Another advantage of online marketing is that smaller merchants have a platform from which to sell their goods via online affiliate relationships. In terms of human contact, the only missing element is physically seeing and shaking hands with merchants and customers. This element however does not necessarily constitute a better or even more personal relationship.
The reason for this is that the online environment often inspires a more open relationships in terms of mutual appreciation between customer and merchant. The physical barrier that might intimidate a customer to not express his or appreciation for good service is removed by the online paradigm. Indeed, e-mail is often quicker, simpler, and often cheaper than a physical trip or phone call to a shop. In many cases, therefore, I would say that personal relationships flourish to an even greater extent when cultivated online than in reality....

eferences

Black, G.S. (2005). Is eBay for everyone? An assessment of consumer demographics. SAM

Advanced Management Journal, 70(1), 50-51. Accessed from Questia.com at http://

www.questia.com/read/5009563642?title=Is%20eBay%20for%20Everyone%3f%20an%

Assessment%20of%20Consumer%20Demographics.

Calvert, S.L. (2008). Children as consumers: Advertising and marketing. The Future of Children, 18(1), 205-206. Accessed from Questia.com at http://www.questia.com / read/5027351357?title=Children%20as%20Consumers%3a%20Advertising%20and%20

Marketing.

Hagel, J. & Armstrong, a.G. (1999). Expanding markets through virtual communities. The McKinsey Quarterly, 1, 140-141. Accessed from Questia.com at http://www.questia.com / read/5000569332?title=Net%20Gain%3a%20Expanding%20Markets%20through%20Vir

tual%20Communities.

Parrish, D.A. (1999, August). Technology for business: Set up shop on the Web. Black

Enterprise, 29(1), 36-37. Accessed from Questia.com at http://www.questia.com / read/5001354938?title=Technology%20for%20Business%3a%20Set%20Up%20Shop%2

0 on%20the%20Web.

Top 10 tips. (2009). eBay.com. [Online]. Available: http://pages.ebay.com/sell/top10tips.html....

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References

Black, G.S. (2005). Is eBay for everyone? An assessment of consumer demographics. SAM

Advanced Management Journal, 70(1), 50-51. Accessed from Questia.com at http://

www.questia.com/read/5009563642?title=Is%20eBay%20for%20Everyone%3f%20an%

Assessment%20of%20Consumer%20Demographics.

Marketing
Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 Degree Internet Marketing - Think Outside the ox for Minimum Cost, Maximum Results," (2001), are:

Instead of investing money, you invest time, energy and imagination.

Instead of guesswork, you utilize our expertise and experience.

Instead of measuring your success in terms of traffic, responses or sales, you do so in terms of profits - your bottom-line.

Instead of ignoring customers once they've purchased, you follow-up for cross-sales, up-sales, and referral sales with great persistence.

Instead of only concentrating on making sales, you are dedicated to making relationships, which result in many more sales over the long-term.

Instead of focusing on a single strategy, you utilize a combination of many.

Instead of growing large and diversifying, you grow profitably and maintain focus.

Instead of aiming messages at large…...

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Bibliography

360 Degree Internet Marketing - Think Outside the Box for Minimum Cost, Maximum Results," (2001), (Bulls Eye Marketing Group), Available: (Accessed 2003 March 1).http://www.bullseyemarketinggroup.com/guerrillamarketing.html

Arora, S. (2000), "Guerilla Launch Tactics," (eFuse), Available: (Accessed 2003 March 2).http://www.efuse.com/Grow/guerilla_marketing.html

Case Studies," (the Viral Factory), Available: (Accessed 2003 March 1).http://www.theviralfactory.com/casestudy.htm

Churchill, C. "Search Tip: Use Gateway Pages," (NetMechanic), Available:   (Accessed 2003 March 2).http://www.netmechanic.com/news/vol2/search_no2.htm 

JG's fashion style is characterized as a mix of the following genres: commercial, trend-based, art focus / cultural / theme-based, couture high fashion and mid-market. In essence, JG's fashion style encompasses from low to high fashion markets, historical to contemporary arts and cultures.

IV. Target Market

JG's target markets for fashion advertising are Australian mid-range boutiques and high fashion brands. These boutiques and brands are known for having edgy and unique fashion images. Brands fitting this profile include the following, to name a few: Ellery, Lover, omance was Born, Bec and Bridge, Sass & Bide, Karen Walker, Lonely Hearts, Camilla and Mac, Zimmerman.

Within the fashion editorial sector, JG targets magazines that offer exclusive international fashion and showcase the work of leading Australian photographers and up-and-coming fashion design talent. The demographic foci of these magazines are people who have a passion for fashion, art, graphics, photography, illustration and street culture. Magazines representing this…...

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References

"Designer fashion in the Australian market." (November 2008). New Zealand Trade and Enterprise.

Weller, S. (October 2007). "Beyond 'Global Production Networks': Australian Fashion Week's Trans-sectoral Synergies." Centre for Strategic Economic Studies, Victoria University.

Marketing Implications
Aanalyze the marketing implications for reaching markets segments using both "space" (digital) and a "place" (physical) mediums. How can customers move effortlessly from one to another?

The use of digital (i.e. The Internet) and traditional media (newspaper / TV) are allowing customers to be able to learn more about different products as well as services that businesses are selling. They can be used to: create more interest in the merchandise and drive sales for the organization. The way customer can easily go from one medium to the next is when they will see or hear about a particular product in traditional forms. Once this takes place, they will then visit their web site later on. (Stokes, 2010, pp. 257 -- 279)

A good example of this took place recently between Cadillac and Apple. What happened was Apple was in the final stage of preparing to launch the I Pad. This was…...

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Bibliography

Dilworth, D. (2010). I Pad Changes Digital. DM News. Retrieved from:  http://www.dmnews.com/iPad-changes-digital-mobile-game/article/167230/ 

Long, T. (2009). Using Social Media to Reach Women. Heart Health. Retrieved from:  http://www.nhlbi.nih.gov/educational/hearttruth/downloads/html/sm-study.htm 

Naughton, K. (2010). Cadillac Distances itself from GM. Business Week. Retrieved from:  http://www.businessweek.com/news/2010-03-09/cadillac-distances-itself-from-gm-to-escape-bankruptcy-stigma.html 

Stokes, D. (2010). Entrepreneurship. Hampshire: Western.

e. English-Mandarin) or for multiple packs (i.e. 12 language packs). There is only one competing product on the iPhone App Store and it does not have these capabilities. The product is a complement to the existing line of iTravl translators and Lingvosoft applications for other high-end multi-function mobile devices.
Because the product has a high-end position, it should be priced accordingly. The current prices for Palm OS for example range anywhere between $79 for single language packs to $199 for multiple language packs. The iPhone applications should be priced within a similar range. The current competitor Mobile Glot has their basic dictionaries priced for free, which reflects the low quality of their product relative to Ectaco's products.

The placement for this product will be the iTunes App Store. This is the sole outlet for such applications specific to the iPhone. The target market searches the app store for these products and would…...

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Works Cited:

Translation.net. (2010). Handheld devices and PDA software & utilities. Translation.net. Retrieved January 25, 2010 from  http://www.translation.net/handheld.html 

Middleton, C. (2009). Let technology do the talking: Testing mobile translators in Chinatown. The Telegraph. Retrieved January 25, 2010 from  http://www.telegraph.co.uk/travel/travelaccessories/4370561/No-longer-lost-in-translation-Testing-mobile-language-devices-in-Chinatown.html 

FedSpending.org. (2010). Contracts to Ectaco. FedSPending.org. Retrieved January 25, 2010 from  http://www.fedspending.org/fpds/fpds.php?company_name=ectaco&sortp=r&detail=0&datype=T&reptype=r&database=fpds&fiscal_year=2005&submit=GO 

White, J. (2008). Start your engines: Mobile application development. DevX.com. Retrieved January 25, 2010 from  http://www.devx.com/SpecialReports/Article/37693

online consumer reviews from the consumer's perspective.
Online consumer reviews are often the first way that a consumer will learn about a new product or service. The pros of online consumer reviews include receiving potentially unbiased information about a product or service. The cons of online consumer reviews include their increasing lack of credibility as more companies are resorting to tactics like paying bloggers for positive product reviews, paying writers to write positive Amazon reviews, and the inability to genuinely decipher the difference between a trustworthy and untrustworthy review. Paid or compensated reviewers are becoming increasingly savvy in their presentation of material. By inserting a few objective or even critical comments amid a sea of positive information about the brand or specific product, the paid reviewer engenders trust and therefore creates an illusion of credibility. The ill informed consumer might be prone to trusting the paid reviewer because of the lack…...

Integrated direct marketing -- a strategy that incorporates several different media or messaging channels around a common message, much like Disney's use of this technique to promote their movies and DVDs in conjunction with their amusement parks and stores.

Internet (the Net) -- a global network of system connections running on the TCP/IP protocol that has millions of websites that when taken together form the Internet.

Marketing Web site -- a website dedicated to accomplishing goals of initiating and sustaining interest in a company, the marketing web site often lists the unique value proposition of a company, its key customers wins, and future direction.

Online advertising -- a highly effective form of advertising that concentrates on making advertising messages salient and relevant to prospects.

Online marketing -- the use of the Internet and its many applications on social networks to market new products and services globally.

Telemarketing- a marketing and selling strategy where inside sales…...

In an online setting, owley suggests that marketers do not need to "speculate about customer needs" because they can use the Internet to download customer's buying profiles and enhance their customer service and product development strategies based on the information they receive from online reports. Further, the author suggests advertising can be more targeted because it is more easily tracked in an online setting vs. An offline setting. owley (2004) goes on to assert that the combination of online and offline services allows for more customization, and enables "mutual dependence" which in turn creates complex and diversified communities inclusive of customers and businesses. Organizations that utilize the Internet wholly, rather than partially, are more likely to become targets for innovation, research and development, which will only advance their goals in the short- and long-term (owley, 2004, p. 39).

There are theorists that study certain aspects of marketing, like advertising, but conclude…...

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References

Bansal, Harvir S., Gordon, H.G. And McDougall, Shane S. 2004, 'Relating e-satisfaction to behavioral outcomes: An empirical study'. Journal of Services Marketing, vol. 18 no.4, pp.290-302, DOI: 10.1108/08876040410542281, Emerald Group Publishing Ltd., ISSN: 0887-6045

Foucault, Brooke E. And Scheufele, Dietram a. 2002, 'Web vs. campus store? Why students buy textbooks online'. Journal of Consumer Marketing, 19, no.5, pp.409-423. DOI: 10.1108/07363760210437632, Emerald Group Publishing Ltd., ISSN: 0736-3761

Harridge-March, Sally. 2004, 'Electronic marketing, the new kid on the block'.

Marketing Intelligence & Planning, vol. 22 no.3, pp.297-309. DOI: 10.1108/02634500410536885, Emerald Group Publishing Ltd. ISSN: 0263-4503

A special part of the walk-through is the online shopping part, wherein the researcher will ask the participant on how he/she goes about with his/her online shopping activity.
Note on triangulation

The proposed three-method design for this exploratory study is the researcher's way of ensuring that research results are triangulated. Combining the general findings from the diary and FGDs and specific online shopping behavior from the in-depth interviews would create a more complete picture on the general landscape and specific aspects of consumers' attitudes towards and behavior on online marketing strategies for healthcare products.

eferences

Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly.

Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business eview.

James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16,…...

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References

Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly.

Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business Review.

James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16, No. 3.

Malhotra, N. 1996. Marketing Research: An Applied Orientation. New Jersey, Prentice Hall.

Marketing Plan
Nextel's Marketing Plan for Industrial/Business Customers

Industry Overview a. Market Competitors

Nextel comes in the competitive carrier service market in the U.S., competing with Sprint PCS and other large industries like Verizon Corp. And Cingular ireless LLC. Almost in the same time line as Sprint PCS, Nextel started new approach to increase sales by maximizing e-commerce strategy. Revolution in web performance and thorough accessible service via web site has put Nextel as major player and gained secure position in top wireless-service sellers. Major purchases happen through online transactions. This has put Nextel one step ahead Verizon and Cingular. Moreover, although targeting for major businesses, the company has taken advantage from its growing image toward special niches, for example blue-collar workers in remote construction sites (Long, 2001).

b. Nextel's Market Position and Market Share

Nextel's current position is quite solid, as it has been serving 80% of 500 U.S. companies, including state firms. It…...

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Works Cited

Business Wire. Nextel Partners Launches Major Retail Initiative, Expands Locations from 4 to 40 to Meet Growing Demand. Mar. 12, 2003. CNet News. May 29, 2003. Web site:  http://news.cnet.com/investor/news/newsitem/0-9900-1028-20933582-0.html 

Clabaugh, Jeff. Nextel Partners' Loss Shrinks Amid Booming Sales. Apr. 30, 2003. Bizjournals. American City Business Journals Inc. May 29, 2003. Web site:  http://www.bizjournals.com/account/sign_in?uri=/washington/stories/2003/04/28/daily26.html 

Long, Josh. Sprint PCS, Nextel Lead Online Pack, Study Finds. Nov. 2001. Phone Plus Magazine's E-channel. May 29, 2003. Web site:  http://www.phoneplusmag.com/articles/1b1echan2.html 

Nextel Company Profile. 2003. Accessed May 29, 2003. Web site:  http://www.nextel.com/about/corporateinfo/profile.shtml

Over the course of time, as others on the sales team see that one person is engaging in such actions, they will do the same. This creates an atmosphere, of corruption within an organization, where a large number of people will engage in questionable activities to achieve their objectives. A good example of this can be seen with Enron, during the boom years, when the company stressed that they wanted to meet their sales quotas by any means necessary. This attitude of increasing the overall bottom line at all costs; which meant that the management would encourage the staff to engage in questionable activities such as: building power plants that were to big for the local economy (Dabnol, India) or they would purchase a water company whose water system was full of allege (Azurix Water). These actions would contribute to the large losses that the company received, which helped…...

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Bibliography

Direct Marketing. (2010). Retrieved May 28, 2010 from Reference for Business website:  http://www.referenceforbusiness.com/encyclopedia/Dev-Eco/Direct-Marketing.html 

My Dollar Store. (2006). Retrieved May 28, 2010 from My Dollar Store India website: http://www.mydollarstoreindia.com/

Price Elasticity of Demand. (2010). Retrieved May 28, 2010 from Quick MBA website:  http://www.quickmba.com/econ/micro/elas/ped.shtml 

Price Elasticity. (2010). Retrieved May 28, 2010 from About.com website: http://economics.about.com/od/economicsglossary/g/pricee.htm

(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below.
2.3. Human Barriers

As is evident from the above discussion, while many of the barriers to e-marketing are technological and demographic in nature, what is also apparent from the literature on the subject is that there are many human barriers to these developments. Central to these human barriers is resistance to change. As one pundit states, there are a number of reasons why people may be unwilling to accept organizational and technological changes implicit in e-marketing; for example when their stability and security is threatened and "… Coping strategies and comfort zones are affected." (Harris & Dennis, 2002, p. 74) This can occur when new emerging technologies are introduced.

The growth of e-marketing methods can therefore cause anxiety in some people who may feel threatened by these new technologies and approaches to marketing and business. This…...

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References

Bielski, Lauren (2006) 'Debit's Growing Popularity', ABA Banking Journal, vol. 98, no.1.

Chan-Olmsted, S 2002, 'Branding and Internet Marketing in the Age of Digital Media', Journal of Broadcasting & Electronic Media, vol 46, no. 4, pp. 641+.

Dholakia, N, Fritz W, Dholakia R. And Mundorf N (Eds.) 2002, Global E-Commerce and Online Marketing: Watching the Evolution, Quorum Books, Westport, CT.

Doyle P. 2000, Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, John Wiley & Sons, New York.

Marketing DQ's http://tvadsongs.uk/coca-cola-advert-song-singer-coke-2016-brother/.
The most popular commercials currently trending are the coca cola and the Samsung advert. Although these are some of the oldest brands in the market, they still strive to woo clients through marketing gimmicks. This also gives a chance for people to access such good information in ways that make them potentially willing to buy. For instance, Coca-Cola has invested heavily in addressing the market threshold and seeking a lifestyle appeal to the people who belong to a class that loves leisure (Connolly, 2010). The marketing strategy targets the youths and is geared towards a romantic appeal. In an advert dubbed 'Hey brother taste the feeling', the message seeks to appeal to relations to be bound by the drink. The advert has been running for a year now and has effectively succeeded in bringing in the right appeal to the market. Mostly importantly, sales have been reported to…...

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Work Cited

Connolly, Sean. Advertisements. Mankato, MN: Smart Apple Media, 2010. Print.

Gay, Richard, Alan Charlesworth, and Rita Esen. Online Marketing: A Customer-led Approach. Oxford: Oxford UP, 2013. Print.

Louis, J. C., and Harvey Yazijian. The Cola Wars. New York: Everest House, 2010. Print.

Price, Jonathan. The Best Thing on TV: Commercials. New York, NY: Viking, 2009. Print.

Marketing Products in America
Marketing in America

Marketing Ethics and Legalities

Marketing ethics is a field addressing the standards and ideals defining acceptable conduct in the market (Murphy et al., 2005). Typically this will occur within the context of an organization (Murphy et al., 2005) although it also applies to the activities of the organization in the marketplace whether that is domestic or an international marketplace. Usually ethical issues and unethical issues are easily distinguished, with unethical activities arising from the pressure to measure up to performance objectives (Murphy et al., 2005) or pressure instituted by leaders within an organization to meet certain organizational goals or standards.

Marketing is not simply a matter or product development and promotion; rather it includes a balance of legal and ethical considerations to create a balanced corporate setting for an effective marketing strategy. Ethical considerations typically impact the culture of an organization and customer expectations (Smith, 2000).…...

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References:

Chonko, Lawrence B. 1995. Ethical decision making in marketing. Thousand Oaks, CA: Sage.

Gaski, J.F. 1999. Does marketing ethics really have anything to say? A critical inventory of the literature. Journal of business ethics, 18 (feb), 315-34.

Meyer, C.E. (2005). "Blockbuster sued over return policy," The Washington Post, Feb. 19,

Retrieved:  http://www.washingtonpost.com/wp-dyn/articles/A36767-2005Feb18.html

Benefits of Using a Specific Search Term String for SEO (Search Engine Optimization)

In the realm of digital marketing, search engine optimization (SEO) holds immense significance, influencing a website's visibility and organic traffic. Employing specific search term strings in SEO practices offers a multitude of advantages, propelling businesses toward greater online success.

1. Targeted Traffic Acquisition

Specific search term strings allow businesses to precisely align their content with the queries their target audience is actively searching for. By incorporating these terms into website content, businesses can effectively filter and attract highly relevant traffic. This targeted approach ensures that visitors are more likely to....

1. Factors Contributing to Business Profitability

2. Importance of Cost Analysis in Business Profitability

3. Role of Market Demand in Business Profitability

4. Managing Cash Flow for Sustainable Business Profitability

Yes, there are many news articles related to success in business marketing basics that could make good essay subjects. For example, articles discussing the importance of establishing a strong brand identity, utilizing social media effectively, or staying ahead of industry trends could all be potential essay topics. Some recent news articles that could inspire essays on this topic include:

- "How E-commerce Giants Are Setting the Bar for Marketing Success" - This article explores the strategies that companies like Amazon and Alibaba have used to dominate the online retail market and what smaller businesses can learn from their success.

- "The Rise....