The company was in a difficult position during the previous year, losing significantly to discounter Target or to Wal-Mart and it even had to announce that it may leave the toy industry if things are not likely to improve during the next period of time. In order to "thin inventory," the company came up with heavy discount policies and gift cards to increase the volume of sales.
According to Dhruv Grewal, professor of marketing and retail at abson College, "it's time for Toys R Us to think outside the box." ut analysts say that Toys R Us may need more ideas, such as unique gift card options and co-op branding with other retailers to survive

Another type of policy used by toy retailers is to expand the categories so that people buy at one time, including books, music, video games and DVDs (as an advantageous package). This type of policy will…...

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Bibliography

Wal-Mart doesn't plan to toy much with prices"  http://www.usatoday.com/money/industries/retail/2004-10-11-toy-2004_x.htm 

Grant, Lorrie. Wal-Mart doesn't plan to toy much with prices. On the Internet at www.usatoday.com/money/industries/retail/2004-10-11-toy-2004_x.htm.Last retrieved October 20

There are specific benefits that accrue to companies that build share, including an increase in the number of available apps and also capital to make continuous improvements. Thus, winning new customers is particularly important at this stage of the industry's life cycle. Once a customer becomes familiar with a company's product or operating system, they are likely to remain a customer, which in turn can bring customers to that firm's smartphone business as well.
The companies that have been most successful with tablets are Apple and Samsung. Apple had first mover advantage in the marketplace and was able to communicate the benefits of the iPad to consumers in such a way that the product was clearly differentiated from the iPhone. Apple continues to focus its communication on benefits in terms of functionality and life enhancement. Samsung, entering the market later, utilized a combination of functionality and price in its marketing.…...

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Works Cited:

O'Reilly, L. (2012). Separate your tablet strategy from your mobile strategy. Marketing Week. Retrieved November 19, 2012 from  http://www.marketingweek.co.uk/opinion/separate-your-tablet-strategy-from-your-mobile-strategy/4001891.article

Product Mix: Old Spice
Old Spice is a line of products that meet personal needs of people, providing varied services. Initial Old Spice products were for women, and they had the brand name of Early Old Spice. The product came into the market in the year 1937, with an extension occurring in 1938 that introduced Old Spice for men. The products of Old Spice initially were after shave lotions, shaving soaps, deodorants and perfumes, which later incorporated other products such as soaps, detergents among others. This product creates a presentable opportunity to understand the development of products, growing from simple one line production of product to a mixed product line of production. The products in the Old Spice mix are for fragrances, skin care and antiperspirant and deodorant products.

The Old Spice brand is a company of its own, from the time of establishment. Initially, the product production belonged to a company…...

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Works cited

Hoffmann, Stefanie. Are the 4 P's of International Marketing of Equal Importance to All Firms?

What Factors Might Cause Some to More or Less Important Than Others?: A Short

Article. Mu-nchen: GRIN Verlag GmbH, 2008. Internet resource.

Tocquigny, Rick, and Andy Butcher. When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies. Upper Saddle

Advertising Is Effective in Stimulating Consumption
From print to radio to television commercials, advertising is defining the meaning of perfection.

In line with the Stuart Ewen's argument, advertising is dictating what to wear, what to eat and where to go.

How advertising relates to the area of "design, self, and society

Advertising contributes to the improvement of the society

Ads are inspiring and uplifting people, encouraging them to behave in ways that benefit them and others.

Advertising is brightening lives simply by being tasteful, entertaining and witty.

Most advertisements are instances of graphic design.

Here, graphic design refers to the process of visual problem solving and communication by using space, type, color, and image.

Advertisers use graphic designs such as branding, logos, posters, billboards, product packaging and website graphics.

For instance, an advertiser could use product packaging composed of artwork such as logo and pure design components like shapes, color and images to unify the piece of an advert.

c. Self-concept…...

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References

Beard, F. K. (2007). Humor in the Advertising Business: Theory, Practice, and Wit. Lanham: Rowman & Littlefield.

Kirkpatrick, J. (2007). In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism. Place of Publication Not Identified: TLJ Books.

Phillips, M. J. (2007). Ethics and Manipulation in Advertising: Answering a Flawed Indictment. Westport, Conn: Quorum.

Weiss, J. W. (2014). Business Ethics: A Stakeholder and Issues Management Approach. New York: Cengage Learning

In this case, it mainly needs to conduct following steps. Firstly, it should figure out that the specialization in cardiac disease is the hospital's future direction, and identify its target audiences, including the employees of the hospital, the community, and the potential and future patients. Secondly, it needs to establish the objective of the promotion that publicize the future direction of the hospital and attract customers to cure cardiac diseases at here. Thirdly, it needs to develop the promotional messages through appropriate delivery system to the audiences, such as using local radio stations or newspaper to deliver the promotional advertisements. Finally, it needs to evaluate the strategy that whether the specialization of the hospital has been known by the public and whether the profit has increased.

To be specific, the communications or promotions to different audiences are not same. Thus, we analyze them respectively.

(1) Communications to employees of hospital

Since the direction…...

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Reference

Kotler, P., Armstrong G., & Cunningham P.H. (2005). Principles of Marketing. Toronto: Pearson Prentice Hall.

McDonough, M.H., & Ackert, G.A. (1986). Retrieved on Jun. 1, 2011, from http://web1.msue.msu.edu/imp/modtd/33710086.html

O'Donnell, M.P. (2001). Health promotion in the workplace. New York: Cengage Learning.

Wrenn, B. (2002). Contribution to Hospital Performance: Market Orientation vs. Marketing Effort and Lack of Competition. Journal of Hospital Marketing & Public Relations. Vol. 14 (1): p3-13.

On the other hand, iMac is performing relatively great from AMD in terms of a number of things like cost effectiveness, quality and advertisement. In the next section, we will talk about the marketing mix which usually called marketing communication mix.
Marketing Mix of iMac

Marketing mix essence is the most important essence underlies in marketing communication. Through the mix the researcher analyze the operation management of an entity along with its consumer choice and specification (Salas, 1992). There are 4 elements comes under the umbrella of marketing mix which predominantly are

Product

Basically a product is an ending process of an organization. The product of Apple Inc. is remarkable in terms of quality and reliability, but there is a need to enhance the quality of the product more to make this brand more powerful.

Price

Price is the thing on which the consumers emphasize a lot. The buying power of every individual is always…...

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References

Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications

Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications

Baker, J (2007), the Marketing Book, Curtin University of Technology Publications

Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications

Product Invention
New products and services are being developed almost continually based on technological changes, consumer choice and demand, and available materials and other new inventions. For instance, computer technology and miniaturization might make it possible for a product to have additional innovation enough to constitute a new niche or an extension. According to most research, however, it is more important to spend time and money selling inventions as opposed to protecting the rights. Patent Pending, for instance, is usually less than a few hundred dollars and provides some level of protection while the item is coming to market (Tozzi, 2007).

In the product management side, there are numerous types of innovation that occur when it comes to managing new or ancillary products. The two most popular types, however, are incremental and radical innovation. In essence, incremental innovation tends to exploit, improve, or otherwise change some existing technology. This innovation improves by…...

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REFERENCES

Arons, M. (March 17, 2010). Five Key Drivers of Global Marketing Effectiveness.

Forbes.com. Retrieved from:  http://www.forbes.com/2010/03/17/branding-gillette-glaxosmithkline-cmo-network-marc-de-swaan-arons.html 

Coe, N., Wrigley, N. (1990). The Globalization of Retailing. London: Edward Elgar

Publishing.

EI's commitment to being the trusted advisor in the sports areas they concentrate on is a proven strategy in its industry as North Face has successfully implemented this same approach to gain consumers' and sports enthusiasts' trust (Kusterbeck, 2008). Of the two companies, EI has been more successful therefore in transforming their expertise into a competitive advantage, and supporting an effective multichannel selling strategy too.
Assessing the Impact of an Expert-Driven Multichannel Strategy

Where Sports Authority has centered its marketing overall and website specifically on product features and a product line grouping by demographics, EI has centered their multichannel strategy on becoming the trusted advisor in snowboarding. The difference is that EI drives its product mix based on knowledge of the buyer and creates channels to inform and sell at the same time. The kiosks in their stores have access to all 78,000 items in their catalog, creating a virtual trusted…...

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References

Kusterbeck, S.. (2008, November). Knowledge is Power for the North Face. Apparel, 50(3), 22.

Jordan K. Speer. (2006, April). REI Continues its Transformation with PLM. Apparel, 47(8), 40-42.

Laurie Sullivan. (2004, November). E-Commerce: Promise Fulfilled. InformationWeek,(1013), 70-74.

This practically also pays big dividends for manufacturers as they continue to strive to keep their Energy STA Compliance ratings on products, leading to lower costs for power supply, electrical system integration and less product wear due to more efficient use of energy. Studies also indicate that Energy STA compliance, when designed in as part of the DfE initiatives in a PLM system, can have an exceptionally high accumulative impact as well (Preston, 2001).
Integrating DfE into PLM frameworks then not only alleviates the unnecessary and often high costs of noncompliance to federal and global mandates, this integration has also been shown to reduce the net amount of new product components necessary, further creating higher levels of reliability in products over time (Mascle, Zhao, 2008).

There are many additional benefits to integrating DfE product development practices into the broader PLM frameworks manufacturers use for designing, launching, managing and discontinuing products. The…...

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References

Abramovici, M. (2007). Future trends in product lifecycle management (plm). Springer-Verlag Publishing, London, UK. (pp. 665-674).

Mike Adami-Sampson. (2007, February). Design for environmental compliance. Control Engineering, 54(2), 12-14.

Vidhi A Chaudhri. (2006). Organising Global CSR: A Case Study of Hewlett-Packard's e-inclusion Initiative*. The Journal of Corporate Citizenship,(23), 39-51.

Deathe, A., MacDonald, E., & Amos, W.. (2008). E-waste Management Programmes and the Promotion of Design for the Environment: Assessing Canada's Contributions. Review of European Community & International Environmental Law, 17(3), 319-334.

Product Lifecycles
McDonald's Corporation Overview

of Product Design, Development and Product Lifecycles

McDonald's Corporation relies on the intersection of continual product design innovations, new product development, and an extensive supply chain and strategic sourcing system to continually fuel the development of new menu items globally. Their approach to product design, product lifecycle management, and the different issues pertaining to product development they manage are explained in this analysis.

Product design is applied to the decision-making process within McDonald's using an accelerated New Product Development and Introduction (NPDI) process that allows for the company to continually keep their new product pipeline moving forward. This NPDI process is tightly integrated to Product Lifecycle Management (PLM) systems of record and the continual in-bound information from supply chain management (SCM), pricing and procurement systems so a 360-degree view of the new product design process is achieved (Martin, 2002). In this way the product design can be more defined…...

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References

Hickey, K. (2004). McDonald's tall order. Traffic World, (0041073), 1-10.

Hoffman, W. (2006). There Lovin' Logistics. Traffic World, (0041073), 1-20.

Martin, R. (2002). Keep your eye on supply side ball when swinging for a new-product home run. Nations Restaurant News, 36(27), 25-26.

Petrak, L. (2005). Shining the golden arches. National Provisioner, (0027996), 60-61,64-65,68-69,72-73.

For second-tier PC manufacturers this is the phase of the product lifecycle where pricing becomes the competitive weapon of choice, and in many cases, the other aspects of the marketing mix are ignored. Pricing as the only differentiator used during this phase often impacts the largest, most capital-intensive vendors the greatest. Prior to their acquisition by HP, Compaq was well-known for having one of the highest cost structures in the industry, which inevitably lead Compaq to offer price protection on inventories that are obsoleted due to lack of sales through distribution channels (Lee, Padmanabhan, Taylor, and Whang 2000).
The next phase of the product lifecycle is typically called the maturity phase. For products that have been successfully launched and nurtured through their lifecycles, this is the phase where sales are at their peak, the cost per customer is low, and as costs of the products' development have been covered in…...

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References

Barry L. Bayus (1998). An analysis of product lifetimes in a technologically dynamic industry. Management Science, 44(6), 763-775. Retrieved December 10, 2007, from ABI/INFORM Global database. (Document ID: 32306221).

Jim Burruss, Dorothea Kuettner. (2002). Forecasting for short-lived products: Hewlett-Packard's journey. The Journal of Business Forecasting Methods & Systems, 21(4), 9-14. Retrieved December 11, 2007, from ABI/INFORM Global database. (Document ID: 305703281).

George Deltas, Eleftherios Zacharias. (2006). Entry order and pricing over the product cycle: The transition from the 486 to the Pentium processor. International Journal of Industrial Organization, 24(5), 1041. Retrieved December 12, 2007, from ABI/INFORM Global database. (Document ID: 1152034371).

Mika Gabrielsson, VH Manek Kirpalani, Reijo Luostarinen. (2002). Multiple channel strategies in the European personal computer industry. Journal of International Marketing, 10(3), 73-95. Retrieved December 11, 2007, from ABI/INFORM Global database. (Document ID: 212269951).

Product Management Issues
Quality of Design, Performance, and TQM -- As manufacturing design and implementation became even more complex, an integrative approach to the end product became necessary. There are many theoretical rubrics for this, but one of the more stable and robust is that of TQM, or Total Quality Management. TQM, like other theories such as Six Sigma, is based on the idea that the quality of the end product is the responsibility of everyone who touches the process -- from the creation to the manufacturing to the distribution. TQM, as noted, is an evolving process, and one that includes design, process management, stakeholder involvement and integration, leadership and management, strategic planning, cross-functional training opportunities, and the ongoing involvement of all employees. It becomes, in fact, the culture of the company. (Peratec, 1995). There are different aspects of TQM that impact the organization in slightly different ways, although the end…...

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REFERENCES

Chaos Theory: A Brief Introduction. (2010) IMHO. Retrieved from:

www.inho.com/grae/choas/chaos/html

Trend and Control Chart Interpretation. (2009). Success Through Quality. Retrieved from: http://www.successthroughquality.com/trend_Interpretation.htm

Using Change Concepts for Improvement. (March 30, 2012). Institute for Healthcare Improvement. Retrieved from:   / Changes/UsingChangeConceptsforImprovement.aspxhttp://www.ihi.org/knowledge/Pages 

Product Concepts
Although the definition of a product may seem intuitive, it has a very specific meaning in the vocabulary of marketers. A product can be a tangible item, a service, or an idea but above all it is the result of an exchange. The product is the foundation of the marketing mix of product, price, promotion, and place.

Products fall into two basic categories of consumer and business products. Subsets of consumer products include convenience products (inexpensive, casual purchases made with little effort); shopping products (more expensive items requiring research and comparison); specialty products (items for which there are few substitutes); and unsought products (products not actively sought by the buyer). A product may be part of a product line (closely-related items) which is likewise part of a product mix. A product mix consists of all the products sold by the organization such as Campbell Soup's product mix of canned and…...

Part 2: A manufacturer of computer chips has been unable to convince her dealers to give her the names and addresses of the end consumer. She understands CM and wants to implement a plan that includes both the dealers and the end users. Define an approach that the manufacturer can take to build a CM environment that provides optimal flow of all relative information in support of the company-consumer relationships. The response should take into account the company's culture, size, structure (functional, brand alignment, geographic, account management, industry category, matrix, by customer), technology, and processes.

The manufacturer needs to realize that the relationship of the dealer to their customers can and should be considered part of their value as a member of the distribution channel. The value-add then of the dealer is in nurturing and assisting with the development of these relationships including understanding their unmet needs to ensure manufacturers create…...

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References

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.   (Accessed April 13, 2008).http://www.proquest.com 

Andreas Birnik, Cliff Bowman. (2007). Marketing mix standardization in multinational corporations: A review of the evidence. International Journal of Management Reviews, 9(4), 303-324. Retrieved April 20, 2008, from ABI/INFORM Global database. (Document ID: 1388991701).

Constantinides (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal of Marketing Management, 22(3,4), 407-438. Retrieved April 20, 2008, from ABI/INFORM Global database. (Document ID: 1057129551).

Terry Grapentine (2006). MARKETING MIX. Marketing Research, 18(1), 4-5. Retrieved April 21, 2008, from ABI/INFORM Global database. (Document ID: 1035196971).

At the same time the social awareness is increasing in terms of its viability as a rescue product in case of any battery failure.
Technological Environment:

The renewable energy products are gaining popularity in developed countries. The technology used in the product is using sunlight to transform it into solar energy for chagrining battery. Therefore it is an advanced technology. The usage of solar technology as well as the presence of secondary input through the car lighter is evident that product is designed using the latest technology. The technological environment of the product is rapidly chaining and improvements are incorporated. The product should be analysed periodically for advanced features.

Environmental Environment:

The environmental aspects of the product are most favourable in terms of the product usage and technology used to manufacture the device. The product is considered as a contributor to the efforts of promoting renewable energy alternatives at small scale usage. The…...

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Bibliography:

Amazon, 2011, SOLAR POWER CAR PANEL BATTERY TRICKLE CHARGER 12V 1.5W, Retrieved From:  http://www.amazon.co.uk/gp/product/fB002V9JEF0/ref=s9_simh_bw_p263_d0_i4?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=merchandised-search-9&pf_rd_r=AA95B12935CE4ADA9860&pf_rd_t=101&pf_rd_p=368716567&pf_rd_i=248877031 

Gitman, LJ, & McDaniel, CD 2008, the future of business: The essentials, South-Western Pub, USA.

Go Outdoors, nd, Ring Solar power battery maintainer, http://www.gooutdoors.co.uk/solar-maintainer-p178539

Guffey, ME & Loewy, D 2012, Essentials of business communication, South-Western Pub, USA.

Impact of Digital Marketing on Consumer Buying Behavior for Tesla Vehicles

Introduction

In the rapidly evolving digital landscape, companies are increasingly leveraging digital marketing strategies to reach and engage potential customers. Tesla, a leading electric vehicle manufacturer, is no exception, utilizing a robust digital marketing arsenal to influence consumer purchasing decisions. This literature review examines the impact of digital marketing on consumer buying behavior specifically for Tesla vehicles, exploring various channels, tactics, and psychological factors involved in the process.

Digital Marketing Channels

Tesla's digital marketing efforts span a wide range of channels, including:

Website: Tesla's website serves as a central hub for product information,....