History Of Search Engines
Evolution of Search Engines
evolution of search engines: past, present, future
Origin and Evolution
The history and evolution of search engines can be divided into distinct periods. The first period begins from the development of Archie, which was a search engine program launched in 1990 by a group of university students. The Archie program worked by scanning files on scattered servers connected to the Internet and retrieving them for users using FTP protocol. A few years later, Veronica and Jughead search engines were launched that could search and retrieve documents using the Gopher protocol. An important breakthrough took place with the launch of the first robot search tool, the Wanderer. This was the precursor to the modern day web crawlers and worked by scanning the World Wide Web and indexing data from servers as well as ULS on a database. However, it was quite inefficient and required a lot of…...
mlaReferences
Greenfield, R. (2011, August 05). The future of the search engine. Retrieved from http://www.theatlanticwire.com/technology/2011/08/future-search-engine/40857/
Van Couvering, E. (2008). The history of the Internet search engine: navigational media. In A. Spink & M. Zimmer (Eds.), Web search: Multidisciplinary perspectives (p. 186). Springer.
Hinman, L.M. (2008). Searching ethics: The role of search engines in the construction and distribution of knowledge. In A. Spink & M. Zimmer (Eds.), Web search: Multidisciplinary perspectives (p. 67). Springer.
Lieberam-Schmidt, S. (2010). Analyzing and influencing search engine results: Business and technology impacts on web information retrieval. (pp. 7, 21). Springer.
industries: web search engines, videogame players, portable music devices, bicycles, energy drinks, cell phones. Identify major firms industry, extent, determine market share firm. Explain firms compete.
This paper discusses the web search engines market, and will aim to analyze the main players in this industry, how they compete and what their market share is. The paper will also briefly look into the history of web search engines and will investigate some of the public policies that affect the firms that operate in this industry.
The web search engines appeared in the early 1990s, as the Internet began to grow and more and more pages, on different topics, became available for the users. Up to 1993, however, there was no web search engine in existence, most of the information on the Internet was stocked in catalogues, but there was no electronic indexing of these catalogues and these could only be consulted manually.…...
mlaBibliography
1. Lee, Jessica. 2013. Google's Search Market Share Shoots Back to 67%. Search Engine Watch. On the Internet at Last retrieved on January 30, 2014http://searchenginewatch.com/article/2289560/Googles-Search-Market-Share-Shoots-Back-to-67 .
2. Google- Global Market Share. On the Internet at Last retrieved on January 30, 2014http://marketshare.hitslink.com/report.aspx?qprid=5&qpcustom=Google%20-%20Global&qptimeframe=M&qpsp=120&qpnp=25 .
3. Google's competition: Most of the Internet. March 2010. On the Internet at Last retrieved on January 30, 2014http://royal.pingdom.com/2010/03/05/google 's-competition-most-of-the-internet/.
Lee, Jessica. 2013. Google's Search Market Share Shoots Back to 67%. Search Engine Watch. On the Internet at
I was shocked to watch the TED talk by Eli Pariser on “filter bubbles.” I did not know that two people could search for the same term and receive completely different results. After watching this video, I will become more aware of how the information on the Internet is being filtered for me by digital gatekeeprs, algorithms that determine what I can and cannot see. Pariser (2011) calls them the “invisible algorithmic filters” that are in social media and on search engines. I appreciate that Pariser (2011) uses the TED forum to call directly upon those who are in control of these algorithms, asking them to take greater responsibility. The Internet is supposed to represent the ultimate freedom of information. Filter bubbles contradict that ideal. Coders and the senior managers of all technology companies do have a responsibility to give back the power of information to the people. The only potentially…...
mlaReferences
“How to Pop Your Filter Bubble!” Ashford University.Pariser, E. (2011). Beware online “filter bubbles.” TED2011. https://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles#t-512676
Written Assignment: Case study1. Why is important that businesses maintain a high level of visibility on SEPs?Maintaining high visibility on SEPs increases a businesss visibility on search engines, translating to increased website traffic. With high visibility, more people will see the businesss content in search results and interact with the content by visiting the business website. A company that maintains high visibility on SEPs indicates that the business is credible, and more people will trust the business (Schulthei & Lewandowski, 2021). When a business appears on the first page of SEPs, visitors will subconsciously trust the business, assuming the business must be doing something right to have such a high ranking. Visitors are more likely to make a purchase or recommend the company to others, increasing the businesss organic traffic. Domain authority is another benefit the business will get from high visibility on SEPs. Having a high domain authority leads…...
mlaReferencesPanchal, A., Shah, A., & Kansara, K. (2021). Digital marketing-search engine optimization (SEO) and search engine marketing (SEM). International Research Journal of Innovations in Engineering and Technology, 5(12), 17. Schultheiß, S., & Lewandowski, D. (2021). How users\\\\\\\\\\\\\\\' knowledge of advertisements influences their viewing and selection behavior in search engines. Journal of the Association for Information Science and Technology, 72(3), 285-301. https://doi.org/10.1002/asi.24410 Yang, H., Du, K., Zhang, Y., Hao, S., Wang, H., Zhang, J., & Duan, H. (2021). Mingling of Clear and Muddy Water: Understanding and Detecting Semantic Confusion in Blackhat SEO. European Symposium on Research in Computer Security, 263-284. https://doi.org/10.1007/978-3-030-88418-5_13 https://doi.org/10.47001/IRJIET/2021.512004
Its success might be called an 'anti-marketing' campaign given that it was done without careful marketing segmentation -- it was marketed to all consumers, with a unified image. Although it does not fit the conventional definitions of either service or product design, and in many ways seems to exist in undefined virtual space, it still possesses a loyal core of users.
The goal of every branding campaign, Taylor suggests, is to create a clear brand image. The simpler the object, like a soda, a hamburger, or a search engine, and the greater the number of competitors or substitutes, the clearer a product's image must be in the mind of the consumer. Clutter and added amenities do not necessarily add to the perceived, unique value of the product. Make sure that the product delivers on its promises. Because Google has done all of these things, it is hard to imagine a…...
The Google Scholar search engine appears more comprehensive in scope relative to ProQuest as well. This is attributable to the greater number of courses Google indexes from an academic standpoint to gain this data. While ProQuest does not have as much content accessible using Boolean search parameters as Google Scholar, of the documents it indexes, a higher percentage of them are accessible. There is also a greater level of flexibility in how citations are downloaded on ProQuest relative to Google Scholar. Support for APA, AMA, Turabian, and Harvard formats is available on ProQuest for example and not available on Google Scholar. This can be a significant time saving feature when larger papers are being researched.
When a Boolean search was completed using the Google U.S. Government Search, 58,200 documents were found, and like Google Scholar, when the exact search term "Tenured faculty & Post-tenure review models" was used, no matches…...
mlaReferences
Samuelson, P. (2009). Legally Speaking: The Dead Souls of the Google Book Search Settlement. Association for Computing Machinery. Communications of the ACM, 52(7), 28.
search I intended to use various keyword searches in order to find the relevant literature regarding how lifestyle modification compared to no modification in liver transplant patients, with a view to the impact on quality of life over 4 months post-operation. I was utilizing an intervention PICO and the reviews that I deemed relevant were systematic, reviews with meta-analysis of randomized control trials, case control studies, qualitative studies, and articles in which expert opinion was pronounced. Thus the purpose of these searches was to find literature which represented the extent of academic work on the subject in recent years.
Purpose Statement
The purpose of this review was to discover primary sources in various databases such as Medline, Cinahl, Embase, PsychINFO, and PubMed. Secondary sources were also targeted using Cochrane Database of Systematic Reviews and Cochrane Central Register of Controlled Trials.
Strengths and Weaknesses
Medline was utilized primarily because it is a well-known database,…...
mlaKey word searches included various phrases such as "post liver transplant patient," "post-operative liver transplant patient," "change in diet," "nutrient levels," "quality of life," and any combination of the aforementioned among other similarly worded combinations of key words. Key words were culled from various commonalities among primary reading at the beginning of this research.
PICO
The PICO searches were generated using combinations of "post liver transplant patient" and "life style modification" and "quality of life" and various combinations with results being works such as Masala et al. (2012) study entitled "Quality of life and physical activity in liver transplantation patients: results of a case-control study in Italy." This article was helpful in pointing the way to other articles as it also contained key words that would later be used to generate further results in the search engines and databases mentioned above.
Google Cluster Architecture
"Web Search for a Planet: The Google Cluster Architecture," IEEE Micro, Mar-Apr., 2003, 22-28.
The central idea of this IEEE Micro article is that Google has designed a search engine which is energy efficient, reliable, and so cost effective that it allows them to provide superior service. The article begins by pointing out that every request to a search engine requires complex computations. When Google gets a request, it reads hundreds of megabytes of data and uses tens of billions of CPU cycles. With thousands of such requests happening every second, Google's infrastructure compares in size to a supercomputer installation! Energy efficiency and price-performance ratio are the most important factors to its design. Easy parallelism is the main priority so that different queries can run on different processors (the overall index is partitioned so that a single query can use multiple processors).
Google's architecture provides reliability by using many commodity…...
mlaBibliography
"Web Search for a Planet: The Google Cluster Architecture," (2003). IEEE Micro, Mar-Apr., 22-28.
SEO
This literature review looks at the question of SEO return characteristics of large and small firms from several different perspectives. The goal is to determine whether small firms are more effected by the equity offering than larger firms. This section examines the overall evidence for performance issues (including financial anomalies and manager performance) and whether research indicates evidence for a rational or behavioral explanation.
Financial Anomalies
A firm's success in a seasoned equity or initial public offering is determined by many factors that are seemingly disconnected, but which the research shows are interdependent. Among these are the anomalies that cannot adequately be described by rational theories of pricing. As an example, Li (2012) suggests that the cyclical nature of the economy has a far greater effect on certain types of offerings (IPOs and SEOs among them) than was previously thought. Again, the relatively unpredictable nature of firms and investors can cause problems…...
mlaReferences
Abhyankar, A., & Ho, K.-Y. (2001). Is long-horizon abnormal performance after seasoned equity offerings illusory? New evidence from the UK. Retrieved from http://www.fin.ntu.edu.tw/~conference2002/proceding/3-1.pdf
Brau, J.C., Brown, R.A., Osteryoung, J.S. (2004). Do venture capitalists add value to small manufacturing firms? An empirical analysis of venture and non-venture capital-backed initial public offerings. Journal of Small Business Management, 42(1).
Brau, J.C., & Osteryoung, J.S. (2001). The determinants of successful micro-IPOs: An analysis of issues made under the small corporate offering registration (SCOR) procedure. Journal of Small Business Management, 39(3).
Brav, A., Michaely, R., Roberts, M., & Zarutskie, R. (2009). Evidence on the tradeoff between risk and return for IPO and SEO firms. Financial Management, 38(2).
Electronic and Hybrid Engines Be Used Instead of the Petrol Engines
Hybrid engines and electric and other forms of fuel are being tried the world over on account of multiple problems. It is not only for vehicles but also for the industries that use fossil fuels and chemicals for manufacture. The primary problem is the pollution of the air, water and the entire planet on account of fossil fuel use. Not all fossil fuel forms are harmful. For example CNG, compressed natural gas is less harmful. The use of fossil fuel has deadly repercussions on human, animal and plant health. In other words all life on the planet can be at jeopardy. The shocking truth is revealed as follows: John Vidal of the Guardian reported that millions die in Asia on account of vehicle pollution. According to the report he quoted, issued by a consortium of universities working in conjunction…...
mlaReferences
Alternative Fuels Data Center. Plug-In Hybrid Electric Vehicles Govt Energy site.
Eto, Joseph. 1996. The Past, Present, and Future of U.S. Utility Demand-Side Management Programs.
Imperial College. Environmental Planning and Management. Imperial College Press.
Advances in jet engine design [...] new jet engine types or theoretical designs, including specifications, theory of operation, and how they will benefit modern aviation. Research on new technologies proliferates in the jet engine arena. There are many companies and government agencies attempting to advance jet engine design and performance, including engines that can think for themselves, engines which can fly at seven times the speed of sound, and advanced software to help create these new designs.
ADVANCES IN JET ENGINE DESIGN
Scientists and researchers are continually searching for new technologies for the future, and jet engine design is no exception to this search. New jet engine technologies are in various stages of research and design today, and modern aviation can look forward to many innovations that will move people and freight farther, faster, and with less jet noise in the future. NASA and the Air Force are two governmental agencies…...
The aircraft collided with power lines. The flight was being operated without a flight plan being filed under the required rules. Visual conditions prevailed at the time of the accident and due to the accident; the commercial pilot and passenger received fatal injuries. The helicopter was destroyed. The flight had started at 1835 and according to the operator the pilot had a standard pattern of usage which included delivery of cargo to a facility and the carriage of a passenger was not authorized. A witness on the ground said that the helicopter was flying at a low altitude in a terrain of a pasture with many trees. This was about 4 nautical miles south of the airport from where the pilot took off. Then the witness saw the helicopter run directly at the power lines that crossed the valley and the witness ran to avoid what he though was…...
mlaReferences
Accident and Incident Reports- Detail: Air Safety Occurrence Report" Retrieved at Accessed on 31 July, 2005http://www.atsb.gov.au/aviation/occurs/occurs_detail.cfm?ID=315.
Accident and Incident Reports- Detail: Occurrence Brief" Retrieved at Accessed on 31 July, 2005http://www.atsb.gov.au/aviation/occurs/occurs_detail.cfm?ID=593.
ATL02FA003" Retrieved at on 31 July, 2005http://www.ntsb.gov/ntsb/brief2.asp?ev_id=20011030X02163&ntsbno=ATL02FA003&akey=1Accessed
Far NPRM" Retrieved at on 31 July, 2005http://www.airweb.faa.gov/Regulatory_and_Guidance_Library/rgNPRM.nsf/0/4fc87ae63811cda486256827005bc1cc?OpenDocumentAccessed
Search Engines and Online Libraries
Content Creators
There are several people who might fall into the class of people who create intellectual property. First, there are creatives, for example writers, visual artists, or even project managers such as directors or the team who write code for software. All of these are actively involved in the creative process. When they are doing as employees or contractors of a company, then typically the rights flow to the company, as the financier of the project. But someone creating on their own should have full right to distribute as they please, whether or not this involves active digital rights management. There are examples of star acts that have sought to exert greater control over their work, using digital distribution models to bypass record companies. This is an example of a content creator exerting their natural control over how they distribute and control their work (Clemons, Gu,…...
Ethics and Promoting Your Site
Ethical esearch
Search Engine Optimization -- SEO techniques is the methodology of making a website and its content more relevant for search engines and eventually for the user community who search them through 'keywords' and 'phrases' for getting appropriate results. The entire process includes making strategies to enhance web pages so that they are able to gain a higher ranking in actual search engine results. The ideal scenario is the particular enterprise's website to get listed on the first page of search engine results when the targeted keywords and phrases are searched and for this the enterprise's website needs to be optimised for these terms. (Majchrzak, 2008)
Unethical marketing techniques used in e-business:
An ongoing debate often encountered is what is "unfair" or "unethical" in promoting website for e-business. Essentially the objective of SEO is to manipulate the search engines into ranking the particular site higher. However the methods…...
mlaReferences
Dunford, Terry. (2008) "Advances Search Engine Optimization: A logical Approach"
American Creations of Maui.
Jenkins, Sue. (2007) "Web Design: The L. Line, The Express Line to Learning"
Wiley Publishing.
Social Perceptions and Bias
Within any organization there is a dual cognitive and emotional role in making decisions. In the 21st century global environment, this role is accentuated and allows far less time than ever before. Typically, decision making is the result of stimuli, then choosing from alternatives based on past and current knowledge, then making a final choice of an action or group of action. One way of looking at the decision making process is that it is ingrained within the human psychological perspective, which makes it both unique and complex for the individual or organization involved. esearchers Seo and Barrett (2007) present a theory that contrary to the popular belief that emotions (feelings) are dysfunctional in decision making, in fact, research shows that individuals who are able to identify and distinguish among feelings have a greater chance of making successful and discreet decisions by looking critically at their own…...
mlaREFERENCES
Ashforth, B., Humphrey, R. (1995). Emotion in the Workplace: A Reappraisal.
Human Relations. 48 (2): 97-125.
Baron, R., Kenney, D. (1986). The Moderator-Mediator Variable Distinction in Social
Psychological Research. Journal of Personality and Social Psychology. 51 (6): 1173-82.
1. The Power of a Good Title: How the Right title can Make or Break Your Writing
2. The Art of Crafting Catchy Titles: Tips and Tricks for Creating Engaging Headlines
3. The Impact of a Strong Title in Academic Writing: How to Grab the Reader’s Attention
4. The Psychology of Titles: Understanding Why Certain Headlines Capture Our Interest
5. Unleashing Your Creativity with a Title Generator: How to Generate Unique and Compelling Titles
6. The Evolution of Title Generation Tools: How Technology is Changing the Way we Create Headlines
7. Title Trends in Modern Marketing: Analyzing the Most Effective....
1. The evolution of web design: From early HTML websites to modern responsive design techniques
2. The importance of user experience in web design: How to create a visually appealing and user-friendly website
3. The impact of color theory in web design: How color choices can influence user behavior and emotions
4. The role of typography in web design: Choosing fonts that enhance readability and convey brand identity
5. Responsive web design: Why it's important and how to implement it effectively
6. The psychology of web design: Understanding user behavior and designing for cognitive biases
7. The relationship between web design and SEO: How to optimize....
Benefits of Using a Specific Search Term String for SEO (Search Engine Optimization)
In the realm of digital marketing, search engine optimization (SEO) holds immense significance, influencing a website's visibility and organic traffic. Employing specific search term strings in SEO practices offers a multitude of advantages, propelling businesses toward greater online success.
1. Targeted Traffic Acquisition
Specific search term strings allow businesses to precisely align their content with the queries their target audience is actively searching for. By incorporating these terms into website content, businesses can effectively filter and attract highly relevant traffic. This targeted approach ensures that visitors are more likely to....
Effectiveness of Modern Newsgathering Technologies
Modern newsgathering technologies have revolutionized the way journalists gather and report news. These technologies have brought about numerous benefits, enabling journalists to work more efficiently, effectively, and reach a wider audience.
Real-Time Reporting and Breaking News Coverage
One of the most significant advantages of modern newsgathering technologies is the ability to report breaking news events in real-time. Social media platforms, such as Twitter and Facebook, allow journalists to share updates, videos, and photos from the scene of an event almost instantly. Live streaming services enable news organizations to broadcast live video footage, providing viewers with an immersive....
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