Samsung Electronics
Examination and Evaluation of Business Strategies and Frontier Markets: Brazil

The South Korean company Samsung began operations in Brazil in December 1986 when it opened a representation office. Since them Samsung has invested a total of U.S.$300 million, employs almost 1,000 staff members and has a revenue of above U.S.$500 million. Since May 1994, Samsung has started offering services to Brazilian consumers, and from November 1995 it has produced TV sets and VCs locally with an initial capital investment of U.S.$18 million.

Starting from July 1997, Samsung has sold its SyncMaster monitors in Brazil had a little later in June 1998; it started to manufacture them in its Manaus factory in Amazon. In 3 years, Samsung measured its control in this segment in Brazil with 40% of the sales (according to IDC Brazil), conquering over companies that were present in Brazil a good deal before Samsung (Sonis, et al., 2007).

The Samsung…...

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References

Arnold, S.H. (1999). The politics of export promotion: Economic problem solving in Brazil, 19561969. Unpublished doctoral dissertation, School of Advanced International Studies, Johns Hopkins University, Baltimore, MD.

Balassa B. (2004). The newly industrializing countries in the world economy. New York, NY: Pergamon Press.

Baer, W., E.A. Haddad, and C.J.D. Hewings (1998). "The Regional Impact of Neo-Liberal Policies in Brazil," Economia Aplicada 2, 219-42.

Cason, J.W. (2010). Trading on the future: The political economy of export promotion in Brazil, 1964-1990. Unpublished manuscript.

In other words, the fact that he was able to unify and integrate the fifty-five advertising agencies into a single one to improve the brand image makes him a strategic leader.
Another situation which proves the leader characteristics of Eric Kim is given by his numerous discussions and the development of strategic partnerships with American retailers.

4. It is only natural for the organization to aspire to a position of international leadership. However, this would be rather difficult to achieve. There is a wide array of strong competitors on each segment targeted by Samsung and ensuring this position would require numerous efforts and resources of all natures, resources Samsung does not currently possess. In other words, however Samsung's vision is not impossible and it is even desirable to motivate corporate employees, it is rather unrealistic.

A more and more common form of organizational structuring is the learning organization. And in the context…...

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Reference:

Leadership Case Problem, Samsung Sings a Different Tune

Therefore, the account of threats to Samsung rendered above yield several important recommendations. Particularly, in spite of the many valid reasons for its relative freedom over the course of Samsung's history, the time has come for the firm to more toward greater transparency and a better adherence to international expectations of structural normalcy. Samsung's new leaders must make as a priority at this juncture the simplification of the company's ownership strategies and investment in convergence to international financial reporting standards.
Additionally, internal changes must be made to demonstrate that there are consequences for acts of ethical divergence. This should include the improvement of communication of ethical standards, the creation of procedures and protection for potential whistleblowers and the establishment of a department vested with the goal of giving oversight to the ethical adherence of leaders and employees alike.

Finally, it is essential that Samsung focus on more perceptive innovation in order…...

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Works Cited:

Economist. (2009). Succession at Samsung. Economist.com.

Olsen, K. (2008). Samsung Chairman Resigns Over Scandal. Associated Press.

Price, E. (2011). Samsung's Lawyers Unable to Tell the Galaxy Tab and iPad Apart. TechnoBuffalo.

Roumellotis, G. & Kreljger, G. (2011). Samsung Loses Dutch Bid to Ban Apple Products. Reuters.

Samsung
How did Samsung emerge from a copycat brand to a product leader?

CEO Lee Kunhee, who is also the chairman of Samsung, made up his mind in 1993 that his company would set out on a goal to basically beat out Sony for the title of the biggest consumer products company in the world. Sony, a Japanese firm, had been on top of the list of consumer products for a long time, and frankly there has always been competition between Korea and Japan (Japan occupied Korea during many years of the 20th century). So is was not hard to figure out why the CEO would want to create "…sleek, bold, and beautiful products" that would appeal to high-end users, according to the article in Chapter 9. In order to achieve his goal, Lee hired a group of talented young designer and gave them the challenge to create products that had to…...

In this discussion please identify:

1. Sources of Samsung's competitive advantage.

a. One major source of competitive advantage for the company was its emphasis on producing superior products that are well designed and engineered for performance. b. Another major source of competitive advantage for Samsung was the amount of resources and expertise available to the company in recent years. The case study notes that in 2005, the Samsung Group (including Samsung Electronics Company), was the largest conglomerate in South Korea with net sales of $135 billion in 2004, 337 overseas operations in 58 countries and approximately 212,000 staff employed around the world in its far-flung operations.

c. Samsung had already weathered and survived two previous cyclical downturns in the memory chip industry by virtue of delivering the best performance in the industry.

d. In 2000, Samsung's brand value was $5.2 billion (43rd in the world), and increased to $12.6 billion (21st in the world)…...

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References

Siegel, J.I. & Chang, J.J. (2008, August 14 ed.). Samsung Electronics. Harvard Business School 9-705-508.

Samsung's compensation packages are highly competitive, and are designed in a unique way, so as to take into account the individual abilities and skills of its employees. Also, the economy of the country in question also determines the amount of compensation that the employees get.

Samsung even ensures that its employees contribute to the environment around them by encouraging them to participate in Employee Volunteer Programs. This enables them to participate in lots of social improvement projects, from disaster relief to environment cleanup. In fact, Washington-based POLF gave Samsung the "Award for Excellence in Corporate Community Service."

The level of intellectual capital available with Samsung today can be envisaged from the fact that today Samsung has more than 2000 PhD's within its ranks. To continually meet the challenges in today's marketplace, Samsung always is on the lookout for employees who are not only able to work well in teams, but are also…...

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References

Samsung Press Release, 2004

Samsung America Official Website, www.samsungamerica.com

Samsung Press Release 2004

Sony Pictures Official Website, www.sonypictures.com

Samsung Corporation is a Korean company headquartered in Seoul, South Korea. This is a company that is most well-known for its technology operations, though it also conducts business in several other areas on international commerce. Some of Samsung's primary focus areas for business include: electronics, shipbuilding, engineering and life insurance . Though by far the most recognizable products from Samsung are their telecommunications and mobile products. ecause of the corporation's great success in this area, it has created another company called Samsung Mobile. This smaller company was really created to meet the mobile needs of the world's largest consumer market: The United States. To be close to their target, Samsung mobile became located in Dallas, Texas in the middle of 1992 . The Samsung Mobile Company focuses on researching, designing and marketing mobile telecommunications products. This company offers products for individual as well as business use. The Samsung Mobile Company's…...

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Bibliography

Busch, J. (2010, April 7). The New Apple iPad: High-Tech Supply Chain Transparency. Retrieved October 21, 2011, from  http://www.enterpriseirregulars.com/16057/the-new-apple-ipad-high-tech-supply-chain-transparency-part-1/ 

Chang, D.-O. (2009). Samsung. Retrieved October 21, 2011, from  http://www.amrc.org.hk/system/files/Labour%20in%20Globalising%20Asian%20Corps%20-%20Chap%201-2.pdf 

The Samsung Mobile Company. (2011). Our Company. Retrieved October 21, 2011, from  http://www.samsungtelecom.com/life-at-samsung/our-company.asp

Samsung Cell Phones
In recent times, companies' social contributions have undergone a change from mere philanthropy to activities for creation of shared value (CSV); here, companies simultaneously generate profits in addition to social values. Samsung SDI is of the view that contribution to, and communication with, society is a precondition for being a global world-class brand. Samsung SDI ensures that its local and key overseas sites contribute to the local community. Social contribution programs, for the company, serve as a means to communicate with and develop the local community.

Free Eye Treatment Project

Among the oldest of Samsung's social contributions is the Free Eye Treatment Project, begun in 1995 with the assistance of Siloam Eye Hospital, for the benefit of poor visually-impaired persons.

Hold the Nanuri Marathon ace

Samsung SDI has hosted, since 2005, the 'Nanuri Marathon ace', wherein its employees participate for supporting local communities' malnourished children. The donation, since the year 2008, has…...

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References

Gongse-Ro Giheung-Gu, Y.-S., & Gyeonggi-Do. (2014). Our Approach: Key strategies of Samsung SDI. Retrieved from Samsung SDI:  http://www.samsungsdi.com/sustainability/approach/customer-value 

Jurevicius, O. (2013, September 4). Mission statement of Samsung. Retrieved from strategic management insight:  http://www.strategicmanagementinsight.com/mission-statements/samsung-mission-statement.html 

Jurevicius, O. (2013, Febuary 16). SWOT analysis of Samsung. Retrieved from strategic management insight:  http://www.strategicmanagementinsight.com/SWOT-analyses/samsung-SWOT-analysis.html 

Samsung. (2013). Corporate Profile. Values & Philosophy. Available at: . Retrieved from  http://www.samsung.com/uk/aboutsamsung/corporateprofile/valuesphilosophy.html

Samsung 1. Samsung CEO Lee Kunhee,decided in 1993 that his company would have the vision of beating Sony to become one of the biggest, and most sought after consumer electronics brands. To accomplish this goal, he hired a group of talented young designers and challenged them to create products that had to pass the "wow" test. If the new product did not pass the test, it would be sent back to the design studio. Samsung also focused on the customer by producing cutting edge technology with stylish designs, two things customers want most from their electronics. Creating devices that change how the customer lives helped Samsung become the company that it is today.
2. In recent years, Samsung achieved its goals by no longer trying to compete with Sony, but now focusing on competing with Apple in the mobile devise market. Samsung had already surpassed Sony, and instead shifted its focus to…...

Samsung
The first element of the general environment that influences Samsung is technology. Samsung's consumer electronics products are driven by advances in technological capabilities. Samsung needs to be responsive to changes in technology, but also needs to be an innovator, especially with its smartphone lines. Technology is a critical influencer in terms of the direction of all of Samsung's key businesses. There are many competitors, new entrants, and different types of technology that could emerge to transform any of Samsung's key businesses (Samsung, 2017).

The second element of the general environment that is critical to Samsung is the economy. At this point, most of Samsung's main products are priced at a premium, but are in segments that are more mature. What this means is that consumers need to have the money to pay the premium for Samsung products. In part, this relates to the social environment as well, especially given the issues…...

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References

Burrus, D. (2014). The Internet of Things is far bigger than anyone realizes. Wired. Retrieved April 27, 2017 from  https://www.wired.com/insights/2014/11/the-internet-of-things-bigger/ 

Hollister, S. (2016) Here's why Samsung Note 7 phones are catching fire. CNet. Retrieved April 27, 2017 from  https://www.cnet.com/news/why-is-samsung-galaxy-note-7-exploding-overheating/ 

IDC. (2016) Smartphone vendor market share, 2016 Q3. IDC. Retrieved April 27, 2017 from  http://www.idc.com/promo/smartphone-market-share/vendor 

Interbrand (2016) Best global brand 2016 rankings. Interbrand. Retrieved April 27, 2017 from  http://interbrand.com/best-brands/best-global-brands/2016/ranking/

Samsung Electronics is the largest producer of mobile phones, LCD panels, semiconductors, and televisions in the world. Owned by the Chinese global business conglomerate Samsung Group and with its headquarters in Suwon, South Korea, Samsung has manufacturing facilities and sales operations in more than 80 countries across the globe. This paper discusses a number of strategic aspects relating to Samsung. The paper specifically determines the impact of the company's mission, vision, and primary stakeholders on its overall success, analyses the company's competitive environment (five forces force analysis) as well as its internal and external environment (SWOT analysis, and discusses the various levels and types of strategies the firm may use to maximise its competitiveness and profitability. Also, the paper outlines a communications plan the company could use to communicate its strategies to its key stakeholders, evaluates two corporate governance mechanisms used by the firm, and assesses the firm's leadership and…...

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References

Hill, C., & Jones, G. (2012). Essentials of strategic management. 3rd ed. Boston: Cengage Learning.

Johnson, G., Scholes, K., & Whittington, R. (2010). Exploring corporate strategy. London: Prentice Hall.

Samsung. (2014). 2014 Samsung Electronics Annual Report. Retrieved from:   dfhttp://images.samsung.com/is/content/samsung/p5/africa_en/aboutsamsung/2014_E.p 

Samsung. (2016a). Consolidated financial statements of Samsung Electronics Co. Ltd. and subsidiaries. Retrieved from   pdfhttp://images.samsung.com/is/content/samsung/p5/sg/ir/docs/2016_con_quarter04_all .

This establishes a system to addresses the different areas of competence within an organization. ("Case 26 Samsung Electronics," n.d.)
Evaluation of Resources

The most valuable resources that Samsung would have are: their employees. This is important, because the staff can help management be able to improve their products and services. At the same time, they can help increase quality and how long it will take to introduce a new product to the market. ("Case 26 Samsung Electronics," n.d.)

Competitive Liabilities

When you analyze the various KSF weaknesses in comparison to other competitors, it is clear that the biggest weakness facing Samsung is: innovation. Where, a rival could develop a product that is the equivalent of the I Phone. Once this takes place, it could put the company at a distinct disadvantage, in trying to catch up with the innovations introduced by a competitor. ("Case 26 Samsung Electronics," n.d.)

Are the prices and costs competitive?

The…...

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Bibliography

Case 26 Samsung Electronics (n.d.).

Samsung Pixon 12. (2009). Phaing. Retrieved from:  http://www.pahing.com/2009/06/samsung-pixon-12-the-mobile-phone-camera-rivals-se-satio-idou/ 

Sony. (2010). Yahoo Finance. Retrieved from:  http://finance.yahoo.com/q/in?s=SNE+Industry 

Value Chain Analysis. (2010). Business Dictionary. Retrieved from:  http://www.businessdictionary.com/definition/value-chain-analysis.html

Samsung competes in a market that is now becoming more commoditized. The overall smart phone market is entering its mature phase. As is characteristic of many firms in this phase, competitors will attempt to steal market share from each other. This occurs because industry growth is slow, and the only way to stay profitable is to take customers from other consumers. Marketing has a very integral role as it relates to consumer preferences and behaviors. In particular, Samsung must differentiate itself among a litany of similar product offerings in the market (Cho, 2009).
Currently, Samsung is unique in its ability to garner a loyal and profitable following. Much like its competitor, Apple, participants who enter the Samsung ecosystem usually stay within it. The familiarity, efficiencies and convenience of the ecosystem make switching to other brands costly for consumers. For example, an Android user, switching to Apple would need to learn an…...

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References

1) Dylan McGrath, EE Times. "Samsung buys MRAM developer Grandis." 2 August 2011

2) Cho, Kevin (2009-04-24). "Samsung Says Hopes of Recovery Are 'Premature' as Profit Falls." Bloomberg.

Samsung's Marketing Strategy
Marketing management is an important component for the success and profitability of a company in its respective industry or market. Samsung, a South Korean company, has faced intense competition from Apple and other smartphone companies across the globe. Since 2014, Samsung's profit and market share have significantly declined due to intense competition from Apple and Chinese players. However, Samsung has experienced tremendous profitability and increased in the past year because of the adoption of new strategies. According to Jung -- a (2016), Samsung Electronics predicted its best quarterly results in over two years in June 2016. The company experienced increased profitability at a time when the smartphone sector or industry was characterized by declining sales. While Apple, LG Electronics, and Chinese players struggled to cope with the decreased demand for smartphones, Samsung enjoyed high margins of operating profits estimated at $7bn for the June 2016 quarter (Jung-a, 2016).

The…...

This is light of the fact that Samsung competitors in electronic market are more dominant e.g. Sony, Panasonic, and LG in home appliances and Nokia, Apple, and HTC in mobile phones market making it an uphill task for Samsung mobile to stand out among such a crowded brand parade.
Samsung must also realize that the electronics industry and communication in particular is very dynamic and is growing fast each and every day. They should hence find a way of forestalling the ever increasing competitors entering the market. This calls for a tactful sales strategy that should be outlined by the management at various levels so that they can keep in step with the competition.

There has been as well, a notable reluctance or lack of vigor in the advertisement of the Samsung products as compared to the competitors making it easy for the customers, even those who were originally Samsung adherents…...