language is defined by a unique grammar, every culture and society is also defined by a unique visual grammar. his latter is usually much less obvious even to the "natives" of a culture. One reason for this lack of transparency of visual grammar is that it is not explicitly taught in the same way that linguistic grammar is. Another reason that the visual grammar of any society is less obvious to its members is that there is not necessarily a single correct reading. Linguistic grammar is a cultural phenomenon that exhibits a high level of consensus. As such, it serves as a model for those aspects of culture over which the individual has very little control and yet are individually highly significant.
Individuals may vary in their choice of vocabulary; however, they rarely disagree fundamentally on how a sentence should be constructed. Another way of expressing this idea is that…...

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The increase in female workforce participation seems to be connected with the decline in the total fertility rate. The rise in labor force participation of women of childbearing age is notable. The labor force participation rate of those aged 25-29 increased markedly, from 32% in 1970 to 68% in 2007. Among those age 30-34, it also increased substantially, from 40.8% to 53.6% in the same period. [footnoteRef:10] [10:  http://thegrandnarrative.com/2008/08/29/korea-as-a-social-laboratory-the-impending-depopulation-crisis/ ]

Advertisements are written in the language of those who will consume the products and services that are being sold. Or rather in the languages of those who will consume the products and services that are being sold.

This means at the most basic level that the language itself must be understood. But at least as importantly, the grammar of symbols and signs must be readable to those who look, and see.

Based on the image, one would believe that housework is nothing but a minor obligation that hardly even interferes with paying attention to children and pets.
As Friedan argues, that entire image was a false one that was designed to convince women that they could easily enjoy all of the new social and political freedoms of the modern age while simultaneously fulfilling their traditional homemaking responsibilities harmoniously and without any difficulty. The reality was very different, and as Friedan points out, that discrepancy was also the source of much anxiety, self-doubt, and even clinical depression in women. In reality, housework is hardly a minor chore; it requires considerable effort and it is time consuming and often dirty.

Unfortunately, this cultural narrative was tremendously harmful to the self-esteem of women at the time. They were faced with the so-called "traditional" wifely obligation to fulfill their homemaking duties while at the same time…...

Print Media is dead 'Print Media is dead'
Since time immemorial, the world of business has been continuously producing goods and services that can meet the customer's requirements and demands. In this regard, marketing and promotion of the goods and services has been considerably a vital source of communication that can fill the gap between the target audience and the corporations. Organizations employed different and diverse types of mediums and channels for their marketing and advertising to be effective and valuable. The very popular and traditional marketing medium initiated from print media that moved on to different other sources such as television, radio, digital, online marketing and so forth over the course of period (Jenkins, 2006).

Marketing and advertising through print media (which include newspapers, magazines) is one of the traditional and conventional methods that have been widely used by the enterprises for several years, in fact decades. However, as time has…...

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References

Biagi, S. 2011. Media Impact: An Introduction to Mass Media. 10th Edition. Cengage Learning, Boston, USA.

Carroll, B. 2010. Writing for Digital Media. Taylor & Francis, New York, USA.

Entrepreneurs, 2012). Print is Dead? Not so Fast. Forbes. Viewed December 1, 2012:  http://www.forbes.com/sites/thesba/2012/06/28/print-is-dead-not-so-fast/ 

Hooper, M. 2012. Who says print is dead? The Guardian. Viewed December 1, 2012:  http://www.guardian.co.uk/media/2012/jun/03/who-says-print-is-dead

Advertisements for the Same Product
Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company's products and/or services to probable customers. In most cases, medium and large companies use advertisements to promote their products and/or services while focusing on creating assumption among customers that will lead to purchase. While companies use advertisements to market their product and/or services, advertisements of the same product may vary depending on various factors. This difference is characterized by varying language, images, and sounds that focus on making the product desirable and appealing.

Considerations When Designing Advertisements

Generally, big companies or businesses utilize advertisements in attempts to reach markets and target audience through product appeal. Advertisements are…...

Indeed, Rodrigue was very pleased to be commissioned in this way. Another artist who followed this trend was Yuri Gorbachev, painting the bottle during the early 1990s. After this, the artist created a "Christmas present" for tolichnaya. This proved so successful that the company retained this artistic service on a yearly basis. Many of these ads have found their way into collectors' homes, where they are framed and displayed. In this way, the boundaries between art and advertising have blurred even further.
The success of such advertisements, along with the associated respect for the artists involved, is indicative of consumer reaction to such advertising. The reason for this is ascribed to the qualities of fine art: the quality, strength and emotion associated with art is communicated to the product being advertised, which finds its way into the consumer heart and mind on a multiplicity of levels. Using art in this…...

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Sources

AbsolutAd.com. (2003). From the Fine Art of Advertising to the Advertising of Fine Art.  http://www.absolutad.com/absolut_about/history/advertising/ 

Admedia Solutions Ltd. (2007). Magazine Advertising Trends - the story so far. http://www.myadbase.com/cgi-bin/guide.cgi?page=magazine_adverts_trends

Tarateta, Maja. (2001, April). Advertising & Art: A modern-Day Marriage. Art Business News.  http://findarticles.com/p/articles/mi_m0HMU/is_4_28/ai_73063938

During 2006, according to the accountants P. wC, global newspaper advertising revenues increased 4%. They increased by 15.6% during r the past five years. "Hidden within those figures is the fact that newspapers - the 2nd largest advertising medium after TV - are actually larger than the combined advertising value of radio, cinema, magazines and the Internet"
. By 2010, according to P. wC predictions, the global advertising market will increase by 6.2% to $525bn ([pound]265bn), a growth of $111bn ([pound]56bn). Newspapers are projected to capture 18.2%, second only to TV and the internet. Print (newspapers and magazines) is expected to capture 27.4% of that growth, an amount greater than projected for and the internet. O'eilly also reports:

According to the UK research company TGI, newspaper readership has grown by 2.1 per cent over the past five years, with readership among 15- to 24-year-olds growing by 6.9 per cent and readers…...

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REFERENCES

Analyst Speak: Online editions' impact on print newspapers. (2007). Retrieved New Media Age.

Centaur Communications Limited. December 13, 2009 from HighBeam

Research:

 

This makes using the Internet much more desirable for advertisers, who may soon be unwilling to advertise in newspapers at all, especially as the current age demographic of news readers begins to taper off with the inevitable consequences of aging.
Of course, it could be argued that people have always had access to free content in the form of libraries, which did not result in the demise of paid, print media. The convenience of reading a book, however, has become less of a factor as laptops grow more streamlined and because of innovations like Amazon's Kindle, which enables users to access printed content on a small, easily transported computer device. In fact, even libraries themselves are becoming more digitally-based, as college students can research journals online from their dorm bedrooms, and many academic journals, facing small subscription pools and high costs of production, are shifting to an online format.

The issue…...

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Works Cited

More Americans turning to the web for news." (1 Mar 2008). Reuters. Retrieved Jul 9, 2008 at  http://www.reuters.com/article/technologyNews/idUSN2824760420080301 

Greenspan, Brian, Theodore Olsen, & Brian Tierney. (28 Apr 2008). "The future of print media:

How to adapt to the digital age." Global Conference 2008. The Milken Institute. Retrieved Jul 9, 2008 at  http://www.milkeninstitute.org/events/gcprogram.taf?function=detail&eventid=GC08&EvID=1356 

Nakashima, Ryan. (7 Jul 2008). "Digital threat prompts movie industry downgrade." AP News

Captain Morgan Black Spiced Rum advertisement in the recent issue of Miami New Times is dark. A black candle on a black candlestick smolders in the air, presenting one of only three traces of light colors via its cream colored smoke, billowing about. Directly above it, the white phrasing of "Introducing a darker, bolder spiced rum" leaps out at the viewer, in stark contrast to the opal shades that characterize the rest of the advertisement. The final light shade on the ad, the label for the bottle of Captain Morgan Black Spiced Rum, displays a grinning, sword clutching captain standing on a barrel mounted atop the distant cliffs of some shore. Other than the warm, reddish tinged liquor cooling on a couple of ice cubes in a transparent glass, everything else depicted in this ad is black. The table containing the bottle, the glass and the candle is black,…...

Print ads brochures popular forms marketing communications billboards, banners signs overlooked. Briefly discuss advantages disadvantages billboards, banners signs. Question 2-5 Finding good sales reps a difficult time-consuming task.
Advantages and disadvantages of billboards, banners and signs

One advantage is that they usually attract attention since they are placed where they can be seen by many people. In most situations, whether the people like it or not, they will be forced to view the advertisement. This creates some impact of the advertisement Schmit & Kaiser, 2004()

The second advantage is that they can reach a larger population of people as a result of the advertisement being viewed by many people who regularly use the routes where the advertisement has been placed.

One disadvantage of using billboards, banners and signs is that it is extremely difficult to measure the effectiveness since even though they can reach a large audience, it does not translate to the…...

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References

Maxwell, S., Reed, G., Saker, J., & Story, V. (2005). The Two Faces of Playfulness: A New Tool to Select Potentially Successful Sales Reps. The Journal of Personal Selling and Sales Management, 25(3), 215-229.

Millar, C.C.J.M., & Choi, C.J. (2003). Advertising and Knowledge Intermediaries: Managing the Ethical Challenges of Intangibles. Journal of Business Ethics, 48(3), 267-277.

Raju, J., & Zhang, Z.J. (2005). Channel Coordination in the Presence of a Dominant Retailer. Marketing Science, 24(2), 254-262.

Schmit, T.M., & Kaiser, H.M. (2004). Decomposing the Variation in Generic Advertising Response over Time. American Journal of Agricultural Economics, 86(1), 139-153.

advertisement become an offer, one of the three elements requisite for the formation of a contract between the offeror and offeree? What special rules govern the sale of goods online, and, if this point is reached, at what point does a contract exist between the website (offeror) and the purchaser (offeree)? If, indeed an enforceable contract is formed between an online offeror and a purchaser/offeree, what remedies are available in the form of damages if that contract is breached? The case of Todd v. Foodmart calls upon us to determine an answer to all three of these questions, to decide whether Foodmart's advertised sale of discontinued chocolate sauce was an offer, whether Todd entered into an enforceable contract with Foodmart for the purchase of chocolate sauce at the advertised sale price, and whether Todd can recieve damages for breach of that contract when Foodmart refused to deliver the chocoalte…...

advertisements for Harley Davidson both have the overall message that Harley Davidson's are for rebellious individuals and that societies rules do not apply to the Harley Davidson owner.
The text of the first ad, "in some circles, paisley and florals have yet to catch on" sets the tone for the ad and also conveys the meaning. Firstly, the text has an air of importance to it as well as an air of indifference. The "in some circles" is patronizing and suggests that these 'some' are not as good as the rest. The humor associated with 'paisley and florals' takes the edge of this patronizing feel, so that overall the text has a humor that means it is not to be taken too seriously. This creates a humorous and ironic tone to the ad. This text, without the picture, also captures the meaning of the ad. These 'circles' that haven't caught…...

However, on an emotional level, a woman who wanted a mild soap and was concerned about the aging effects of her current product might feel motivated to choose Palmolive.
TOPIC 2: Famous bios & thesis statements

A politician: Barak Obama changed what most pundits thought was possible for an African-American to accomplish in the modern political era: he was elected president. The combined crisis of the worldwide financial meltdown and the loss of confidence in American military power due to the conflicts in Iraq and Afghanistan had an undeniable impact in the success of Obama's campaign. But his personal charisma combined with his savvy use of the Internet for fundraising and populist appeals also had a strong influence in propelling him to victory.

A movie star: George Clooney skyrocketed to fame playing a sexy doctor on the popular television soap opera ER. However, he used his fame to build a career beyond…...

advertisements are specifically designed to lure select audiences -- such as the use of Joe Camel to entice youth to smoke. The article "Racial and Gender Biases in Magazine Advertising" concerns a study that looked at whether or not this problem with stereotyped advertising has grown. Are the racial and gender biases in magazine advertisements increasing, and, if so, to what extent? To determine the answer, authors S. Plous and Dominque Nepture of Wesleyan University conducted content analyses of ten years of fashion advertisements geared toward white women, black females or white men. In total, 1000 ads were studied that ran in 1985 to 1994 publications. The researchers found a) except for black females in white women's magazines, African-Americans were underrepresented in white magazines; b) female body exposure was greater than male body exposure, and white female body exposure rose significantly during the ten years; c) white women were…...

it's like Bordo's example, "A black man jogs down the street in sweat clothes, thinking of the class he is going to teach later that day; a white woman passes him, clutches her handbag more tightly, quickens her step; in her eyes, the teacher is a potentially dangerous animal" (Bordo 134). This is almost exactly how North Koreans will perceive Americans after seeing this picture. American soldiers could be going to North Korea thinking about how they are going to help the North Koreans by opening new schools and hospitals. But looking at the image, the North Koreans will only see us as potentially dangerous animal, ones that would hurt them at their earliest convenience.
In 2006 National Geographic aired a special program "National Geographic: Inside North Korea." It is a living example of the power of propaganda. It showed little kids singing a song about killing Americans. In one…...

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Works Cited

Bartholomae, David and Anthony Petrosky, eds. Ways of Reading: An Anthology for writer.

8th edition. Boston: Bedfors/St. Martiri's, 2008. Print

Bordo, Jane. Beauty (Re)discovers the Male Body. Bartholomae and Petrosky. 130-76. Print

"Anti American propaganda from North Korea." Oriens Magazine Trend. Web. 14 Oct 2010. http://theoriens.com/anti-american-propaganda-from-north-korea

In the Calvin Klein jeans ad, it is he who is chased and who resists and fends off the female. The imagery is opposite to that of typical gender roles, in which female sexuality is restrained. The man's body is toned, muscular, and hairless. Even if he were more interested in the female behind him, he controls his passion admirably.
The Calvin Klein advertisement allows the female to unleash a deep sexual hunger. Her open mouth, biting action, wet hair, and grabbing motion all show she possesses an animalistic hunger and passion. The wet hair increases the elemental, wild feel of the advertisement. The background is a nebulous dark area, allowing the viewers to imagine any kind of scenario and put themselves into the ad. Target audiences will relate to the imagery on multiple levels: perceiving Calvin Klein "Double Black" Jeans as intensifying a man's innate sexuality and creating desire…...

1. Analyze a persuasive speech given by a political leader and evaluate the effectiveness of their rhetoric.
2. Examine an advertisement or commercial and analyze the rhetorical strategies used to sell a product or service.
3. Compare and contrast the rhetorical techniques used in two different speeches on a similar topic.
4. Analyze a controversial public figure's use of rhetoric and how it influences public perception.
5. Investigate how social media influencers use rhetoric to persuade their audience.
6. Evaluate the effectiveness of rhetorical techniques used in a famous courtroom speech or closing argument.
7. Analyze the use of rhetorical devices in a piece of literature....

Integrating digital marketing strategies can greatly enhance the effectiveness of traditional marketing methods by expanding the reach and impact of marketing campaigns. In the MBA marketing research paper, some key ways in which digital marketing can complement traditional methods include:

1. Targeted Advertising: Digital marketing allows for highly targeted advertising based on demographics, interests, and online behavior. By combining traditional advertising methods with digital targeting techniques, businesses can reach highly specific audience segments, leading to more effective campaigns.

2. Data-driven Insights: Digital marketing provides access to real-time data and analytics that can be used to measure campaign performance and optimize marketing strategies.....

Print Media's Influence on Mumbai's Tobacco Industry

Introduction

Print media has played a significant role in shaping the landscape of Mumbai's tobacco industry. Through advertisements, editorials, and investigative journalism, print publications have influenced public perception, government policies, and industry practices. This essay will explore the multifaceted impact of print media on the tobacco industry in Mumbai.

Advertisements and Perception

Print advertisements have been a mainstay of the tobacco industry's marketing strategies. Eye-catching visuals, evocative slogans, and celebrity endorsements have permeated Mumbai's print media, creating a favorable image of tobacco consumption. These advertisements have normalized smoking, portrayed it as glamorous, and reinforced the belief that....