It is way for people around the world to say, Hey, everybody! Look at me! And that is why for some, when no one looks or pays attention, severe depression can follow: social media has become a means of personal validation, and if that validation is…
Andreassen, C. S., Pallesen, S., & Griffiths, M. D. (2017). The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey. Addictive behaviors, 64, 287-293.
De Choudhury, M., Gamon, M., Counts, S., & Horvitz, E. (2013). Predicting depression via social media. In Proceedings of the international AAAI conference on web and social media (Vol. 7, No. 1, pp. 128-137).
Velasco, J. C. (2020). You are cancelled: Virtual collective consciousness and the emergence of cancel culture as ideological purging. Rupkatha Journal on Interdisciplinary Studies in Humanities, 12(5), 48-68.
There is no question that social media has changed the world in many ways. In the business world, that means that using social media as a public relations and advertising artform has now become the norm. However, one needs to understand that doing so must be done carefully. There is a way to do it and a way not to do it. This means using humor, pizzazz and deftness when using the medium. However, going too far with joke sand otherwise being tone deaf when it comes to ne market is less than wise. It takes someone that understands that social marketplace in terms of what works, what does not and why. A good many of the people that make use of the medium are on the younger side. However, even some people in the Generation X and Baby Boomers know the score.
One has to understand that social media is…
Today, tens of millions of Americans are turning to various social media platforms to keep in touch with loved ones, friends and coworkers during the ongoing global coronavirus pandemic adding to the legions of users around the world that have already used these services in the past. In fact, current estimates indicate that nearly 4 billion people use at least one social media service and experts predict that at least half of the world’s population will be using these services by mid-2021 (Kemp 2020). Although people of all ages and genders are using social media, young people in particular have embraced these communication platforms in a major way, with a majority of these consumers using social media systems on daily basis. Against this backdrop, identifying and explicating the effects of social media usage on girls has assumed new importance and relevance as described in the statement of the topic which…
Difussion and Innovation Minority Youth Substance Abuse Solution In the article by Robertson (1967), the issue of how innovation can occur is discussed. The article looks at the continuous innovation, dynamically continuous innovation, and discontinuous innovation. Diffusion is described as occurring in an orderly sequence. Those who innovate can be first to the market or to the target audience with their ideas. They can be second and expand on the initial innovation, or they can continue the first innovation; or they can be last or be innovative by discontinuing the previous innovation. Diffusion can occur in a predictable manner according to the description of innovation offered by Robertson (1967). Personal influence and social integration all play a part in how diffusion occurs, however—and this is something that is born out in the study of modern influencers on social media (Freberg, Graham, McGaughey & Freberg, 2011). As Rogers and Scott (1997) point…
Social Media Campaign: Discouraging Binge Drinking Among Teens
Binge drinking, according to the Centers for Disease Control and Prevention – CDC (2019), could be defined as “a pattern of drinking that brings a person’s blood alcohol concentration (BAC) to 0.08 g/dl or above… typically happens when men consume 5 or more drinks or women consume 4 or more drinks in about 2 hours.” As the CDC further points out, in every six US adults, one binge drinks a minimum of four times in a month. It is, thus, apparent that the problem of excessive consumption of alcohol is rather widespread across the nation. The issue becomes even worse when binge drinking is increasingly becoming common amongst teenagers.
The National Institute on Alcohol Abuse and Alcoholism – NIAAA (2020) observes that underage drinking is one of the main concerns facing the country at present. In the words of NIAAA (2020), “alcohol is…
This paper examines the current issue of social media and freedom of speech debate. Social media is a huge phenomenon in the digital age, but there are pros and cons associated with its usage. This paper provides a list of possible topics that could serve as focal points for a paper. It also gives a range of titles and an outline for how to bring a paper together. Finally, it offers up a sample paper with an introduction, essay hook, thesis statement, body paragraphs and a conclusion. So if you’re looking for a possible sample essay on social media and its relationship to the 1st Amendment in the US, this paper will give you all you need.
1. Should free speech be muzzled online or does the 1st Amendment protect a person’s views—even if they are offensive to others on the platform one is using?
2. What are the rules of…
Development of Self-Identity through Media-Influenced Body ImageIntroductionThe formation of self-identity is a major part of psychosocial development according to numerous researchers and scholars (Lumen, 2021). Erikson developed a model of psychosocial development in which every stage is defined by a conflict that must be overcome (McLeod, 2018). For adolescents that conflict is between identity formation and role confusion. Others, such as Adams and Marshall (1996) noted that identity is brought about as a result of both personal and social phenomena. Bandura (2018) observed that the three main factors that influence how people think about themselves and how they act are peers, groups and media. The development of self-identity through media-influence body image is thus an area deserving of some focus in identity research. This paper examines the relevant psychological theories and concepts that apply, discusses current research on the matter, and shows that this topic is important because of the…
Adams, G. R., & Marshall, S. K. (1996). A developmental social psychology of identity: Understanding the person-in-context. Journal of adolescence, 19(5), 429-442.
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Gattario, K. H., & Frisén, A. (2019). From negative to positive body image: Men’s and women’s journeys from early adolescence to emerging adulthood. Body Image, 28, 53-65.
Kearney, M. C. (Ed.). (2012). The gender and media reader. NY: Routledge.
Social Media and People Has the advent of social media technology had a good or bad influence on human life? While millions of people are upset with social media sites like Facebook for selling their personal data to third parties, millions more continue to benefit from the positive uses that social media can have on human life. Whether it is contacting with old friends, sharing useful information, obtaining news, or learning about new subjects via video tutorials posted for all to peruse, social media has provided people all over the world with a platform that they can use to connect with, interact with, and communicate with people in a way that the world has never before seen. The dangers of social media might range from data harvesting to cyber bullying and stalking—but as with any new innovation that revolutionizes a society, there are going to be drawbacks. Essentially, the conflict surrounding…
Loneliness is defined as “a subjective, unwelcome feeling of lack or loss of companionship. It happens when we have a mismatch between the quantity and quality of social relationships that we have, and those that we want” (Office for National Satistics). As Horne notes, loneliness and depression play off one another. Loneliness is not necessarily isolation from people as it is the feeling of being alone (Horne). Van Winkel et al. show that loneliness often is both a predictor and symptom of depression. Depression in other words is typically an underlying current in loneliness.
In recent years there has been a significant increase in the rate of depression among young adults (National Institute of Mental Health). Twenge, Cooper, Joiner, Duffy and Binau show that over the past decade, the number of adolescents who are depressed has more than doubled. This coincides with the rise of social media and the social media…
Is Social Media A Serious Threat To Privacy?The dynamics of todays world have been changed rapidly over time and have transformed into the shape of what it is today. The key factor contributing to this change is globalization that has forced individuals and countries to emphasize inter-connectivity. Worlds population has been increasing apace, and so is the need for connectivity.Social media is the way of connecting with people who have similar interests and thus create virtual communities with the help of online social networks (OSNs) (Ali et al., 2018). It is a type of social graph that connects people of related interests so that edges and connectivity points are easier to track. Cloud storage and internet connectivity make it easier for social media sites to be accessed and traced from anywhere worldwide. Therefore, sensitive data and personal information are exposed on these pages, which can cause contextual integrity concerns for…
Ali, S., Islam, N., Rauf, A., Din, I., Guizani, M. & Rodrigues, J.J.P.C. (2018). Privacy and security issues in online social networks. Future Internet, 10(12).
On my YouTube account I post a variety of tutorials for those interested in the same subjects that interest me. While some YouTubers are Influencers who see this sort of thing as a side gig that they hope to make money at, I aim mainly to do something I enjoy, which is talking about subjects I like and engaging with others who share my interests. YouTube is a video sharing platform, so my videos are meant to be seen by anyone but of course only those who are interested in the subject will take the time to watch them. They do not get many views. The most my views any of my videos has received is 1300 views. Most get from a range of 50 to 250 views. I have tried to replicate the kind of thing I did with my most viewed video but it has never gotten me…
Social Media Evaluation Impacted Health BehaviorsSocial media campaigns have been employed to conduct mass population education of large proportions of the population. Before the percolation of social media across the global population, conventional media, such as newspapers, television, and radio, were the main forms of communication mediums but have become passive with the growing popularity of social media as a source of information. As a result, social media campaigns have been adopted as a communication channel about core health concerns to either create awareness of the health concerns, prevent risky health behaviors, and raise funds to address the growing health concerns (Wakefield et al., 2010). Some health social media campaigns that attracted global intention include the New Zealand Health Sponsorship Council Online Anti-Smoking Challenge, Ice Bucket Challenge to raise awareness and funds to fight ALS, and the Know Your Lemons campaign. The effectiveness of social media campaigns to accomplish certain…
Burnett, J. (2019). SOFII · Worldwide Breast Cancer - Know Your Lemons campaign. Sofii.org. Retrieved 2 June 2021, from https://sofii.org/caWse-study/worldwide-breast-cancer-know-your-lemons-campaign.
Edwards, R., Hoek, J., & van der Deen, F. (2014). Smokefree 2025 - use of mass media in New Zealand lacks alignment with evidence and needs. Australian And New Zealand Journal Of Public Health, 38(4), 395-396.
Business and industry have evolved and changed greatly over the course of their existence. Similarly, the way in which the goods and services they sell have been marketed has changed greatly as well. Perhaps one of the greatest shifts in marketing came with the emergence of the internet. Ads on the internet changed everything. More recently, social media and advertising on the same has changed things even more. This report shall cover several important topics. Whilst looking at the tactics and marketing of three different organizations, there will be an assessment of social media advertising strategy, how new products are handled on the same and so forth. There will also be a sample social media pitch with real-world history and tactics in mind. While social media has its limitations, it has generally been a boon to advertisers and marketers.
The focal point of this report will be three companies that…
How social media influence customers purchasing behavior in the Macau Hotel.Social media has a major impact on the purchasing decisions of consumers around the world. Here, consumers often rely on the recommendations and opinions of trusted individuals within their sphere of influence. These recommendations are very potent as they come from people that are well known, trusted, and dont have a motive to mislead others. This form of trustworthiness makes social media a very important element within the advertising and promotion industry. Likewise, social media allows for consumers to direct message and communicate personally with individuals that advocate for a particular hotel or destination. This is another critical element as it allows for another method in which to confirm and verify information that was previously presented on a social media page. The ability to leverage trusted friends, conduct additional research, and personally confirm the value proposition of the offering through…
This paper explores the opportunities and challenges of integrating social media in military communication. The underlying social media trends, technology evolution, and trends in technology are explored to synthesis the cost-benefit analysis inherent in social media and military. The paper concludes with measures that ought to be incorporated to ensure the integration of social media with no security vulnerabilities.
The 21st Century has experienced a revolution in global communication. Social media has emerged as a new information infrastructure that’s redefining people’s communication and interaction. Boyd & Ellison (2008) notes the birth of Social media can be traced to the introduction of the World Wide Web (WWW) that gained popularity in the ’70s and ’80s. The emergence of personal computers created a stage for social media. The first social media site, Six Degree, was introduced in 1977 and lasted till 2001. Social media hit the mainstream 2003 with increasing access to computers…
How to Use Social Media Influencers to Promote Products
Social media marketing has become an important marketing strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase are looking at social media as the best way to do this (Lim, Radzol, Cheah & Wong, 2017). This paper will describe the pros and cons of social media marketing and examine an example of a practical application.
Pros and Cons of Social Media Marketing
The pros of social media marketing are that it allows the company to directly connect to consumers on platforms that consumers themselves choose to…
Part 2 Communications and Social Media Tools
The relevance of social media utilization in healthcare contexts for communication purposes has in the past become largely apparent (Thielst, 2013). For this reason, it would be prudent to assess some of the most appropriate social media tools for a campaign seeking to minimize substance abuse among minority youths.
Types of communication and social media tools to be used in the dissemination of the campaign
In this case, I would be using two kinds of communication and social media tools, i.e. social networking platforms (primarily Facebook) and microblogs (primarily Twitter). It is important to note that various studies and reports have in the past revealed that teens spend a significant amount of time online. One such study indicated that “American teenagers spend an ‘astounding’ nine hours a day with digital technology…” (Fox and Edwards, 2019). It therefore follows that any effort to reach this age group…
What are some of the transformations brought about by digital culture and social media? Also, describing some of the areas where tensions between old and new are evident and finding three, credible, academic sources that discuss the world of yesterday as compared with today.The digital culture and social media have created a litany of changes related to the manner in which society communicates. In many respects, these transformations have been a net positive for society, allowing information to travel in a much more rapid fashion. By communicating quicker, society overall becomes much more efficient. These efficiencies have resulted in an overall increase in societal productivity. Business approvals can occur through email or fax. Supply chains can better communicate consumer demand and produce products in anticipation of higher order counts. Governments can better distribute stimulus payments and communications quickly. Even routine tasks such as a opening a bank account can be…
1. Allcott, Hunt and Matthew Gentzkow. “Social Media and Fake News in the 2016 Election.” Journal of Economic Perspectives 31, no. 2 (2017): 211–36. https://doi.org/ 10.1257/ jep.31.2.211.
2. Anderson, Janna and Lee Rainie. The Future of Truth and Misinformation Online. Pew Research Center, 2017. http://www.pewinternet.org/2017/10/19/the-future-of-truth-andmisinformation-online.
3. Bradshaw, Samantha and Philip N. Howard. “Challenging Truth and Trust: A Global Inventory of Organized Social Media Manipulation.” Working Paper 2018.1. Oxford, UK: Project on Computational Propaganda. http://comprop.oii.ox.ac.uk/research/ cybertroops2018/.
Communicating Science and HealthThe article that I opted to focus on in this case is titled Harnessing Social Media for Health Promotion and Behavior Change, by Holly Korda and Zeda Itani. The said article was published in the Health Promotion Journal in 2013. In the subsequent sections of this text, I will explore the approach embraced in the development of the article summary for the general public. In so doing, I will rely on the NIH tool christened A Checklist for Communicating Science and Health Research to the Public (National Institutes of Health NIH, 2022).a) Setting the StageIn seeking to summarize the research piece for the general public, there would be need to first set the stage. To begin with, in the present undertaking, I would ensure that readers are aware of the need to deploy the appropriate strategies to guarantee the effectiveness of social media in efforts to…
Korda, H. & Itani, Z. (2013). Harnessing Social Media for Health Promotion and Behavior Change. Health Promotion Practice, 14(1), 15-23.
Moorhead, S. A., Hazlett, D. E., Harrison, L., Carroll, J. K., Irwin, A., & Hoving, C. (2013). A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication. Journal of Medical Internet Research, 15(4), e85
National Institutes of Health – NIH (2022). A Checklist for Communicating Science and Health Research to the Public. https://www.nih.gov/about-nih/what-we-do/science-health-public-trust/checklist-communicating-science-health-research-public
Power of ConnectionFor my PLN I will use primarily social media platformsLinkedIn, Twitter, Facebook, and YouTubeto develop my network. LinkedIn is great for connecting to users of the platform who are professionals in your field. Twitter brings together so many different people from all walks of life, who share ideas and insights throughout the day. Facebook provides many groups that professionals can join, and YouTube gives people an opportunity to connect to others interested in posted or in posting content.Information that I will post in my professional profile will include my name, title, field of expertise, my background in education, my years of experience, and my current status in terms of work. I will also post hobbies and extracurricular activities that will allow others to identify my areas of interest quickly and easily. For instance, specific text I would include would be: manager, five years experience, working on doctorate in…
Davis, T. (2013). Building and using a personal/professional learning network with social media. The Journal of Research in Business Education, 55(1), 1.
Park, H., Xiang, Z., Josiam, B., & Kim, H. (2014). Personal profile information as cues of credibility in online travel reviews. Anatolia, 25(1), 13-23.
Stranack, K. (2012). The connected librarian: Using social media for “Do it yourself” professional development. Partnership: The Canadian Journal of Library and Information Practice and Research, 7(1).
Willson, A. (2012). Establishing a Personal Learning Network (PLN) through social media. Lulu. com.
Social Media and Forensic ExaminationsOn a 1-10 scale, where one is for the least frequent phone or social media usage, I rate my phone usage at 7. The primary purpose of my usage is for communication and social media, especially for entertainment purposes. I often watch videos on YouTube and other social media platforms like Linkedin and Facebook rather than update social posts. Most of the time, my phone usage is also for communication, which means that I often message on the phone. I do not chiefly use social media; in fact, the communication apps for instant messaging are my number one priority.The forensic examiner would be able to tell investigators about me that the metadata saved in my phone about images sent in the messages from the instant messaging applications, seen and unseen messages, attachments, and videos, and the recorded messages would be displayed (Nehar, 2020).Further, the time and…
Nehar, M. (2020, June 6). An introduction to mobile device forensics (part two). Capsicum Group. https://capsicumgroup.com/an-introduction-to-mobile-device-forensics-part-two/
According to Pew Research Center, almost 90 percent of the people aged 18 to 29 years use social media in any available form, and 15 percent of the ages 23 to 18 years admit their high usage, out of which females are the most addicted ones (Maya). Who should be concerned with this type of addiction? It could be positively of concern for the marketing agencies and the people behind managing special media platforms. Also, it could be negatively of concern to the individuals themselves who are the most proficient users of social media and their parents or families. Social media addiction is a behavioral addiction that has major risk factors, such as girls being more addicted to internet usage due to lower body satisfaction, extraversion, narcissism, or higher physical attractiveness (Perris et al. 13-15). Girls’ social interaction is more evident through social media, whereas boys use it more for online…
Introduction The implementation plan for the Meal Prepping business is to design the organizational structure: the company will necessarily have to be organized as a non-profit with 501(c)3 status to ensure that big donors can write off donations, which is a major incentive for many who wish to support non-profits. The business will need to be self-sustainable, however, and cannot count on relying on federal dollars, as the government itself is already heavily in debt and future years are likely to see big cuts in federal spending. The business’s success will thus depend upon partnering with other local businesses to gain visibility, using crowdfunding (Zhou & Kuo, 2018) to gain seed money that will support early investment in the business’s development, and using social media in the same way Elon Musk at Tesla has done to turn his $10 a share electric vehicle car company into a world-saving environmentally-friendly car company…
We aim to make every individual aware of the time spent on their device. This is not just a problem with children but it is with the entire generation and generations to come. Nowadays we are addicted. We are addicted to eating up time, simply by scrolling through endless apps and social media pages on our phone. We are so fortunate to have all of these innovations in our new generations. We need to appreciate life and manage our lives better. We want to promote a playful approach to our use of media through this campaign.
· Social Media
· Market Engagement
· Social Impact
Be Social Without Media is a campaign we created to challenge a completely new spectrum of the limitation of phone usage. We must not forget that these devices did not exist before and that we, as human beings, are able to live without them.…
HeadlineResults-driven conference and production manager (Schaffer, 2022)PhotoFor customer to insertAboutProfile SummaryBoasting a decade-long history of orchestrating, directing, and managing global, diverse events, my clients consistently recognize my ability to meet and surpass their expectations. As a holder of a Master's degree in communication, majoring in Advertising and Public Relations, I have honed effective communication and rapport-building skills with customers, suppliers, and internal departments.Educational Background1. Master of Arts in Mass Communication, specializing in Advertising and Public Relations (for the customer to insert)2. Bachelor of Science in Food and Nutrition (for the customer to insert)Professional Overview Exceptional management capabilities for daily operations and staff oversight Expertise in guest and media relations, client acquisition, and retention Managing client expectations effectively Developing guest profiles for prospective business opportunities and needs Creating training and mentorship initiatives for peers and colleagues to enhance customer relations and event management Overseeing inventory procurement, storage, and billing schedules Implementing…
Schaffer, N. (2022). 12 Killer LinkedIn Profile Examples to Inspire You to Update Your Own. Retrieved March 26, 2023, from https://nealschaffer.com/linkedin-profile-examples/
Shaun. (2022). How To Create An Impressive LinkedIn Profile (With Examples). Retrieved March 26, 2023, from https://www.theb2bhouse.com/linkedin-profile/
Social Media & Politics
Social media has not been around a terribly long time in terms of years and time spent. However, the days of when MySpace fully came onto the scene was not that long ago. Since then, Facebook has asserted a massive presence. That presence has been used by Facebook itself and others to change the face of different realms of society. Just one of those realms would happen to be the political scene. However, there are plenty of people that disagree about how much impact social medic could or should have when it comes to politics. While Malcolm Gladwell is quick to point out that social media has ignited social activities and levels of political activity not seen before, he insists that social media cannot replace the real depth, breadth and substance of what makes politics work.
The interesting way in which Gladwell is wont to speak about social…
Crowdsourcing Effort in Airbnb CompanyCrowdsourcing is a social media sourcing model where organizations or individuals get goods and services. This term was initially coined by a writer named Jeff Howe in 2006. He described it as a way of businesses tapping into the power of the crowd instead of carrying out the tasks. It includes micro-tasks, voting, ideas, and finances from a large group of participants, which is open and rapidly evolving. As of 2021, it means the use internet to attract and divide work among participants to attain the cumulative outcome. Advantages associated with this effort include speed, flexibility, diversity, and improved costs. Many crowdsourcing methods like virtual labor markets, open online collaboration, and competitions. It helps organizations to learn beyond what is provided by employees.There are several examples of outsourcing efforts that have been successful. Such an example is Airbnb, a company based in the United States; it…
Kohler, Thomas. \\\\\\"Crowdsourcing-based business models: How to create and capture value.\\\\\\" California Management Review 57.4 (2015): 63-84.
Palacios, Miguel, et al. \\\\\\"Crowdsourcing and organizational forms: Emerging trends and research implications.\\\\\\" Journal of Business Research 69.5 (2016): 1834-1839.
1. Has communication weakened with the passing of time?Yes communication has weakened with the passing of time. Here, elements such as social media and social distancing have created a society that does not rely on face to face communication to express thought and opinion. In addition, the anonymity of the internet allows people to express very hateful and derogatory rhetoric towards others. Finally, the ability for misinformation to permeate throughout the internet presents challenges as it relates to proper information exchange. All of these elements have not only weakened communication, they significantly undermine the foundation of society. Here, the lack of communication has created silos in which people of opposite ends of the spectrum refuse to communication with each other in a constructive manner. In addition, social media only exacerbates this issue, as information is heavily filtered to cater to confirmation biases. Essentially people are often relying on either inaccurate…
Research Question: Why is “fake news” so hard to identify and what can be done to limit its influence in society?
After considering the information in this week’s instructor guidance and readings, I understand ethos to refer to the credibility of the author, pathos to refer to the emotional substance of the argument, and logos to refer to evidence and logic.
Revised Thesis Statement:
• Internet technologies enable the proliferation of fake news, and only education and awareness can curtail the influence fake news has on society.
• Prior exposure to the fake news item makes a person more likely to believe that the story is true (Pennycook, Cannon, & Rand, 2017).
• Mob mentality is at work with fake news, as research shows a viral post is more likely to be perceived as trustworthy even when it is fake (Papanastasiou, 2017).
Counterargument & Rebuttal
• It is too difficult to debunk fake news because…
Keeping a diverse yet well-focused identity across social media platforms yet tactically choosing those platforms that are of true resource advantage to enterprises is again a complex and continuous process, but one that is vital to modern businesses.
espite the recognized importance of social media marketing and the known difficulties of establishing how to effectively engage in these efforts, many businesses do not even attempt to gauge the effects of their social media marketing efforts (Michaelidou et al., 2011). According to Michaelidou et al. (2011), most SMEs utilizing social media marketing techniques are hoping to increase their numbers of new customers, which is a concrete goal that can be more accurately assessed and even individually tracked (individually both by instance of marketing and by individual consumers) via much social media and can therefore be more accurately measured and assessed than many other social media marketing efforts and goals (Michaelidou et…
Despite the recognized importance of social media marketing and the known difficulties of establishing how to effectively engage in these efforts, many businesses do not even attempt to gauge the effects of their social media marketing efforts (Michaelidou et al., 2011). According to Michaelidou et al. (2011), most SMEs utilizing social media marketing techniques are hoping to increase their numbers of new customers, which is a concrete goal that can be more accurately assessed and even individually tracked (individually both by instance of marketing and by individual consumers) via much social media and can therefore be more accurately measured and assessed than many other social media marketing efforts and goals (Michaelidou et al., 2011). Despite this, many of these companies fail to actually incorporate any metrics measuring, and this has led to an increased reliance on potentially ineffective and inefficient marketing techniques that present a drain on resources and a lack of identification of other more effective social media marketing strategies (Michaelidou et al., 2011). Tactics for such measurement are available and the measuerment itself can be carried out by a number of third-party vendors specializing in such tracking, making it all the more urgent for SMEs to begin a more accurate and effective use of social media marketing if they are to remain/become more competitive (Michaelidou et al., 2011).
The intersection between social media and viral marketing is also of key importance in understanding marketing in the modern era for enterprises of any size; the ability to reach many millions of consumers with a single marketing or advertising instance does not only exist for primetime television and the Super Bowl, any more, but predicting how to take a marketing campaign truly "viral" is all but impossible (Kaplan & Haenlein, 2011). Viral marketing has existed as a concept since the mid-1990s, but only in the past decade and the rise of "Web 2.0" has viral marketing reached its true potential through user sharing on social media sites, where the ability for a marketing message to spread in a truly viral manner -- each new viewer passing the message on to many others resulting in an exponential growth in the number of viewers over a very short period of time -- is a reality for most of the developed world (Kaplan & Haenlein, 2011). This creates many "outside-the-box" marketing opportunities for creative businesses, and yet is also further cause for wariness in resource allocation and can be ineffective if improperly managed and for a variety of other reasons that remain unclear and under-examined in research and practice (Kaplan & Haenlein, 2011)
SMEs have begun to utilize social media marketing more and more extensively, but not necessarily with more substantial effects. The literature shows a significant gap in the knowledge and practice of effective social media marketing techniques amongst all enterprises and researchers. The additional resource gap that SMEs must contend with puts them at a more significant disadvantage and makes the need for cost effective social media marketing all the more pressing.
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