Social Influence and Persuasion
Social influence is believed to occur when an individual's emotions, behaviors, or opinions are influenced by others'. Compliance, identification, internalization are the three broad varieties of social influence that have since been identified. Compliance occurs when people agree with others' opinions while keeping their dissenting opinions private. Identification is normally associated with very popular people like the celebrities. Such people easily influence people who believe in them. Internalization does happen when people, either publicly or privately, accept a belief or a behavior.
Social influence and persuasion are an integral tenet of communication. Persuasion is a form of social influence where audiences are intentionally encouraged to adopt an idea or a course of action through symbolic means. Activities that other people who stay around you engage are likely to determine how you behave. It is true that people differ from one another. However, some people have a tendency of…...
mlaReferences List
Fiske, S.T. (2009). Social Beings: Core Motives in Social Psychology. New York: John Wiley & Sons.
Vaughan, G. & Hogg, M.A. (2005). Introduction to Social Psychology. Brisbane: Pearson
Education Australia.
Social Influence Theory Marketing
Message/Description for Real Miracle of Nature' "Little Siva"
on the Facebook and other social media pages:
For centuries, the people of India have used the nuts and flowers of the Sapindus tree as a universal washing detergent. This tree has amazing powers and produces a substance to help it keep insects away called saponin. This fully biodegradable and 100% natural soap can be found exclusively in the flowers and nut shells. This Real Miracle of Nature?
offers you a detergent that is 100% natural. hen the nut shell is in contact with the water, it releases a soapy liquid that makes little foam. The saponin is a surfactant (detergent) that removes grease and cleans and protects your skin. hen the nut shell is in contact with the water, it releases a soapy liquid that makes little foam. The saponin is a surfactant (detergent) that removes grease and cleans and protects…...
mlaWorks Cited
Dholakia, Utpal M., Bagozzi, Richard P., & Pearo, Lisa Klein. (2004). A social influence model of consumer participation in network- and small-group-
based virtual communities. International Journal of Research in Marketing,
Social Influences on Behaviour
Social Influences on Behavior
Free-iding
Groupthink
People differ in their views and actions when they are responsible for them and when not. Particularly speaking in the context of society and group, people tend to adopt the most favorable behavior so that they are cherished for success and not blamed for failure. The psychological behavior changes from situation to situation.
Social Influences on Behavior
There is a famous saying man is a social animal. This saying is as true today as it was decades ago. This saying depicts complete psychological pattern of human being that they want to mix up with their fellow beings. They enjoy the company of their fellow beings and tend to learn from each other.
There is another famous saying birds of a feather flock together. This proverb shows another characteristic of human beings' psychology that they enjoy the company of those human beings who match their perceptions and interests.…...
mlaReferences
Hellriegel, D. And Slocum, J. (2007). Organizational Behavior. USA: Cengage Learning
Martin, J. (2005). Organizational Behavior and Management. USA: Cengage Learning
Northouse, P. (2009). Leadership Theory and Practice. USA: SAGE
Sanderson, C. (2009). Social Psychology. USA: John Wiley & Sons.
Example
The same group of competitive students, after college acceptance letters have been mailed, goes together on a senior trip, for one last time.
A a.
Social facilitation: Students are on their best behavior for the period before the trip, because they know that any infraction may result in its cancellation, which will injure the entire group.
A b.
Co-actors: The student senior class as a whole feels a sense of unity, because it is their last event together.
A c.
Social loafing: Students go on the trip, which is expensive and required many fundraising efforts, who did not participate in those efforts, but no one rebukes them because they are seniors.
A d.
Groupthink: All students feel sentimental about leaving school, because everyone is crying and acting nostalgic, even students who disliked the school.
A e.
Attribution: Students feel a sense of 'class togetherness' because they are commonly labeled as seniors.
A f.
Prejudice and discrimination: Seniors draw away from their junior…...
mlaWorks Cited
Epstein, Sam. (2006) "College Admissions Rates Decline, Admissions More
Competitive." College Admissions Guide, College Search Advice. Retrieved 5 Nov 2006 at http://college-search-and-colleges.blogspot.com/2006/05/college-acceptance-rates-decline.html
The study also asked whether people would develop paranormal beliefs more readily if those in a higher life status than themselves would promote such beliefs.
Social influence refers to changes in feelings, beliefs, values or behaviors that result from the actions of others. Examples of influenced behaviors may include: following orders at work (obedience to authority), dressing like one's peers (conformity to a group), and convincing a friend to change her vote in an upcoming election (persuasion) (Thye, 2002)."
The research study found that most people have developed some belief in a paranormal existence. It further discovered that many of those beliefs were strengthened because of social influence.
Social influence is also used in marketing. When the marketing department of certain products or services are able to convince potential customers that everyone else believes in their particular product or service it is easier to sell the product to the new customers.
The soldiers who…...
mlaReferences
Abernathy, Thomas J.(1993) Predicting cigarette smoking among adolescents using cross-sectional and longitudinal approaches. Journal of School Health
Hasenauer, Heike (2004) Righting the wrongs of Abu Ghraib: in January 2004 a concerned military police Soldier at a prison near Baghdad reported what he believed to be a pattern of inappropriate behavior by his fellow MPs. Soldiers Magazine
Paynton, Carolyn F. (1995) the effects of status cues on choices of social power and influence strategies. The Journal of Social Psychology
Thye, Shane R. (2002) Social influence and the power of the pyramid.
Peer pressure can also have its positive effects on teenagers. Just as teenagers can be influence by their peers to engage in high-risk and unhealthy behaviors, they can also be influenced to make positive choices. Positive choices can include joining a volunteer project, getting good grades because their social group values good grades, trying out for sports, joining academic clubs, artist interests, and overall encouragement to succeed ("Peer pressure: it's," 2011). Social influence is a successful tool to promote positive behaviors.
The negative impacts of social influence, especially among teenagers, are more widely studied by psychologists and sociologists and their findings generally create more media attention. As teenagers strive for acceptance from their peers, it is understandable while teenagers would give in to the "pressure" to conform. For the majority of teenagers, fitting in means doing what the group is doing, whether it is smoking cigarettes, taking drugs, bullying, hazing,…...
mlaReferences
Caildini, R, & Trost, M. (1998). Social influence: social norms, conformity, and compliance. In D. Gilber (Ed.), The Handbook of Social Psychology (pp. 151-181). New York, NY: Oxford University Press, Inc.
Hirshleifer, D. (1995). The blind leading the blind: social influence, fads and informational cascades. In k Ierulli (Ed.), New Economics of Human Behaviour (pp. 188-215). Cambridge University Press.
Morgan, M, & Grube, J. (1991). Closeness and peer group influence. British Journal of Social
Psychology, 30, 159-169.
Social Influence Can Undermine the Wisdom of Crowd Effect" by Lorenz and colleagues (2010) demonstrates how social context can really have a strong influence on the way in which social groups can sway the way in which conflict is perceived. This article demonstrates how even the mildest social influence can undermine the wisdom of a crowd in simple estimation activities (Lorenz et al., 2010). In this experiment, participants were given the option of reconsidering their responses to certain factual questions after they were given the general consensus of the responses of their peers (Lorenz et al., 2010). The researchers would then compare the convergence of estimates of each subject with the improvements in overall accuracy over a period of time in comparison with control conditions where no other info was provided (Lorenz et al., 2010). Ultimately, what the researchers found was that "Although groups are initially 'wise,' knowledge about…...
mlaReferences
Deutsch, M., Coleman, P., & Marcus, E. (2011). he Handbook of Conflict Resolution: Theory and Practice. San Francisco: John Wiley and Sons.
Dickman, A. (2010). Complexities of conflict: the importance of considering social factors for effectively resolving human -- wildlife conflict. Animal Conservation, 458 -- 466.
Lorenza, J., Rauhutb, H., Schweitzera, H., & Helbingb, D. (2010, June 23). How social influence can undermine the wisdom of crowd effect. Retrieved from PNAS.org: http://www.pnas.org/content/108/22/9020.full
Social influence is the way in which one or more people alter the attitudes or the behavior of others the mere presence of others can change our behavior, as illustrated by the results from studies in which research participants perform some task either alone or in the presence of others. Typically, people in groups perform better (social facilitation), but sometimes their performance is worse in a group or with an audience. One attempt to reconcile these divergent findings proposes that the presence of others increases arousal and strengthens highly dominant responses. If the dominant response is the correct one, performance will be facilitated. If the dominant response is incorrect, performance will be hindered.
Another form of social influence is conformity. Studies indicate that we sometimes conform because we believe the group to be right or to have information we don't possess. Members often conform to group opinions even though they privately…...
mlaNeed for affiliation (acknowledgment, validation)
Social influence as obedience to authority is where a person or a group obeys the direct commands or orders of an authority (person or institution) -- a matter of compliance with the orders of another person or group of people. There is not only a personal need to agree with others but strong pressure exerted by the group on any person with different opinions to comply with the majority. Promises, arguments, and threats are used to get agreement. If someone steadfastly refuses to agree with the group, he/she is frequently rejected and ignored. Usually the more deviant group members (those taking an extreme position) and the entire group move in the direction favored by the majority. This has become known as group polarization (Deaux & Wrightsman, 1984). It can be thought of as a "jump on the band wagon" effect or "go along with the majority" effect. However, we do not yet know under what conditions private opinions are actually changed, if they are, in these more complex situations. Perhaps as we learn more about a certain opinion and argue for it, we come to believe it more. Perhaps we just don't want to make waves. Perhaps we "know which side of our bread is buttered." It's all compliance. There are other specific conditions in which we tend to comply with direct requests. For instance, once we have granted one request, we are more likely to comply with another request. So a salesperson will make a small request first: "May I ask you a few questions?" And "May we sit down?" Finally, "May I order you one?" This is called the "foot in the door" technique. Another approach is the "door in the face" technique: first, someone makes a very large request of you and you say "no" (that's the door in the face). They graciously accept your refusal and then a few days or weeks later the same person approaches you with a much more modest request. You are more likely to comply this time than if you had never been approached.
Stanley Milgram's observations on obedience to authority have exerted a great deal of influence on such diverse disciplines as social psychology, holocaust studies, and political science. According to Milgram, the essence of obedience consists in the fact that a person comes to view himself as the instrument for carrying out another person's wishes, and he therefore no longer sees himself as responsible for his actions. Once this critical shift of viewpoint has occurred in the person, all of the essential features of obedience follow.
Cultural and Social Influence of Neoclassical Artist (Antonio Canova)
Antonio Canova
Culture and social influence of the Neoclassical artists
Antonio Canova's life was mainly of sculptor because his father, Pietro Canova, was a stonecutter of Possagno. His became brought up with his grandfather, Pasino Canova (1714-94), who was a mediocre sculptor specializing in altars with low reliefs and statues in late Baroque style such as Crespano. In 1770 Antonio became an apprenticed of the sculptor Giuseppe Bernardi in Pagnano, in Asolo, and in Venice. After the death of Bernardi, he decided to work in the studio of the sculptor Giovanni Ferrari (1744 -- 1826) for a few months. While in Venice, Antonia got a chance to study the nude at the Accademia and the plaster casts of famous antique sculptures in the collection of Filippo Farsetti. This is where his first independent work was placed (two Baskets of Fruit).
Antonio Canova became one of…...
mlaReferences
Copplestone, T. And B. Myers, eds.The History of Art: Architecture, Painting, Sculpture. 5th ed. London: Hamlyn, (1996).
Craske, Matthew. Art in Europe 1700-1830: A History of the Visual Arts in an Era of Unprecedented Urban Economic Growth. Oxford: Oxford University Press.(1997)
Honour, H.Neoclassicism. London: Pelican Books. (1968).
Kleiner, F.S. Gardner's Art Through the Ages: A Global History. 13th ed. Boston, MA: Thomson Wadsworth. (2009).
Group Social Influence
Group Orientation and Social Influence
Human behaviors are not always guided by personal feelings or internal urges. To the contrary, human behavior is inextricably linked to the context with in which it is committed. In other words, we often behave according to certain standards, norms, expectations and ideals that have originated outside of us and typically in broader systems like families, cultural identities, communities, ethnicities and nationalities. These social systems are often directly at the root of behavioral patterns and tendencies, and may help us to explain human behaviors as they occur en masse.
In the field of behavioral psychology, B.F. Skinner stands above others for the insight which he would provide on the relationship between individual behaviors and their broader social contexts. B.F. Skinner's ideas regarding operant behavior are crucial to understanding the way that group orientation causes individuals to behave. Human beings, Skinner would surmise, could be understood…...
mlaWorks Cited:
Boeree, C. George. (2006). B.F. Skinner. Shippensburg University.
Janis, I. (2003). Groupthink. Group and Public Communication: McGraw-Hill.
Lahey, Benjamin B. (2007). Psychology, introduction (9th ed.). New York, NY: McGraw-Hill
This scoring model is specifically used for managing the representativeness of the sample. In conjunction with this quantitative approach, Harris Interactives' researchers (Eccleston, Griseri, 2008) also relied on focus groups to further validate their hypotheses from a qualitative standpoint as well. The result was that each of the three groups was statistically proven to be significant in both online and offline interactions.
Assessment of Methodology Effectiveness
Harris Interactives approach to stratifying their online panels by role requires an intensive level of psychographic analysis (Eccleston, Griseri, 2008) in addition to a research design that controls for sampling error. For the research team the control of extraneous effects on the study also included the timeframe, choice of online questionnaire approach and random sampling as defined by Harris' proprietary propensity score weighting methodology required a phased approach to completing the study. The use of iterative sampling is inherent in the Harris Interactive methodology and…...
mlaReference:
Derek Eccleston, Luca Griseri. (2008). How does Web 2.0 stretch traditional influencing patterns? International Journal of Market Research, 50(5), 591. September, 2008. Retrieved November 19, 2008, from ABI/INFORM Global database. (Document ID: 1569170581).
In terms of the plainness of gendered inequalities in the health and longevity of women, compared with men, the majority world demands our notice. The world-wide toll in terms of women's raised levels of mortality and morbidity corroborates that limited or negligible access to political power, land-ownership, education, sexual self-determination and earning ability has detrimental bodily effects (Bradby, 2009).
While sociologists have long studied the aspect of illness, it has only been recently that they have turned their attention to the development of sociology of health. Sociologists' interest in health emerged in part in reaction to the biomedical mode, which focused primarily on disease. A more holistic approach to health and healing, sociologists argued, must also encompass the idea of positive health and well-being. The concept of health itself needs to be explored, and such exploration must take lay perspectives into account. A holistic, or socio-environmental, model of health also…...
mlaReferences
Albrecht, Gary L., Fitzpatrick, Ray and Scrimshaw, Susan. 2003. "Handbook of Social Studies
in Health and Medicine." Sage Publications: California.
Bradby, Hannah. 2009. "Virtual Special Issue on feminism and the sociology of gender, health and illness." Sociology of Health and Wellness. Available at:
http://www.blackwellpublishing.com/shil_enhanced/virtual2_full.asp
Business
Economic, Political, Legal and Social Influences on McDonalds
McDonalds is a well-known fast food chain which is impacted by a wide range of macro environmental influences. To remain successful it is necessary for the firm to be able to adjust and adapt to these changes. Some of the most important factors include economic, political, legal and social issues. The aim of this paper is to assess the way in which these factors may impact on the firm and assess the way that the firm has responded and may respond in the future.
key influence within the global economy which has impacted on many firms has been the recession. The general pattern seen in economies during a recession is a decrease in income leading to an aggregate decrease in demand (Nellis and Parker, 2006). The goods and services which are most sensitive to a decrease in demand are the non-essential goods and…...
mlaA key influence within the global economy which has impacted on many firms has been the recession. The general pattern seen in economies during a recession is a decrease in income leading to an aggregate decrease in demand (Nellis and Parker, 2006). The goods and services which are most sensitive to a decrease in demand are the non-essential goods and services bought out of discretionary spending (Nellis and Parker, 2006). McDonald's food is convenience and is not essential, so it is susceptible to a decrease in demand. The firm did see a decrease in some sales in some areas following the start of the recession. The overall results for the firm demonstrated a decreased by 3.3% in 2009, when the turnover fell to $22,745 million compared to $23,522 million in 2008 (McDonalds, 2010). However, the firm showed a smaller decrease compared to many other fast food firms and also managed to recover with a range of strategies.
The menu was adapted and the firm introduced a specific menu selection for the budget conscious; in the U.S. this was the dollar saver menu, in the UK it was the pound saver menu. This included a number of existing items highlighted as well as small specific items introduced, such as the Chicken Mayo in the UK. The firm has also tapped into the provision of alternate products competing with firms that traditionally had higher prices, benefiting from the downshifting of spending. This has included increased ranges of gourmet coffee to provide a lower cost alterative to Starbucks (Newsweek, 2010). There has also be the introduction of other premium drinks, such as smoothies, which is also credited with helping to increase sales by up to 15% in the U.S. (New York Post, 2011). This extension into related goods, which fit in with the menu, but may be seen as a value offering compared to other market suppliers appears to be a very successful strategy which may be extended. As the economy improves and more income is available this may also be a strategy which may also be used to increase the range at the upper end of the menu range.
There are also political influences. A major influence is value added tax, (VAT), a sales tax added by government, In the UK this was recently increased to 20%, which effectively increased the price of products. Many of the measures dealing with the economic issues will be useful here; due to the influence tax has on price. However the firm may also face an interest choice in the future; in a recent European case brought by a German fast food burger seller saw a ruling which stated that VAT should not be paid on food sold for immediate consumption (Bridge, 2011). So far governments, including the UK government have not made any changes, in the UK the government claims this would not have any impact, but it appears that the firm,
Social Psychology: Examining the Principles of Persuasion Influencing Group Behavior
Introduction & Outline of the
esearch Evaluation
Concepts of Social Psychology
Attitudes and Persuasion
Social Identity Theory
Social Influences
Cultural and Gender Influences
Social Psychology: Examining the Principles of Persuasion Influencing Group Behavior
Introduction & Outline of the Essay
Social psychology deals with different aspects of social life and social behavior. People not only have feelings and opinions about nearly everything they come into contact with, but the argument has been made that we need to have these feelings and opinions. The current essay is aimed at exploring the principles of persuasion influencing group behavior. The foundation for this essay is text book "Social Psychology" by Myers (2010) which discusses the attitude theory and persuasion, reviewing how attitudes are structured and how this structure influences their susceptibility to change
The essay is divided into four sections. In the first section the researcher will evaluate latest research and pertinent literature allied to…...
mlaReferences
Baker, David P. And Deborah Perkins Jones. 1993. "Creating Gender Equality: Cross-national Gender Stratification and Mathematical Performance." Sociology of Education 66:91-103.
Bassili, J.N. (2008). Attitude strength. In W.D. Crano & R. Prislin, (Eds.), Attitudes and attitude change, Frontiers of social psychology. New York, NY; Psychology Press, pp. 261-286.
Cialdini, R.B. 2001. Influence: Science and Practice. Needham Heights, MA: Allyn and Bacon.
Eagly, A.H. & Chaiken, S. (1993) The Psychology of Attitudes. Orlando, FL: Harcourt Brace Jovanovich.
The reason for this is that the phenomenon generally occurs within groups. Individuals who function in a group often do so differently than when left upon their own. To conduct the study, one individual and one group of people should be observed in two separate rooms.
The individual will be able to observe the group by means of a one-way window. The group will be unaware of the individual. All the group members except one were told to clap their hands in unison when a piece of rhythmic music begins to play. The individual in the adjacent room will observe this behavior as well as be able to hear the music.
As soon as the music begins to play, it is hypothesized that the person without prior coaching will be initially surprised. The other group members will overtly or covertly stare at the person or encourage him or her to participate.…...
mlaReferences
ChangingMinds.org. (2010). Normative Social Influence. Retrieved from http://changingminds.org/explanations/theories/normative_social_influence.htm
Lord, Kenneth R., Myung-Soo Lee, Peggy Choong (2001), "DIFFERENCES in NORMATIVE and INFORMATIONAL SOCIAL INFLUENCE," in Advances in Consumer Research Volume 28, eds. Mary C. Gilly and Joan Meyers-Levy, Valdosta, GA: Association for Consumer Research, Pages: 280-285.
McLeod, S.A. (2007) Simply Psychology [Online] UK: Available: / Accessed: March 15, 2010http://www.simplypsychology.pwp.blueyonder.co.uk
1. The prevalence of theft in schools and its impact on students and staff
2. The role of technology in preventing and addressing theft in schools
3. The psychological effects of being a victim of theft in a school environment
4. Strategies for promoting a culture of honesty and accountability in schools to reduce theft
5. The consequences of theft in schools on academic performance and school culture
6. The relationship between socioeconomic factors and theft in schools
7. Investigating the reasons behind why students steal in schools
8. The effectiveness of disciplinary measures in deterring theft in schools
9. The role of parents and the community in....
1. The impact of social media on shaping public opinion
2. How political polarization affects public perception and socialization
3. The role of propaganda in influencing public opinion
4. The influence of culture and cultural norms on socialization
5. The connection between public opinion and social movements
6. The role of education in shaping public opinion and socialization
7. The impact of mass media on public opinion and socialization
8. The role of peer groups in socialization and shaping public opinion
9. The influence of family dynamics on public opinion formation
10. The relationship between public opinion and government policies.
11. The effects of socialization on individual behavior and decision-making
12.....
1. The effectiveness of mentoring programs in reducing gun violence among adolescents
2. The role of family support and community involvement in deterring adolescents from engaging in gun violence
3. The impact of education and awareness campaigns on preventing gun violence among youth
4. The importance of mental health interventions in addressing the root causes of adolescent gun violence
5. The influence of peer pressure and social influences on adolescent involvement in gun violence
6. Strategies for implementing school-based interventions to prevent gun violence among adolescents
7. The role of law enforcement and justice system interventions in deterring adolescent gun violence
8. The impact of technological advancements....
I. Introduction
- Briefly introduce the topic of drugs
- State your thesis statement on the impact and consequences of drugs
II. Definition and classification of drugs
- Provide a clear definition of drugs and the different types available
- Classify drugs into legal and illegal categories
III. The purposes and effects of drugs
- Discuss the various purposes people have for using drugs, such as medicinal, recreational, or self-medication
- Explore the effects drugs can have on individuals, both positive and negative
IV. Short-term and long-term consequences
- Discuss the immediate or short-term consequences of drug use, such as altered mental state, impaired judgment, and potential accidents or injuries
-....
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now