Perfume
Patrick Suskind's 1985 novel Perfume deals with themes controversial enough to raise eyebrows. After all the protagonist is a mass murderer whose victims are all virgins. The crimes therefore reveal the confluence of gender and politics, as well as moral integrity. However outlandish the premise of Perfume might be, the book remains part of a literary canon. The book was well-received by critics and remains a core part of any university modern literature program. Moreover, the book retains amazing literary merit. The author employes characterization, symbolism, and other literary devices with aplomb and it would be outlandish to even think about banning such an artistic gem. Many of the world's best novels have caused a stir quite like the one created by Patrick Suskind. J.D. Salinger's Catcher in the Rye is a prime example of how prudishness, ignorance, and lack of foresight can mar artistic, social, and political progress. Patrick…...

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Works Cited

Ackroyd, Peter. "A Killer, Haunted By Smells." New York Times. 21 Sept 1986. Retrieved online:  http://www.nytimes.com/books/97/04/06/reviews/ackroyd-suskind.html 

Suskind, Patrick. Perfume. Penguin, 1985.

Weighell, Jade. "Perfume: A Review." Retrieved online:  http://www.suite101.com/content/perfume-a-review-a199828

Perfume Ad
Image Analysis of the Shalimar by Guerlaine

Description of the Image

This image analysis is of the Shalimar by Guerlaine perfume advert which is represented on the title page. The image is of a young attractive woman who is in a seated position. She is sitting with both legs extended on the ground. She is dressed in a lighter color formal gown that has a luxurious appearance. One of her hands, the hand closest to the viewer, is positioned on the ground while the other appears to be holding some of her hair and is elevated almost to the level of her head. The image of the young woman herself is clear and has great detail however the background is fuzzy and hard to make out.

The perfume bottle that the ad is trying to sell is shown in color, positioned on the bottom right hand side of the image. The image…...

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Works Cited

Amby, A., 2011. Guerlain Shalimar Parfum Initial 2011 Ad Campaign. [Online]

Available at:   / [Accessed 5 December 2012].http://art8amby.wordpress.com/2011/09/08/guerlain-shalimar-parfum-initial-2011-ad-campaign 

Fragrantica, 2012. Shalimar Parfum Initial Guerlain for woman. [Online]

Available at:  http://www.fragrantica.com/perfume/Guerlain/Shalimar-Parfum-Initial-11360.html

creative Chanel Coco mademoiselle perfume, templates/outlines; Target Audience; rand Position; rand Imperatives; Communication Objectives (FACETS model); Consumer Insight; Proposition Selling Idea; Support).
Coco Chanel: Mademoiselle perfume

Coco Chanel's Mademoiselle perfume is targeted at a youthful, fashion-conscious consumer whose style is still evolving. The first demographic of interest is that of 20-24-year-old women, who have just start working. Mademoiselle may be their first 'grown-up' perfume purchase. More mature women in the age 25-28-year-old group will also be targeted. These women have been living independently for longer but are also fashion and trend-conscious and strive to project a youthful appearance. Men who are dating women in this demographic and buy perfume for their girlfriend are also in the target category.

rand position

ecause it is marketed at a younger audience with shifting brand allegiances and relatively lower disposable levels of income (younger people were particularly hard-hit by the recent recession), the positioning will be of…...

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Bibliography

"1 in 2 consumers recoiling from overconsumption." Marketing Charts.

Available at:   / [3 May 2012]http://www.marketingcharts.com/direct/1-in-2-young-consumers-recoiling-from-overconsumption-21942 

Berk, C.C. "Can one ad change everything for the fragrance industry?" CNBC. Available at:

  [3 May 2012]http://www.cnbc.com/id/35257856/Can_One_Ad_Change_Everything_for_the_Fragrance_Industry 

One has to wonder whether it is the physical symptom, in the case of the article the loss of the sense of smell, that is the cause of the depression or is it the other way around?
Another interesting point that the article brings up and is directly related to psychology is the idea that smells can influence mood. Gong farther than aromatherapy, advertisers and apparently even banks, have begun to use "smell marketing" to influence customers to buy more or invest more by sprinkling their office with the appropriate scents. This could be similar to subliminal advertising that was used a few decades ago. Our subconscious relates the smell to an experience of say trust, and without consciously being aware of it we trust this financial advisor with more of our portfolios than we originally intended. The unconscious is certainly at work on a more biological level, but it…...

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Works Cited

Tel Aviv University. "Wearing Too Much Perfume May Indicate Depression." ScienceDaily 8 January 2008. 18 February 2008 .

Gender and Smell ecognition
There has been a significant amount of speculation about innate gender differences in thought, cognitive ability, and the relative strength of certain senses. One of area that has received some attention is the ability to smell. Anecdotal evidence suggests that women have a stronger ability to smell than men, as does significant prior research. This research study will examine the relative strength of the sense of smell of a group of men compared to a group of women. Each test group will consist of 20 subjects. The expectation is that the women, as a group, will have a statistically significant better sense of smell than the men. However, at the outset of this study, it must be noted that many factors other than gender are known to influence the sense of smell including overall health and age. This study did not control for those additional factors, which…...

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References

Dalton, P., Doolittle, N., & Breslin, P. (2002). Gender-specific induction of enhanced sensitivity to odors. Nature Neuroscience, 5, 199-200.

Lehrner, J. (1993). Gender differences in long-term odor recognition memory: verbal vs. sensory influences and the consistency of label use. Chem. Senses, 18(1), 17-26.

Lenochova, P., & Havlicek, J. (2008). Human body odour individuality. Chemical Signals in Vertebrates, 11(3), 189-198. doi: 10.1007/978-0-387-73945-8_18

McGivern, R., Mutter, K., Anderson, J., Wideman, G., Bodnar, M., & Huston, P. (1998).

Old Smoke
The case of "Old Smoke" presents workplace issues involving cigarette smoke, perfume and body odor. The employer is responsible for upholding law and company policy, as well as using common sense and tact to deal with possibly competing employee interests while continuing to effectively meet business requirements. Though laws and company policy sometimes assist in formulating solutions, employers are also charged with creative thinking to deal with some workplace issues uncovered by law and/or policy.

Explain how you would handle this situation if you were Charles Renfold

Charles Renfold has competing problems. Darlene Lambert is an employee entitled to a safe workplace, including freedom from second-hand smoke and the scent of old smoke. Simultaneously, Renfold has a pressing deadline for a report requiring Darlene's assistance with files located in a room that strongly smells of old smoke (Shaw, 2010, p. 339). Darlene rightfully refuses to work in that environment. Renfold cannot…...

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Works Cited

Shaw, W.H. (2010). Business ethics: A textbook with cases, 7th ed. Boston, MA: Wadsworth, Cengage Learning.

Winterbauer & Diamond P.L.L.C. (1998). Multiple chemical sensitivity and the ADA: Taking a clear picture of a blurry object. Retrieved on February 23, 2012 from Winterbauerdiamond.com Web site: http://www.winterbauerdiamond.com/inprint/Doc040629.PDF

On the other hand, as I have mentioned in the previous paragraphs, bribery is one of the many compromises you are faced with in life. As in other cases, one can refuse to comprise and remain an ethical person, but with the risk of facing other losses. eing able to compromise, in any aspect, will help you to solve some problems easier, but you will probably remain ethically troubled. As an evaluation, small compromises should be acceptable and, in my opinion, bribery is a comparatively small compromise that one agrees to make.

According to one of the many definitions, intellectual property is "any intangible asset that consists of human knowledge and ideas" or "any product of the human intellect that is unique, novel, and unobvious (and has some value in the marketplace)." This generally refers to anything our mind creates that is unique, ranging from inventions to ideas, from perfumes to…...

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Bibliography

http://ollie.dcccd.edu/mrkt2370/Chapters/ch3/3second.html

2. New Strategies for Property Rights: Gray Markets and the Net. On the Internet at  http://www.bubblegeneration.com/?a=a&resource=proprights1 

3. Investorwords. On the Internet at  http://www.investorwords.com/2526/intellectual_property.html 

4. Intellectual Properties. On the Internet at  http://www.uta.edu/tto/ip-defs.htm

Gender and Smell Recognition
WHOSE IS SHARPER?

It is common belief that women have a sharper sense of smell than men. However, there are separate studies suggesting that the sense is as strong in men as in women. Can women really identify smells better than men? Is women's sense of smell stronger in detecting certain types of scents, like cologne and perfume?

Feminine Smelling Ability Superior

Standard tests establish the superiority of women's smelling ability to that of men in terms of odor detection, discrimination and identification (SIRC, 2012). Women convincingly scored higher than men in these tests. A research said that this capability in females was shown in studied female newborns. ut other studies can refute this established finding. A separate study hinted that this feminine capability may be stronger to certain scents but not to others. Female sensitiveness to smell has been demonstrated to be 10,000 stronger to male pheromones during ovulation…...

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BIBLIOGRAPHY

Bjorn, G. (2011). Olfaction differences between the sexes. Science and Technology:

The Daily Smell. Retrieved on April 26, 2012 from http://dev.thedailysmell.com/2010/11/12/science-of-smell-olfaction-differences-between-the-sexes

Bhuta, M.F. (2007). Sex and the nose: human pheromonal responses. 100 (6) The

Journal of the Royal Society of Medicine: The Royal Society of Medicine. Retrieved on April 26, 2012 from  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1885393

com. You are aske to briefly aress each of the following issues. Be sure to substantiate your answers with reliable sources. See Moule Six -- " Ethical Business Practices on the Web to assist in you with your answers.
a. Describe any customer concerns that may affect the use of a website to purchase customize cosmetics.

The greatest concern customers have is if they can trust the quality an valiity of the personalize care proucts they buy online. Trust is the overriing an most critical issue there is when purchasing personal care prouct online (Lalisan, Rubio, et.al.). In conjunction with trust, many consumers want expert-level guiance when it comes to efining which ingreients to use on a cosmetic prouct (Groves, et.al.). A customize cosmetics website must also convince customers that the unique prouction processes use to prouce their proucts is safe, secure an reliable. The aspect of prouct personalization an mass customization…...

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d. What are the main lessons entrepreneurs can learn from the Reflect.com Internet venture?

First, it is critically important to design the entire value chain of a business to meet and exceed customer requirements (Porter, et.al.). Second, just concentrating on one aspect of the business that the consumers see, especially on a mass customization-based website, ignores the more important functional areas of managing one-off production and shipping in addition to customer data management (Gaffney, 1). Third, the demographics and psychographics of the customer base need to align with the purchasing process. In the case of Reflect.com, the ideal customer may be too busy with their job and life responsibilities to create designer make-up for himself or herself.

Question 3 in the summer of 2010 a company was formed to sell customized perfume online. The business targets primarily male gift givers and is designed to enable them to create a customized perfume based on the recipient's personality traits. They feel the business will be a huge success. The founder, Wendy Zhang has said, "This a one-of-a-kind gift. It will make the recipient feel special every time she puts it on. Because she will know that, it is perfectly formulated to accent her personality." In the future

Marketing Plan
Marketing management

"Beautiful!" -- Scented makeup by Estee Lauder

Scented makeup is not a new concept. Many little girls love wearing scented lipstick and gloss in the flavors of bubblegum and peanut butter and jelly. However, enjoying scented lipstick is often a delight female consumers forgo when they become adults, other than a guilty sniff of their daughter's Tinkerbell or Bonne Bell makeup drawer. This new product would enable adult consumers to have that same pleasure, only with high-quality Estee Lauder makeup. This product will also address an increased desire consumers have for 'customized' beauty products filled with a sense of youth and vigor (5 spring makeup color trends, 2011, efinery 29). As well as makeup that suits the user's skin tone, the selected scent of the makeup will also speak volumes about the wearer.

Although the economy still remains on shaky ground, demand for luxury products like Estee Lauder makeup has…...

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References

5 spring makeup color trends. (2011).Refinery 29. Retrieved November 1, 2011 at  http://www.refinery29.com/2011-makeup-color-trends 

Clifford, Stephanie. (2011). Even marked up, sales of luxury goods fly off the shelves.

The New York Times. Retrieved November 1, 2011 at  http://www.nytimes.com/2011/08/04/business/sales-of-luxury-goods-are-recovering-strongly.html 

Estee Lauder. (2011). Official Website. Retrieved November 1, 2011 at  http://www.esteelauder.com /cms/looks_tips/index.tmpl-cm_mmc=MSN-_-TM-BRAND-EXACT-_-Category-LiveChat-_-Estee%20Lauder%20How%20To

cannot control the urge, then the employee might consider seeking outside professional help with the addiction. Since a person's car is private property, however, it is unlikely that any non-smoking ban would extend to that area. However, the smoker would need to take steps to ensure that their clothing and work supplies did no retain the odor of smoke. In essence, other than in the privacy of one's own car and home, thus any place that one could potentially harm someone else with smoke, is legally favoring the non-smoker (Grensing-Pophal, 1999).
EFEENCES

Co-Workers Can Sue Over Excessive Perfume in the Workplace. (28 August 2009). Godlike

Productions. etrieved from: http://www.godlikeproductions.com/forum1/message869754/pg1

Indoor Air Quality in Hospitality Venues Before and After Implementation of a Clean Indoor Air

Law. (12 November 2004). Center for Disease Control -- MMW. etrieved from: http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5344a3.htm

Negative Ions: More Scientific esearch. (2010). Comtech esearch. etrieved from:

http://www.negativeiongenerators.com/negativeionsresearch.html

Tobacco Facts," (2006) Tobacco Truths. etrieved from:

http://www.greenlivingtips.com/articles/190/1/Tobaccos-environmental-impact.html.

Danoff, . (2011).…...

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REFERENCES

Co-Workers Can Sue Over Excessive Perfume in the Workplace. (28 August 2009). Godlike

Productions. Retrieved from: http://www.godlikeproductions.com/forum1/message869754/pg1

Indoor Air Quality in Hospitality Venues Before and After Implementation of a Clean Indoor Air

Law. (12 November 2004). Center for Disease Control -- MMWR. Retrieved from:  http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5344a3.htm

Close eading of "Look at Your Fish"
Samuel H. Scudder composed "Look at Your Fish" in 1874. The piece is a narrative and anecdote of Scudder's first encounter with Jean Louis odolphe Agassiz. Agassiz, at the time of their meeting, was an accomplished zoologist working at the Harvard University Lawrence Scientific School. Scudder was an entomologist who studied under and was mentored by Agassiz during his time at Harvard. "Look at Your Fish" is Scudder's recollection of his first day in Professor Agassiz's course and the first class exercise in which Professor Agassiz assigned to the class. "Look at Your Fish" is told in a chronological, linear fashion. There are a few groups for whom this piece is the intended audience. One audience could be college students; another group could be professors at the undergraduate and graduate levels. This piece would also be relevant to any teacher or anyone serving…...

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References:

Scudder, Samuel. "Look at Your Fish." Available from:   2012 July 14.http://people.bethel.edu/~dhoward/resources/Agassizfish/Agassizfish.htm .

This suspicion becomes even more ironically clear as we read further. As we progress with the analysis of the protagonist's description of his love we find even more apparently negative comparisons. For example, he states that that in comparison to perfumes his "mistress reeks" and that music has a much more "pleasing sound" than her voice. He also states that she is no goddess in the lines,

I grant I never saw a goddess go;

My mistress, when she walks, treads on the ground

However in the final couplet of the sonnet there is a dramatic change of tone and a radical change in our perception of the loved one. The final two lines read as follows.

And yet, by heaven, I think my love as rare

As any she belied with false compare.

These two lines should be carefully considered as they ironically overturn the meaning and intention of the metaphorical comparisons that have been…...

Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense pressure to perform. The amount of capital investment investments required to get a drug from conception, through clinical trials and into the market is enormous. The already high-strung pharmaceutical industry is increasingly investing greater amounts of resources in search of the next "blockbuster" drug that can help them gain market position and profits. Laws, regulations and patents are important to the industry while spending billions of dollars in ensuring the copyright of their products.
It is the intention of this thesis…...

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Bibliography

Ansoff, H.I. (1957). Strategies for diversification. Harvard Business Review, 35(5), 113-124.

Ansoff, H.I. (1965). Corporate Strategy. New York, NY: McGraw-Hill.

Ashour, M.F., Obeidat, O., Barakat, H., & Tamimi, A. (2004). UAE Begins Examination of Patent Applications. Tamino.com. Retrieved January 18, 2004, from the World Wide Web:  http://www.tamimi.com/lawupdate/2001-01/intprop.htm 

Bain, J.S. (1954). Economies of scale, concentration, and the condition of entry in twenty manufacturing industries. American Economic Review, 44, 15-36.

ESTEE LAUDER INC. NEW PROMOTIONAL CAMPAIGN
Estee Lauder Inc.- New Promotion Campaign

The Estee Lauder Companies Inc. is considered as one of the leading manufacturers in the world of products including hair care, quality skin care, fragrance and make-up. The company is also considered as one of the world's leading marketers of these products. In this paper we have looked at their products with a totally new perspective and decided how their products would achieve higher brand shares if promoted today. The paper deals with a set of recommendations on proposed advertising for the leaders in Cosmetics -- Estee Lauder Inc. We have first reviewed the company and its products. Then we have looked at the different market segments it appeals to. Then we have chosen a few segments where we feel a change in strategy may help the products to achieve greater market shares.

The company was fist founded in New York…...

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Bibliography:

Gerson, Roselyn; Gerson, Alvin. "The Estee Lauder Solid Perfume Compact Collection 1967-2001" Collector Books; (January 2002)

  http://www.time/time/time100/builder/profile/lauder.htmlhttp://www.esteelauder.com 

   http://www.stars.com/style.com  http://www.spartium.com/fragrances.htmhttp://www.elcompanies.com 

http://www.stage.eopinions/Fragrances-Est_eacute_e_Lauder_Brand

Infection control specifically refers to stopping the spread of disease in healthcare settings and during health care procedures, such as surgeries.  It is a catchall phrase that refers to a wide variety of behaviors or practices that can result in the elimination or reduction of disease transmission in these settings.  We are happy to provide you with some suggested topics and titles for an essay about infection control.

Essay Topics

Best hygiene practices for pre-surgical prep of skin to prevent surgical-site infections

Does the routine use of masks in non-surgical medical examinations and routines reduce infectious disease transmission....

Cosmetology: A Comprehensive Overview

Cosmetology is the art and science of enhancing the appearance of the skin, hair, and nails. It encompasses various treatments and techniques aimed at improving one's overall physical appearance. This essay provides a comprehensive overview of cosmetology, exploring its history, evolution, different branches, and significance in society.

The History of Cosmetology

Cosmetology has its roots in ancient civilizations, where people used natural ingredients like herbs, minerals, and oils to adorn themselves. In ancient Egypt, for example, women applied kohl to their eyes and wore elaborate wigs made from human hair or wool. In ancient Greece, men and women used....

1. The Sensory Tapestry of a Bustling Mall

Describe the cacophony of sounds: from the chatter of shoppers to the beeps of cash registers
Paint a vivid picture of the kaleidoscopic colors and textures of store displays and products
Capture the distinctive scents of perfume, freshly baked goods, and aromatic spices

2. The Human Mosaic within the Mall's Walls

Delve into the diverse characters that frequent the mall: shoppers, employees, and even the occasional loiterer
Describe the myriad interactions and connections forged within the mall's bustling atmosphere
Examine how the mall serves as a melting pot of cultures, ages, and socioeconomic....