Proctor and Gamble Strategic Case Study Company
Clearly, the four major ways P&G will succeed is to continue with its focus while leveraging its scale through a retail-trade strategy, the top down branding strategy also including consumer cohorts, and KM as part of systemic leadership strategies. P&G moved successfully from a company in which it had a high commitment to innovation, but was monolithic as a culture, and therefore slow to innovate; to a company that is now seen as one of the top, world-class innovators participating in the global marketplace.