My mother's language added yet another complex of signs: her words conveyed meaning and betrayed her psychological and social background and her particular views of marriage as a social institution with personal implications. Layers of meaning were embedded into a single object in one moment of time.
Signs are as arbitrary as Saussure implied. However, Landry would not be wearing a gold band on her fourth (the "ring") finger if that object did not itself signify something in the cultural context. A finger has a name associated with the object, and marriage is the sign. The symbol of ring on a ring finger is nearly universal and yet at the same time it is arbitrary. It is not as if the ring finger is the only one that can wear a ring, and there is no reason why the condition of being married cannot be signified by a different symbol:…...
mlaReference
Chandler, Daniel. "Semiotics for Beginners."
The content of such a system, Eco continues, depends on our cultural organization of the world into several categories. And this categorization does not necessarily mean the very physical world in which we live:
Euclid's world is not a physical one, but a possible universe organized into points, lines, planes, angles, and so forth. It is a self-sufficient universe in which there are [...] only cultural units such as the concept of similitude and none such as the concept of love or justice. I can communicate about the Euclidian universe, making true or false assertions [...], but the units triangle and line are, in themselves, neither true nor false. They are simply the pertinent or relevant elements of the Euclidean universe. Thus a signification system allows its possible users to isolate and name what is relevant to them from a given point-of-view." (ibid)
With regard to colors and their analysis, Eco…...
mlaBibliography
Aisling Dream Interpretation: The Meaning of Colors in Dreams. 2003: http://www.avcweb.com/dreams/colour-meaning.htm
Cayce, Edgar. An Essay on the Meaning of Colors. 1989: ARE Press, New York.
Chandler, Daniel. Semiotics for Beginners. 2001: http://www.aber.ac.uk/media/Documents/S4B/sem01.html
Eco, Umberto. How Culture Conditions the Colours We See. 1976: Harvard.
Suturing in Film Theory and Other Narrative Practices
On a very literal level, to suture something is to sew something back together, usually imperfectly, usually with a substance that is alien to the body that is being altered -- such as the doctor's suturing thread that stitches together an open wound. On a semiotic level, according to Jacques-Alain Miller, Miller's definition of suture (in a nutshell) is that the suturing process in culture is the process through which a subject is joined into the signifying chain of culture, allowing a signifier to stand-in for the subject's absence in discourse. (Suture as a Laconian Concept)
This idea is derived from the Laconian concept of gesture, or pseudo-identification, where one thing is used to stand in for another in a system of signification. This standing-in sutures the system of signification, and makes it seem more seamless than it truly is. The stand-in may be…...
mlaWorks Cited
Despair." Directed by Fassbinder, Ranier Werner.
Flickering in the Dark: Suturing in Film Theory http://www.anotherscene.com/cinema/suture/suture4.html
Fowler, Karen Joy. Sarah Canary. New York: Ballantine Books, 1998.
Je, tu, il, elle." Directed by Ackerman, Chantal, 1974
Semiotics
Its product debut in Atlanta occurred the same year as the Statue of Liberty was erected in New York City. The Coca-Cola Company (2011) avers its achievement of material culture: "It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled." The first Coca-Cola sold for 5 cents per glass at the Jacobs' Pharmacy soda fountain: the primary means by which consumers encountered the soft drink during its early existence and years before it became the cultural icon that is not ironically compared with the Statue of Liberty. The original inventor of Coca-Cola has been nearly forgotten in the annals of cultural history. John Pemberton's name is not the household word, but the product he created has since taken on a life of its own. Coca-Cola has yielded books entitled, For God, Country,…...
mlaReferences
Bergman, M. (2012). Feed aggregator: The trouble with memes. Retrieved online: http://linkeddata.org/aggregator/471/896/959/network/big_ontology.pdf
Buchli, V. (2002). The Material Culture Reader. Berg.
Cason, K. (2009). Sippin', pausin', and visualizin': Visual literacy and corporate advertising. Middle Tennessee State University [Dissertation]. Retrieved online: http://gateway.proquest.com/openurl%3furl_ver=Z39.88-2004%26res_dat=xri:pqdiss%26rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation%26rft_dat=xri:pqdiss:3394516
Christensen, L.T., & Askegaard, S. (2001). Corporate identity and corporate image revisited - A semiotic perspective," European Journal of Marketing 35(3/4): 292 -- 315
Therefore, the "day the music died" was the day music and politics became fused. The Vietnam War, the Kennedy assassination, the Civil Rights movement, and other historical events also evoke imagery associated with death. "The day the music died" also marked the day merica's Golden ge died too. During the 1960s music became associated with sex, drugs, and violence: in stark contrast to the childlike "doo-wop" days of the 1950s.
McLean weaves in references to British groups the Beatles and the Rolling Stones to show how the British invasion altered the landscape of merican music. In addition to using musical references, McLean also writes about merican popular culture through film stars like James Dean, who also died tragically and whose iconic career embodies the central themes of "merican Pie." Like Buddy Holly and Richie Valens, James Dean was also a 1950s icon. His death also marked the "day the music…...
mlaAmerican Pie" progresses chronologically from the "day the music died" until the late 1960s. In verse five, McLean mentions the Woodstock festival in 1969 and refers to "a generation lost in space." McLean also mentions Satan and the Devil to underscore his view that the 1960s was a time of debauch. The songwriter views the 1960s as being a generation "lost" to drugs. Music concerts and public events became spectacles and often erupted into violent protests. For instance, McLean refers to a concert the Rolling Stones played at, during which the Hell's Angels motorcycle gang overstepped their authority as chief security officers. McLean likens the event to a "sacrificial rite." Therefore, the songwriter describes the changes in American culture in Biblical terms, continuing to use imagery relating to death.
The title of the song is itself conveys the semiotics embedded in "American Pie." Pie is one of the only foods considered quintessentially American. The reference evokes mom's apple pie, an image of idyllic domesticity in the suburbs, of traditional gender roles, of sweetness, family, and the American Dream. The "day the music died" was the day that American woke up from its Dream. Gender roles were shifting rapidly so that women were no longer geared to be housewives. American culture seemed to be coming apart at the seams. The happy-go-lucky energy of the 1950s, captured in the songs of Buddy Holly, Richie Valens, and the Big Bopper, had died when those musicians perished in a plane crash. Those were the "good old boys" McLean refers to in the central refrain of the song. Likewise, when McLean writes about driving his "Chevy to the levee," he also uses another icon of American culture: the Chevrolet automobile.
During the 1960s a wave of events took place that would forever alter the character of the American Dream and of the American consciousness. The Vietnam War was by far the most significant, giving rise to a youth culture to a degree that had never before existed. Prior to the 1960s youth culture was a silent voice on the cultural landscape. Artists like James Dean were among the first to reveal the power of youth culture in America. His death, referred to in the third verse of "American Pie," is akin to the deaths of the three musicians mentioned at the beginning of the song. Youth culture became rebellious and highly political. Activism was a new trend that led to disturbing protest movements that were often mingled with musical concerts like Woodstock. The Kennedy assassination also signified the "day the music died," as did the infusion of radical politics into popular music. McLean mentions Marx in verse three to refer to the wholesale shifts in American lifestyle and culture.
Although the general public is not likely to know what semiotics is the concepts that have been used by the cultural study known as semiotics have been used by advertising and marketing professionals for a number of years. Through the use of semiotics such professionals have successfully used the information and techniques suggested through semiotics to manipulate the consumer culture so that certain products are now considered to represent style, success, and power in modern society. Semiotics, which is simply, the study of signs and their impact on life, is not a recognized science but incorporates many of the same techniques in defining its studies and recommendations. egardless of its acceptance as a legitimate educational discipline, semiotics has successfully transformed modern culture through its use by advertisers and marketers. It has allowed manufacturers such as Burberry and Gucci to become not only leading clothing manufacturers but also cultural icons. Cultural…...
mlaReferences
Ahuvia, A.C. (1998). Social criticism of advertising: on the role of literary theory and the use of data. Journal of Advertising .
Beasley, R. (2002). Persuasive Signs: The Semiotics of Advertising. Berlin: Mouton De Gruyter.
Fox, I. (2010, September 15). British fashion industry now worth nearly 21 Billion Dollars a year. Retrieved August 28, 2011, from Guardian.co.uk: http://www.guardian.co.uk/lifeandstyle/2010/sep/15/british-fashion-industry-report-business
Gers, D. (2009, October 14). Social Climbing: Luxury Fashion Brands Must Embrace Social Media. Forbes .
This will translate to certain philosophies that govern their paintings, films or novels. Such believes are deep-rooted in the society and affect the social, cultural, and economic aspects of the society. According to theorists of intertextuality, the authorship of any text is not real. To them, people claiming authorship or ownership of texts, are insincere and disingenuous. As Ronald Barthes pointed out, every author or artist, depend on the already existing art. Therefore, even the originality is controversial. As proponents of intertextuality, they doubted the authorship since texts are simply multidimensional space where variety of writings blends and clash. In the book, Marxism and the Philosophy of Language (1929), the author attests to every text or reading as a mere rewriting of the existing texts or materials. Under extreme circumstances, readers construct authors. Some authors still contest authorship of selected materials, as the ideas are usually the same.
Framing is…...
mlaWorks Cited
Daniel Chandler. Semiotics of Beginners. Retrieved from: http://www.aber.ac.uk/media/Documents/S4B/semiotic.html
Block, Marcelline. World Film Locations: Paris. Bristol: Intellect, 2011. Internet resource
Popular culture defines what is desired by any given sociological group based on pressure by peers. Every moment of the day, we are saturated by culture. hen we turn on the television, not only are we watching the programs but we are inundated by advertisers trying to convince the viewer that there is some new product that needs to be purchased or a new movie that needs to be seen or a new service that is essential to the happiness of the consumer. On the Internet, each inquiry provides banner headlines where we are also bombarded with advertisements and attitudes. Similarly, there are billboards and ads on cars and radio commercials while we drive to and from work. It is characteristic of a capitalistic society that so much of our culture has to do with the consumption of goods and services (Yar, Lecture 2, slide 2). Everywhere someone or something…...
mlaWorks Cited:
Yar, Majid. "Sociology of Popular Culture: Lecture 2: Popular Culture, Ideology, and Capitalism: Critique of the 'Culture Industry'"
Yar, Majid. "Sociology of Popular Culture: Lecture 3: Reading the Popular: Culture as a System
of Signs"
Yar, Majid. "Sociology of Popular Culture: Lecture 5: Popular Culture and Gender Identities"
The Jewish naming in Istanbul was foreign to the local people.)
It is for that reason too that we are so apt to see communication or transmission of language as a 'simple' ordinary activity and expect the other to understand us. We forget (as Delaney for one pointed out) that language is a string of interpretations that symbols into verbal form. The symbols -- the way that we see the phenomena -- are engineered by our own particular experiences. Ipso facto, it therefore makes sense that each interprets these phenomena differently and that each imposes a different lens as symbol. It follows, therefore, that we are bound to fail in catching the drift of the person's message (or communication) as the sender intends it.
This was the insight that came to me through the project of watching two people communicate to one another in the cafeteria. It was as though they…...
mlaSources
Boas, F (1982) Race, language, and culture Chicago: University of Chicago Press
Delaney, C (2011) Investigating Culture: An Experiential Introduction to Anthropology John Wiley & Sons
Korzybski, A. (1994). Science and sanity: An introduction to non-Aristotelian systems and general semantics Institute of GS: UK.
Alan Dundes (1972) Seeing is Believing Madison, WI: The University of Wisconsin Press.
Prater Violet was above all else a book meant to elaborate on the creative process as it pertains to film. And although Prater Violet as not intended an avenue for analysis of literary theories, the characters display behaviors and personalities that fall into several theories contemplated in Terry Eagleton' s: Literary Theory:An Introduction. New Criticism, as Eagleton explains, points to the non-essential qualities of novels in their lack of need of an author's life and experiences to draw from. Analysis of the characters can be solely based on their own modalities rather than having anything derived from the writer.
As New Criticism states that the author's life can stand to have no influence on the characters of a story, Structuralism also focuses on elements within works of literature refraining from concentrating on historical social, and biographical influences, but rather linguistics. As Eagleton stated in his book: "If the poem was really…...
mlaWorks Cited
Eagleton, Terry. Literary Theory: An Introduction; with a New Preface. Minneapolis: University of Minnesota Press, 2008. Print.
Isherwood, Christopher, Don Bachardy, and James P. White. Where Joy Resides: An Isherwood Reader. London: Methuen, 1989. Print.
Isherwood, C. Prater Violet: A novel. New York: Random House, 1945. Print.
ad and analyze it though Semiotics.
Make an overall judgment, observation and interpretation.
Talk about the signification
What are the signifiers in the ad?
What do they signify?
What meaning does that assign to the product?
What social values / norms does this promote?
Are these particular social groups that the ad speaks to? Not speak to?
What are the possible alternate Interpretations?
Examine all parts: Image, text, background, colors, font
The Patek Philippe print advertising campaign has used the iconic slogan "Begin your own tradition" for fifteen years. This campaign deploys a photographic image depicting a father and son in a warm, timeless moment of parent-child bonding.
Photographs for this campaign are typically in black and white, evoking nostalgia, tradition, a sense of time passing and family heritage. This image focuses on the emotional bond between a father and son, allowing viewers to connect with the image on a personal yet universal level. The image depicts how two generations…...
Messages are normally communicated verbally or non-verbally. Verbal communication may be written or oral. Non-verbal communication means engaging visual signs or audio signs in order to communicate a message. Nonverbal signals are a significant part of the communication procedure. These consist of hand gestures, facial eye contact, touch languages, body movements, posture, and vocal modulations. They can deliver as much significance as words, presenting feelings for instance fear, joy, and anger. Audiences also measure character traits for instance honesty and trustworthiness by means of a speaker's nonverbal actions. An assortment of theories has been established to study these types of communication. ith that said, the two theories that are to be discussed in this paper are Proxemics and Semiotics.
Semiotics and Proxemics: hat are they?
Semiotics is basically what is called the study of signs in body, words, language, and sounds. Researchers in this area look for instructions that regulate how…...
mlaWorks Cited
Abbott, D.P. (2006). Splendor and misery: Semiotics and the end of rhetoric. Rhetorica, 24(3), 303-323.
Holt, R. (2009). Creating whole life value proxemics in construction projects. Business Strategy and the Environment,, 10(3), 148.
McLaughlin, C.O. (2008). Environmental issues in patient care management: Proxemics, personal space, and territoriality. Rehabilitation Nursing, 12(5), 23-30.
Mick, D.G. (2008). Consumer research and semiotics: Exploring the morphology of signs, symbols, and significance. Journal of Consumer Research, 13(2), 196.
Ultimately, what modern iconography teaches us is that history is a prism from which we cannot escape. Art, and the study of its meaning, ultimately situates us within this prism and helps us connect the past with the present, while also paving the way towards a future conception of meaning in the visual realm.
orks Cited
Bal, Mieke and Norman Bryson. "Semiotics and Art History: A Discussion of Context and Senders," 1991. Reprinted in Preziosi, Donald, ed. The Art of Art History: A Critical Anthology. Oxford: Oxford University Press, 1998.
Carvajal, Rina. "Mapping Out the Self: The ork of Guillermo Kuitca." Guillermo
Kuitca. Rotterdam: itte de ith, 1990.
Goldberg, Vicki. "It's a Leonardo? it's a Corot? ell, No, it's Chocolate Syrup." New
York Times (September 25, 1998). Retrieved on Nov. 15, 2007 at http://query.nytimes.com/gst/fullpage.html?res=9406EED61639F936A1575AC0A96E958260#.
Panofsky, Erwin. Meaning in the Visual Arts. Harmondsworth: Penguin Books, 1955.
Panofsky, Erwin. Studies in Iconology: Humanistic Themes in the Art of the…...
mlaWorks Cited
Bal, Mieke and Norman Bryson. "Semiotics and Art History: A Discussion of Context and Senders," 1991. Reprinted in Preziosi, Donald, ed. The Art of Art History: A Critical Anthology. Oxford: Oxford University Press, 1998.
Carvajal, Rina. "Mapping Out the Self: The Work of Guillermo Kuitca." Guillermo
Kuitca. Rotterdam: Witte de With, 1990.
Goldberg, Vicki. "It's a Leonardo? it's a Corot? Well, No, it's Chocolate Syrup." New
Changes within a text are accounted for as transformations in the synchronic system, and this meant a tendency to fail to deal with time and social changes, which concerned many of the method's critics from the beginning.
Ferdinand de Saussure offers an explication of the linguistic approach and the meaning of language and contributed to the development of structuralism. He sees the nature of communication as deriving from ongoing processes and also considers the relationship between the human being and language as a social relationship. He offers an analysis of the different planes on which language operates and so points to areas for study and comprehension to be applied to literary criticism as to language studies in general. In emphasizing process, he also emphasizes structure, for he denies that we can begin with units -- with words, say, or phonemes -- and instead sees language as deriving meaning and value…...
mlaWorks Cited
Agar, Michael. Language Shock. New York: William Morrow and Company, 1994.
Chandler, David. Semiotics for Beginners. 2005. August 1, 2007. http://www.aber.ac.uk/media/Documents/S4B/semiotic.html .
The Colbert Report." Imponderables (2005).
August 1, 2007. http://www.imponderables.com/archives/000321.php .
Six Flags MemoAs concerns have been raised about the developed communications pieces for Six Flags\\\' press release, it is essential to analyze and justify the design decisions made in these visual communication tools. This analysis is supported by research to ensure that the decisions align with the best practices and theories in the field of visual communication and public relations.OverviewThe development of the infographic, presentation, and video script for Six Flags\\\' new haunted houses inspired by \\\"The Conjuring\\\" and \\\"Saw X\\\" was guided by a commitment to ethical standards, effective communication theories, and best practices in message delivery. These elements are crucial in ensuring that the visual communications not only convey the intended message but also resonate with the target audience while adhering to the ethical norms of the field.Ethical considerations played a pivotal role in the creation of these pieces. The infographic, for instance, was designed with a strong…...
mlaReferencesCairo, A. (2014). Ethical infographics: in data visualization, data meets engineering. The Ire Journal.Page, J.T. & Duffy, M. (2021). Visual Communication. Wiley Global Research (STMS).Pera, R., & Viglia, G. (2016). Exploring How Video Digital Storytelling Builds Relationship Experiences. Psychology & Marketing, 33(12), 1142–1150.PRSA, Inc. (2023). PRSA Code of Ethics. Public Relations Society of America.
Fashion as Expression and Identity
The Role of Fashion in Personal Identity: Exploring the ways in which fashion choices reflect and construct individual identities.
Fashion as a Form of Artistic Expression: Analyzing how fashion designers use their creations to convey emotions, ideas, and perspectives.
Fashion and Cultural Identity: Investigating the ways in which fashion influences and is influenced by cultural traditions and norms.
The Social Impact of Fashion
The Environmental Impact of the Fashion Industry: Discussing the various environmental concerns associated with fashion production, consumption, and disposal.
Fashion and Social Inequality: Examining the ways in which fashion can both perpetuate and....
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