As part of the research triangle, Raleigh has a significant portion of its population that fits the target market. For the Farmery to succeed, it only needs to capture a small portion of the market share. This is especially true because the store has a small footprint, and has the flexibility to set up on vacant lots without the costs of either renting or developing fixed real estate. The Farmery therefore needs to focus on two or three key elements to ensure adequate market penetration.
The first of these is location. Let it not be understated that location, location, location is critical to the success of any retail business. Because food is not normally something that people are willing to travel more than a few miles for, it is important that the Farmery target a neighborhood where there is a high concentration of individuals that fit the target market. There…...

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Works Cited:

Falk, T. (2012). Detroit turns shipping containers into condos. Smart Planet. Retrieved December 4, 2012 from  http://www.smartplanet.com/blog/bulletin/detroit-turns-shipping-containers-into-condos/5900 

Food Marketing Institute. (2012). Supermarket facts. Food Marketing Institute. Retrieved December 4, 2012 from  http://www.fmi.org/research-resources/supermarket-facts 

Greene, B. (2012) the Farmery. Kickstarter.com Retrieved December 4, 2012 from  http://www.kickstarter.com/projects/farmery/the-farmery 

Imlay, T. (2006). Challenges in today's U.S. supermarket industry. Microsoft. Retrieved December 4, 2012 from http://msdn.microsoft.com/en-us/library/aa479076.aspx

Marketing Strategy

The best marketing strategy will to coordinate efforts with all products that are spin offs of the movie. y creating a joint marketing strategy, all producers will benefit because all the products are really selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead as part of the Transformer franchise. Thus, it is important to create a concise and coordinated marketing message. For example, if the movie is targeted towards adults but other products are targeted towards grade school kids, the marketing strategies will work against each other. Instead, the franchise as a whole needs to market the entire image towards a particular, targeted market. In this case it will be towards those individuals who grew up with, and are therefore familiar with, the Transformers. Namely, males between the ages of twenty-five and forty. This is also one the main…...

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Bibliography

Holt, Mark, Mark Walker. (2003): Games that Sell! New York: Wordware Publishing, Inc.

Peuter, Greig, Nick Dyer-Withford. (2003): Digital Play: The Interaction of Technology, Culture, and Marketing. Sydney: McGill-Queens University Press.

Production Description
The product is a line of bake-at-home doughnuts. The name of the product is YoNuts, meaning "Your Doughnuts", because this might be the first time that a company has marketed doughnuts that you can make at home yourself.  The logic of the product is simple.  First, everybody loves doughnuts.  We can have fun with this, having a tagline like "Not just for cops anymore" or something like that, but the reality is that doughnuts are one of the most popular snack foods in America, the retail doughnut industry worth around $13 billion annually (IBIS World, 2014).  This includes both shops and doughnuts sold in grocery stores as well. IBIS estimates that the overall doughnut market has nearly 9000 competitors, ranging from small hipster doughnut shops like the trendy Voodoo Donut in Portland to giant chains like Krispy Kreme, Dunkin Donuts and Tim Horton's.  The packaged doughnut market is based…...

Unlike most television series which wait until the entire series is filmed and aired before they release it on DVD, Glee has already released its first season on DVD, despite the fact that they have not yet completed filming the second season. This strategy supports increased sales volumes due to the following reasons:
It allows the Glee fans to immediately purchase the DVD and view any episode they missed or simply review the series or the episodes they liked

It allows the Glee fans to begin collecting the series on DVD, which also supports the popularity of the show.

Another reason as to why it is estimated that the sales of the Glee DVDs would register high volumes is pegged to the soundtracks used in the filming of the series, namely the songs the students in the glee club sing. These are popular songs, listened and appreciated all over the world. They…...

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Reference:

Longam Dictionary of Contemporary English, Online Version,   / last accessed on May 13, 2011http://www.ldoceonline.com 

On the other hand, iMac is performing relatively great from AMD in terms of a number of things like cost effectiveness, quality and advertisement. In the next section, we will talk about the marketing mix which usually called marketing communication mix.
Marketing Mix of iMac

Marketing mix essence is the most important essence underlies in marketing communication. Through the mix the researcher analyze the operation management of an entity along with its consumer choice and specification (Salas, 1992). There are 4 elements comes under the umbrella of marketing mix which predominantly are

Product

Basically a product is an ending process of an organization. The product of Apple Inc. is remarkable in terms of quality and reliability, but there is a need to enhance the quality of the product more to make this brand more powerful.

Price

Price is the thing on which the consumers emphasize a lot. The buying power of every individual is always…...

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References

Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications

Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications

Baker, J (2007), the Marketing Book, Curtin University of Technology Publications

Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications

Products and Services for Internet Cafe
This is a paper that outlines a business plan for setting up an internet cafe, describing the industrial trend of the products and services available for the cafe. It uses 5 sources in MLA format.

PRODUCTS AND SERVICES DESCRIPTION

usiness Nature

The following is a business plan for an Internet Cafe -- AC Cafe. Unlike ordinary computer business, the genre of this business will belong to the entertainment industry. The products and services include Internet access for browsing, computer games, chatting, office work and beverage services. Instead of merely providing Internet Cafe services, the business will differentiate itself from competitors by providing a cafe atmosphere like those of a hip joint while providing Internet services. Hence, food stuff would be provided on the one side of the cafe while on the other side, computers will be placed in triangular tables to compensate for physical and virtual interaction by…...

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Bibliography:

1. Khalil Abdullah / Staff Writer of The Dallas Morning News, Friday's, Dave & Buster's plan international growth., The Dallas Morning News, 02-18-1998, pp 2D.

2. "Hard Rock Cafe International Releases Mid-Year Financial Results; Sales Up 5% and Operating Profits Up 18%." PR Newswire Issue: Sept 8, 2000

3. Corinne Simon, Cafe offers UF students gateway to computers., University Wire, 09-08-1998

4. Hard Rock Cafe International Teams Up With Liquid PR Newswire March 14, 2001

The ability to create a makeup palate that is suited to the consumer's specific beauty needs, to create a unique image of beauty that is healthy and an enhancement of one's natural beauty should be the focus of a redesigned Avon site.
Conclusion

Avon is a classic product in the United States -- someone in 'your' family may have sold Avon, long ago. Although door-to-door sales is no longer lucrative, and unlikely to be accepted in China for higher-end goods, selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon and to capitalize upon the mania for customization and goods tailored to 'your needs.' This is one way to use American individualism yet give it a Chinese spin by stressing the need for make up to suit one's skin tone and enhance but not alter one's appearance. The company website for…...

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Works Cited

Avon brands. (2009). Avon. Website. Retrieved August 15, 2009 at  http://www.avoncompany.com/brands/color.html 

Avon China. (2009). Avon Website. Retrieved August 15, 2009 at  http://www.avon.com.cn/PRSuite/home_page.page 

Avon product history. (2009). essortment. Retrieved August 15, 2009 at http://www.essortment.com/all/avonproductshi_risn.htm

Changing Chinese buying habits. (2008, February 20). Export News. Retrieved August 15, 2009

MAKETING
Discuss product service terms current target market demographics U.S. Census Data. 2.Determine product service declining popularity. Be include information social, demographic, ethnic markets; economic technological factors; political legal factors; competitive factors.

Product description

The market for bottled water in the U.S. has been experiencing a steady decline in growth as a result of huge awareness campaigns that are conducted to curb consumer demand. This is in contrast to other parts of the world where the popularity of bottled water is continuing to increase by 6.7% each year which is reported by the Beverage Marketing Corporation (2008)

as the smallest increase experienced in the last 10 years. The U.S. used to be the largest consumer of bottled water but in the latest years, there has been a shift towards preference of tap water rather than bottled water Institute, 2012()

The Beverage Marketing Corporation (2008)

states that 54 per cent of the American population drinks bottled water…...

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References

Beverage Marketing Corporation. (2008). The 2007 Stats. New York, NY: Beverage Marketing Corporation.

Central Intelligence Agency. (2012). World Factbook: India Retrieved October 3rd, 2012, from  https://www.cia.gov/library/publications/the-world-factbook/geos//in.html 

Ferrell, O.C., & Hartline, M. (2010). Marketing Strategy. Mason, OH: Cengage Learning.

Institute, W. (2012). Bottled Water Demand May Be Declining Retrieved October 3rd, 2012, from http://www.worldwatch.org/node/5878

DC Marketing
Marketing Overview for DC/DC Converter

Product Description

The product being marketed is a DC/DC converter built to receive an input of twenty volts (20V) and produce an output of twenty-four volts (24V). This could be used in many applications; any device or equipment setup where a specific component or element requires 24V to operate but the battery source produces a fixed output of 20V would require a converter such as the product being offered.

Customer Description and Market Size

The precise type of customer depends on the scale of the switch converter, and it would be possible to develop two or more products with different physical sizes and efficiency levels; smaller switch converters are utilized as integrated components of many electrical device -- i.e. they would be built into the device by the manufacturer and never directly seen or utilized by end consumers, like converters in computers, cell phones, and more -- while…...

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References

DigiKey. (2012). DC/DC Converters. Accessed 22 April 2012.  http://search.digikey.com/us/en/cat/power-supplies-board-mount/dc-dc-converters/4325599?k=dc%20dc%20converterss

Appliance Marketing Plan
Worksheet

Product & Mission Statement

Product Description: MicroGrill is a modern microwave oven using convection with the availability of a grill.

Given Mission Statement: We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.

Feature (Example): Compact and sleek design

How this supports the mission statement: Making the appliance much easier to store and use in a wider variety of kitchens, both large and small.

Feature: Multi-faceted capabilities

How this supports the mission statement: This empowers the consumer to be able to use a single unit for a wider variety of purposes. The consumer has to buy less appliances by enjoying the multifunctional design of the product.

Feature: Innovative technology

How this supports the mission statement: The increased speed of cooking with a convection oven helps save consumers time, allowing them to enjoy more of their days while taking advantage of the latest innovations in technology.

Feature: Grilling functionality

How this supports…...

New Product: Debut to Target Market Developing and refining a new product is an exciting time, particularly one that fulfills a clear and present need of consumers all over the world. Introducing a new product to the world is even more exciting, especially if that product has done well with test markets. Introducing a new product to existing and new markets requires strategy and motivation in order to get the product into the hands of the people who are going to use it, love it and tell their friends. The key to doing this successfully is to truly understand your product and to promote it to the target markets using proven strategies for both sales and marketing.
Product Description
This product was born out of the fact that the world of business, sports and entertainment has evolved at a rapid pace and continues to each day, and for the average professional, it can…...

product is a software application that gathers information from consumers via credit and debit card purchases. This information is then used to predict future purchases. This application is basically an extension of the buyer predictive software that is used by many online retailers already, except that is uses a broader purchasing pattern, giving more data points when compared with current applications on the market. Where Amazon might use past Amazon purchases to predict future purchases, this software would use all debit and credit purchases, thereby improving its predictive power.
This application is useful for retail marketers. These marketers will benefit from the app's predictive power, as it will help them to better target customers. The software, therefore, increases the efficiency of advertising as measured by return on investment. This benefit is superior to existing similar applications on the market because there are more data points, from multiple vendors. This provides…...

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References

Bradbury, D. & Anderson, T. (2013). Big data and marketing: An inevitable partnership. The Guardian Retrieved November 25, 2013 from   eMarketer. (2013). U.S. total media ad spending inches up, pushed by digital. eMarketer. Retrieved November 25, 2013 from  http://www.emarketer.com/Article/U.S.-Total-Media-Ad-Spend-Inches-Up-Pushed-by-Digital/1010154 http://www.theguardian.com/technology/2013/oct/16/big-data-and-marketing-an-inevitable-partnership 

Pearson, S. (2009). Taking account of privacy when designing cloud computing services. Labs HP . Retrieved November 1, 2013 from  http://www.gtsi.com/files/6713/6355/4960/HP_Lab.pdf 

Read, M. & Arabee, Z. (2011). Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds. Symposium on Information & Computer Sciences. Retrieved November 1, 2013 from  http://eprints.sunway.edu.my/115/1/ICS2011_16.pdf 

Spiegel, Y. (2013). Commercial software, adware and consumer privacy. Tel Aviv University. Retrieved November 1, 2013 from  http://y2007.recanati.tau.ac.il/~spiegel/papers/adware.pdf

product of fireproof and soundproof paint. The product protects against oxygen reaching burnable a material so it would protect a home against fire. In addition, and what separates our product apart from the competition, is that our paint has the ability to proof a house against outside sound pollution. The majority of our product will be sold in home improvement stores throughout the nation. In addition, our company will maintain an online presence which will allow customers to buy directly from the paint source.
Our unique paint product will work as a fire retardant by having the chemical compound aluminum hydroxide. When heated, this compound forms aluminum oxide and releases water in the process. This chemical reaction absorbs heat while cooling the surface and releasing water on the fire. What is completely new is that our paint will also possess soundproofing ability. It will work by attenuating airborne sound waves…...

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Sources:

Ahmad, I., Russel, J., and Abou-Zeid, A. 2006. Information technology and integration in the construction industry. Construction Management and Economics. 13(2).

Brock, T. 1965. Communicator-recipient similarity and decision change. Journal of Personality and Social Psychology. 1(6): 650-4.

Ghosal, S. 2011. Paint prices soar on higher input costs. The Economic Times.

Marketing
Coffee Cups

here are 2855 locations in NYC alone that sell you coffee cups. o list all these stores -- sometimes duplicated -- would take a volume alone. he following is therefore a summary of some key places that sell coffee cups -- otherwise called mugs, the general price of these (usually ceramic) coffee cups; the details of these coffee cups; and descriptions of outstanding logos and/or designs.

As the Huff Post New York (2012) remarks: "Coffee cups in New York are as varied as the Big Apple" (http://www.huffingtonpost.com/2009/07/13/coffee-cups-in-new-york-a_n_230644.html). For the first three decades it was the iconic polystyrene or paper Greek-themed "Happy to Serve" coffee cup that has now been converted into ceramic. In the mid-1990s, the environmentally friendly Starbucks-style cup rushed into style usually accompanied with sipping lids and cardboard sleeves. All of these are free; you paid for the drink of course. You find these cups at most NYC…...

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TSA screener at JFK 'hurled hot coffee at American Airlines pilot who told her to stop swearing' Mail online. dailymail.co.uk  http://www.dailymail.co.uk/news/article-2124997/TSA-screener-JFK-hurled-hot-coffee-American-Airlines-pilot-told-stop-swearing.html 

Nyc Coffee Cups

 http://www.cafepress.com/+nyc+coffee-cups

In summary, this exercise showed that quality management is much more integrative and synchronized in nature. Quality cannot be dictated into an organization; it must become part of its culture, and it is apparent from this balsa wood glider that the organization producing them is lackadaisical in their commitment to the principles mentioned in this analysis.
eferences

Foster, ST & Gallup, L 2002, 'On functional differences and quality understanding', Benchmarking: An International Journal, vol. 9, no. 1, pp. 86 -- 102

Galbreath, J & ogers, T 1999, 'Customer relationship leadership: a leadership and motivation model for the twenty-first century business', The TQM Magazine, vol. 11, no. 3, pp. 161 -- 71

Kraines, GA 2001, 'Are you L.E.A.D.ing your troops?', Strategy & Leadership, vol. 29, no. 2, pp. 29 -- 33.

Kruger, V 2001, 'Main school of TQM: "the big five," The TQM Magazine, vol. 13, no. 3, pp. 146 -- 55.

Parasuraman, A 2002, 'Service…...

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References

Foster, ST & Gallup, L 2002, 'On functional differences and quality understanding', Benchmarking: An International Journal, vol. 9, no. 1, pp. 86 -- 102

Galbreath, J & Rogers, T 1999, 'Customer relationship leadership: a leadership and motivation model for the twenty-first century business', The TQM Magazine, vol. 11, no. 3, pp. 161 -- 71

Kraines, GA 2001, 'Are you L.E.A.D.ing your troops?', Strategy & Leadership, vol. 29, no. 2, pp. 29 -- 33.

Kruger, V 2001, 'Main school of TQM: "the big five," The TQM Magazine, vol. 13, no. 3, pp. 146 -- 55.