Wal-Mart: The Superpower of the etail Market
Walmart is America's largest chain of wholesale departmental and grocery stores and a multinational retailer corporation. Its first discount centre was established in 1962 by Sam Walton in ogers, Arkansas, and was incorporated in 1969 (oberts & Berg, 2012). As per statistics of Fortune Global 500, it is "USA's greatest retailer," "worldwide biggest private employer," and the "world's third-best public corporation" (Johanson, 2006). Today, it operates nearly 8500 stores in 15 countries and Puerto ico, and in 2011, it generated a staggering $256.3 billion in sales revenue (Giudice, 2012). It operates under different names like Walmex (Mexico), Best price (India), Asda (UK), and Seiyu (Japan) etc. It basically operates discount stores where all popular national brands are provided at wholesale rates. The business started with clothing, and then was further expanded by involving grocery items and electronics (oberts & Berg, 2012). Walmart's primary mission…...

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References

Giudice, M.D. (2012). Crosscultural knowledge management. Springer.

Johanson. (2006). Global marketing. Tata McGraw-Hill Education.

Kneer, C. (2009). The wal-mart success story. GRIN Verlag.

McShane, G. (2010). Walmart outlines future strategies. Retrieved from  http://www.fruitnet.com/content.aspx?cid=7067&rid

etail Marketing Operation Management
Zara is a company that has used exciting marketing strategies to enable the company to grow into the mega-merchant that it is today. From humble beginnings Zara has become a world and industry leader. This report concerns how Zara began and who shops there, along with a section about major competitors. Important business elements such as value proposition and its delivery, how Zara accommodates "green" ideas, supply chain collaborators, presence in the retail market, and how promotions are used by the company.

Zara began as a small storefront in a medium sized city in the small Spanish state of Galicia in 1975. Amancio Ortega and osalia Mera dreamed of helping the average person buy designer look-alike clothing. Zara began as a store that sold to customers who wanted the look but not the price of some of the high end designers of the time. The store was a…...

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References

Craig, C. Jones, A., & Nieto, M. (2004). Zara: Fashion follower industry leader. Retrieved from  http://www.philau.edu/SBA/News/ZaraReport.pdf 

Evans, B. (2010). Case study of Zara. Retrieved from http://newezinearticles.com/Art/119075/149/Case-study-of-ZARA.html

Ferdows, K., Lewis, M.A., & Machuca, J.A.D. (2005). Zara's secret for fast fashion. Retrieved from  http://hbswk.hbs.edu/archive/4652.html 

Inditex. (2011). Inditex recognized as international retailer of the year. Retrieved from  http://www.inditex.com/en/press/other_news/extend/00000884

Tesco in Vietnam
Market Analysis - Advantages

Tesco is seeking expansion opportunities in Asia, and is looking closely at the Vietnamese market. Tesco currently operates in 13 markets around the world, including in the larger Southeast Asia economies of Thailand and Malaysia (Tesco, 2015). The company has been beset by challenges on the domestic front, especially from disocunters like Aldi and Asda, and only recently has begun to gain ground in that battle (uddick, 2015). But the message is clear -- Tesco needs overseas expansion in order to deliver growth for shareholders, because the British market is mature at best, and hypercompetitive at worst.

The Vietnamese market is especially challenging. Thailand and Malaysia are much wealthier countries, and the hypermarket business model was of only moderate success in those places. The first mover into the Thai market was Carrefour, and the French giant announced in 2010 that it was exiting Southeast Asia altogether,…...

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References

BigC.vn (2015). Your nearest store. Big C. Retrieved April 6, 2015 from  http://www.bigc.vn/Default.aspx?tabid=198&language=en-UK 

CIA World Factbook (2015). Vietnam Central Intelligence Agency. Retrieved April 6, 2015 from  https://www.cia.gov/library/publications/the-world-factbook/geos/vm.html 

Nguyen, T. (2014). Why foreign investment in Vietnam is booming. World Economic Forum. Retrieved April 6, 2015 from  https://agenda.weforum.org/2014/05/foreign-investment-booming-vietnam/ 

Ruddick, G. (2013). Tesco goes head-to-head with Thailand's wet markets. The Telegraph. Retrieved April 6, 2015 from  http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9963749/Tesco-goes-head-to-head-with-Thailands-wet-markets.html

Retail Marketing
Analysis of Retail Management at Zara in Klaipeda, Lithuania

Zara is a fashion retailer that is part of the Spanish parent company Inditex, one of the largest distribution groups of the world. The company is unique in the fashion retail industry because it is the most highly vertically integrated company in the fashion industry. It owns every stage in the value chain instead of outsourcing manufacturing to low wage countries in Asia. The first Zara store was opened in the city of Coruna in Spain in 1975. The company expanded rapidly because of the philosophy of integrating high quality, trendy fashion and affordable prices. Today, the company has stores in more than 400 cities of the world (Inditex 2012).

Merchandise Range and Assortment

Zara is a retailer in the fashion industry. Its stores are usually present in the shopping centers and malls of the city district. Zara has a unique position in…...

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Works Cited

Akropolis, 2012. Stores. [online] Available at:   [Accessed 5 May 2012]http://www.akropolis.lt/index.php/akropoliai/klaipedos-akropolis/shop-in-akropolis/61543 

Bhalla, S. And Anurag, S., 2010. Visual Merchandising. Tata McGraw-Hill Education.

Business & Leadership, 2008. A Zest for Zara. Available at: businessandleadership.com/marketing/item/11665-a-zest-for-zara[Accessed 5 May 2012]http://www.

Fernie, J., Fernie, S. And Moore, C., 2003. Principles of Retailing. Boston: Butterworth-Heinemann.

Home Depot vs. Lowe's
Over the course of the last ten to twenty years, two companies have emerged as the clear favorites when it comes to home and property improvement specialty stores. While general retail stores like Target and Walmart have offered a peppering of home improvement items like their hardware and home/garden departments, Lowe's and Home Depot are unmatched when it comes to overall selection and such. Indeed, they are the two major chains out there that offer the variety of only home improvement goods. While Home Depot and Lowe's remain dominant in their market, there are other competitors out there like Menard's and there are also ethical, legal and risk-related challenges that must be prepared for and dealt with.

Analysis

One risk that both Home Depot and Lowe's must deal with is when and how to spend their money. Indeed, there are the concerns of opening new stores, closing underperforming stores,…...

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References

Gregory, L. (2015). Home Depot's Stakeholders: A CSR Analysis - Panmore Institute. Panmore Institute. Retrieved 28 August 2016, from  http://panmore.com/home-depot-stakeholders-csr-analysis 

Krebs, B. (2014). Home Depot: Hackers Stole 53M Email Addresses - Krebs on Security. krebsonsecurity.com. Retrieved 28 August 2016, from  http://krebsonsecurity.com/2014/11/home-depot-hackers-stole-53m-email-addreses/ 

Ozawa, N. (2014). Consumers Vote with their Wallets: Hold Breached Organizations Accountable - Javelin. Javelinstrategy.com. Retrieved 28 August 2016, from  https://www.javelinstrategy.com/press-release/consumers-vote-their-wallets-hold-breached-organizations-accountable

arket Analysis of House of Fraser
House of Fraser was founded in 1891 by James Arthur in Glasgow. Originally a drapery shop, the store quickly expanded and by the end of 1891, the entire Fraser family was investing in the company. At this point, the store was renamed to Frasers & Sons. Over time, the store expanded from selling draperies to selling clothing, shoes and other department store apparel.

The company has continued to grow through the purchase of smaller companies. In 2005, House of Fraser aquaired Jenner's department store and in 2006 it took over Baugur. In 2008, the company had three new openings in London, Belfast and Bristol. The company continues to grow and is a ripe competitor.

House of Fraser is ranked high in the market overall with its six major competitors being arks & Spencer, John Lewis, Harrods, Debenhams, Selfridges and Fenwick. John Lewis is by far the most…...

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Mintel (2011), Department Stores Retailing-UK-March 2011,  http://academic.mintel.com/sinatra/oxygen_academic//display/&id=545274 

Office for National Statistics (2012), Consumer Prices Indices- RPI Annual Percentage Changes 1948 to 2011,  http://www.ons.gov.uk/ons/datasets-and-tables/data-selector.html?cdid=CDKQ&dataset=mm23&table-id=2.2 

Wikipedia (2012), House of Fraser,  http://en.wikipedia.org/wiki/House_of_Fraser

2009).
Market Share and Sales

As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al. 2009; Mohammed 2008). Sales will only be limited by the potential of the company to produce the products sold, however, meaning a substantial amount of revenue can be generated.

Ongoing Market Evaluation

Statistics and market trends are regularly calculated, compiled, and published by a variety of individuals and organizations, including the Canadian national government, which will allow for the continuous monitoring of relevant data and potential impacts on the market (Office of Consumer Affairs 2011). The company's planned move back to China…...

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References

Mohammed, A. (2008). Retailers Competing for Market Share: 2007 Retail Sales in Review. Accessed 18 October 2011.  http://www.statcan.gc.ca/pub/11-621-m/11-621-m2008075-eng.pdf 

Office of Consumer Affairs. (2011). Consumer Trends Report. Accessed 18 October 2011.  http://www.ic.gc.ca/eic/site/oca-bc.nsf/eng/ca02088.html 

Urbach, M., Schaan, S. & Anderson, F. (2009). Technological Change in the Private and Public Sectors. Accessed 18 October 2011.  http://www.statcan.gc.ca/pub/88f0006x/88f0006x2009004-eng.pdf

Retail Supply Chain Analysis
Company X is a well-established online retailer based in Great Britain. It sells a variety of food and non-food related products and delivers them to the consumer's doorstep. In an era in which consumers are increasingly turning to online retailing as a convenient way to shop and "add more hours to the day," a number of online retailers are becoming even more aggressive in the UK market, thus infringing on Company X's profits. Company X's Board, upper Management, and stakeholders are concerned about the future strategic direction of the company, specifically holding on and growing market share. To that end, the Managing Directory and strategic planning departments believe that Company X should expand from the online only model to at least 20 new brick and mortar sites in major cities (London, Birmingham, Manchester, and Liverpool).

Positioning Strategies - Currently, Company X is considered to be "middle market" range.…...

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Works Cited

Birkin, M & Clarke, G, CM 2002, Retail Geography and Intelligent Network Planning, John Wiley, West Sussex.

British Retail Consortium 2007, BRC Yearbook, TSO Publishers, Norwich.

Enders, A & Jelassi, T 2000, 'The converging business models of Internet and bricks-and-mortar retailers', European Management Journal, vol 18, no. 5, pp. 542-50.

Investopdia 2011, The Industry Handbook: The Retailing Industry, viewed July 2011,

Market Audit
The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may be…...

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REFERENCES

"Before You Buy Hiking Boots" Retrieved from http://shoes.about.com/od/athleticshoes/bb/bybhikingboots.htm

Accessed 12 October 2005

"Colorado dashes hopes of retail recovery" (August 5, 2005) Retrieved from   Accessed 11 October 2005http://www.smh.com.au/news/Business/Colorado-dashes-hopes-of-retail-recovery/2005/08/05/1123125885090.html 

"Colorado Group Ltd.: (Australian Stock Exchange: CDO)" Retrieved from camp=EC5001& GCID=C15112x004& ovchn=INK& ovcpn=International& ovcrn=onesource-international-1& ovtac=PIB Accessed 11 October 2005http://www.onesourceexpress.com/companyreports/default_ec.asp?keyid=44678842&

The basic explanation for this is that they rely on always offering the lowest prices, which makes them cut back on other costs. However, the future might bring about more pretentious and harder to satisfy customers and strategies will then have to be developed.
3. Internet etailing

The best selling strategy is that of combining multiple channels. This is similar to the financial sector, where the investor is advised to diversify his portfolio in order to reduce risks and maximize its chances of income. In the retailing business therefore, the company should use multiple channels to get their product to the end consumer. A basic explanation as to why numerous internet only purchase stores have failed where multi-channel companies have succeeded could reside in that the multiple-channel companies offer the audience the chance to directly see the product before buying it. In other words, an interested potential buyer can go to…...

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References

Beal, B., Getting Loyalty Programs Right, CRM News, July 14, 2004, accessed on May 15, 2008http://searchcrm.techtarget.com/news/article/0,289142,sid11_gci992695,00.htmllast

Liebeck, L., 1996, Private Label Goes Premium - Private Label Product Sales at Supermarkets, Drug Stores and Discount Stores - Cover Story, Drug Store News, November 4, 1996

Liebeck, L., Private Label Goes Premium..., Drug Store News, November 4, 1996

Beal, B., Getting Loyalty Programs Right, CRM News, July 14, 2004

etail
The global economy overall is mending from the 2008 crisis. Many key metrics over the past 5 years have improved materially relative to the crisis years. The S&P 500, for instance, after reaching its low in 2009 has recovered more than 150%. The financial markets are now more stable through the enactment of various legislation including Dodd-Frank and Basel III. Even unemployment has rebounded steadily as consumers are more confident of their future prospects. These trends bode very well for the furniture retailing industry which was devastated by the financial crisis. As such, I believe many companies within this sector are poised for a strong and sustained recovery. Of the many companies and competitors within the sector, Ethan Allen Interiors, Inc. is best positioned for sustainable long-term growth (Gray, 1977).

To begin, the company is fortunate enough to have a strong economic tailwind behind it. The housing sector, which is indirectly…...

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References:

1) Gray, Channing. "Haute and cool: Fine Furnishings show branches out in 10th year with a bigger spread of classic and cutting-edge pieces." The Providence Journal (1977)

2) Evens, P. And Wurster, T. "Strategy and the New Economics of Information," Harvard Business Review, Sept/Oct 1997.

3) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.

Market Potential Index
There are eight indicators on the market potential index: market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk.

The market size is the largest weight. The measures used are urban population and electricity consumption, I guess as proxies for the number of people who have at least the possibility of having money.

Market intensity is based on the gross national income per capita and private consumption as % of GDP, measures that reflect the wealth of the country and presumably telling something about purchasing power.

Growth rate is based on the growth rate in energy use and the real GDP growth rate, looking at how fast the market is growing.

The consumption capacity is measured with consumer expenditure and income share of middle class. This is similar to market intensity, but with a focus on consumers and the middle class, trying to isolate the market…...

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References

Global Edge (2014) website, various pages. Global Edge. Retrieved December 13, 2014 from  http://globaledge.msu.edu/mpi 

Koetsier, J. (2013). Tablets will outsell laptops 6 to 1 by 2017 as mobile PC market hits 579.4 million. Venture Beat. Retrieved December 13, 2014 from  http://venturebeat.com/2013/05/06/tablets-will-outsell-laptops-6-to-1-by-2017-as-mobile-pc-market-hits-579-4-million/

For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.
As mentioned above, the communication strategy…...

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Reference List

Nordas, H.K. (2004). The Global Textile and Clothing Industry post the Agreement on Textiles and Clothing. World Trade Organization. Retrieved July 8, 2007 at  http://www.wto.org/english/res_e/booksp_e/discussion_papers5_e.pdf .

Diesel History (2007). Diesel Clothing. Retrieved July 8, 2007 at  http://www.diesel.com/#/dieselinfoandpress/ .

Profile of General Demographic Characteristics: 2000. U.S. Census Bureau. Retrieved July 8, 2007 at  http://www.census.gov/main/www/cen2000.html .

Consumer Buying Behavior Notes. Retrieved July 8, 2007 at  http://www.udel.edu/alex/chapt6.html#personal .

Market Equilibration Process for Computer Peripherals
That Experience High Level of Cyclicality

The demand for computer peripherals in general for the inkjet and low-end nonimpact printers specifically has continually proven to be highly inelastic, where price reductions are not as effective as a continual stream of new product innovations. Having completed internships with peripherals manufacturers, this observation became very clear as product management and marketing teams continually tested the market equilibration process with price reductions, bundling suppliers and extending the overall warranty period as well. When the law of demand is applied to computer peripherals in general and inkjet printers specifically, the inelasticity of these markets becomes more pronounced and the ancillary process workflows emerge as the primary differentiators.

Analysis of Market Equilibration Process for Computer Peripherals

In the absence of highly elastic product demand and exceptional product differentiation that leads to unitary or highly elastic demand curves for products, the supporting processes and…...

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References

Leijonhufvud, A. (2009). Limits to the equilibrating capabilities of market systems. Journal of Economic Interaction and Coordination, 4(2), 173-182.

Matsushima, N. (2004). Technology of upstream firms and equilibrium product differentiation. International Journal of Industrial Organization, 22(8), 1091-1114.

etail internationalisation is much more than the opening of stores abroad. Provide a critical review of this statement.
etailers will often saturate a region and see the need to expand their customer base to others. This is generally uncomplicated if the new customer base is within the same national region, but it can be very problematic if the retailer is trying to move to a new country. Different issues arise that were not issues within the original country. Even when the move is to a country that speaks the same language as the original, local customs can cause unforeseen problems. As the statement above mentions, there is more to a move than just opening a store in a new country.

Not understanding the customer base is the initial problem. A retailer cannot think that its new clients will shop exactly like their established ones (Bruce, Moore & Birtwistle, 2004). New customers may…...

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References

Ailawadi, K., Zhang, J., Krishna, A., & Kruger, M., 2010. When Wal-Mart enters: How incumbent retailers react and how this affects their sales outcomes. Journal of Marketing Research (JMR), 47, 4, pp. 577-593, Business Source Complete, EBSCOhost, viewed January 5, 2011.

Bhandari, N.C., 2010. Wal-Mart is coming to India - The Case. Journal of the International Academy for Case Studies, 16, 4, pp. 79-89, Business Source Complete, EBSCOhost, viewed January 5, 2011.

Bruce, M., Moore, C. And Birtwistle, G., 2004. International Retail Marketing. Oxford: Butterworth Heinemann.

Burt, S.L., & Sparks, L., 2002. Corporate branding, retailing, and retail internationalization. Corporate Reputation Review, 5, 2/3, 194-212.

Spatial Accessibility and Customer Behavior for Food Enterprises on Arellano Street
Spatial accessibility, the ease with which a location can be reached, significantly influences customer behavior for food enterprises on Arellano Street. Here's how:
Convenience and Accessibility:
Proximity: Locating food enterprises near residential areas, transportation hubs, or high-foot-traffic commercial zones enhances accessibility and convenience for customers.
Walkability and Transit: The presence of pedestrian-friendly sidewalks, safe crossings, and accessible public transportation options facilitates easy access to food enterprises.
Increased Visibility and Awareness:
Visible Locations: Establishes on prominent street corners or along well-traveled sidewalks attract attention and increase visibility for food enterprises.
Signage: Clear, visible....

Yes, there are many news articles related to success in business marketing basics that could make good essay subjects. For example, articles discussing the importance of establishing a strong brand identity, utilizing social media effectively, or staying ahead of industry trends could all be potential essay topics. Some recent news articles that could inspire essays on this topic include:

- "How E-commerce Giants Are Setting the Bar for Marketing Success" - This article explores the strategies that companies like Amazon and Alibaba have used to dominate the online retail market and what smaller businesses can learn from their success.

- "The Rise....

The Impact of Digital Transformation on the Retailing Value Chain

Introduction
Digital transformation has profoundly impacted various industries, including the retailing sector. This essay explores how digital transformation has influenced the retailing value chain, analyzing scholarly literature to provide a comprehensive review.

Influence on Value Chain Activities

Inbound Logistics
Digital technologies have streamlined inbound logistics processes. Retailers utilize software for inventory management, optimizing stock levels and reducing waste. E-commerce platforms and mobile apps have enabled direct-to-consumer (D2C) delivery, eliminating intermediaries. (source 1)

Operations
In-store operations have been transformed by digital signage, self-checkout systems, and automated supply chain management. Data analytics provides insights into customer behavior, allowing retailers....