IM
Addressing Product Lifecycle Challenges at esearch in Motion (IM)
IM, currently known as BlackBerry Limited, was one time the most valuable company in Canada and the largest smartphone manufacturer worldwide (Friend, 2013). Today, however, the company struggles to remain in existence, with revenues, subscribers, and profitability declining consistently since 2013. The fall of IM can largely be attributed to poor product lifecycle management. This paper describes this problem in more detail and providers recommendations for addressing the problem.
Product life cycle theory demonstrates that a product generally goes through four stages: introduction, growth, maturity, and decline (Gorchels, 2006). The first stage, introduction, involves launching the product to the market. At this stage, there is little or no competition, giving the company an important competitive advantage in the marketplace. Nonetheless, costs tend to be high as the company has to develop the market for the product. High costs often mean little or no…...
mlaReferences
Arthur, C. (2014, September 29). Ten things to know about BlackBerry -- and how much trouble it is (or isn't in. The Guardian. Retrieved from blackberry-john-chenhttps://www.theguardian.com/technology/2014/sep/29/ten-things-to-know-
Cant, M., Strydom, J., Jooste, C., & Plessis, P. (2006). Marketing management. 5th ed. Cape Town: Juta & Co. Ltd.
Friend, D. (2013). RIM's rise and fall: a short history of Research in Motion. Retrieved from motion/http://globalnews.ca/news/384832/rims-rise-and-fall-a-short-history-of-research-in -
Gorchels, L. (2006). The product manager's handbook. 3rd ed. New York: McGraw-Hill.
As many of these types of foods are purchased for special occasions, there is also the need for measuring just how many events that typically occur in the projected customer bases' lives during any given year to further estimate market size. Not only does the number of cakes and desserts need to be forecasted, but the flavors and type of cakes and pastries as well. In short, primary research must assist in the primary strategic positioning of the store, validate the store concept, define the market position in terms of pricing and quality levels define the menu and its contents as best as can be measured as well.
In contrast to secondary research where time and costs are typically the major constraints that force companies to use published market research data, the formation of a new business is one is best managed as a longer-term, more thoroughly researched, and more…...
mlaReferences
BC Stats (2005) - 2001 Amended Census Profile of British Columbia. Published September, 2005. Accessed from the Internet on October 17, 2007 from location: http://www.bcstats.gov.bc.ca/data/cen01/profiles/59000000.pdf
Figure 2: Richmond
Of Richmond's total population, 54% are immigrants.
Of Richmond's total population, 15% were born in Hong Kong, 10% were born in China and 5% in Taiwan.
Seventh Brand Attribute: The brand's managers understand what the brand means to consumers.
Again on the initial introduction of the brand, IM did not understand that the brand was actually a compilation of many factors, with the product being just one small part of that mix. The reliance on using Blackberries for staying in touch constantly also had a very reactive tone to the messaging. While trying to show how people could be responsive they made their brand appear to be addiction to reacting instead. The re-definition of the brand with a strong focus on the personas and identities of top customers however re-cast the brand to show how they understood the most pressing needs of the highest achieving customers it has. The company further tried to communicate in their re-cast branding the value of time and initiating projects, invoking change, and making things happen over merely reacting.
Eighth Brand Attribute: The…...
mlaReferences
Columbus, L (2005). Blackberry: The Paradox of CRM. Retrieved December 13, 2007, from CRMBuyer.com Web site: http://www.crmbuyer.com/story/44304.html
Keller, K (2000).The Brand Report Card. Harvard Business Review. January-February, 2000, 3-10.
Kelly, M (1998) - Paying for that old brand magic: Marketing branding professional services, Financial Times, August 12, 1998.
Market Research Executive Board (2005) - Overview of Brand Equity Measurement Approaches. Market Research Executive Board. September, 2005. Washington, DC. September, 2005.
Benchmark-esearch Critique and PICOT statement
This article is a research critique on the paper titled 'Home Telehealth for Patients with Chronic Obstructive Pulmonary Disease (COPD): An Evidence-Based Analysis' by J. Franek. The research paper under review was published by the Ontario Health Technology Assessment Series.
Although there isn't a direct statement that refers to Problem statement, there is a title that highlights the "Objective of the Analysis." There is an excerpt of the objectives below. The discussion in the objective statement is only centred on the evaluation steps. There is evidence in the literature that the effects of COPD were openly revealed as being core elements of the problem statement in the first place.
"For patients experiencing multiple comorbidities, it is essential to observe routine self-management support. Such support consists of the necessary education to enlighten parents to pick out the symptoms in good time. They will consequently manage their medical gadgets, pinpoint…...
mlaReferences
Bernocchi, P., Scalveni, S., Galli, T., Volterani, M., & Vitacca, M. (2016). A multidisciplinary telehealth program in patients with combined chronic obstructive pulmonary disease and chronic heart failure: study protocol for a randomized controlled trial. Trials.
Brown, J. (2014). Improving care for COPD. North East Quality Observatory System.
Irzarry, R., Peng, R., & Leek, J. (2013, August 28). Evidence-based Data Analysis: Treading a New Path for Reproducible Research. Retrieved from Simply Statistics: http://simplystatistics.org/2013/08/28/evidence-based-data-analysis-treading-a-new-path-for-reproducible-research-part-2/
Riva, J., Malik, K., Burnie, S., Endicott, A., & Busse, J. (2012). What is your research question? An introduction to the PICOT format for clinicians. Journal of the Canadian Chiropractic Association, 167-171.
However, more empirical studies have been published in recent years which have both reported outcomes but also have acknowledged the complexity of the interaction of the number of variables involved in predicting outcome effects on children whose parents are substance abusers (Dworkin & Hirsch, 2004). This literature is particularly important because of the large number of children affected by substance abuse of various kinds and the social policy directed toward substance abuse offenders including parents.
Although the empirical research base is growing on the relationship of parental disability to child outcome effects (Emerick & Zirpoli, 2000) there continues to be a need for research that methodologically addresses specific critical parental disability factors.
Implementing Culturally Sensitive Crisis
In conclusion, when faced with an individual who is recognizably from a culture different from the crisis worker, some modification in approach will be considered. However, there is sufficient cultural diversity present in our population for…...
mlaReferences
Colangelo, N. (2007). Counseling gifted students: Issues and practices. In N. Colangelo and G.A. Davis (Eds.), Handbook of Gifted Education (2nd ed.), (pp. 353-381). Boston: Allyn and Bacon.
Colangelo, N., & Assouline, a. (1993). Families of gifted children. A research agenda. Quest, 4, 1-4.
Dworkin, M., & Hirsch, G. (2004). Responding to managed care: A roadmap for the therapist. Psychotherapy in Private Practice, 13, 1-21.
Emerick, L., & Zirpoli, T. (2000). Different concerns, different needs? Perceptions of gifted children and parents of children with disabilities. Paper presented at the conference of the American Association of Gifted and Talented, Little Rock, AR.
doind a research project pay green?
I collected an articles .
Joe right's 2005 motion picture "Pride and Prejudice" involves a series of elements related to ideas like family, faithfulness, and marriage. By presenting the central characters as individuals who struggle to remove social status boundaries, the film makes it possible for viewers to gain a more complex understanding of thinking during the late eighteenth century. Elizabeth Bennet is the film's protagonist and by looking at matters from her perspective viewers are able to learn more about her surrounding environment and about the feelings present in a society that promotes a strict set of legislations that are focused both on rational and on moral ideas.
Elizabeth Bennet is a very complex character and it is actually intriguing how her intellect virtually pushes individuals who are unable to adapt on a social level to the limits of her community. Elizabeth gradually becomes a…...
mlaWorks cited:
Grandi, Roberta, "The Passion Translated: Literary and Cinematic Rhetoric in Pride and Prejudice (2005)," Literature/Film Quarterly, Vol. 36, No. 1
Holden, Stephen, "Marrying Off Those Bennet Sisters Again, but This Time Elizabeth Is a Looker," retrieved April 7, 2013, from the NY Times Website: http://movies.nytimes.com/2005/11/11/movies/11prid.html?_r=0
Neckles, Christina, "Spatial Anxiety: Adapting the Social Space of Pride and Prejudice," Literature/Film Quarterly, Vol. 40, No. 1
"With My Body I Thee Worship: Joe Wright's Erotic Vision in Pride & Prejudice (2005)," Journal of Religion and Popular Culture, Vol. 20.
An exponential pair of outstanding contemporary artists originating from Cuba is Andres Arturo Garcia Menendez and Gloria Maria Milagrosa Fajardo Garcia de Estefan. The former is commonly regarded as the most notable Cuban-American actor of his generation (Lipworth, 2005) for his talented performance in successful Hollywood motion pictures starting with the late 1980s. Gloria Estefan is yet another strong example of crossover accomplishment, as a singer-songwriter and film actor, her success amounting to around 100 million records sold worldwide. Having migrated from Cuba as a girl with her family, she had a humble start in life and presently owns 7 Grammy Awards, which stands for a solid equivalent of the accomplished American Dream (Thomas, 1998).
Overall, it is clearly visible that Mexican-Americans, Puerto ican Americans and Cuban Americans form a large part of the American people and have been responsible for manifold contributions to culture and society, both globally and on…...
mlaReferences
Kahn, R. (2007). "Cesar Chavez." In Encyclopedia of Environment & Society. Los Angeles: Sage Publications.
Lipworth, Elaine. "Film: Untouchable in Exile; Andy Garcia Is One of Hollywood's Aristocracy. But He Tells ELAINE LIPWORTH That Cuba Is Still His Home and His Inspiration." (2005, July 29). The Independent, pp. 8-9.
Marc Anthony. (2013). The Biography Channel website. Retrieved 10:04, May 24, 2013, from www.biography.com/people/marc-anthony-241193.
Pew Hispanic Center (2012). "The 10 Largest Hispanic Origin Groups: Characteristics, Rankings, Top Counties." Retrieved from www.pewhispanic.org/2012/06/27/the-10-largest-hispanic-origin-groups-characteristics-rankings-top-counties / [2013, May21].
measures wanted assess? Missing research - research? Avoid critical questions elements made argument clear? Elements research extremely poignant offered validity claims? Claims broad research size? Claims understated? Limitations research? leap erroneous conclusions opinion - addressed concerns claims? researchers biased-based study, funders, connections, specialities? research questions research bring merit research investigation? reasons claims made?
DeJong, Gerben, Ching-Hui Hsieh, Koen Putman, andall J. Smout, Susan D. Horn, & Wenqiang Tian. (2010). Physical therapy activities in stroke, knee arthroplasty, and traumatic brain injury rehabilitation: Their variation, similarities, and association with functional outcomes. Physical Therapy, 91(12) 1826-1837.
Physical therapy is prescribed for a variety of conditions, spanning from knee surgery to traumatic brain injury. However, although the patient populations subjected to PT may vary, there is a certain uniformity of treatment prescription and goals of outcome. According to DeJong (et al., 2010) "certain rehabilitation principles" are thought to "generalize across populations. For example, we know…...
mlaReference
DeJong, Gerben, Ching-Hui Hsieh, Koen Putman, Randall J. Smout, Susan D. Horn, & Wenqiang Tian. (2010). Physical therapy activities in stroke, knee arthroplasty, and traumatic brain injury rehabilitation: Their variation, similarities, and association with functional outcomes. Physical Therapy, 91(12) 1826-1837.
Marketing Research on Athletic Shoe- Industry
The brand caters a promise of reliability, in effect that one stand behind their product. Branding is not an action we can realize overnight. A successful brand is built over time from the hundreds of little things we do right. . The brand is, at its core, an declaration of a standard performance. It guarantees that the product or service carrying that brand will live up to its reputation. The merit of a brand rises or falls with the integrity of the people behind it. The principles of the principals build or rupture a brand.
When running shoes first came on the market, it was a marvelous development over the old sneakers and high-tops. But soon the market became crowded with shoes bearing a wide variety of features, at a wide range of price points. The main players in the sports shoe industry are Nike, Adidas,…...
The Effect of Simulator Motion on Pilot Training and EvaluationAbstractAirline pilot training has experienced numerous changes in recent years in response to the changes in the aviation sector. These changes have witnessed the increased use of simulator motion in pilot training and evaluation initiatives. The proposed study will examine the impact of simulator training on pilot training and evaluation in relation to the dynamically changing airline industry. A qualitative case study research approach will be employed for the proposed study in which data will be collected from a sample of between 15-20 participants. Study participants will be identified from a target population of pilot training personnel and pilots using purposive or judgmental sampling technique. Data will be collected using semi-structured interviews that will be conducted on phone because of the geographical spread of the target participants. The data will be analyzed using thematic analysis technique, which will help identify emerging…...
mlaReferencesBaxter, P. & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13(4), 544-559.Creswell, J.W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Thousand Oaks, CA: SAGE Publications Inc. Go, T.H., Burki-Cohen, J. & Soja, N.N. (2000). The effect of simulator motion on pilot training and evaluation. Retrieved from The Pennsylvania State University website: T., Burki-Cohen, J., Go, T.H. & Kendra, A.J. (2001). Simulator fidelity considerations for training and evaluation of today’s airline pilots. Retrieved from U.S. Department of Transportation website: https://rosap.ntl.bts.gov/view/dot/9963/dot_9963_DS1.pdf? Lutte, B. (2018). Pilot supply at the regional airlines: Airline response to the changing environment and the impact on pilot hiring. Journal of Aviation/Aerospace Education & Research, 27(1), 1-22.Nahlinder, S., Oskarsson, P., Lindahl, B., Hedstrom, J. & Berggen, P. (2009). Effects of simulator training – Motivating factors. Retrieved April 15, 2021, from https://www.foi.se/rest-api/report/FOI-R--2926--SERashid, Y., Rashid, A., Warraich, M.A., Sabir, S.S. & Waseem, A. (2019). Case study method: A step-by-step guide for business researchers. International Journal of Qualitative Methods, 18, 1-13. Vaden, E.A. (2002). The effect of simulator platform motion on pilot training transfer: A meta-analysis. Retrieved from Embry-Riddle Aeronautical University website: https://core.ac.uk/download/pdf/217154475.pdf Valenta, V. (2018). Effects of airline industry growth on pilot training. Magazine of Aviation Development, 6(4), 52-56.http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.32.8599&rep=rep1&type=pdfLongridge,
Communication in a Nursing Environment
This research paper deals with the subject of ensuring effective communication between nursing staff, their patients, and the patient's family. It is proposed that understanding and utilizing body language would be an effective way for a nurse to improve communication.
The nature of communication and of the importance of body language in the communication process was researched, with a focus on how this can be used to assist in communication. ased on the research, it is seen that body language can be used by nursing staff to ensure they send the right message to patients and their families and also to ensure the real message and the real state of patients can be understood.
From the research and its application to nursing and the environment of nursing, it can be seen that body language could be an effective tool in improving communication processes. In turn, this improvement in…...
mlaBibliography
Ashcroft, Norman & Scheflen, Albert. (1976). Human Territories: How We Behave in Space-Time. Englewood Cliffs: Prentice Hall.
Bolton, Robert. (1987). People Skills. Roseville: Simon and Schuster.
Carnegie, Dale. (1981). How To Win Friends and Influence People. New York: Simon and Schuster.
Friedrich, G.W., O'Hair, D., Wiemann, J.M., & Wiemann, M.O. (1995). Competent Communication. New York: St. Martin's Press.
Transportation
Students who are bussed to a larger school can use the time to be productive; reading, homework, etc.
1.5-2 hours per day of commuting is unacceptable for students and will eat into their family and work time.
Opportunities
A larger school will provide greater opportunity for social networks, sports, music, drama, and more extracurricular activities.
Loss of community will make the younger students uncomfortable as well.
Academics
A larger school will provide greater academic opportunities for the HS students in preparation for university; there are more resources available.
The student to teach ratio will change and the students will be part of just another large classroom.
Thus, the question really comes down to potential. Neither side can equivocally state that the future of the students will be better or worse; there are arguments for both as well as the possibility that the solution will be quite positive for some, not so positive for others. Clearly, there needs to…...
mlaREFERENCES
Cary, S. (2003). A Beginner's Guide to the Scientific Method. New York: Wadsworth.
Cresswell, J. (2003). Research Design. New York: Sage.
Groves, R. a. (2003). Introducing Political Philosophy. New York: Icon Books.
Hatton, J. (1996). Science and Its Ways of Knowing. Upper Saddle River, NJ: Benjamin Cummings Publishers.
Greek Project 1272
ART204 Formal Research Project Summer Term 2012
Ancient Greek sculpture is one of the most famous historical forms of art. Three main forms of life are represented by this sculpture; war, mythology, and rulers of the land of ancient Greece. The main aim of the paper is to revisit the history of the art of sculpturing in ancient Greece and different steps of its development within different time periods. Some of the main developments in Greek sculpture included depiction of changes in forms, depiction of female and male figures, degrees of present realism, and how sculpturing was used to achieve these effects.
Developments in Greek Sculpturing techniques
There are four main periods in which main developments and changes in the Greek sculpturing took place. The first period is referred to as the geometric period; second period is the archaic period, the third one being the classic and the last and fourth…...
mlaWorks Cited
Dillon, Sheila. Ancient Greek Portrait Sculpture: Contexts, Subjects, And Styles. Cambridge University Press, 2006.
Dillon, Sheila. The Female Portrait Statue in the Greek World. Cambridge University Press, 2010.
Giannakopoulou, Liana. The Power of Pygmalion: Ancient Greek Sculpture in Modern Greek Poetry, 1860-1960, Volume 3 of Byzantine and Neohellenic Studies. Peter Lang, 2007.
Technology
Controlling water infrastructure
Much contemporary research and literature over the need for water include recognition of ethical issues for example water like a public good assert Gleick (2004) and Tipping et al. (2005). Hence, overall scope of management should be extended to incorporate the social size of water systems; which means all stakeholders have to be informed and incorporated in making decisions for the development and use of long-term sustainability water systems. Exterior systems or water stresses could possibly be the primary change motivators for controlling water systems. Global warming might be one particular example heavily affecting water systems because of elevated frequency of extreme weather for example flooding, storms and droughts (Clemitt, 2007). Around Australia, droughts and water stress within the primary metropolitan areas forced the adoption of an entire new selection of methods to controlling water. Water sector is facing institutional changes that need modernization as well as…...
mlaReferences
Ashley, R. And Cashman, A. (2006). The impacts of change on the long-term future demand for water sector infrastructure. Infrastructure to 2030, Chapter 5 OECD, pp. 241 -- 349.
Clemitt, M. (2007). Ageing infrastructure: is neglected maintenance putting Americans in danger? Congressional Quarterly Researcher, 17 (34), pp. 793 -- 816.
Copeland C, Tiemann M. (2008). Water infrastructure needs and investment: review and analysis of key issues. Congregational research service report, RL31116.
Doshi, V., Schulman, G. And Gabaldon, D. (2007). Lights! water! motion! Booz Allen Hamilton.
Athletics Supreme Marketing Plan
Company Overview and Market esearch
Overview of Company
Athletics Supreme is a company that has been in the sporting product industry for 10 years now. The main offices and largest retail store of the company is located in New York City. In particular, the company has become a household name in providing sports equipment, such as tennis rackets and balls, rugby balls and footballs. In addition, the company offers sporting exercise equipment, such as treadmills, weights, rollers and the like. The company has grown, both in scale and size, over the past five years. It has been able to open several other retail stores in different states across the nation. In addition, the company has also been able to expand globally with one store in Canada and another in the United Kingdom. In the contemporary, owing to the increase in demand from consumers and popularity, Athletics Supreme plans on…...
mlaReferences
Aders, A. (2015). The 4 Essential Research Strategies in Content Marketing. Retrieved 25 January, 2016 from: http://www.inc.com/aaron-aders/the-4-essential-research-strategies-in-content-marketing.html
Lamb, C., Hair, J., McDaniel, C. (2012). Essentials of Marketing. Ohio: South Western Cengage Learning.
Mars. (2013). Sales metrics and the sales process for early-stage tech startups. Retrieved 25 January, 2016 from: http://www.marsdd.com/mars-library/sales-metrics-and-the-sales-process-for-early-stage-tech-startups/
Pearce, B. W. (2007). Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate and Continuing Care Retirement Communities. Maryland: The John Hopkins University Press.
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now