Pricing strategy needs to take into account a number of different factors. These include the costs of production, the positioning of the product, competitive pricing, and the customer's willingness to pay. Selling Chapman's ice cream to the United Arab Emirates is going to take into account some of these more than others.
With respect to cost of production, there are two factors that need to be taken into consideration. The first is the cost of production and the second is the cost of distribution. Costs of production are high. Factors include the cost of milk, which is protected in Canada and therefore higher than in many competing countries, and the high cost of Canadian labour. Since Chapman's uses premium ingredients, the conclusion is that the factor cost of production is high. The market in the UAE for specialty ice cream is relatively small, so there is no real opportunity to make…...

Pricing Strategy and Channel Distribution
Pricing Strategy .

Pricing Tactics

Legal and Ethical Issues elated to the Pricing Tactics .…

Marketing Distribution Channel Analysis

Distribution Strategy Fitting Marketing Objectives & #8230

In this case, Atlantic Computers has a plethora of various pricing strategies available to use for its interesting new server. The server has a unique software component which if it is installed with the server as a package then the server becomes extremely more productive in processing certain computing tasks. In fact, for some users the software used in conjunction with the server can perform as well as four servers from a competing vendor. This position represents the source of the pricing dilemma. The company can used a traditional cost-plus pricing structure or they could focus on value pricing. It is recommended that server and software price be set roughly at a level that would be slightly less than three of the competitor's systems. Furthermore,…...

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References

Iacobucci, D. (2011). Marketing management: 2010 custom edition. Mason, OH: South-

Western C-ngag? Learning.

Pricing strategy for our new product is going to be penetration pricing. This strategy involves undercutting the competition on price in order to win market share. Undercutting does not necessary mean that the firm with follow a cost leadership strategy, but it implies that the firm will price below the prices of competing products with similar attributes. A penetration pricing strategy implies that the firm will maintain the low price in order to build market share. The price may be raised at a later date when the product has an established share of the market, signaling an end to the penetration pricing strategy.
Value pricing is a tactic that can be used. Ultimately, the pricing strategy needs to convey to the consumer that this product is a good value relative to similar products that are on the market. Baker (2009) notes that value pricing both "offers the firm the ability to…...

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Works Cited:

Baker, R. (2009). Pricing on purpose: How to implement value pricing in your firm. Journal of Accountancy. Retrieved November 11, 2011 from  http://www.journalofaccountancy.com/Issues/2009/Jun/20091530.htm 

Inc. Magazine. (2011). Penetration pricing. Inc.Magazine. Retrieved November 11, 2011 from  http://www.inc.com/encyclopedia/penetration-pricing.html

Pricing Strategy and Distribution
Pricing and Distribution Strategy Analysis

The most critical series of decisions any company makes are which distribution channels and pricing strategies to rely on for each product or service they offer. Pricing is the most strategic factor in any marketing, supply chain and production series of decisions because they not only send a very clear message of market value, they also have an immediate impact on profitability (Dudick, 1989). The intent of this analysis is to determine and discuss the best possible pricing strategy for a new tablet PC that would compete directly with the Apple iPad. Second, the pricing tactics, legal and ethical issues, use of differential pricing is also discussed. Next a marketing distribution channel analysis is defined along with a description of how it fits the overall marketing objectives align with launching a new tablet PC.

Pricing Analysis for a Proposed Tablet PC

As pricing is the…...

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References

Dong-Qing, Y., & Liu, J.J. (2005). Competitive pricing of mixed retail and e-tail distribution channels. Omega, 33(3), 235-247.

Dudick, T.S. (1989). Pricing strategies for manufacturers. Strategic Finance, 71(5), 30-30.

Frazier, G.L. (1999). Organizing and managing channels of distribution. Academy of Marketing Science.Journal, 27(2), 226-240.

Gattorna, J. (1978). Channels of distribution conceptualisations: A state-of-the-art review. European Journal of Marketing, 12(7), 471-471.

Pricing Strategy and Distribution
Build-to-Order Netbook Marketing Plan

Pricing and Channel Distribution Strategies

The two most critical aspects of any marketing strategy are the pricing and distribution strategies, as they both underscore the branding, unique value proposition and position of products. Both have an immediate and multiplicative effect on the profitability and revenue growth of a product line and long-term, to an entire business. The intent of these sections of the marketing plan is to define the pricing and distribution channel strategies for the build-to-order netbook called Eleftria, which is the Greek word for freedom. In discussing the pricing strategy, the tactics, legal and ethical issues, and implications on brand value are discussed. In addition, the distribution channel analysis of the build-to-order netbooks is also provided. Included in this analysis is a description of how the distribution strategy fits the product and service, target market and overall marketing objectives of the company. As…...

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References

Zuhair Al-Obaidi, Mika Gabrielsson. (2002). Sales Channel Strategies in Export Marketing of Small and Medium Sized High Tech Companies. Journal of Euro - Marketing, 12(2), 5-27.

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Berger, A., Grigoriev, A., & van Loon, J.. (2011). Price strategy implementation. Computers & Operations Research, 38(2), 420.

Boyle, P., & Lathrop, E.. (2009). Are consumers' perceptions of price-quality relationships well calibrated? International Journal of Consumer Studies, 33(1), 58-63.

Pricing Strategy
How well does Apple create value for its market segments? Explain.

The way that Apple creates value for its market segments is by finding areas that are emerging, as a new way to incorporate technology into daily life. Where, there is an emphasis on implementing the latest technology with: changes in the industry and transpiring demand (to redefine how people are entertained). A good example of this can be seen with the I Pod. What happened was the company wanted to find a way to address changes that were taking place in way people were: listening to and downloading music. The I Pod was the first product to address this change, by offering consumers a way to download and listen to some of their favorite songs. At which point, the product would become the must have item for anyone, who is wanting to: listen to and record music in this…...

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Bibliography

Apple I Pods Promotional Strategies. (n.d.). ICM Media. Retrieved from:  http://www.icmrindia.org/casestudies/catalogue/Marketing/Apple%20iPod 's%20Promotional%20and%20Positioning%20Strategies-Marketing%20Case%20Study.htm

Apple Marketing Strategy. (2010). Vertigo Team. Retrieved from:  http://www.vertygoteam.com/apple_marketing_strategy.php 

Pricing Strategy. (2010). Entrepreneurship in a Box. Retrieved from:  http://www.entrepreneurshipinabox.com/1268/pricing-strategy-apples-case/ 

Moren, D. (2007). The Many Faces of Apples Advertising. Mac World. Retrieved from:  http://www.macworld.com/article/131075/2007/12/appleads.html

Pricing Strategy
I email files.

PICING

OVEALL COSTS

The initial set up and marketing costs in starting the business will be treated as capital costs and thus, they will not be considered in the determination of the product and service price. The cost to be considered in setting price will be:

Tire Purchase cost

Cost of tire shipment

Buildings lease hold cost entailing the office and store rents,

Sales and administration personnel costs,

Future costs of marketing, advertisement and promotional activities

Cost of market evaluation exercises

Legal fees and Licenses

Materials used in service provision

Factory running costs including Electricity, heating and lighting costs

Price Setting

To incorporate these costs a 25% markup price will be charged on the tires' shipment and purchase cost. This percentage will suffice to cater for the business operations and overhead costs. The mark up price setting will serve for normal demand trends in ordinary market (Kotler, 1997).

TEMPOAY PICE POMOTIONS

Temporary price promotions will be considered when there is low demand…...

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References

Kotler, P. (1997). Marketing Management: Analysis Planning and Control, 9th Edition. Englewood Cliffs, NJ: Prentice-Hall.

Marn, Michael, & Rosiello, R. (2004). Managing price, gaining profit. Harvard Business Review, 8(2), 378-390.

The focus on making patients the winners and allowing them to be the stars of the treatment programs is also what differentiates excellent branding in healthcare. Concentrating on making patients the center of the value chain is critical (Garland, 1993).
Postulate potential barriers to your talent plan for becoming a dentist.

My talent plan for becoming a dentist is aggressive, focused and will require nothing less than total commitment. I am confident my work ethic is strong enough and focus is definitely on the goal as well. The concern is about the pace of learning that will certainly accelerate throughout upper division courses, a point my advisors have made in discussions about the future of my talent plan. I realize I need to begin now to create the necessary foundations of alliances with professors, advisors, and upper classmen so I have a network of expert support to draw on so I…...

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References

Richard L. Clarke. (2007). Price Transparency: Building Community Trust. Frontiers of Health Services Management, 23(3), 3-12.

Keesling, Garland. (1993). Brand name changes help health care providers win market recognition. Health Marketing Quarterly, 10(3,4), 41.

Arthur Meidan, Martin Peck, & Robert D. Handscombe. (2000). Marketing performance and business risk in acutecare health trusts - a new comparative approach. The Service Industries Journal, 20(3), 61-79.

Provines, C.. (2010). Overcoming organizational barriers to implementing value-based pricing in the medical devices & diagnostics industry. Journal of Medical Marketing: Special Issue: Market Access, 10(1), 37-44.

Starbuck's Pricing Strategy:
Throughout its history, Starbucks Corporation has established a reputation for having the most expensive coffee products in the marketplace. The evident premium pricing at Starbucks are combined with the premium name or brand that the organization has also developed. While the prices of Starbucks coffee products are relatively expensive, the high prices are approved by many customers in many places where the firm has its operations. Pricing act as an important aspect of Starbuck's marketing strategy because it's critical to the firm's promotion strategies and profitability. However, the company's pricing strategy is based on several aspects and decisions that help in determining its efficiency.

Pricing Decisions and Strategies:

Pricing decisions and strategies are important to a business since pricing is the only element in the marketing mix that generates revenues. Moreover, these decisions and strategies are crucial since the wrong ones can damage the firm's corporate value at a faster…...

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References:

Bertini, M. & Wathieu, L. (2010, May). How to Stop Customers from Fixating on Price.

Harvard Business Review, 88(5), 84-91.

Florissen et. al. (2001, August). The Race to the Bottom. Retrieved July 11, 2012, from  http://www.mckinseyquarterly.com/The_race_to_the_bottom_1078 

"Pricing." (n.d.). USC Marshall. Retrieved from University of Southern California website:

Feb11
____$1,700 (2) C/P

____$2,000 (2) O/P

6.Mar24

____ ____$1,300 for two adults C/P_ ____$1,650 for two adults O/V

7.Ar21

_$1,300 for two adults C/P_ ____$1,650 for two adults O/V

8.May 19

_$1,300 for two adults C/P_ ____$1,650 for two adults O/V

9.June23

____$1,550

____$1,900

10.July1

____$2,200 (2) C/P

____$2,850 (2) O/v

11.Aug25

____$2050_(2) C/P

____$2,555 (2) O/V

12.Sept 22

____$1,550

____$1,900

13.Oct29

____$1,300 for two adults C/P_ ____$1,650 for two adults O/V

This company appears to raise their fares when passengers are most likely to be vacationing -i.e. holidays, summers, etc. This is a clever and effective example of a pricing strategy to earn the most capital when passengers are immanent. Some price drops are likely to be marketed during the higher cost times in order to entice passengers to compare to what they had paid when the prices were higher.

If you have to make plans for taking a cruise in December 2008, when will you book your tickets.

Mark only one choice) a.

A one week before travel b. two weeks before travel…...

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Bibliography

CLIA - Cruise Lines International Association. 2007. Retrieved from the World Wide Web:  http://www.cruising.org/press/overview/2.cf

Entering the Brazilian Market Problem Statement
Peak must decide on a pricing strategy for entering the Brazilian market. It has narrowed its options down to three: penetration pricing, skim pricing and cost-plus pricing. This report will evaluate the company, the market and each of these three options in order to determine the best choice of pricing strategy when entering the Brazilian market.
Concept/Theory: SWOT Analysis
The SWOT analysis is a tool whereby the company analyzes its internal strengths and weaknesses, and its external threats and opportunities, in order to provide some context for the decision that it is facing. The strategy that the company chooses should in some way reflect either leveraging strengths to take advantage of opportunities or to shore up weaknesses in order to defend against threats. In this case, where the company is determining a strategy for entering a new market, it will probably take into account how it can leverage…...

Pricing Strategies
Price and cost variables are not fixed. At times, there are some fixed elements to these costs but in many instances these costs are subject to fluctuation. These fluctuations can derive from changes in buying power, changes in commodity prices and other considerations. Likewise, forces in the external environment can bring about changes in the prices the firm can charge. hen uncertain variables are fixed, the company can find that margins do not hold as expected, which can compromise profit. In addition, the price can be set on the basis of variables on the assumption that the costs are relatively fixed. hen these costs provide not to be fixed, the price does not deliver a strong enough margin. The impacts of these types of decisions can be far-reaching. Firms can decide to enter markets that are not profitable, and make decisions with respect to their product line-ups on the…...

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Works Cited:

NetMBA.com (2010). Pricing strategy. NetMBA.com. Retrieved February 25, 2011 from  http://www.netmba.com/marketing/pricing/ 

Goetz,

J. (1985). The pricing decision: A service industry's experience. Journal of Small Business Management. Retrieved February 25, 2011 from  http://www.questia.com/googleScholar.qst?docId=5001688166 

Hurwich, M. (no date). The pricing decision -- who makes it and who makes it work? SPMG. Retrieved February 25, 2011 from http://www.pricingexperts.net/The_pricing_decision_who_makes_it.pdf

How do the sites support the positioning and pricing of the three brands?
They are dramatically different, with the Monogram site being completely separate, supporting the premium positioning. The site is done to connote the premium position and the use of these appliances in custom homes. GE Profile is more mainstream and focuses on the stylish yet utilitarian aspects of their product line. The GE site itself is more focused on functionality of products. The differences in branding and website approach in terms of positioning and pricing a significantly different and support the unique value propositions of each product series clearly and very well.

As a consumer, how do you perceive GE's appliance pricing? Is it good or fair to consumers? Are you happy with its pricing decisions?

Given how expensive it is to produce high quality appliances and the costs consumers incur when appliances aren't working correctly, I think their pricing…...

Pricing
Comparing the Pricing Strategies of Media Distributors (NetFlix)

And Canned Food

Pricing strategies vary significantly by the type of product or service, its supply chain, timeliness of delivery and consumption constraints (as is the case with live events) and the value-based costing used as the basis of creating the product or service. All of these components must also be coordinated together to create a unified message to the market, strengthening the position of the product or service with the pricing strategy. Pricing is the most powerful marketing variable or strategy there is in defining a brand's value over time (Jarmon, 2009).

Analyzing the Pricing Strategies of Media Distribution and Canned Food

The pricing strategies for media distribution are significantly different than any other good as the value of the product (entertainment) has a much more rapid product lifecycle compared to durable goods or consumables. While a media distribution company including Netflix must define their…...

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References

Manu Carricano, Jean-Francois Trinquecoste, & Juan-Antonio Mondejar. (2010). The rise of the pricing function: origins and perspectives. The Journal of Product and Brand Management, 19(7), 468-476.

Alistair Davidson, & Mike Simonetto. (2005). Pricing strategy and execution: an overlooked way to increase revenues and profits. Strategy & Leadership, 33(6), 25-33.

Jarmon, R. (2009). Reputation's Effect on Pricing Power: The Importance of Strategy. Corporate Reputation Review, 12(3), 281-296.

Lieberman, W.. (2011). From yield management to price optimization: Lessons learned. Journal of Revenue and Pricing Management: Special Issue: 10th Anniversary Edition, 10(1), 40-43.

Pricing Strategies
There are a number of factors that go into a firm's pricing strategy. The firm can consider the prices offered by competitors and the firm's own desired competitive position. It can base prices on the cost of production. The firm must consider the price elasticity of the demand for the good. The company can also choose from a number of different strategies, based on this demand curve: revenue maximization, profit maximization, cost leadership, penetration pricing and more. Other strategies include skimming and other forms of price discrimination (NetMBA.com, 2010). For example, if Brooks Brothers priced its goods differently for different marketing channels such as the Internet or a retail channel partner like Nordstrom, this would be a form of price discrimination.

These different pricing strategies are used to achieve different objectives. For a luxury brand like Brooks Brothers, the price will support the luxury brand image. Prices therefore must be…...

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Works Cited:

NetMBA.com (2010). Pricing strategy. NetMBA.com. Retrieved May 18, 2011 from  http://www.netmba.com/marketing/pricing/ 

Kapferer, J. & Bastien, V. (2009). The luxury strategy: Break the rules of marketing to build luxury brands. Philadelphia: Kogan Page Ltd.

Sbordone, A. (2002). Price and unit labor costs: A new test of price stickiness. Journal of Monetary Economics. Vol. 49 (2) 265-292.

1. Analyzing Nestle's diversification strategy: How has Nestle expanded its product portfolio and entered new markets to drive growth and increase market share?

2. The role of acquisitions and mergers in Nestle's corporate strategy: Discuss how Nestle has used M&A activities to drive growth, acquire new capabilities, and enter new markets.

3. Examining Nestle's sustainability strategy: How has Nestle incorporated sustainability and ethical practices into its corporate strategy to create long-term value and achieve competitive advantage?

4. Evaluating Nestle's global expansion strategy: How has Nestle expanded its international presence and adapted its business model to different markets and cultural contexts?

5. The impact of....