Online Promotion
I believe that online marketing is an effective tool in 2014. There are several reasons for this. The first is that as a marketer you have to go where the eyeballs are. Exposure is important, and people today spent hours every day on their computers, tablets and smartphones. There are ample advertising and promotion opportunities with these media, so there no excuse for having a presence online. The reach is incredible, too much to pass up.
The second reason is that online marketing is data-driven. This means that it is easier to hit target markets than older forms of media. Even niche products can gain exposure to their target market. Remember that all advertising has a target market, but you pay for a certain level of exposure. This means that there is always some spillover, where your advertising is reaching an audience that is not part of the target audience.…...
Strategic Approach to Marketing Communications
When undertaking any business activity, it is important to have a strategic plan. A strategic plan will offer a guideline on the way specific activity should be approached. It will enable the staff, management, and the stakeholders to assess the level of achievement in the organization. The results obtained will be compared with the projections estimated in the strategic plan. Marketing communication is an important aspect of any organization (Cheung & Thadani, 2012). It involves the language and presentation used when creating product awareness and encouraging customers to buy products and services offered in the organization. In any business, the customer is considered as the main stakeholder, as without them the business will not operate live alone succeeding. However, the language or method of communicating with the customer is valued. In most of the successful business organizations, they allocate more funds for training staff that interacts…...
What follows in this essay is a narrative and summary of the online marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the desired objectives, customer service/loyalty avenues, timeline for the promotion strategies in question and what the future holds when it comes to all of the above and beyond.
Essay Prompt
In assessment, build work Assignment 2, taking a step develop e-Marketing Strategy. However, assignment, work individual produce individual report, building group work Assignment 1. The task assessment guidelines detailed .
In this assessment, you build on the work that…...
online retailing operates, what kind of problems they face and the kind of environment they operate in. The author has also focused on Asian online retailing and special focus on Hong Kong online retailing. It has 22 sources.
Access of basic necessities of life has followed the conventional method of buying and selling. This pattern changed in the last decade with the emergence of information technology age. When consumers have the ability to access information instantly, technologists thought why not access to products has as well. Thus emerged the concept of retailing online.
Online market had initiated with selling of information but today one can interact on the internet and buy physical products without any fear, atleast in some parts of the world. The main concern for consumers today is not whether their regions have access to the internet or not but rather focused on how fast and how online retailers…...
mlaBibliography
Author not available, Poor Customer Service Kills Online Shoppers' Holiday Spirit, and Online Retailers' Bottom-Line, Says Jupiter., Business Wire, 12-19-2000.
Author not available, E-COMMERCE LEARNS FROM 1999 SEASON., United Press International, 12-26-2000.
Author not available, EXECUTIVE Business BRIEFING., United Press International, 05-02-2001.
Ricadela, Aaron & Mitchell, Gabrielle C. News: Electronic retailing proves tricky -- Allure of Internet sales leads to revenue-sharing ventures, partnerships with hosts., Computer Retail Week, 10-20-1997, pp 02.
U.K. newspapers online, however, have likewise begun to offer web-only features like the New York Times hyperlinks to outside sites and columnist blogs, and perhaps most convincingly in support of the shift to an online format, increased web readership has lead to decreased print, paying readership and advertising in the U.K. As well as the United States.: "The hard figures show that ad expenditure is down from £2.25bn in 2000 to £1.93bn by the end of last year - a fall of 17%. Not quite up to U.S. standards of catastrophe, but a loss of ad share from 14.7% to 10.5%. The one big similarity between the Los Angeles Times and the British quality dailies is that both have millions of online readers but hardly any money earned as a result" (Snoddy 2008, p.18). The enhanced content and features found online and its greater affordability may mean that print…...
mlaWorks Cited
Boczkowski, Pablo. (2005). Digitizing the news. Cambridge: MIT Press
Gibbons, Sheila & Ray E. Hiebert. (1999). Exploring mass media for a changing world
Mahwah: Lawrence Erlbaum.
Gunter, Barrie. (2003). News and the net. Mahwah: Lawrence Erlbaum Associates.
Tube in China
Marketing Audit and Competitive Market Analysis
China represents one of the fastest growing economies in the world that has an enormous population. Although the total number of internet users per capita is far less than can be found in the advanced nations, a smaller percentage of internet penetration coupled with the gigantic population represents an enormous market for online service provider. Unfortunately, China's online world does not operate as it does in most nations. In fact, China keeps many websites permanently blocked and has different methods of maintaining a firewall that only allows Chinese internet viewers to navigate to a collection of pre-approved sites (the firewall is sometimes referred to as the "Great Firewall of China").
There are many subjective standards that are in place which can be difficult to overcome to be able to enter the Chinese digital world. Some of these standards include that any news should…...
mlaReferences
Bloomberg Business. (N.d.). Company Overview of iQiyi.com Inc. Retrieved from Bloomberg Business: http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=98904258
Chiu, C., & Silverman, A. (2012, April). Understanding social media in China. Retrieved from McKinsey & Company: http://www.mckinsey.com/insights/marketing_sales/understanding_social_media_in_china
Qui, Y. (2011, July 1). Understanding Chinese Consumers. Retrieved from China Business Review: http://www.chinabusinessreview.com/understanding-chinese-consumers/
YouKu. (N.d.). Corporate Profile. Retrieved from YouKu: http://ir.youku.com/phoenix.zhtml?c=241246&p=irol-homeProfile
Yahoo vs. Amazon
This report will present a compare and contrast between Yahoo and Amazon. The core business and histories of the two businesses will be discussed. Following that, there will be a description of the key strategic differences between the two and how the respective strategies have impacted the relative success of each form. Two specific examples of these strategies will be covered. The manner in which each company's core competencies help shape their strategies will be described. One functional-level strategy will be recommended for each term. At least three references will be used to describe things along the way. While Yahoo and Amazon are in the same general online portal sphere, how precisely they address the genre and the offshoots they tend to branch into are entirely different.
Analysis
Some information technology companies have been around for a while but most of the Internet-reliant and information firms have been around for…...
mlaReferences
FoxNews. (2015, January 12). Easter ruined? Creme Egg recipe redo has chocolate lovers hopping mad. Retrieved January 13, 2015, from http://www.foxnews.com/leisure/2015/01/12/chocolate-lovers-charge-kraft-with-ruining-easter-after-changing-creme-egg/
GoogleFinance. (2015, January 13). Google Finance: Stock market quotes, news, currency conversions & more. Retrieved January 13, 2015, from http://finance.google.com/
Kleinman, A. (2013, April 9). Marissa Mayer Finally Addresses Work From Home Ban.
Retrieved January 13, 2015, from http://www.huffingtonpost.com/2013
Market Model Patterns of Change
Market Model Pattern of Change
The market model industry I research on is the rental movie industry, which the Blockbuster video was the dominant product. This industry has undergone through gigantic market change over many years. Hollywood video is the national competitor; however, they often compete with the local and regional movie rental industries. The use of the new technology has significantly led to the competition among different companies. The market model pattern of change shows that the industry has competitors or not, also, the costs in the company.
Explain the industry and outline the overall wave of change of the specific market structure
The Blockbuster video once dominated the movie rental industry; this has changed enormously due to the competition in the entertainment market. The evolution of the new technology has led to multiple competitions and has changed the consumers' purchase of the rental movie and other video.…...
mlaReference
Blockbuster LLC, 47). Company Overview. Blockbuster Corporate.
Michael, R.J. (2011). Transaction and Strategies; Economics for Management. Mason, USA
The Motion Picture Association of America. (2011). Mpaa statement on strong showing of support for stop online piracy act. The Motion Picture Association of America. Washington, D.C.
Ford, A.(2009). Modeling the Environment, Second Edition.New York: Island Press
arket Analysis of House of Fraser
House of Fraser was founded in 1891 by James Arthur in Glasgow. Originally a drapery shop, the store quickly expanded and by the end of 1891, the entire Fraser family was investing in the company. At this point, the store was renamed to Frasers & Sons. Over time, the store expanded from selling draperies to selling clothing, shoes and other department store apparel.
The company has continued to grow through the purchase of smaller companies. In 2005, House of Fraser aquaired Jenner's department store and in 2006 it took over Baugur. In 2008, the company had three new openings in London, Belfast and Bristol. The company continues to grow and is a ripe competitor.
House of Fraser is ranked high in the market overall with its six major competitors being arks & Spencer, John Lewis, Harrods, Debenhams, Selfridges and Fenwick. John Lewis is by far the most…...
mlaMintel (2011), Department Stores Retailing-UK-March 2011, http://academic.mintel.com/sinatra/oxygen_academic//display/&id=545274
Office for National Statistics (2012), Consumer Prices Indices- RPI Annual Percentage Changes 1948 to 2011, http://www.ons.gov.uk/ons/datasets-and-tables/data-selector.html?cdid=CDKQ&dataset=mm23&table-id=2.2
Wikipedia (2012), House of Fraser, http://en.wikipedia.org/wiki/House_of_Fraser
Market Study and Potential for EOT Cranes, Gantry Cranes, Jib, and the Market for Imported European Hoist and Crane Components in India.
A boom in the construction industry caused a corresponding boom in the demand for construction building equipment (specifically in cranes and hoists), which shows prediction of increasing in the future. Cement, steel, and construction industries have all been involved in this popularity, all of them requesting EOT cranes, Gentry cranes, JIB cranes and European-imported hoist and crane components. The market for machinery is huge, particularly for used machinery coming from Europe with the latter mostly being used in the unorganized sector. Off Highway esearch (OH), reported that in 2009, India sold 6,499 mobile cranes, most of which have been the pick and carry type. As of 2011, the market size for EOT cranes and hoists is approximately s 1,500 crore to 1,700 crore (Project Monitor). By the year 2010,…...
mlaReferences
Basistha, P.P. 2008. 'Lifting Boom'. NBM Media, [Online] Available at: http://www.nbmcw.com/reports/market-research/equipment-machinery/848-lifting-boom.html
Cranes Today. n.d. Middle East Cranes. 'BC India Show Preview'. [Online] Available at: http://www.cranestodaymagazine.com/story.asp?storyCode=2058704§ioncode=66
Cranes Today. N.d. Middle East Cranes. 'Excon 2007, Bangalore, India.' [Online] Available at:
http://www.cranestodaymagazine.com/story.asp?storycode=2047960
Many people who choose to eat at upscale restaurants consider themselves gourmets who enjoy showing off their knowledge of fine food by ordering dishes using correct French pronunciation or by knowing the difference between flambe and flame-broiled. To have the meal pre-ordered takes away the excitement of interacting with fellow foodies or people who enjoy such dining experiences. In addition, no online reservation service can routinely offer diners with table selection or other fastidious details that a live hostess or waiter can.
However, this service could appeal to event planners and people who are responsible for organizing and arranging meals for large amounts of people. By allowing people to order online, conference and other large event planners may be able to provide more flexibility in the menu offerings and hasten the ordering process by having drink, appetizer, entree and dessert choices in hand instead of having to collect even pre-ordered…...
mlaReferences
Andrews, Whit. (2000). OpenTable.com. Internet World 6.8: 32
Carlson, S. (2000). Internet Booksellers Rely on Low-Tech Legwork of Student Representatives. The Chronicle of Higher Education. 46.26
Fox, Susannah & Jones, Sasha (2009). Generations Online in 2009. Pew Internet & American Life Project.
Fox, Sasha & Vitak, Jenna. (2008). Degrees of Access. Pew Internet & American Life Project.
Market penetration is one strategy that many businesses consider when they decide to expand their business operation to other regions but within the same market. Market penetration usually involves the establishment of business relationship to other region. With market penetration, businesses will be able to measure their success. For instance, the measure of percentage of sales in different region is one way to determine where a company is harvesting success and where it needs improvement in terms of operation and provision of services.
An example of a company that successfully gains from market penetration is FSI International, Inc., a supplier of surface conditioning equipment and technology for microelectronics manufacturing (FSI-International.COM). Since FSI decided to penetrate the Asian market with direct sales and support, they found a considerable growth in revenue. According to Electronic News Online, 40% of FSI's current sales in 2004 were from Asian customers. This is equivalent to an…...
mlaBibliography
2004. FSI Enjoying Greater Asian Market Penetration.
Retrieved on 25 October 2004, from Electronic News Online. Web site:
industry=Supply+Chainhttp://www.reed-electronics.com/electronicnews/article/CA452884?industryid=22115& ;
FSI International, Inc.
Online AntiTrust Issues
Antitrust law is a United States legal code that helps to maintain market competition by regulating anti-competition actions by organizations. The Sherman Act of 1890 was one of the first attempts to restrict large companies who fixed price, output and then manipulated demand to maximize their products. Standard Oil was one of the prime early examples of a company that controlled markets to the point that the government felt was detrimental to the entry of other competitors (Bork, 1993). In our current example, companies like Facebook and Google are being investigated, similar to Microsoft and AT&T, for controlling the Internet search process and/or network effects. This does not stop with Facebook and Google, but moves into many of the giant e-tailers (Amazon, EBay, etc.) that often use predatory or collusive practices to force customers into either advertising on their site, pricing to their scale, or in the case…...
mlaREFERENCES
Is Microsoft a Monopoly? If so, why does it matter? (2009). Thisnation.com. Retrieved from:
http://www.thisnation.com/question/027.html
Monopoly. (January 20, 2005). The Linux Project. Retrieved from:
Market Audit
The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may be…...
mlaREFERENCES
"Before You Buy Hiking Boots" Retrieved from http://shoes.about.com/od/athleticshoes/bb/bybhikingboots.htm
Accessed 12 October 2005
"Colorado dashes hopes of retail recovery" (August 5, 2005) Retrieved from Accessed 11 October 2005http://www.smh.com.au/news/Business/Colorado-dashes-hopes-of-retail-recovery/2005/08/05/1123125885090.html
"Colorado Group Ltd.: (Australian Stock Exchange: CDO)" Retrieved from camp=EC5001& GCID=C15112x004& ovchn=INK& ovcpn=International& ovcrn=onesource-international-1& ovtac=PIB Accessed 11 October 2005http://www.onesourceexpress.com/companyreports/default_ec.asp?keyid=44678842&
In these exceptions, which may be a one-time transfer of funds from a 401k to an IA or to a mutual fund, the financial services firms need to create ethical safeguards to ensure the confidentiality and actual funds themselves are secure. The bottom line is that the financial services firms need to create a highly secure, customized and tightly integrated series of web-based online trading applications and tools to make sure individual investors can work to attain their investment goals.
Improvements for Online Trading as a Self-Service Strategy
There are many opportunities for improvement for Web-based online trading tools, starting with even stronger security specifically on the area of inter-fund transfers and the recording of transactions. Today many of these Web-based online applications store history only for 12 months, and do not provide an audit record back three or five years of all in-account transactions. This lack of multi-year audit capability…...
mlaReferences
AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on April 19, 2007 at http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf
Columbus (2001) - Defining Your Direction in Guided Selling. AMR Research Report. October, 2001. Retrieved from the Internet on April 19, 2007:
http://www.lwcresearch.com/filesfordownloads/DefiningYourDirectioninGuidedSellin.pdf
Columbus (2002) - the Sell-Side E-Commerce Market: It's All About Integration. AMR Research Report. Monday April 1, 2002. Retrieved from the Internet on April 19, 2007:
Yes, there are several recent news stories related to investigations on theft that could make for interesting essay subjects. Some potential topics include:
1. The rise of retail theft during the COVID-19 pandemic and the challenges faced by law enforcement in addressing this issue.
2. The use of technology, such as surveillance cameras and facial recognition software, in the investigation of theft cases.
3. The impact of organized crime networks on the theft of high-value items, such as jewelry or electronics.
4. The ethical implications of using sting operations and undercover agents in theft investigations.
5. The role of social media and online marketplaces in....
I. Introduction
A. Hook: Begin with a captivating statement about the transformative power of e-commerce.
B. Thesis statement: State the main argument that online shopping and traditional shopping offer distinct advantages and disadvantages, warranting a comparative analysis.
II. Body Paragraph 1: Advantages of Online Shopping
A. Convenience and Time Efficiency: Elaborate on the ease of shopping anytime, anywhere, without the need for physical travel or queues.
B. Wider Selection and Comparative Options: Discuss the vast array of products available online, allowing consumers to compare prices and features effortlessly.
C. Frequent Deals and Discounts: Highlight the frequent promotions, coupons, and loyalty programs....
Benefits of Using a Specific Search Term String for SEO (Search Engine Optimization)
In the realm of digital marketing, search engine optimization (SEO) holds immense significance, influencing a website's visibility and organic traffic. Employing specific search term strings in SEO practices offers a multitude of advantages, propelling businesses toward greater online success.
1. Targeted Traffic Acquisition
Specific search term strings allow businesses to precisely align their content with the queries their target audience is actively searching for. By incorporating these terms into website content, businesses can effectively filter and attract highly relevant traffic. This targeted approach ensures that visitors are more likely to....
Advancements in technology have played a significant role in shaping the transition from the industrial age to the information age. Some key ways in which technology has influenced this transition include:
1. Communication: The widespread availability of the internet and advancements in communication technology have revolutionized how information is transmitted and shared. This has enabled real-time communication across the globe and facilitated the exchange of ideas and information on a scale never before seen.
2. Automation and robotics: The development of automation and robotics technology has transformed industries, increasing efficiency and productivity while decreasing the need for manual labor. This shift has....
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