Sales and Promotion
Blue Mountain Community College has been experiencing some difficulty in the area of developing a sales and promotion plan for the athletic department. The purpose of this discussion is to resolve this problem through the development of a detailed plan for promotion and sales of its teams. The plan will be inclusive of the five teams the community college has including football, baseball, softball, and men's and women's basketball.

Relationship marketing

Regardless of the sport being discussed in terms of promotion and sales, one of the key components in improving sales is associated with relationship marketing (Parvatiyar & Sheth 2001). According to Bee & Kahle (2006)

"Relationship marketing is important because it can be effective. It facilitates role enactment by providing definitions for types of influence and communication strategies that should characterize two participants in a relationship. Teams, leagues, athletes, marketing corporations, and fans have relationships with one another that depend…...

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Works Cited

Bee C.C., Kahle, L.R.. (2006) Relationship Marketing in Sports: A Functional Approach. Sport Marketing Quarterly. 15, 102-110

Fink, J.S., Trail, G.T., & Anderson, D.F. (2002). Environmental factors associated with attendance and sport consumption behavior: Gender and team differences. Sport Marketing Quarterly, 11, 8-19

Fullerton S., Merz, G.R. (2008) The Four Domains of Sports Marketing: A Conceptual Framework. Sport Marketing Quarterly,, 17, 90-108

Irwin, R.L., Sutton W.A., McCarthy, L.M. (2008) Sport promotion and sales management. Human Kinetics

Health Promotion Plan
Health Promotion in Hospice

The use of Dorothea Orem's Self-Care Theory as the framework for the health promotion plan, for improving depressive symptoms among hospice patients (Nursing Theories, 2012), is appropriate and consistent with a patient-centered care model. This model provides enough room for a gradient of patient self-care efficacy, from fully autonomous to unconscious, which is appropriate for the hospice setting. The author of Health Promotion in Hospice emphasized the need to increase the care efficacy of both hospice patients and their caregivers and mentioned how the role of a hospice nurse must remain fluid to constantly changing care needs of hospice patients. Under Orem's model there is thus a gradient of self-care need and autonomy that is negatively correlated and where deficits emerge the nurse must step in to meet these care needs.

I would also emphasize the concept of 'nursing client' discussed in Orem's theory (Nursing Theories,…...

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References

Hirdes, J.P., Freeman, S., Smith, T.F., & Stolee, P. (2012). Predictors of caregiver distress among palliative home care clients in Ontario: Evidence based on the interRAI Palliative Care. Palliative & Supportive Care, 10(3), 155-63.

Murray, R.B., Zentner, J.P., & Yakimo, R. (2008). Health Promotion Strategies Through the Life Span. Upper Saddle River, NJ: Pearson Prentice Hall.

Ng, C.G., Boks, M.P., Roes, K.C., Zainal, N.Z., Sulaiman, A.H., Tan, S.B. et al. (2014). Rapid response to methyphenidate as an add-on therapy to mirtazapine in the treatment of major depressive disorder in terminally ill cancer patients: A four-week, randomized, double-blinded, placebo-controlled study. European Neuropsychopharmacology, published online ahead of print 20 Jan. 2014, doi: 10.1016/j.euroneuro.2014.01.016.

Nursing Theories. (2012). Dorothea Orem's Self-Care Theory. Accessed 2 Mar. 2014 from  http://currentnursing.com/nursing_theory/self_care_deficit_theory.html .

Moller Skycar Promotions Plan for 2013 Product Introduction
The Moller Skycar is a disruptive innovation that once launched will disrupt the auto, ultra-light aircraft and low-end private aircraft industries by completely redefining the personal travel experience. The success of the product launch is heavily dependent on how well integrated and synchronized product, pricing, distribution, pricing and the unique value proposition of the company are consistent with each other. The most critical success factor of launching a disruptive product is how integrated each functional team is to the product strategy and the unique market position it occupies, all centered on communicating clearly and accurately what makes the new product unique and highly differentiated (Brettel, Heinemann, Engelen, Neubauer, 2011). The Moller Skycar is rich with product differentiation and unique value proposition potential because it can easily symbolize freedom and flexibility, agility and responsiveness. All of these are excellent messages and emotions to associate…...

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References

Begona Alvarez, & Rodolfo Vazquez Casielles. (2008). Effects of price decisions on product categories and brands. Asia Pacific Journal of Marketing and Logistics, 20(1), 23-43.

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Brettel, M., Heinemann, F., Engelen, A., & Neubauer, S.. (2011). Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency. The Journal of Product Innovation Management, 28(2), 251.

SA Delre, W Jager, THA Bijmolt, & MA Janssen. (2007). Targeting and timing promotional activities: An agent-based model for the takeoff of new products. Journal of Business Research, 60(8), 826.

Moller Skycar
The promotions plan for the Moller Skycar launch will feature a number of different facets. The first will be the message, which should consist of two parts. The first part will focus on introducing the product, because the Skycar is not only a new product but a new category as well. There will be informational hurdles to overcome and some consumers may be skeptical, so the introduction message will be mixed with informational messages as well. The second message of the plan will highlight the attributes of the Skycar. It cannot be assumed that the Skycar's attributes are self-evident, so the product features and other attributes will need to be communicated to consumers in a way that differentiates them from the attributes of competing products such as automobiles.

The message should also contain a heavy visual emphasis. People need to see the Skycar in action. They need to imagine themselves…...

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Works Cited:

Moller Skycar website home page at   viewed November 7, 2010.http://www.moller.com 

CBSNews.com 2007 Flying cars ready to take off Bob Simon talks to inventors who build personal flying machines. April 17. Viewed at the cbsnews.com website,   on November 7, 2010.http://www.cbsnews.com/stories/2005/04/15/60minutes/main688454.shtml 

Anon, (n.d.), Moller Skycar M400 viewed at   November 24, 2010.http://en.wikipedia.org/wiki/Moller_Skycar_M400 

The Head Pharmacist has worked as a pharmacist in the area for a long time, including at the small pharmacy in the medical clinic near the hospital where many doctors have their offices. As such, he is well positioned to make contacts with those doctors in order to build the reputation of our pharmacy.
Financial Plan

The financial plan will begin with the income statement. There are two main revenue streams, being retail and pharmacy. A third revenue stream within Pharmacy will be the online ordering, whereby customers can order over the eb and have their drugs ready for pick-up, or for delivery via the courier of their choice. Such revenue will be attributed to Pharmacy, and retail products will not be included in these orders.

ith respect to costs, labor costs are expected to reflect the staffing levels. hile there will be as many as 20 staff members, there will only…...

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Works Cited:

ACCP. (2008). The definition of clinical pharmacy. Pharmacotherapy. Vol 28 (6) 816-817.

Fein, a. (2006) How pharmacists view Wal-Mart's pricing strategy. Drug Channels. Retrieved November 12, 2012 from  http://www.drugchannels.net/2006/10/how-pharmacists-view-wal-marts-pricing.html 

Hellinger, F. (1995). Any-willing-provider and freedom-of-choice laws: An economic assessment. Health Affairs. Vol. 14 (4) 297-302.

Miles, M. (2011). A research note on market creation in the pharmaceutical industry. The Journal of Business Research. Vol. 64 (7) 723-727.

Global Fighter Jets Marketing Plan
Marketing Vision

Global Fighter Jets is poised to provide customers with high-edge military aircraft specifically to combat fighter jet. Our marketing efforts will be geared towards customer's reassurance that we are the first when searching for military fighter jet such as F-35 fighter in Israel. Our key to success will center on the marketing strategy that we will implement, and our marketing strategy is the marketing mix to expand the relationship with existing customers.

Marketing Mix

Global Fighter Jets will use 4Ps as marketing mix, which include Product, Price, Promotion, and Place. Several reasons make the paper to choose 4Ps as marketing strategy.

Product: A product relates to the specifications of goods as related to the satisfaction of customers. The company chooses product as marketing mix to provide combination of quality, brand name and features to launch the product into the market.

Price: The reason for using price in the marketing…...

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References

Business Monitor International Ltd. (2011). Market Structure & Defence Industry. Venezuela Defence & Security Report.

Bruce, M. Daly, L. & Kahn, K.B. (2007). Delineating Design Factors that Influence the Global Product Launch Process. The Journal Product Innovation Management. 24:456 -- 470.

Chen, M.K. Wang, S.C. & Chiou, C.(2009). Global Logistics Management for the E-Business Policy for Manufacturing. International Journal of Electronic Business Management. 7(2): 86-97.

Cook, N. (1996). Military upgrade market attracting too many players. Interavia Business Technology. 51(602).

They will also be in charge with packaging the product.
4.2 Distribution Strategy

The distribution channel will be considerably simplified given that the PortAlarm is a DIY system. Therefore, company will no longer have to send their electrician to install the alarm system. His presence within the company is however compulsory for he will have to attend any complaints and additional services required by the buyers.

The distribution will be a direct one, no intermediaries interfering in the process. The client will be able to pick up the product form the company's location, reducing as such the company's logistic expenses.

4.3 Promotion Plan

The PortaAlarm will be promoted both directly and indirectly. The direct strategies imply that Starlet Alarms will present the new product to their customers with the aid of their sales representatives. The telesales staff will contact the past customers they have in the company's database and will inform them of the…...

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References

Starlet Alarms

2002-2007, the Marketing Mix (the 4 P's of Marketing), Net MBA,   accessed on February 6, 2008http://www.netmba.com/marketing/mix/ ,last

Health Promotion PlanIntroductionThis health promotion plan addresses tobacco use, including the practice of vaping, using e-cigarettes, hookah, chewing tobacco, and smoking. The goal of the plan is to facilitate the cessation of tobacco use. This plan discusses the population, health concern, potential learning needs of the population, and SMAT goals that will be used to evaluate the educational session.ScenarioAs Adams (2020) points out, 16 million people in America live with a smoking-related disease. The average tobacco user is male, between the ages of 18 and 24, and has a high school education. He is more likely to be married and employed than his non-smoking counterparts, and his income is slightly higher. However, tobacco use is not limited to any one group; people of all ages, races, and socioeconomic backgrounds smoke. In general, smokers are more likely to live in urban areas and have lower incomes than nonsmokers. They are also…...

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ReferencesAdams, J. M. (2020). Smoking Cessation—Progress, Barriers, and New Opportunities: The Surgeon General’s Report on Smoking Cessation. Jama, 323(24), 2470-2471.Hasbrouck, L. (2021). Healthy people 2030: an improved framework. Health Education & Behavior, 48(2), 113-114.Hoek, J., Gendall, P., Eckert, C., Louviere, J., Blank, M. L., & Thrasher, J. F. (2019). Young adult susceptible non-smokers’ and smokers’ responses to capsule cigarettes. Tobacco control, 28(5), 498-505.U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. (n.d.). Healthy People 2030.  https://health.gov/healthypeople

Business Plan
Enfant is a children's clothing boutique in Park Slope, Brooklyn. The business model is to bring in unique lines of children's clothing, sourced from around the world if need be. Unique items, coupled with a focus on customer relationship management and social media promotion form the differentiation strategy. The target market is fairly wealthy, educated and stylish. They are willing to spend on their children's clothing as they see their children as reflections of their own style.

The shop will lose some money in the first year, but will be profitable in subsequent years, and be able to pay the proprietor a salary. The proprietor is 30% owner, with the uncle as a silent partner who contributes all of the capital in exchange for a 70% cut.

The clothing will be high end, not made in sweatshops, stylish in design and unique to the store in most cases. This allows the…...

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References

NetMBA (2010). Pricing strategy. NetMBA.com. Retrieved November 13, 2015 from  http://www.netmba.com/marketing/pricing/ 

Statista (2015). Leading U.S. retail stores by segment in 2012, based on highest sales per square foot. Statista. Retrieved November 13, 2015 from  http://www.statista.com/statistics/247319/us-retail-stores-by-segment-based-on-highest-sales-per-square-foot/ 

Property Shark.com (2010). Retail space on Flatbush Avenue in Brooklyn. PropertyShark.com. Retrieved November 13, 2015 from  http://www.propertyshark.com/mason/text/infopages/Retail-Space-Flatbush-Avenue-Brooklyn.html 

Investopedia (2015). Restrictive covenant. Investopedia. Retrieved November 13, 2015 from  http://www.investopedia.com/terms/r/restrictive-covenant.asp

psychiatrist, Viktor Frankl, while suffering numerous hardships in his life as a prisoner of war in a Nazi work camp that included being isolated from the rest of the world including his family along with the prospect of facing at the hands of his captors death every day began to question the meaning of his own existence and the meaning of life in general. Frankl eventually came to the conclusion that people derive meaning from their lives as either as result of their suffering, their ability to love another, and their work (Frankl, 1985). A person's work helps them to define a sense of themselves, contributes to their feeling that they are useful, and helps to keep them active (Frankl, 1985; Shacklock, 2006; Waddell & Burton, 2006). These benefits occur at any age; therefore, by continuing to remain in the workforce elderly people can both produce benefits to their…...

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References

Australian Bureau of Statistics. (2006). Retirement and retirement intentions. Canberra: Author.

Beier, M.E., & Kanfer, R. (2013). Work performance and the older worker. Sage Handbook on Aging, Work, and Society, 16, 65-97.

Center for Disease Control. (2012). Older employees in the workplace. In National Center for chronic disease prevention and health promotion. Retrieved September 25, 2014, from  http://www.cdc.gov/nationalhealthyworksite/docs/issue_brief_no_1_older_employees_in_the_workplace_7-12-2012_final508.pdf .

Cummings, T., & Worley, C. (2014). Organization development and change. Stanford, CT:

Timeline for Professional and Personal Growth Nurse Practitioner (NP) role is one of the specialties in advanced practice nursing and has experienced an increase in demand because of the shortage of nursing (Hamric, Tracy & Hanson, 2013). The growth of the NP role in the modern advanced practice nursing field is also attributable to the increased demand in primary care services. Given the increased demand of these practitioners, the nursing education field is increasingly encouraging more individuals to enroll for nurse practitioner roles. However, for an individual to become an accomplished nurse practitioner, he/she has to undergo or navigate a complex process to become a full-fledged practicing nurse practitioner (Luckey, 2018). Therefore, the individual needs to have a clear timeline for professional and personal growth as he/she enters the world of advanced practice nurse. This paper provides my timeline for professional and personal growth as a nurse practitioner in today’s healthcare…...

Public elations Campaign Plan for Huntington County
The mission of the Emergency Management Agency for Huntington County is to provide an integrated and comprehensive emergency management system that would coordinate community resources in order to protect lives, the environment, property, preparedness, recovery and response from all natural and man-made hazards that impact the county (Yates & Paquette, 2011). The county has implemented a CodeED emergency Notification System that it uses to communicate any emergencies to the registered members of the county. The system enables the county to telephone all targeted areas of the county, and it can dial over 50,000 number in an hour (Wentz et al., 2014). The main weaknesses of the system is that it only dials three times, and if a response is not received, it will not dial again. However, the system is smart enough to leave a voice message. The main threats to the system is…...

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References

Shimp, T., & Andrews, J.C. (2013). Advertising promotion and other aspects of integrated marketing communications: Cengage Learning.

Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390-398.

Wentz, B., Lazar, J., Stein, M., Gbenro, O., Holandez, E., & Ramsey, A. (2014). Danger, danger! Evaluating the accessibility of Web-based emergency alert sign-ups in the northeastern United States. Government Information Quarterly, 31(3), 488-497.

Yates, D., & Paquette, S. (2011). Emergency knowledge management and social media technologies: A case study of the 2010 Haitian earthquake. International Journal of Information Management, 31(1), 6-13.

Diabetes and Self-Care Initiative Among High School Students
The onset of modernization, coupled with the globalization process over the last 50 years has seen not just the spread of positive cultures and influences to different parts of the world but also the propagation of some negative health related conditions among them being diabetes. The importation of the western cultures to other regions including remote islands saw the carrying of the Western diets and ways of life some of which have had negative impacts. The fast foods, docile lifestyle perpetuated by the inactive entertainment from electronics have been a major cause of diabetes among the cultures that have adopted the Western cultures. The staggering number of new cases of diabetes among men and women who traditionally did not have such high numbers of diabetes is a cause of alarm. Worse still is the ever increasing number of children with type 1 diabetes…...

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References

Ajala, O., English, P., Pinkney, J. (2013). Systemic review and meta-analysis of different dietary approaches to the management of type 2 diabetes. American Journal of Clinical Nutrition, 97(3): 505-516.

Barnard, N., Cohen, J., Jenkins, D. et al. (2009). A low-fat vegan diet and a conventional diabetes diet in the treatment of type 2 diabetes: a randomized, controlled, 74-wk clinical trial. The American Journal of Clinical Nutrition, 89(suppl): IS-9S.

Cunningham-Myrie, C., Theall, K., Yonger, N., et al. (2015). Associations between neighborhood effects and physical activity, obesity, and diabetes: The Jamaica Health and Lifestyle Survey, 2008. Journal of Clinical Epidemiology, 68(9): 970-978.

Reece, A. (2010). The fetal and maternal consequences of gestational diabetes mellitus.

The marketing plan strategies will use mass marketing for the marketing campaign. The mass marketing strategy is very advantageous because it will be tailored to reach the large number of potential buyers. Historically, most hospitals in the United States use mass marketing to reach potential buyers in their local areas. Despite the advantages of mass marketing, the strategy may make an organization to be susceptible to the competitors.
As part of the marketing strategy, Eastern Boston Health Center will use market niche strategy for marketing campaign. Market niche is a type of market positioning where an organization follows the market segments in a large market to promote the company specialized service. Market niche is a common approach for the marketing strategy in the healthcare delivery. Typically, the niche strategy is the best approach for the specialized healthcare delivery.

Tactic Plan

The four Ps will be used for the tactical plan. The four…...

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References

Fox News (2012). 30% of Latinas Suffer from Perinatal Depression. Fox News Network, LLC.

Jones & Bartlett (2010). Marketing Strategy. Jones & Bartlett Learning LLC

Market Watch (2012).Over 30% of Latinas in the U.S. And Mexico Suffer Perinatal Depression. Newswire Portland Oregon.

U.S Census Bureau (2012), Boston (city), Massachusetts. U.S. Census Bureau: State and County QuickFacts.

There are minor differences in prices, quality, and features of these products. Therefore, consumers can choose those products that best match their current needs. In the new market, Technosoft will need to strive hard for building a strong customer base by producing and promoting innovative technology solutions.
v. The Bargaining Power of Suppliers:

The bargaining power of suppliers is strong against new and small scale software manufacturers while very low against top market leaders. eason being, large scale manufacturers take advantage of their financial strength and make long-term collaborations with the raw material suppliers in a view to get regular and non-stop supply. On the other hand, small manufacturers can neither make strategic collaborations nor make bulk purchases for getting discount on raw material. As a result, the bargaining power of suppliers increases against these small manufacturers.

Section 3: Marketing Plan

3.1: Potential Target Market

Technosoft specializes in operating system designing and development. Therefore,…...

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References

Bangs, DH, & Henricks, M. (2005). Business Plans Made Easy, 3rd Edition. Irvine, California: Entrepreneur Press.

Cadle, J., Paul, D., & Yeates, D. (2010). Business Analysis, 2nd Edition. Swindon: British Informatics Society

Canzer, B. (2006). E-business: strategic thinking and practice, 2nd Edition. Boston: Houghton Mifflin.

Daft, R.L. (2011). Understanding Management, 7th Edition. Mason, OH: South-Western.